LG 2007 Q4 TV and Consumer Electronics Report

8/14/2019 LG 2007 Q4 TV and Consumer Electronics Report

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LGTV and Consumer Electronics Report Q4 2007


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Table of Contents

Executive Summary ..fShare of Voice .....fCoverage Over Time fSource Distribution fLG Message Pull-Through ...fMethodology ..1fAbout Cymfony ..1f


3/16

Executive SummaryScope of Report

The goal of this study was to examine media coverage from selected providers of LG TV/Consumer Electronicand five competitorsPanasonic, Philips, Samsung, Sharp and Sonyfrom October 1, 2007, to December 32007.

Overview of Coverage

Samsung had the largest share of coverage this quarter, followed closely by Sony. Samsungs biggest story waabout a 1% increase in profits during Q3. Samsung and Sharp also both received significant coverage wheSamsung filed charges against Sharp over patent infringement. Sonys largest story centered around the anouncement that Sony would be halting its rear-projection television business in order to focus on its flat-paneLCD television business. LG continued to trail Sony and Samsung in share of voice.

Technology to Enhance Viewing Experience continued to generate the most message pull-through for LG, folowed by the Life is Good marketing theme. LG received pull-through for these messages and for IncreaseConnectivity with Portable Devices when it received five CES Innovations Awards for several of its products, including consumer electronics. All three messages also received pull-through from articles about LGs secon

generation Super-Blu HD DVD player. Technology to Enhance Viewing Experience and Life is Good also rceived pull-through due to LGs digital converter box for the switch to digital television in 2008, which was the firone approved and will be sold by retailers. All messages except Technology to Enhance Viewing Experience haincreased pull-through compared to last quarter.

LG TV/Consumer Electronics Highlights

This quarter LG.Philips posted its best profits since Q2 2004, which drove LG coverage during the quarter. Thstrong performance was said to be due to higher prices. Right after the profit announcement, Philips sold a largpart of its stake in LG.Philips, which resulted in a decline in Seoul shares.

LG had thirty-seven stories this quarter with a photograph of an LG product or spokesperson, which was a 14%decrease from last quarter. Products featured included the digital converter box, the first approved for the 200digital changeover, as well as the Super-Blu dual format HD DVD player. Only one of the thirty-seven stories rceived a negative rating, there were more positive than neutral ratings. The negative rating came in a story aboLCD shelf share, where LG had experienced a decline. The picture was a graphic of shelf share in Novemb2007. Engadget.com and Gizmodo.com continued to lead the source list in articles or posts with an LG photgraph or graphic.

Panasonic TV/Consumer Electronics Highlights

A large battery recall which pulled down Matsushita profits drove Panasonics coverage this quarter. Panasonalso received coverage when it was reported that Matsushita was being investigated for price-fixing cathode-ra

tubes. Additionally, when Samsung sued Sharp over unfair trading practices, several articles mentioned Matsshita sued LG over patent infringement in November 2004.

Philips TV/Consumer Electronics Highlights

Philips was mentioned in several stories about Greenpeace, which ranked several corporations on their environmental policies. Greenpeace said that both Sharp and Philips had poor policies regarding taking back and reccling outdated products. Philips also received coverage when it sold a large share of its stake in LG.Philips, anwhen it announced it would acquire Genlyte for $2.7 billion.


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Executive Summary

Samsung TV/Consumer Electronics Highlights

In addition to stories about third quarter profits and the lawsuit against Sharp over patent infringement, Samsunwas also featured in several stories about online deals from e-retailers at the beginning of the holiday seasonOne deal that was popular in these articles was for a 40-inch Samsung television on sale at Walmart.com. Add

tionally, Samsung received coverage when it halted the sale of flat-screen televisions and other consumer products in Japan.

Sharp TV/Consumer Electronics

Sharps coverage this quarter was driven by the poor ranking from Greenpeace and by the lawsuit broughagainst it by Samsung over patent infringement. Sharp also received coverage when it announced that it wateaming up with Toshiba in an LCD business.

Sony TV/Consumer Electronics

In addition to the announcement that it would be halting its rear-projection television business, strong third quarte

profits, boosted by camcorder and flat-panel television sales, drove Sony coverage this quarter. Sony also rceived coverage when it announced it would cut prices on its PlayStation 3 system, which it expected to boossales of both the system and Blu-ray discs.


