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June 2013

LFA on the move:•WFC Meeting p.2•President Michel Sleiman’s Visit p.3•BIFEX 2013 p.3-4•Branding Lebanon p.4-5•Gala Dinner p.6-7•Franchise Lebanon Activities p.7-8•Yoyo Launching p.8•Happy Hours p.8-9•Newsflash p.9

LFA members:Member’s profile•Colortek, Yahya Kassaa p.10

•LFA members’ news p.11-12

•LFA new members 2013 p.13 -14

LFA’s Strategic Partners•Arope Insurance p.14 -15

About LFA p.16

Message from the President Lebanon: A Beacon of Vibrancy and Diversity

twitter.com / LFAlebanon

The Lebanese Franchise Association (LFA) was very active during the last few months. Although the situation in Lebanon and the region was not very encouraging, we persevered in accomplishing the objectives we had set for our association.

Most importantly, the LFA succeeded in organizing Franchise Lebanon, against all odds. Franchise Lebanon is an umbrella for a week full of LFA activities that took place in mid-April 2013, during which Lebanon played its natural role as a meeting point and a hub of international business.

During the week of 15-19 April, the LFA hosted high-level international meetings, an international forum, and a gala dinner.

The LFA was honored to welcome the biannual meetings of the World Franchise Council, 15-19 April, the highest international authority grouping the world’s franchise associations. The meetings were productive and fruitful. The LFA presented the Council the “Beirut Franchise Declaration”.

The LFA organized the 3rd edition of the Beirut International Franchise Forum (BIFEX 2013), 17-18 April, a premiere networking event which attracted over 400 businesspeople, local and international speakers, Arab business delegations, as well as Lebanese and foreign officials. BIFEX continues to show that franchising is the business format of the present and future.

On 17 April, the LFA hosted a Gala dinner, at Casino du Liban, for its esteemed members, friends and the visiting international delegations. The evening was memorable, during which the LFA Board presented “Appreciation Awards” to a small group of distinguished individuals who give unwavering support to the LFA.

The LFA made a courtesy visit to the President of the Republic of Lebanon, General Michel Sleiman, at the Presidential Palace. The LFA thanked General Sleiman for the support he continues to show towards LFA-organized activities, such as BIFEX.

The above-mentioned activities did not prevent the LFA from working on making the association’s management structure more effective. To begin with, the LFA Board of Directors began preparing an ambitious Strategic Plan to address the short-, medium- and long-term needs of the industry, which will build on the current strengths of the franchising industry and propel it toward new heights in the coming years. In that regard, the LFA’s central goal remains to help drive economic growth at home and present Lebanon as a modern, globally-oriented country.

The LFA has also secured EU funding for a project whose objective is to enhance the competitiveness of the Lebanese franchising industry.

The LFA cooperates closely with several ministries, the Lebanese Economic Organizations, who speak with one voice on national issues, and international franchise associations.

In the coming weeks, the LFA will put a special emphasis on implementing the following tasks and activities: “Branding Lebanon: Branding a Nation” Project; Consulting and Training Unit; Suppliers’ Forum; Strategic Partners and Special Events.

Finally, the LFA seeks to keep Lebanon in the spotlight and enhance its role as a hub of business and a beacon for diversity.

LFA newsletter

LFA strategic partners

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World Franchise Council (WFC), 15-18 April 2013

The Lebanese Franchise Association (LFA) was honored to welcome the World Franchise Council in Lebanon, 15-18 April 2013, for its first biannual meeting in 2013. Around forty officials representing twenty member countries participated.

Thanks to the meticulous planning of the WFC Secretariat, the meetings were productive and fruitful. The Secretariat prepared a full agenda for the 3 days of meetings. The opening session commenced with a welcome address by LFA President, Mr. Charles Arbid, followed by general organizational matters and approval of the Istanbul minutes of meeting.

The Council also adopted the “Beirut Franchise Declaration”, which details the common vision of the LFA and the Council regarding the importance of franchising in promoting entrepreneurship and spreading opportunities and wealth.

Council members also had the opportunity to participate in BIFEX 2013 panels, workshops and discussions.

According to participants, the World Franchise Council meeting in Beirut was successful on many levels. It was well-organized, fruitful and convivial. The visiting delegation also had an opportunity to visit interesting locations and sample the world-renowned Lebanese cuisine, in Lebanon, the cradle of Mediterranean hospitality and culinary delights.

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World Franchise Council, Family Photo

World Franchise Council, Opening Session World Franchise Council, Meeting

FRANCHISE LEBANON WEEK

Franchise Lebanon was an umbrella for many LFA functions in mid-April 2013. Lebanon was in the spotlight during that week, playing its natural role as a hub of business.Franchise Lebanon comprised BIFEX 2013, the World Franchise Council meetings, and a Gala dinner with an awards ceremony. The LFA succeeded in presenting Lebanon to the world as a beacon, glowing with charm, vibrancy and diversity.

BIFEX 2013, held under the High Patronage of the President of the Republic of Lebanon, General Michel Sleiman, was a great success for the Lebanese Franchise Association (LFA).

