Lhh Weaving the Web

7/28/2019 Lhh Weaving the Web

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Weaving the Web that works for you.How social networking can make or break your career.


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How social networking can make or break your career

Perhaps they are seeing all your

excellent qualifications, but at the

same time they also are seeing those

photos from that last party or your

comments on Facebook about your

former boss.

While savvy job hunters are using

the Internet to network and pursuetheir next career opportunity, most

employers also are using it to scope

out potential hires.

According to a recent survey by Career XRoads,

88.5% of companies consider social media in

hiring. In another recent study, Jobvite revealed that

an eye-opening 80% even review social profiles.

In a job search, online investigation is

a two-way street.

While youre doing your research on the companies

you want to work for, employers and recruiters are

researching, too.

How you useor fail to usesocial media can have

a significant impact on your career. Whether youre

currently looking for a career position, still in college

and soon will be looking, or are in a position and

not currently looking for a new one, the time to start

managing your online brand is now.

Think about things you do everydaysuch as texting

or posting messages and comments on Facebook

or Twitter. Take a good look at the message you are

sending to the world about yourself. Then take control.

You need to get yourself out there in a positive

light. Make a good impression online to potential

employersespecially when youre in the job market.

This paper explores the use of a

wide range of social media tools for

online identity management, job

search and career advancement andmakes specific recommendations for

their effective use. It reveals ways to

make a favorable impression in the

virtual world before you even officially

communicate with employers.

Your life story could be under themicroscope of potential employers.


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What exactly is social media?

As defined by socialbrite.org, social media are works

of user-created video, audio, text or multimedia that

are published and shared in a social environment,

such as a blog, podcast, forum, wiki or video hosting

site. More broadly, social media refers to any online

technology that lets people publish, converse and

share content online.

Today, social networking sites such as LinkedIn,

Facebook and even Twitter have become essential

career management tools.

Your marketing plan needs to include getting yourself

out there through some form of social media

at the very least on the professional site LinkedIn.

A top choice among recruiters and employers,

LinkedIn could be on its way to replacing Monster

and other job boards as the top job site.

Social networking sites are not merely about

finding your next job.

Social networking offers you easy access to

people who can help you do your current job better.They draw attention to you and your expertise to

a broader audience. And they can help you quickly

make the real life networking connections that will

advance your career.

These sites also allow you to more effectively manage

your networking connections, so that you use your

precious face-to-face time only with those connections

that you already know to be the most interesting and

productive.

Real networking is about shared interests. It goesbeyond professional interests to personal interests

of all kinds, so social networking sites can enrich your

life as well as your career. And, of course, the two are

not separate. Your golf, yoga, and parenting networks

can and do help you make career progress and find

a new employer when that becomes necessary.

The power of social media.

Consider where youre likely

to get the greatest exposure in

todays world. Would it be in

a newspaper ad? Would it be

through a recruiter? How about

on Facebook with its 600 million

registered users?

Social media is todaysmost efficient way to connect

to the world.


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The social media explos ion.

Social networking became possible when Web 2.0

put the power in the average users hands to

post and control content in the early years of the

21st century. Tim OReilly is generally credited with

inventing the term following a conference dealing

with next-generation Web concepts held by OReilly

Media and MediaLive International of San Jose,

California in 2004.

The former Web, which was considered useful

only as an information source, was left in the dust.And social media sites exploded in number as well

as popularity around the globe. The worldnot just

its programmersstarted controlling the Web and

its information. Hence, the power of social networking

became ours.

In 2006, Time magazine named You as Person

of the Yearacknowledging the millions of

people contributing anonymously to Wikipedia,

MySpace, YouTube, Facebook, SecondLife and other

user-generated content on the Web.

For people around the world, this was a life-changer.

The number of social media sites ballooned overnight,

much like the number of apps (application software)

being offered. Wikipedia, the user-generated

encyclopedia, maintains a list of the 200 top

social networking sites, but even that only scratches

the surface.