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Share of Voice

LG

(550)

14%

Panasonic

(468)12%

Philips

(303)

8%

Samsung

(1,134)

27%

Sharp

(480)12%

Sony

(1,098)

27%

Share of Voice All Coverage 2,307 unique stories were analyzed for th

report.

Samsung had the largest share of voice thquarter, followed by Sony.

Sony and Philips were the only competitowith decreased shares and volumes of coerage compared to last quarter.

Philips trailed all competitors in share of coerage this quarter.

Share of Voice with Favorability

17

199

138

16

203

71

23

92

26

30

460

224

29

207

50

27

416

228

0

100

200

300

400

500

600

700

800

NumberofStories

LG Panasonic Philips Samsung Sharp Sony

Negative Neutral Positive

Impressions by Favorability

Sony continued to have the largest share ofpositive coverage this quarter, followedclosely by Samsung. Sony received positivecoverage from reports that sales of flat-panel

televisions and cameras had boosted Sonyprofits, and that cuts in PlayStation 3 priceshad boosted sales there, as well. IncreasedPlayStation 3 sales were also expected toboost Blu-ray sales performance.

Samsung again had the most negative cover-age this quarter, which was driven by reportsthat Samsung had stopped selling some con-sumer products in Japan.

LG, Samsung and Sony had increased posi-

tive coverage compared to Q3 2007. OnlySamsung had decreased negative coverage,and Philips and Sony were the only competi-tors with decreased neutral stories.

0

50

100

150

200

250

Impressions(inmillions)

LG(106.05M)

Panasonic(80.3M)

Philips(40.31M)

Samsung(213.38M)

Sharp(72.68M)

Sony(219.3M)


Sony had slightly more positive visibility thaSamsung, which was consistent with story voumes. Sony received the most positive visibilifrom Time Magazineand PC Magazine.

Samsung had the most negative visibility, whicwas also consistent with story volumes. ThWall Street Journaland PC Magazineprovidethe most negative visibility for Samsung.

LG had limited negative visibility this quartePositive visibility came mainly from the WaStreet Journaland Engadget.com.

All competitors had increased neutral visibilicompared to Q3 2007, and LG was the oncompetitor with decreased negative visibilitOnly Philips and Sharp had decreased positivvisibility compared to last quarter.


6/16

0

20

40

60

80

100

120

140

160

180

10/1/2007

10/8/2007

10/15/2007

10/22/2007

10/29/2007

11/5/2007

11/12/2007

11/19/2007

11/26/2007

12/3/2007

12/10/2007

12/17/2007

12/24/2007

N

umberofStories


Coverage Over Time

LG Favorability Over Time

24

296

180

3

106

12

8

156

17

5

121

17

8

116

20

2

97

16

3

88

34

445

37

853

37

1163

67

354

38

3

82

33

0

50

100

150

200

250

300350

400

450

500

NumberofStor

ies

Jan-07

Feb-07

Mar-07

Apr-07

May-07

Jun-07

Jul-07

Aug-07

Sep-07

Oct-07

Nov-07

Dec-07


LG had the most positive coverage this quarterduring October, when LG.Philips posted its bestprofits in 3 years, resulting in a stock price in-crease which boosted the Seoul index.

Negative coverage also peaked in October, dueto the news that a major LG.Philips shareholdersold part of its stake.

Neutral coverage in December was driven by re-ports on Samsungs suit against Sharp over un-fair trade practices. These stories mentionedMatsushitas November 2004 suit against LGover patent infringement. LG also received neu-tral coverage when it was announced that retail-ers would sell digital television converter boxes,including the ones made by LG.

LG again had increased positive and neutral cov-erage compared to last quarter, while negative

coverage declined.

Share of Voice Over Time

LG.Philips postsbest results

since Q2 2004on higher prices.

Samsung files acomplaint

against Sharpover patent in-

fringement;Sony an-

nounces it willdrop its rear

projection televi-sion business.

Sony postsprofits on gains

in consumerelectronics.

Samsung profits increase 1%on flat screen television sales. E-retailers launch

holiday specials,which include a

40-inch SamsungTV on sale atWalmart.com.