The two-day event, at the Phoenicia Hotel, attracted over 400 businessmen and businesswomen, including delegations from Saudi Arabia, Jordan and Bahrain. The atmosphere at the forum was optimistic and exciting. It seemed to invigorate the Lebanese private sector after a period of gloom.

The BIFEX opening ceremony, on Wednesday 17 April, drew a large number of distinguished officials and VIPs, including ministers, members of parliament, and heads of economic associations, as well as the LFA Board, and LFA members.

Main speakers at the opening ceremony were:• H.E. the Minister of Economy and Trade, Mr. Nicolas Nahas, representing President Michel Sleiman; • H.E. the Minister of Industry, Mr. Vrej Sabounjian;• The Chairman of the Federation of Lebanese Chambers, Mr. Mohamed Choucair;• Al-Iktissad Wal-Aamal CEO, Mr. Raouf Abou Zaki; and, • LFA President, Mr. Charles Arbid.

As is evident from the program below, BIFEX 2013 offered an interesting

range of topics and workshops, as well as experienced speaker experts.

Panel 1: Franchising: A Promoter or Innovation Killer?Speakers:

• Mr. Osama Ghanim, Chief Executive Officer, Innovabia• Mr. Marco Almeida, Senior International Expansion Director, Parfois

Panel 2: In-Store Marketing Strategies & their Influence on Customers’ SpendingSpeakers:• Mr. Norman Cescut, Chief Executive Officer, Desita• Mr. Volkan Kesinoglu, Chairman, POPAI Turkey• Mr. Tarek Miknas, Chief Executive Officer, Fortune Promoseven• Mr. Gerard Tannam, Chief Executive Officer, Islandbridge Brand Development Ltd.

Panel 3: E-commerce & Mobile Shopping: the Future Shopping RealitySpeakers:

• Mr. Guy Gras, Head of Legal dept. & Regulatory Affairs, YvesRocher• Mr. Fayez Abu Awad, VP Middle East and Africa, Airpush• Mr. Stephan Becker, Chief Executive Officer, Payfair• Mr. Murat Genc, Digital Marketing Group Manager, Central and Eastern Europe,

Middle East and Africa, Procter & Gamble

Panel 4: The Lebanese Diaspora: International & Local Success StoriesSpeakers:

• Mr. Ghanem Bou Antoun, Noura Holding, France• Mr. Ricardo Camargo, Executive

BIFEX 2013, 17-18 April 2013

FRANCHISE LEBANON WEEK

On Tuesday 16 April 2013, World Franchise Council members and a delegation from the LFA paid a courtesy visit to the President of the Republic of Lebanon, General Michel Sleiman, at the Presidential Palace. The President expressed his delight that the WFC had chosen Beirut for its meetings. LFA President, Charles Arbid, thanked General Sleiman for the support he continues to provide trade associations, such as the LFA, in their endeavors to present Lebanon to the world as a modern hub of business.

President Michel Sleiman’s Visit

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The Lebanese Franchise Association (LFA) organized a panel discussion on Branding Lebanon: Branding a Nation, during BIFEX 2013, on 18 April 2013.

The LFA had the following aims from the panel:• To learn from the experiences of other countries in brand-building.In this regard, Mr. Michael Benson, of Interbrand, left us with a powerful message, among others: “A strong national brand provides the means for a country to compete within the global marketplace, and it enhances the country’s cultural and political influence.”

Mr. Muhterem Ilguner, of Brand Finance plc, on the other hand, made the central point that “the brand of a country has a direct impact on the wealth of the nation and its ability to compete and grow in the global economy.”

In brief, both speakers believe that “a brand is a living business asset, brought to life across all touch points which, if properly managed, creates identification, differentiation and value.”

• To exchange views with Lebanese “anchors” based on the 5 key elements, Value System; Quality of Life; Good for Business; Heritage; Culture and Tourism.Five Lebanese “anchors” made interventions, following the expert presentations. Mr. Dany Richa, Mr. Maxime Chaya, Dr. Chadi Karam,

It is essential to remember that, in the case of country brand, the product is the country, which includes the people, the government (including its institutions) and the business sector. For a country brand to work, one has to engage with and enroll these three major stakeholders at some point in the process, and ensure that their efforts towards national image building are coordinated to deliver the desired positioning and differentiation.

Because a ‘country brand’ is a deliberate and managed process, it requires a high degree of planning, strategy and effort, i.e. management.

Additionally, if the Lebanese are to achieve their full potential, the ‘system’ will need a heavy dose of lubrication for all the parts to work purposefully and in tandem. While preparing the proposed ‘national strategy’, the management’s aim should be to unite citizens and shape a new, more dynamic nation around an admirable ideal. In brief, a worthwhile effort, coupled with an efficient management structure, can provide the Lebanese with a common sense of purpose and national pride.