Consider four of the most popular social media

sites today that should be taken into account when

assessing your online image: LinkedIn, Facebook,Twitter and YouTube. Combined, they had more

than three billion unique visitors in a recent monthaccording to Compete.com.

Facebook continues to lead the pack in popularity,

but LinkedIn recently has been making a strong

surge. It reported a recent monthly growth of 14.83%

whereas Facebook increased only 4.97%.

Think about the power of Twittera 24-hour,

seven-days-a-week networking opportunity where

anyone with a device and a connection can virtually

mingle with the likes of Bill Gates or Ashton Kutcher.

The world is always watchingconsider that

YouTube has surpassed the mark of more than

700 billion playbacks.

Even this phenomenon of social networking got

the attention of mainstream media. In 2010, Time

magazine once again recognized the global

implications when Mark Zuckerbergthe creator

of Facebookwas voted Times Man of the Year.

In his own Facebook entry, Zuckerberg proclaims

to be trying to make the world a more open place

by helping people connect and share.

What began as a small project by a Harvard student,

Facebook now boasts a membership of 41.6 percent

of the U.S. population, according to a recent report

from Social Media Today. Facebooks overwhelming

popularity has even supplanted MySpaces once elite

status in the social networking chain.

Web 3.0 the next wave.

The future of social networking promises more

change. The next big thing in the Internet is already

underway Web 3.0. Many believe this will be

the Semantic Weba place where a new generation

of search engines could instantly know which Jane

Doe you are and pull everything ever published about

you into a single coherent document. Make sure

that you are the principal author of that document.

And make sure its good.


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Companies are using social media tools to

such an extent that hiring discrimination claims

are increasing. Because personal and professional

information is melded on many of these sites,

inappropriate information may cause a hiring

manager to reject a potential hire. Even such

seemingly safe topics as a health condition might

cause an employer to unjustly pass on a candidate.

The bottom line is that the job seekers virtualimage speaks volumes to potential employers.

Thinking that an employer wont see whats posted

on your social media accounts is like burying your

head in the sand.

Most corporate recruiters and hiring managers are

realizing the power of social media and are turning

to websites to source and screen their candidates.When you get past the virtual process and into the

office for an interview, you might be amazed at how

much they already know about you.

Gerry Crispin from CareerXRoads, an international

consulting business, predicts even more companies

will begin using social media as part of the

recruiting process: I would certainly expect that

the percentage of recruiters using social media

in some form as a part of their recruiting process

is rapidly approaching 100%.Among the social networking sites, LinkedIn is the

site of choice. The professional networking site has

attracted the likes of Microsoft, eBay, Netflix and

Target to facilitate their recruiting efforts. The site

is so effective that sometimes passive candidates

posted on LinkedIn are even approached by the

companies first.

What companies are doing.

Fifteen years ago, it would

have been silly to ask recruiters

what percentage of their hiresinvolved the use of a phone.

Five years ago, it would

have been silly to ask what

percentage use e-mail, and

within a couple years it will be

as silly to ask what percentage

of hires involve social media.

It isnt a replacement but

an enhancement of the meansto communicate and gather

relevant content, analyze options

and execute your decision.

Gerry Crispin, co-founder of Career XRoads


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The dominance of LinkedIn

is shown in these numbers

from Jobvite. This industry

barometer gauges how

employers are using social

networks to recruit.

LINKEDIN: 78%

FACEBOOK: 55%

TWITTER: 45%

YOUTUBE: 14%

MYSPACE: 5%

BLOGS: 19%


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It doesnt take a private investigator to see inside the

lives of most people. Even if youre not easily viewed

on a main social media website, your inside informa-

tion can easily be purchased on sites such as Wink,

Spoke and ZoomInfo. Youre out there. Your goal is to

control whatever information you can.

Friends only: Setting boundaries

Its smart to utilize the privacy settings that certain

social media websites offer.

For example, Facebook lets you customize who

gets to see your photos, your bio, your status,

your religious affiliation, your political views and

your birthday. Whether you choose to let just your

friends or friends of friends or everyone share

such information is up to you.