7/16

0

2

4

6

8

10

12

14

16

18

20

10/1/2007

10/8/2007

10/15/2007

10/22/2007

10/29/2007

11/5/2007

11/12/2007

11/19/2007

11/26/2007

12/3/2007

12/10/2007

12/17/2007

12/24/2007

N

umberofStories


0

5

10

15

20

25

30

35

40

45

10/1/2007

10/8/2007

10/15/2007

10/22/2007

10/29/2007

11/5/2007

11/12/2007

11/19/2007

11/26/2007

12/3/2007

12/10/2007

12/17/2007

12/24/2007

NumberofStories


Coverage Over TimeShare of Voice Over Time Positive Coverage

Share of Voice Over Time Negative Coverage

Samsung has 1%rise in Q3 profits.

Matsushita 2Qprofits decline onproduct recalls.

Sony expects risingPlayStation 3 saleswill boost the Blu-

ray DVD format.

LG.Philips records bestprofits in 3 years; LG has

first converter box ap-proved for the 2008

switch to digital television.

Samsungstops

consumersales inJapan.

Greenpeace saysPhilips and Sharphave poor policieson recycling out-dated products.

Sony announces itwill drop rear pro-ject televisions inorder to focus on

flat-panel screens.

Flat panel televisionand camcorder salesboost Sony profits.

Major share-holder sells stake

in LG.Philips.


8/16

Source Distribution

11

17

13

18

9

1

112

5

1

6

11

44

7

9

7

1

1

1

1

3

4

3

0%10%20%30%40%50%60%70%

80%90%

100%

Intern

etPu

blica

tions

Maga

zines

Mess

ageB

oards

News

pape

rs

News

Serv

ices

Trad

e/Spe

cialty

Web

logs


Source Distribution Negative Stories

Source Distribution Positive Stories

Source Distribution All Coverage

49

3112

98

29

115

3

31

5

2

9

1

1

4

1

13

103

20

3

41

43

36

35

7

27

7

9

1

17

2

10

20

152

43

7

24

0%10%20%30%40%50%60%70%80%90%

100%

Intern

etPu

blica

tions

Maga

zines

Mess

ageB

oards

News

papers

News

Serv

ices

Trad

e/Spe

cialtyW

eblogs

LG Panasonic Philips Samsung Sharp So

290

324

201

671

327

682

11

83

12

7

16

31

15

1

46

4220

106

31

124

106

3125

130

56

104

21

155

39

10

37

46

3217

94

23

69

0%10%20%30%40%50%

60%70%80%90%

100%

Intern

etPu

blica

tions

Maga

zines

Mess

ageB

oards

News

pape

rs

News

Serv

ices

Trad

e/Spe

cialty

Web

logs

LG Panasonic Phil ips Samsung Sharp Sony

Internet Publications once again provided the largeshare of coverage for all six competitors. Sony continueto have the largest number of stories in Internet Publications, followed by Samsung.

Sony also had the largest share of coverage in Magazines and Newspapers. Samsung had the most coveragin all other categories.

LG had the most stories from Reuters News anreuters.com this quarter.

LG had increased coverage in Message Boards, Newspapers and News Services compared to Q3 2007.

This quarter, Sony had the largest share of positive cover-age in Internet Publications, Magazines and Newspapers.Samsung led in Message Boards, Trade/Specialty publi-cations and Weblogs, while LG had the most coverage inNews Services.

LG continued to have more positive stories in InternetPublications than any other media category, though NewsServices also contributed a significant share. ReutersNews published the most positive stories about LG this

quarter.

LG had increased positive coverage in Message Boards,Newspapers and News Services. Coverage in InternetPublications and Weblogs was unchanged.

Samsung had the most negative coverage from Newspapers and Weblogs, while LG had the most negative coveage from News Services.

Sharp had the most negative Internet Publication cove

age, with most stories focusing on negative commenfrom Greenpeace over Sharps green policies.

Reuters Newscontributed the most negative stories aboLG, reporting declines in shares for LG and other Seocompanies.

This quarter there was no negative Magazine coverageand only one negative Message Board post for LG.

LG had no negative Internet Publication coverage thquarter, though negative coverage in News Services i

creased compared to Q3 2007.


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LG Message Pull-ThroughMessage Pull-Through by Stories

4

11

5

4

5

25

4

25

0

5

10

15

20

25

30

NumberofStories

Increa

sedC

onne

ct.w/Po

rtDev

Large

stMa

nuFlatP

anTe

ch

Tech

toEnh

anceV

iewExp

.