FRANCHISE LEBANON WEEK

Branding Lebanon: Branding a Nation

Action Plan for Developing a ‘‘National ‘Lebanon Brand’ Strategy’’

Director ABF, Brazil• Mr. Carlos Roberts, Int’l Affairs MFA, Mexico

Panel 5: Branding Lebanon: Branding a Nation Speakers:• Mr. Michael Benson, Regional Director, Interbrand• Mr. Muhterem Ilguner, Managing Director, Brand Finance Turkey

Workshops: • How to Franchise a Business - How to Sell Your FranchiseLecturer: Mr. Tony Fitzpatrick, Managing Partner, Franchise Your Business

• International Development of Franchised BrandsLecturer: Dr. Gerald Lang, Professor, BEM Bordeaux Management School

• Franchise Negotiation TacticsLecturer: Mr. Yasser Kouatly, CFE, Partner, Kouatly & Associates, Franchise & Legal Consultant

BIFEX 2013 PartnersAs it looks forward to BIFEX 2014, the LFA wishes to thank the following distinguished institutions for their generous support: Banque du Liban, BankMed, Banque Audi, the Federation of Lebanese Chambers, the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon, Alfa, Krikita, and PepsiCo.

FRANCHISE LEBANON WEEK

BIFEX 2013, 17-18 April 2013 (cont’d)

Mr. Roger Melki, and Mr. Charles Arbid, all agreed on the need to proceed towards developing a national strategy, despite the difficulties which will be encountered.

The success of the panel discussion encouraged the LFA, and a couple of partner institutions, to move forward with this ambitious endeavor.

The Action Plan is a first step in the process of preparing a national strategy. It will lay out the strategic objectives of cooperation between the partners, and identify the management structures that will be needed for implementation in the short- and long-terms. The Action Plan covers a timeframe of 2 years; it will help Lebanon to set the foundations upon which to build a world-class brand and encourage the Lebanese to “own” and protect it.

Because of the magnitude and importance of the task at hand, a ‘permanent’ organization will eventually be set-up. Until then, an ad hoc, 2-tier management structure is proposed to implement a set of priority actions.

Like any brand, a country brand must be consistent across many points, such as advertising, public relations, political representatives, cultural ambassadors, tourists, companies and local products. It is much more than just advertising and promotion.

In that connection, Lebanon has enjoyed a privileged position vis-à-vis other countries: Lebanon is probably the first “branded” country, given the amount of attention it has received since the dawn of history.

Lebanon is a captivating country. It has charmed and fascinated visitors through the ages. This is the material with which legends are created. The ‘custodians’ have assumed the responsibility of continuing to write additional chapters of this epic story.

Gala Dinner

On 17 April, the LFA hosted a Gala dinner for its esteemed members, friends and the visiting World Franchise Council delegation.

The evening was truly special and memorable, as Casino du Liban, overlooking the Bay of Jounieh, provided an exceptionally beautiful setting. Casino du Liban staff also demonstrated unparalleled levels of attentiveness and courteousness to the LFA’s guests.

A highlight of the evening was the presentation of the ‘‘LFA Appreciation Award’’ to:

• H.E. Minister Nicolas Nahas• H.E. Minister Vrej Sabounjian• BankMed• The World Franchise Council Secretariat

The “LFA Appreciation Award” is bestowed on the association’s eminent friends in recognition of their contributions to the Lebanese franchise sector.

Additionally, Mr. Arbid presented a ‘friendship award’ to Ms. Chantal Zimmer, Director General of the French Franchise Federation, for the role she played in advising and guiding the LFA over the years.

Music Hall celebrities provided wonderful entertainment.

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FRANCHISE LEBANON WEEK FRANCHISE LEBANON WEEK

Gala Dinner (cont’d)

Appreciation Award to Bank Med

Appreciation Award to H.E. Minister Nicolas Nahas

Appreciation Award to H.E. Minister Vrej Sabounjian

Appreciation Award to Ms. Chantal ZimmerAppreciation Award to the World Franchise Council Secreatriat

Music Hall, Chéhadé Brothers

Dinner at Nasma

Touristic Day

Visit to Harissa

Visit to Jeita Grotto

Visit to Byblos

Dinner at Mayrig

Dinner at Abdel Wahab

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YoYo, Loyalty Card Happy Hour I Making New Friends at Gigi

Marking yet another achievement in customer experience and breakthrough loyalty programs with incentive rewards, the Lebanese Franchise Association announced its partnership with BankMed SAL for its first multi-merchant loyalty program “YoYo”. The program promises to deliver the best-in-class rewards while shopping at any Lebanese Franchise Association members.

The strategic partnership was unveiled during a press conference held at Phoenicia Hotel, on Tuesday, 14 May 2013, in the presence of key executives from the two institutions. LFA President, Mr. Charles Arbid, BankMed SAL Executive General Manager, Mr. Mohamed Ali Beyhum, LFA Vice President, Ms. Madiha Reslan, and LFA Board members, as well as Mr. Basil Karam, Head of Retail Banking, and Mr. Fadi Flaihan, Division Head of Branches Network, at BankMed, greeted their guests and the press corps.

Mr. Arbid informed the audience that the franchise industry and the large franchise community in Lebanon represent excellence, assured quality and continuous innovation. The franchise industry is multi-sector, representing tourism, commerce, services and manufacturing; it encourages complementarities among them.