Additional settings on Facebook take it even further

letting you decide whether you want to add people

as friends or if you want others to see your friend

list and more. Sticking with Friends Only is a good

general rule in keeping potential employers fromseeing personal details.

Twitter also will protect your tweets. If you choose,

only confirmed followers have access to both your

comments and your profile.

Keeping your personal life as personal as it can

be in this day and age is usually smart. Many

job seekers are eliminated from contention before

they even say hello.

With the uncertain nature of the

economy, job seekers must be

smart about their job search project.

Candidates who understand

reputation management and know

how to market themselves effectively

will land jobs sooner than those

who dont.

Do you virtually exist?

So, what impression are you relaying to the world

now? If youre in the job market, you need to have a

presence in social media especially the professional

networking site LinkedIn.

In this age of technology, not being in tune with the

times could even appear unprofessional and possibly

be a mark against you.

If you are represented in the virtual world, what kind

of impression are you making? The ease of takinga video on your Flip and then posting it on YouTube

could quickly get anyone in trouble. Maybe a friend

even posted an incriminating photo as a joke.

Its a good idea to Google yourself.

See what employers can discover about you instantly.

Your presence out there might surprise you. You might

also try variations of your name, such as including

your middle initial. Among other things, your LinkedIn

profile automatically will pop up making it even

more important that you are represented with anupdated LinkedIn profile.

And dont miss the Google images link. Floating

around cyberspace might be some incriminating pho-

tos of you or perhaps just an amusing pose of you

from 10 years ago.

What job seekers need to do.


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How does the virtual world see

you? Are you somebody that

hiring managers and recruiters

would consider a good

potential employee? Think

about whats posted about you.


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Providers of career transition services recommend

that creating a profile on LinkedIn be one of the

first things you do when starting your job search.

These profiles are business-oriented, focusing

on education highlights and past work experience.

Getting your name out there on this site is a must

and could potentially go a long way toward landing

that next job.

Employers are drawn to the recommendationsthat are posted on the prof iles.

Of course, these are something that job seekers

must gather from their peers and bosses (past and

present). The job seekers ultimately control these

whether they send them back for revisions or decide

not to post at all.

The most professional of the big three

social media websites (Facebook,

Twitter and LinkedIn) is LinkedIn.

Surveys show that hiring managers

and recruiters tend to rely on

the information on LinkedIn the most.

Getting LinkedIn


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As compared to the other social media sites,

LinkedIn focuses more on job search and industry

news. It is especially useful for making second-and

third-degree contacts in the professional world.

As you add contacts, LinkedIn calculates your

total connections under the heading Your Network

of Trusted Professionals which includes:

1st degreeYour friends and colleagues

+ 2nd degreeFriends of friends

+ 3rd degreeA friend of a friend of a friend

= Total users you can contact through an introduction

There are LinkedIn members from all 500 of the

Fortune 500 companies. LinkedIn members comprise

130 different industries and include 215,000 with

the title of recruiter. Then add in all those LinkedIn

people with different titles who also do recruiting.

Thats a lot of networking potential.

Not convinced? It also has a special jobs section

where you can find job listings. In fact, it even

automatically brings up suggested jobs for youaccording to your background.


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If youre in job search, following the feeds of tweeters

related to targeted companies and industries can be

useful. You can of course go to Twitter.com and sign

up to receive whatever tweets you like. This also can

sometimes be useful for employed people.

Following full-scale blogs of industry or professional

experts and their podcasts as well can be helpful

to job hunters, upwardly mobile managers, and pro-

fessionals of all kinds. Technorati.com is an easy place

to go shopping for useful blogs.

Writing full-blown blogs, however, will require more

time than Twitters micro-blogging. The time and

attention that a blog (short for Web log) requires is

usually not worth the effort for most job hunters.

Besides that, youre competing with more than 100

million other blogs out there.

So unless youre an experienced writer and have a

wealth of professional information to share, its prob-

ably wiser to spend your job search time otherwise.