Lifeis

Goo

d


This quarter LG continued to have thmost message pull-through for Technoogy to Enhance Viewing Experience, folowed by the Life is Good marketintheme. Technology to Enhance ViewinExperience pull-through resulted from thCES Innovations Awards, of which Lreceived five, the availability of the seond generation Super-Blu HD DVD playeand LGs digital converter box, which wathe first one approved for the switch digital television.

Pull-through for the Life is Good markeing theme was due to the same topics afor Technology to Enhance Viewing Eperience. LG also received pull-througfor Increased Connectivity with PortabDevices because of the CES InnovationAwards and the new Super-Blue displayer.

LG had increased pull-through for all mesages except Technology to EnhancViewing Experienced, where coveragdeclined slightly.

Message Pull-Through by Impressions

2.45

2.92

0.230.62

2.52

5.85

1.15

8.65

0.001.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

Impressions(inmillions)

Increa

sedC

onne

ct.w/P

ortDev

Large

stMa

nuFlat

PanT

ech

Tech

toEnh

ance

View

Exp

.

Lifei

sGoo

d


LG had the greatest visibility this quarterfor the Life is Good marketing theme,even though Technology to EnhanceViewing Experience had more pull-through.

Engadget.com and the Wall Street Jour-nal contributed the most visibility for theLife is Good marketing theme, whileTechnology to Enhance Viewing Experi-ence had the most coverage from En-gadget.com and PC Magazine.

Engadget.com also contributed the mostvisibility for the Increased Connectivitywith Portable Devices, followed by PCWorld.

Message visibility increased for In-creased Connectivity with Portable De-vices and Largest Manufacturer of FlatPanel Technology, but declined slightlyfor Technology to Enhance Viewing Ex-perience and the Life is Good marketingtheme.


10/16

MethodologyContent

Content was sourced from the following providers: Factiva (print content), Moreover News (online news contentBurrelles (print and online content clips in their originally published state with any included photos/images) anVMS (Broadcast content).

Cymfony reports on coverage from two publication lists for LG, both subsets of the LG A-Media List:

TheCompetitive Reporting List includes content from Factiva and Moreover News, as these providers arreading for LG and all competitors, as well as Burrelles. The Competitive Reporting Listis used for all metricwith the exception of metrics that include favorability, including Share of Voice (all coverage and over timeSource Distribution and Message Pull-Through (all coverage and by Impressions).

The LG Rating Listincludes content from Factiva, Moreover News, Burrelles and VMS. The LG Rating List used for any metrics that include favorability, including Share of Voice with Favorability, Impressions by Favorability, Favorability Over Time, Share of Voice Over TimePositive, Neutral and Negative CoveragSource Distribution Positive, Neutral and Negative Stories, and Message Pull-Through in Positive, Neutrand Negative Stories.

Content was automatically examined for mentions of the following brands: LG TV/Consumer Electronics, Panasonic TV/Consumer Electronics, Philips TV/Consumer Electronics, Samsung TV/Consumer Electronics, ShaTV/Consumer Electronics and Sony TV/Consumer Electronics.

Favorability

Stories from LGs Rating List, a subset of LGs A-Media List as specified by LG and Ogilvy PR, were read for tonfor each of the four competitors.

The rating methodology used took all elements of a document into account including straight news, if the readedetermined that the news would favorably or unfavorably shade the likelihood of doing business with the targbrand.

The fundamental determinant of favorability was the following question:

Does this story make me more or less likely to buy or use this competitors services or products?

Most stories are neutral using this methodology. Weighting for highly positive or negative titles were applieWeighting for obvious author intent to slam or recommend a product or service was applied. Positive or negativmentions occurring at the beginning of the story were weighted more heavily, and the same at the very end of story were weighted less heavily.

Straight new stories about a companys financials were not usually rated anything but neutral, unless there waan obvious positive or negative impact on the reader. Minor financial new stories without obvious editorial commentary was therefore generally neutral.

Passing mentions were rated as neutral unless there was accompanying commentary.

Please note that the neutral rating is used to denote balanced coverage (roughly equal positive and negative elements) as well as purely neutral coverage.


11/16

MethodologyReport Metrics

The following metrics and analytics were used in the analysis of the report.

