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Lexus UX LaunchHills of Woodford Case Study
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How Datum helped Lexus Woodford experience amazing
With the launch of the new Lexus UX Hybrid on the horizon, we were
approached by the Lexus Woodford dealership to create an
impactful, engaging and compelling promotional video that could be
used across their social media channels. Not only did the video need
to stand out against their competitors’ messages, it also needed to
stand out amongst their Lexus dealership peer group as the best
dealership submitted video would be in the running for a £10,000
prize from Lexus UK.
Lexus Woodford had an initial idea about a gift box. The wonderment
of opening a package and finding something amazing inside. Our
challenge was how to get a full-sized Lexus compact SUV into, and
out of, a box and create a narrative that was consistent with the
brand’s focus on ‘experience amazing’.
Time was tight for delivery. We only had three weeks from the sign
off on the creative concept through to delivery of the final asset. That
wasn’t the only time constraint. The vehicle itself hadn’t yet been
released and we were only able to have access to it for less than six
hours, and that required special permission from Lexus head office.
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This is where our ‘all under one roof’ approach paid dividends for the
client. We were quickly able to firm up the creative concept and
artwork up a storyboard to illustrate the idea for the client to approve.
From there it was all about faithfully bringing that story to life. We
designed and engineered the boxes – both big and small. We
undertook the installation and made sure everything was true to the
concept and true to the brand. We brought on board a trusted film
crew who made sure that aspect ran smoothly. We undertook a lead
role in the post-production of the video and delivered it to the client
exactly on time.
We also worked with the client to plan their social media campaign
to ensure maximum impact and maximum return on the client’s
investment.
The client was delighted with the results and is fully expectant that
the launch of the video will kickstart enquiries for the Lexus UX from
customers both existing and new.
Lexus UX Launch Case Study
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“Datum were extremely professional from start to finish. They managed the
whole project flawlessly and made the whole
idea come to life.Thank you Datum!”
Rosa AitkenHead of Marketing
Lexus Woodford
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PLAY VIDEO Behind the scenes footage
Behind the Scenes Footage
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PLAY VIDEO Social Media Teaser Video
Social Media Teaser Video
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