The industry is also spread over all regions of Lebanon, the Arab world and internationally. The “loyalty among brands and consumers” program with BankMed will stimulate “smart” shopping, with a modern twist. The YoYo card will enhance the Lebanese retail industry.

Mr. Arbid concluded his remarks by saying that the LFA is highly committed to its strategic partnership with BankMed and is convinced that it will have an impact on boosting entrepreneurship, establishing new SMEs, and creating jobs in Lebanon.

Mr. Mohamed Ali Beyhum commented on the occasion: “Based on our strong belief in the initiative and creativity of the Lebanese entrepreneur, we established a solid partnership several years ago between BankMed and the Lebanese Franchise Association. This alliance has flourished into a creative loyalty program which is the first multi-incentive plan that will provide the customer with the ability to benefit from a unique reward system.”

Happy Hour I Four Seasons Hotel

The LFA hosted a “Happy Hour” at the Four Seasons Hotel, on 28 November 2012. The event was an occasion for the LFA Board and members to discuss the current economic situation and its impact on the franchising industry, particularly on SMEs. The event also included a presentation about the LFA’s upcoming activities, mainly the World Franchise Council meetings in Beirut, 15-17 April 2012, as well BIFEX 2013, 17-18 April 2013. Additionally, members were briefed on the LFA-BankMed Loyalty Program. A lively discussion ensued.

The Lebanese Franchise Association held its periodic Happy Hour on Thursday 28 February 2013, at Gigi’s Italian Restaurant, in Gemayzeh. The event was attended by about 50 people, comprising the LFA Board, LFA members and friends of the LFA. They all enjoyed the hospitality of Mr. Michel Ferneini, Gigi’s owner and LFA Board Member, as well as the delights coming out of Gigi’s kitchen.

Mr. Charles Arbid, LFA President, greeted his fellow LFA members in an informal, warm and convivial setting. Mr. Mohamed Choucair, Chairman of the Federation of Lebanese Chambers (and founding-member of the LFA), made the event even more exciting through his surprise participation.

The LFA Happy Hour was a definite success, as members mingled, chatted and shared experiences. It was a wonderful networking opportunity.

The LFA looks forward to seeing its valued members at its future events.

A meeting was held between Mr. Charles Arbid, LFA President, and H.E. Dr. Riad Salame, Governor of the Banque du Liban, on Tuesday, 2 April 2013.

Mr. Arbid informed the Governor about the LFA’s upcoming events, particularly Franchise Lebanon (15-18 April 2013), which includes the World Franchise Council meetings, BIFEX 2013, the LFA’s Gala Dinner at Casino du Liban, as well at the launch of the project Branding Lebanon: Branding a Nation, during BIFEX, on 18 April.

Furthermore, President Arbid announced to Dr. Salame that the LFA was conducting an EU-funded economic survey on the franchise industry in Lebanon, in order to determine the main economic characteristics of the sector.

Finally, President Arbid presented to the Governor the LFA Members’ Directory.

The Lebanese Franchise Association participated in HORECA, from 9-12 April 2013. HORECA, a premier hospitality-industry event, provides an excellent opportunity for the LFA to connect with its members, as well as experts and newcomers to the industry.

Consulting and Training Unit

In response to the ever-growing requests from the Arab franchise sector (in Jordan, KSA and Bahrain, for example) for specialized franchise-related services, the LFA launched a vital initiative: the Consulting and Training Unit. CTU has access to a large network of Lebanese and international experts, as well as local companies, who have experience in the following fields:

• Institutional Development: Provide consulting services on strategic planning, member services development, internal and external procedures, for Chambers of Commerce and other Associations wishing to establish specialized franchising units within their organizations.

•Franchise Development: For companies in the hospitality, retail and services sectors wanting to develop their operations into a full-fledged franchise system, including providing technical, commercial, legal, and marketing advice.

•Food & Beverage Consulting: Specialized services for restaurants and hotels, including, Kitchen design, layout drawings, workflow, equipment specifications & BOQs; International Food Safety Standards (HACCP plan); Concept, menu and recipe development; Cost control; Up-selling techniques training; F&B management development; Secret shopper services; Team development and training; and, Upgrading service standards.

•Sourcing Fashion Products: Sourcing fashion items (apparel, accessories, jewelry, bags, etc.) internationally achieves cost advantages, particularly to small and medium companies, as the fashion business is characterized by intense competition and short-product life cycles. Our specialized knowledge and services lessen the degree of complexity of this process.

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Yahya Kassaa: «Added Value & Innovation››, the Recipe for Success Members, News

What do you like most about your job?When I first took over the management of the company, it was mainly about producing & selling standard architectural paints. I particularly enjoyed succeeding in diversifying Colortek’s scope of products & services which allowed it to become a major player in the world of wall & floor fashion.Today, our international reach, the diversity in target clients and the large scope of products, along with our success in differentiating our offer from everything else out there is my motivation every morning.