Executive Summary: A compendium of highlights and observations about the trends and notable events of thperiod. Graphs have been intentionally omitted to keep executive staff focused on the issues where media wamost influential.

Share of Voice: Share of voice is devoted to overall media visibility, as reflected in total stories, total stature stories and stories broken down by favorability. Total impressions (opportunities to see, hear or read about competors) by favorability is also shown.

Coverage Over Time: These pages show story progression over time. They present a view of the top stories antopics for the competitors, both overall and for positive and negative stories.

Source Distribution: This page details the distribution of stories among various media outlets. This showwhether a particular medium (the internet, or newspapers, for example) was especially strong or weak among thcompetitors. Source distribution is also broken down for positive and negative stories.

Message Pull-Through: Analysis here is broken down by pre-defined messages, showing which topics either appeared frequent or were not discussed during the quarter. Messages are atonal, and stories are not read fpositive, negative and neutral versions of each message. Analysis does, however, examine positive, neutral annegative stories where messages appear.

Messages

Each LG story was examined to determine if one or more of the following four messages applied. Messagewere not exclusive; therefore, LG could have been associated with anywhere from zero to four messages pestory. Each message is defined below.

Largest Manufacturer of Flat Panel Technology (Appears as Largest Manu Flat Pan Tech)LG is the worlds largest manufacturer of flat panel technology and industry leader in digital television technologies such as the VSB/ATSC standard.

Technology to Enhance Viewing Experience (Appears as Tech to Enhance View Exp.)LGs 2007 product line incorporates unique features and the latest technologies to enhance consumers viewinexperience including 1080p full-HD models, connectivity features and digitally converged products.

Increased Connectivity with Portable Devices (Appears as Increased Connect. w/ Port Dev)Digital audio-video products feature integrated technologies for increased connectivity with portable digital devices.

Life is Good Marketing Theme

LG is dedicated to creating and delivering premium products with cutting-edge convergence technologies anstylish design to impact and enrich the daily lives of people around the world, underscoring the companys Life Good marketing theme.


12/16

MethodologyCompetitive Reporting List

The following list is used for all metrics with the exception of metrics that include favorability, including Share ofVoice (all coverage and over time), Source Distribution and Message Pull-Through (all coverage and by Impres-sions).

1010Wins105 Tao1067 Litefm10news.com11 Alive1190 Kex610 WTVN98.7 KISS FMABC 7ABC News (online)ABC OnlineAll Headline NewsAM 920 WOKYArizona Republic (AZ)Arizona Republic, The (AZ) (online)Associated Press NewswiresAtlanta Journal and Constitution (GA)AV InternationalAV VideoBaltimore Sun (MD)Bloomberg.comBoston Globe (MA)Boston HeraldBoston Herald (MA) (online)boston.com (Boston Globe)BRANDWEEKBrandweek (online)Business Weekbusinessweek.comCBS 11 NewsCBS 2 Chicagocbs13.comcbs2chicago.comcbs3.comcbs4boston.comcbs4denver.comCharlotte Observer (Online)

Chicago Sun Times (IL)Chicago Tribune (IL)Chicago Tribune (IL) (online)chicagobusiness.comchron.com (Houston Chronicle)CNN.comColumbus Dispatch, The (OH)computershopper.comComputerworldcomputerworld.comconsumerreports.orgDallas Morning News (TX)

Dealerscope (online)Denver Post (CO)DenverPost.comDetroit Free Press (MI)Detroit Free Press (MI) (online)Detroit News (MI)Detroit News (MI) (online)dfw.comDow Jones News ServiceE-Gear.ComengadgetEngadget MobileeWEEKForbesForbes.comFort Worth Star Telegram (TX)Fortune MagazineFortune Online (US)FOX 19 (online)FOX Carolinafoxnews.comGannett News ServiceGizmodo, The Gadget GuideHome TheaterHouston ChronicleIndianapolis Star (Online)InformationWeek.comInfoWorldInvestor's Business DailyKansas City Star (MO)Kansas City Star (MO) (online)Katu.comKCBSKCTV 5kfmb.com (CA)KFOX 95.5Kitchen and Bath BusinessKMSP-TV (MN) (online)KPIX-TV5Laptop Magazine (online)latimes.comLos Angeles Times (CA)MarketWatchMiami Herald (FL)Miami Herald (FL) (online)Milwaukee Journal Sentinel (WI)MSNBC.ComNBC 4 (online)NBC 6 (online)

