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In-car infotainment raises expectations
from designers and drivers, and demand
is growing year by year. Amidst this, LG
Display is selling a complete infotainment
cluster including two displays – one
handset, and one touchscreen. The first
vehicle that we find this cluster in is the
Mercedes A-Class.
LG has strong knowledge of automotive
displays. Of its latest product’s two
displays, one shows driving functions, like
engine status and navigation maps. The
other is a touchscreen allowing users to
control infotainment parameters. The
displays include an ambient light sensor,
enabling adaptive contrast and lighting
intensity inside the car. This cluster may
be easily adapted to the interior vehicle
style of each car manufacturer.
This report presents a complete teardown
analysis of LG’s display and the associated
touchscreen extracted from the A-Class
Mercedes. Based on this, it provides the
bill-of-material (BOM) and manufacturing
cost of the cluster display.
The report also offers a complete physical
analysis and manufacturing cost estimate
for every part, including the backlight
module and the different mechanical
frames.
COMPLETE TEARDOWN WITH
• Teardown with detailed photos
• Component identification
• Display module analysis including
• supply chain
• dimensions and cross sections
• process flow
• wafer and die cost
• packaging and component cost
• Printed circuit board cross-section
and cost analysis
• Complete and priced bill-of-materials
• Manufacturing process flow
• Manufacturing cost analysis
• Estimated sales price
Physical and cost analysis of the instrument cluster and infotainment displaymodule available in the latest Mercedes A-Class Style Line.
REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT
Title: LG Electronics Display Module in the Mercedes-Benz A-Class
Pages: 150
Date: May 2019
Format: PDF & Excel file
Price: EUR 3,990
LG Electronics Cluster and Infotainment Display Module in the Mercedes-Benz A-Class
IC – LED – RF – MEMS – IMAGING – PACKAGING – SYSTEM – POWER - DISPLAY
TABLE OF CONTENTS
Overview/Introduction
• Executive Summary
• Main Chipset
• Block Diagram
• Reverse Costing Methodology
• Glossary
Company Profile
• LG Display/Electronics
Teardown Analysis
• System Overview
• System Opening
Physical Analysis
• Display Modules
o Display cell
o Display electronic boards
o Touchscreen cell
o Touchscreen board
o Backlight unit
• Electronic Board
AUTHORS
Cost Analysis
• Accessing the BOM
• Yield Hypothesis for Display Modules
• Display Cell Cost
• Display Electronic Board BOM Cost
• Touchscreen Cell
• Touchscreen Board
• Backlight Unit
• Total Display Module Cost including Board BOM and Display Assembly
• Electronic Board BOM Cost
• Housing Cost
• Complete BOM Cost
Manufacturing Process Flow and Cost
• Display Electronic Board Assembly
• Touchscreen Board Assembly
• Electronic Board Assembly
• Cluster Module Assembly
Selling Price
• Estimation of the Selling Price
LG ELECTRONICS CLUSTER AND INFOTAINMENT DISPLAY MODULE IN THE MERCEDES-BENZ A-CLASS
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Philippe Vandarhas joined SystemPlus Consulting as aCosting Analyst inElectronic Systems
Audrey Lahrach isin charge of costinganalyses for IC, LCD& OLED Displaysand Sensor Devices.
Nicolas Radufe is incharge of physicalanalysis at SystemPlus Consulting. Hehas a deep knowledge
in 2018. He is in charge of reversecosting, with a focus on electronicboards and systems.He previously worked for PSAGroup, where he was in charge ofcosting systems.
She holds a Master degree inMicroelectronics from theUniversity of Nantes.
in chemical and physical analyses. Hepreviously worked in microelectronicsR&D for CEA/LETI in Grenoble and forSTMicroelectronics in Crolles.
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REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORTLG ELECTRONICS CLUSTER DISPLAY MODULE IN MERCEDES-BENZ A-CLASS
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