What advice would you offer a fresh graduate interested in starting up a business in Lebanon?I would advise young Lebanese graduates to work hard and focus on long term results. This will bear fruits. Also and as a rule of thumb, due to the size of the Lebanese market I would advise them to avoid joining mass industries and orient themselves instead towards industries where added value & innovation are key players. This is where we excel as Lebanese.

What do you enjoy most about living in Lebanon?I enjoy everything God made (the landscape, weather, mountains, and our beautiful ecosystem) but alas feel almost exactly the opposite regarding everything manmade. We as Lebanese have a lot to work on and I have this gloomy feeling that although everybody else is advancing, we somehow lost the basic formula that allows us to compete collectively as a nation.

What is the most memorable experience you’ve had while working at Colortek?I would say the whole journey at Colortek and KGH holding has been, and still is, memorable and noteworthy. Every turning point or breakthrough is an exceptional memory.Reflecting now, I would say my most valuable experience was negotiating my first exclusivity contract in England when I was just turning 18 and a fresh university student, sponsored by a very caring father of course. Most recently, our acquisition of the Little Shop of Colors in France and the whole learning curve to accommodate for this new venture was also a valuable experience.

What is your recipe for success?Two principles: Added value & Innovation. In our Lebanese context, I would also say using the synergies around us to reach positive outcome is very important as well.

Abdul Rahman Hallab and Sons 1881 is the trademark for traditional oriental sweets, a brand name cherished at home and beyond. Abdul Rahman Hallab and Sons has been making the world a sweeter place since 1881, the year it set up Kasr Helou, the iconic sweets mansion in the heart of Tripoli. Through its carefully selected, fresh ingredients, its unremitting premium quality and keen attention to detail, it continues to offer an unrivaled taste for authenticity. Abdul Rahman Hallab and Sons 1881 is branching out in Lebanon with an outlet in Jounieh and another in Chiah at Karout Mall. And as part of its global expansion, Abdul Rahman Hallab and Sons 1881 is rolling out a new outlet in Riyadh, its third branch in Saudi Arabia to date, and is also foraying into Kuwait. All unveilings are slated for July 2013.

The story of Batchig: A culinary escape through the MediterraneanWhen the people behind Mayrig, decided to venture into a new restaurant in Dbayeh, it was hard to resist replicating the same successful recipe that made Mayrig so loved. So they took it a step further: they brought together the women who work in the kitchens of Mayrig and asked them to re-create the traditional recipes inspired by their voyage through the Mediterranean.People familiar with the delicious food of Mayrig will recognize some of their favorite dishes on the menu. To better suit the new concept, the young twist of Batchig was added; including freshly baked Lahme beajines & co, coming directly from a wood-fire oven.As the cherry on top (and yes, kafta bi karaz did make the menu!), there’s a terrace where one can enjoy a flavored arguileh and tell new stories that will perhaps inspire new recipes. After all, if every item tells a story, every meal is a book.

Casper & Gambini’s debuts in Saudi Arabia & will open in Bahrain, Erbil, and Sudan Local restaurant-café ‘Casper & Gambini’s’ will be opening its first fully-owned outlet in Jeddah, Saudi Arabia (KSA), this July. The restaurant-café also plans to open four franchised outlets in Bahrain, Egypt, Qatar, Irak (Erbil), and 2 locations company owned in Sudan (Khartoum) during 2013 and 2014.“We are still in negotiations regarding expanding to other countries in the MENA region, such as Oman and the UAE, and in other markets, including Angola, Georgia, and the USA,” said Roy Maroun, Business Development Director at Ant Ventures, the company that owns ‘Casper & Gambini’s’, ‘Falafel & More’ ‘Eatalian’, and ‘From The Tree’.Ant Ventures plans to expand its other concepts as well. “Over the coming 24 months, ten new ‘Falafel & More’ branches are expected to open in the KSA, Kuwait & Qatar, and three new branches will be launched in Lebanon,” said Roy Maroun. ‘Eatalian’ and ‘From the Tree’ are next on the company’s expansion strategy.

Afkar Holding is delighted to announce the opening of a new branch located in Amchit in the month of August 2013, Babel Baher . The new branch forms a continuity to the previous BABEL branches however it will be unique as each outlet is.

Throughout our 10 years presence in the Lebanese market, Century21 Lebanon has offered comprehensive and unique array of services which secure a pioneering position in the market, so in order to best serve our clients, we updated our website with more than 1000 listings throughout Lebanon where you can list your property for free.We are proud to announce the launching of our Century21 Lebanon application which can be downloaded for free from the AppStore for all the smart phones and ipads, you are able to search for any listing in Lebanon on your mobile while you are on the go. The Century21 buyer’s Guide magazine issue #2 will soon be issued during this summer where you can find many listings for sale or rent, residential or commercial. Don’t hesitate to ask for your issue because it is free and will be distributed at most market points.