NBC San Diego (online)NBC5 (online)nbc5i.comNew York PostNew York Post (online)New York TimesNews 4 (online)Newsday (New York, NY)newsday.comNewsNet 5 (online)NewsweekNOLA LiveNY1Orange County Register (CA)Oregonian, The (Portland)Orlando Sentinel (Orlando, FL)orlandosentinel.com (Orlando, FL)PC MagazinePC WorldPhiladelphia Inquirer (PA)Philadelphia Inquirer (PA) (online)Phonescoop.comPittsburgh Post-Gazette (PA)Plain Dealer (Cleveland, OH)post-gazette.com (Pittsburgh, PA)Q13 FOX KCPQ TVReuters News (US)reuters.comRocky Mountain News (CO)Rocky Mountain News (CO) (online)Sacramento Bee (CA)Sacramento Bee (CA) (online)San Antonio Express-News (TX)San Diego Union TribuneSan Francisco Chronicle (CA)San Francisco Chronicle (CA) (onlineSan Jose Mercury News (CA)San Jose Mercury News (CA) (onlineSeattle Post-Intelligencer (WA)(online)SignOn San DiegoSmartMoneySmartmoney.comSouth Florida Sun-SentinelSouthFlorida.comSt Petersburg Times (online)St. Louis Post-Dispatch (MO)Star-Ledger (Newark, NJ)Star-Tribune


13/16

MethodologyCompetitive Reporting List, cont.

startribune.comSTLtoday.comsun-sentinel.com (FL)Tampa Tribune (FL)TECHLIVING.COMTechSpotThe Boston ChannelThe Charlotte Observer (NC)The Seattle Times (WA)The Seattle Times (WA) (online)Time.comTimes-Picayune (New Orleans, LA)TWICEUSA TODAYUSA Today (Online)VARBUSINESSWABC New York CityWall Street Journal (US)

Washington PostWashingtonpost.comWBAL Channel (online)WBZ-AM

WFORWFTV (online)Wide Screen Review (online)Wireless WeekWISH-TV (online)WISN Milwaukee (online)WKYC NewsWLS Chicago (online)WPXI (online)WSBTV (online)WSOC-TV (online)WTNH.comWTOP RadioWUSA 9 (online)

WVPI Philadelphia (online)www.foodandwine.comwww.katv.comwww.kcal.com

www.kcra.comwww.kdka.comwww.kptv.comwww.nbc30.comwww.nbc4.comwww.nj.comwww.ocregister.comwww.sptimes.comwww.thekansascitychannel.comwww.wcco.comwww.wfaa.comwww.wnbc.comWXIXWYFF4.com


14/16

MethodologyLG Rating List

The following list of publications, a subset of LGs A-Media List, was defined by LG and Ogilvy. All stories ap-pearing in these publications were read for favorability for LG and competitors.

1010Wins105 Tao1067 Litefm10news.com11 Alive1190 Kex610 WTVN98.7 KISS FMABC 7ABC News (online)ABC OnlineAll Headline NewsAM 920 WOKYArizona Republic (Phoenix, AZ)Associated Press NewswiresAtlanta Journal and Constitution (GA)AV InternationalAV VideoBaltimore Sun (MD)Bloomberg.comBoston Globe (MA)Boston HeraldBRANDWEEKBusiness Weekbusinessweek.comCBS 11 NewsCBS 2 Chicagocbs13.comcbs2chicago.comcbs3.comcbs4boston.comcbs4denver.comCharlotte Observer (Online)Chicago Sun Times (IL)Chicago Tribune (IL)chicagobusiness.comColumbus Dispatch, The (OH)computershopper.com

Computerworldconsumerreports.orgDallas Morning News (TX)Dealerscope (online)Denver Post (CO)Detroit Free Press (MI)Detroit News (MI)Dow Jones News ServiceE-Gear.ComengadgetEngadget MobileeWEEK