Staying true to our belief that colour contributes to the betterment of our beloved city, COLORTEK has consistently supported youth initiatives and non-profit organizations in order to achieve meaningful and positive change within our community’s living spaces. COLORTEK’s latest sponsored event saw our paints and tools help artists from the “Dihzahyners” association in collaboration with community members, translate our CSR vision during the refurbishment of the Jesuit Public Gardens, an event organized by Beirut Green Project. The project did not only provide a fresh coat to aging benches but also an attractive, vibrant and colourful place for the whole neighbourhood to enjoy!

Darling’s touch is back to Harvey Nichols-Riyadh you can now find the latest of Darling’s touch fashionable accessories in the city’s premier luxury department store...

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Members, News New Members 2013

It’s the late sixties and GIGI owns a little restaurant in Amalfi, Italy. GIGI is passionate about his job and personally takes care of every detail. He is warm, generous and offers high quality food. Today, GIGI is simply the place where this tradition is handed down. Today, this tradition is alive at Gemmayzeh.GIGI is the very best Pizza in town, landing directly from Italy. GIGI is not only a Pizzeria: At GIGI you can taste the all time Italian classics. GIGI offers you also a nice cozy seating while nursing a perfect Cappuccino or having exquisite desserts.

GlobeMed exclusively provides the First Patented Automation Cross-Border services.GlobeMed understands the hassle of dealing with inefficient processes with foreign healthcare providers and wasting hours getting any medical attention. Thus it has developed & deployed the first fully automated cross-border service that takes healthcare to the next level. Such enables individuals to benefit from immediate comprehensive medical attention with the simple swipe of a card, with no need to call centers. The GlobeMed healthcare insurance card will act like an international “credit card” that is limited to each individual’s chosen policy with the medical attention of GlobeMed’s 17,000 contracted medical facilities. It’s that easy!

The “1st Automatic Truck Wash Center in the Middle East” is Now Open at IPT Station Amchit Highway.IPT, a pioneer in providing advanced oil and gas solutions, has recently launched the First Professional Truck Wash System that can save you time, money and give you the flexibility to choose between brush, high pressure wash, and steam–cleaning for any vehicle of up to 4.2 m in less than 20 minutes, thanks to our partner KÄRCHER who is the worldwide leader in providing optimal cleaning solutions.

Whether you’re a first-time business owner or no, choosing a franchising model versus an individual start-up eliminates many of the risks and dangers associated with starting out on your own. Lack of business experience is the number one reason smallest businesses fail within the first five years. Even entrepreneurs who have the right stuff often times find the path to success much rougher and much longer than they had anticipated. So why go it alone when you can have a business model that has already been tested and proven and a team who is genuinely interested in your success cheering you on the whole way?

Lifco SAL is a Lebanese company which is half owned by a leading Italian retail garment corporation, “IMAP EXPORT SRL,” known as Original Marines, with over 650 stores in Europe. (Please view our Web site: www.originalmarines.com)Lifco SAL has been in charge of the growth and development of the Original Marines brand in the Middle East and Africa since 2005. Lifco SAL manages a total of 51 shops throughout the Middle East, Africa, and Asia. Twenty six of these shops are located in Lebanon, where 13 are managed directly by the company. The remaining 25 are distributed throughout Lifco territory, under franchise agreements.

Rafaat Hallab wins first Gold Medal prize at Hospitality Salon CulinaireAlways ahead of competition, Rafaat Hallab 1881 was the proud first winner of the Gold Medal at this year’s edition of the Hospitality Salon Culinaire - live Lebanese sweets competition, during Horeca 2013. Rafaat Hallab had created for this special event a new sweets creation named “Malfoufe”. Congratulations Rafaat Hallab 1881, the Taste of Lebanon! Don’t forget to visit us soon at Lamunia Hotel & Wellness Spa, North Lebanon!

Kababji opens at City CentreIn April 2013, Kababji opened a new branch in City Center Mall (Beirut), the latest addition to our chain of restaurants. With this new branch, Kababji unveiled its new rebrand, which combines a pure, simple, and fresh approach to emphasize the healthy and natural ingredients used in all of Kababji’s products. The new branch also incorporates the latest European innovations in custom-made food counter technology for front displays.We also introduced in this new branch two special sandwiches on our menu as well as a new range of exclusive merchandise.To stay up-to-date, follow us on our Facebook and twitter pages.

If you own or operate a well-known brand, or wish to develop your concept into a full-fledged franchise system, the LFA is the appropriate association to accompany you on your path towards development and growth. At the LFA, you will find entrepreneurs who have taken a similar trajectory to yours, who share your vision, dynamism and values. If we talk the same business language, let’s speak with one voice.

Pure French jewelry style since 1974, AGATHA has been a top brand, displaying classic French flair while at the same time assimilating the prevalent fashion trends.

Alcott was born with a very clear purpose: deliver the best possible fashion at the most affordable price, for both men and women.

Batchig is the creation of grandmothers who have worked in the kitchen of Mayrig for many years. It is these grandmothers that have put together a bit of their stories from all over the Levant and Mediterranean to create an explosion of flavors building up the first oriental «trattoria» of its kind.

This brand is one of the ready-to-wear sector’s success, which has been known and appreciated by many women for over 40 years. Caroll is particularly renowned for the quality of its products.

Desigual is a casual brand which is noted for its patchwork designs, intense print, innovative graffiti art and flamboyant splashes of color.

The concept features a uniquely branded caravan located on the roadside, specialized in serving the freshest and tastiest hotdog sandwiches to the mass.

It’s the late sixties, Gigi owns a little restaurant by the sea in Amalfi. Gigi is passionate about his job and personally takes care of every detail.Today, Gigi is simply the place where this tradition is handed down.

The Golden Tulip brand is part of Louvre Hotels Group that comprises 6 prestigious hospitality brands and occupies second place in Europe and 8th worldwide with more than 1000 hotels in 43 countries.

Gou is a world food destination outlet for Dine-In & Catering, offering «a kaleidoscope of flavors sourced from around the world, creatively combined to ensure that each bite will take you on a unique journey of taste discovery.»

A fashion retail store that specializes in trendy and quality brands from around the world (over 50 brands).

KidzMondo is a miniature city built for and run by kids. This edutainment concept educates kids about the complexities of the adult world whether it was in professions, value of money, infrastructures and even in simulating real life experience.

Designed in such a way as to enhance the feel of the neighbourhood pizzeria, with central wood burning pizza oven and croweded tables, Margherita pizzeria del quartiere dal 1959 is the perfect meeting place, friendly, warm and accessible to all.

MatchPoint (MP) offers a completely free service to individuals looking to buy a franchise and offers coaching and guidance through the process. MP represents almost 200 franchise companies from USA, Canada and UK.

Launched state of the art ordering platform for the F&B sector. Onlivery is a sales channel that helps restaurants increase top line revenues and provides its users with a national food court.

Nasma is the Arabic translation of the word «breeze», also used as feminine name. this poetic label has been chosen for a genuine bistro that offers exquisite taste of Lebanese hospitality.

Parfois is a women’s fashion accessories brand, that offers a variety of products (jewelery, handbags, purses, wallets, watches, scarves, hats, shoes…) in affordable prices, dedicated by design team in Oporto and Barcelona.

Aiming the hearts of the globe with proportions tantalize all taste buds and suit all pockets. Moreover, on 2013 our new Pizzas “ARTIZAN” with its special design rectangle look & the new delicious variety of “Chicken Pizzas” layers of chicken pepperoni and sausage, took place with great success…endeavouring to meet all generation needs.Domino’s Pizza with the unbeatable tastiest pizzas, wildest dream comes to life.

C-Plus is specialized in cleaning services, housekeeping, stewarding, glass cleaning, and floor care. Our staff are trained to clean guest rooms, puplic areas and kitchens abiding by checklists.

Chopsticks serve up a contemporary twist of Chinese food, in a unique, casual yet refined setting. All our units are distinctive, similar in service and operation. Nail Spa provides its customers with a quick

and professional service in a unique color fusion. We deliver a reliable service in a hygienic environment.

members news members news ,,

14

On the movestrategic partners

Strategic Partners

The aim of the company is to «Design and produce the highest quality footwear, in timeless classic styles, for the entire family.»

Switch Group was founded in the U.A.E in 2008. In 2009, the group broutht its experience and know-how back to Lebanon to provide services in line with International Standards.

TAGbrands is a an award-winning branding and design agency. Our multi-disciplinary team creates compelling and innovative brand strategies, robust corporate identities, inspiring package design, pioneering product development and customer centric branded retail environments.

As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.

Yabani is one of Lebanon’s most authentic Suchi restaurants, which maintains its reputation in delivering fine Japanese cuisine for over 10 years, paving the way for many pretenders and very few equals.

Beginning with this Special Edition, LFA Closer will devote more space in the newsletter to give its “Strategic Partners” further exposure, in recognition of the contributions that they have been making over the years. In fact, the LFA has developed a specific action plan for the benefit of “Strategic Partners”, which includes the following measures:

• Below-the-line visibility (LFA social media, Web site, Newsletter and other publications)• LFA events (Workshops, Happy Hour, and Conferences)• Organize specific functions for “Strategic Partners”

As such, LFA Closer will request articles and advertisements from its “Strategic Partners” for publication. We begin alphabetically, with Arope Insurance.

New Members 2013

Arope Insurance sal

Established in 1974, AROPE has become one of the major players in the insurance industry in Lebanon. Since its foundation, AROPE has maintained continuous growth and sustained development, backed by BLOM Bank’s solid financial background and its excellent track of good reputation and credibility. Operating in all lines of insurance, AROPE is committed to providing the finest service to its partners and customers while always focusing on building a relationship based on trust, integrity, respect, professionalism and dedication. AROPE’s vision is to be a regional insurance financial services leader, offering innovative and effective opportunities for protection, savings and investment, consequently providing security for all its stakeholders.

Pretty Ballerinas is the creation of a long line of history and tradition. Still to this day, the footwear is ethically sourced and hand-made on the Island of Menorca, Spain.