Forbes

Fort Worth Star Telegram (TX)Fortune MagazineFortune Online (US)FOX 19 (online)FOX Carolinafoxnews.comGannett News ServiceGizmodo, The Gadget GuideHome TheaterHouston ChronicleIndianapolis Star (Online)InfoWorldInvestor's Business DailyKansas City Star (MO)Katu.comKCBSKCTV 5kfmb.com (CA)KFOX 95.5Kitchen and Bath BusinessKMSP-TV (MN) (online)KPIX-TV5Laptop Magazine (online)Los Angeles Times (CA)MarketWatchMiami Herald (FL)Miami Herald (FL) (online)Milwaukee Journal Sentinel (WI)MSNBC.ComNBC 4 (online)NBC 6 (online)NBC San Diego (online)NBC5 (online)nbc5i.comNew York PostNew York Post (online)New York TimesNews 4 (online)Newsday (New York, NY)NewsNet 5 (online)NewsweekNOLA LiveNY1Orange County Register (CA)Oregonian, The (Portland)Orlando Sentinel (Orlando, FL)PC MagazinePC WorldPhiladelphia Inquirer (PA)

Philadelphia Inquirer (PA) (online)

Phonescoop.comPittsburgh Post-Gazette (PA)Plain Dealer (Cleveland, OH)Q13 FOX KCPQ TVReuters News (US)Rocky Mountain News (Denver, CO)Rocky Mountain News (Denver, CO)(online)Sacramento Bee (CA)San Antonio Express-News (TX)San Diego Union TribuneSan Francisco Chronicle (CA)San Jose Mercury News (CA)Seattle Post-Intelligencer (WA)(online)SmartMoneySmartmoney.comSouth Florida Sun-SentinelSouthFlorida.comSt Petersburg Times (online)St. Louis Post-Dispatch (MO)Star-Ledger (Newark, NJ)Star-TribuneTampa Tribune (FL)TECHLIVING.COMTechSpotThe Boston ChannelThe Charlotte Observer (North Caro-lina)The Seattle Times (WA)The Seattle Times (WA) (online)Times-Picayune (New Orleans, LA)TWICEUSA TODAYVARBUSINESSWABC New York CityWall Street Journal (US)Washington PostWBAL Channel (online)WBZ-AMWFORWFTV (online)Wide Screen Review (online)Wireless WeekWISH-TV (online)WISN Milwaukee (online)WKYC NewsWLS Chicago (online)WPXI (online)


15/16

MethodologyLG Rating List, cont.

WSBTV (online)WSOC-TV (online)WTNH.comWTOP RadioWUSA 9 (online)WVPI Philadelphia(online)www.foodandwine.comwww.katv.com

www.kcal.comwww.kcra.comwww.kdka.comwww.kptv.com

www.nbc30.comwww.nbc4.comwww.nj.com

www.sptimes.comwww.thekansascitychannel.comwww.wcco.comwww.wfaa.com

www.wnbc.comWXIXWYFF4.com


16/16

About Cymfony

About TNS Media Intelligence/Cymfony

TNS MI/Cymfony tells brands and companies what people are saying about themwhether the people are bloggers, traditional journalists or even influential consumers. TNS MI/Cymfony sifts and interprets the millions ovoices at the intersection of traditional and social media to gain insights that help companies identify the peoplkeep on top of the issues and respond to the trends impacting their businessat the speed of the market. Wcall this approach to harnessing this new dynamic "market influence analytics".

TNS MI/Cymfony pioneered the innovative technology to extract meaning from high volumes and diverse sourceof text. U.S. intelligence agencies have been relying on our technology for more than 8 years. We are an innovator in the integration of social and traditional media, offering access to the greatest breadth of content sourceand analytical expertise.

Contact TNS MI/Cymfony at 617-673-6000 (x2) or visit www.cymfony.com for more information.

About TNS Media Intelligence

Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of the TNS Groupranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwidacross a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a furange of insights and analyses, including the tracking of advertising expenditures and advertising creative, as weas news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertisinagencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditurand occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media North America. The U.S. headquarters are in New York City with sales locations in major markets throughout thUnited States.

About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights thhelp our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizationand local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality informtion, analysis and foresight across our network of over 70 countries.

We are the world's foremost provider of custom research and analysis, combining in-depth industry sector undestanding with world-class expertise in the areas of new product development, segmentation and positioning re

search, brand and advertising research and stakeholder management. We are a major supplier of consumepanel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business.www.tns-global.com, consumer opinions and trends, customer satisfaction, PR measurement, and reputatiomanagement.

Documents

LG 2007 Q4 TV and Consumer Electronics Report