Will look for a way to connect emotionally with its consumers, will become irreplaceable and create lifelong relationships. People should fall in love with our brand, trust it, and believe in the superiority of our product and taste.

about LFA

The Lebanese Franchise Association was established by the Official Notification Number 126/a.d. dated April 13, 2006 issued by the Minister of Interior and Municipalities.

Mission Statement

Objectives

Membership

To promote and protect the franchising industry in Lebanon, by coordinating closely with LFA members and exemplifying excellence in franchising.

The LFA’s foremost goal is to promote the export of Lebanese goods, services and concepts globally. These exports showcase Lebanese entrepreneurship and creativity on world markets, thereby helping to drive economic growth at home and to present Lebanon as a modern, globally-oriented country. The LFA supports the development of international brands by local operators just as ardently.

Additionally, the LFA seeks to:• Promote entrepreneurship and support SMEs’ growth in Lebanon;• Ensure the transfer of know-how from mature to maturing companies;• Work with relevant authorities on the protection of Intellectual Property Rights;

• Adhere to the highest standards of Business Ethics;• Become a knowledge and resource center for franchisors and franchisees in Lebanon and the Arab region; and

• Act as a national, regional and international platform for LFA members.

There are three membership categories:

1. Full members: a. Lebanese Franchisors: Companies with a fully comprehensive and defined concept, who must accept the Statutes and By-laws of the LFA, and adhere to its Code of Ethics; b. Lebanese Franchisees: Companies who are signatories to franchise agreements with international concepts;

2. Associate members: The LFA can admit companies who, whilst they do not meet conditions of full membership, commit and work towards meeting full membership requirements within a maximum period of 2 years after admission. 3. College of Experts: The LFA welcomes the participation of Lebanese experts who have experience in the franchising industry, mainly in the fields of franchise program development and legal services.

Applicants to any category of membership are expected to fill the relevant application form and sign the Code of Ethics and return it to the Admittance Committee which, in turn, will pass it to the Board of Directors for a final decision.

Membership Benefits

Although the LFA believes in the saying ‘strength through unity’, it is still a selective community of franchisors and franchisees, with the largest franchising network in the Middle East. Consequently, it is gaining in clout

and influence day by day. In addition to representing the Lebanese franchise industry and promoting its interests, the LFA offers consulting and business services, as well as promotion and ‘networking’ possibilities, through the following channels:

1. Consulting and Training UnitIn response to the ever-growing requests from the Arab franchise sector (in Jordan, KSA and Bahrain, for example) for specialized franchising-related services, the LFA launched a vital initiative, namely the Consulting and Training Unit. CTU has access to a large network of Lebanese and international experts, as well as local companies, who have experience in the following fields:

• Institutional Development • Franchise Development• Food & Beverage Consulting• Sourcing Fashion Products

2. Beirut International Franchise Forum and Exhibition BIFEX, the event of the year for the LFA, provides an opportunity for our sector to shine; it is where our industry’s main players meet to exchange views and experiences…and where they learn about the trends that are shaping our sector. The event attracts about 500 businesspeople.

3. World Franchise CouncilThe World Franchise Council (WFC) is the highest international authority grouping the world’s franchise associations. The WFC gives you access to over 40 franchise associations worldwide. If you’re planning on expanding, you’ll be happy to know that we have developed excellent working ties with the French Franchise Federation, the European Franchise Federation, the Italian Franchise Association, the Malaysia Franchise Association and the Mexican Franchise Association.

4. The ‘Lebanon Brand’The LFA is implementing the “Branding Lebanon: Branding a Nation” project, which seeks to define a common vision among the Lebanese on how to promote economic value, export products, attract inbound investment, and build a competitive advantage. The LFA firmly believes that a good ‘country brand’ brings business opportunities, prosperity and a better life.

5. Special EventsThe LFA organizes special networking and B2B events regularly, particularly lunches, dinners and happy hours. They provide an opportunity for LFA members and their friends to meet and hold discussions in a convivial setting.

6. Suppliers’ ForumThe LFA seeks to expand the opportunities that the Lebanese economy provides and desires to promote our savoir-faire, by encouraging collaboration between LFA members and their suppliers. The LFA Suppliers’ Forum aims to enlarge the economic pie, while creating a virtuous circle of mutually-rewarding cooperation.

7. Social Media & PublicationsThe LFA has a very active presence on social media, Facebook, Twitter and a modern Web site. The LFA Members’ Booklet, of which a new edition is printed yearly, informs a large public about our select group of members. LFA Closer, our quarterly newsletter features interesting news and articles about franchising.

8. Strategic PartnersThe LFA is viewed by its partners as innovative and dynamic, making the LFA ‘brand’ attractive to our members and partners. As such, we have secured long-term support from major organizations: Arope Insurance, BankMed, the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon, Middle East Airlines, and the Industrial Research Institute.

L e b a n e s e F r a n c h i s e A s s o c i a t i o n Chamber of Commerce bldg., Floor 13, Sanayeh, Beirut , Lebanon. Tel.: +961 1 742 134, +961 71 400 533 , F a x : +961 1 744 162i n f o@ f l a l e banon . c om www.l fa lebanon.com