If a blog is still what you want to do, then remember

to keep it current. An item that is six months old

is considered outdated. Also remember, this will be

revealing a lot about you. Consider your topics and

how its written carefully.

Showcasing yourself on a website

If youre in a profession where a portfolio is expected,

youll need your own personal website.

For architects, art directors, photographers, illustra-

tors or graphic designers, it would be important to

showcase your expertise and market yourself throughthe work you have done. Of course, it also would be

important if you have a career in website design.

Otherwise, a personal website is not really necessary.

Its up to you if you think its worth the time investment.

If you have enough good things to display, it could

act as your online CV. It also could counteract any

negative things that might have slipped through the

cracks on the Internet.

Where can you build almost instant

exposure to other recruiters and

executives? For most people, it doesnt

come with the first tweet, but over

time you can get your name out there

and be recognized through Twitter.

The free social networking and micro-blogging service

allows users to send tweets of up to 140 characters to

the Twitter website, via short message service (SMS).

If youre highly wired and time-challenged, Twitter may

be your best online choice for social communicating.

Relationship building is one of the keys

to good networking.

With 190 million users tweeting 65 million times a day,

Twitter is a force to be reckoned with. Since its launch

in July 2006, it has proven that its not going away.

More and more HR managers and recruiters are

paying attention to its users.

To tweet or not to tweet?


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If you do decide to have your own website, remember

youre shouting your online brand louder than ever.

Make sure youre exhibiting what you want the

world to see.

This website must be kept on a professional level.

Spelling and grammar are important. If youre not

the best writer or grammarian, enlist the help of

a friend or a service. Also, remember to keep your

information, including your resume, updated.

Your personal website is a true reflection of your

image. If it is done appropriately and is important

for your career path, you may even want to add your

Web address on the hard copy or electronic version

of your resume.

Creating your own personal website has

become easier.

Whereas rudimentary websites were previously

hard to create now customized, professional

looking sites are fairly easy.

For example, Ning.com allows you to create a mini

social site with a 10 bandwidth for only a small

monthly fee. If you need more advanced versions,

it will cost more. The Ellen Show, Smart Cars,Hersheys, the Epilepsy Foundation, musical groups

and even political campaigns have used Ning to

get their messages across.

There are many other services such as Wix.com,

Yola.com or even Yahoo where you can create your

own site without having a full-blown Web design

program such as Adobes Dreamweaver. You also

dont necessarily have to pay large fees to outside

sources to create your website anymore.


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Dont forget about the companys individual

job boards.

According to an analysis of hiring data by Jobs2web

Inc., companies look through about 219 applications

from a large job board before making one hire

as compared to 33 applications per hire on the

companys own site.

For job hunters, the biggest negative of job boards

is that they can take an inordinate amount of time

much more time than is justified by the likely results.

It takes time to locate them, time to list on them andtime to track anything they come up with. And they

sometimes generate a lot of spam, including offers of

high-priced job search assistance services, some

of which have proven to be of very little use.

Job hunters also can get caught in the content

on job boards.

Like any commercial website, job boards often seek

advertising revenue, so they work hard to keep users

on the site, reading job hunting advice and other

content. Sometimes that advice is offered by bona fideexperts. Sometimes its not. Its usually produced by

multiple authors, and therefore can lack coherence.

The other big problem is that perhaps thousands of

other job seekers are seeing that same posting and

applying just like you. There is a good likelihood that

your resume ends up in a huge pile on a human

resource persons desk. You may have an outstanding

resume and included all the key words to get their

attention. But it still may never see the light of day in a

hiring managers office. The odds are not in your favor.

So, should a job hunter use job boards?

Yes. Will those job boards produce results? Yes, for

some people, but probably to just a small portion.

Especially during difficult economic times, jobs tend to

change hands by informal means. This makes basic

networking even more important.

The bottom line: Limit the amount of time spent on

job boards.

Youre looking good on Google. Your LinkedIn account

is all set up. Your Facebook page has all the right

privacy settings. Youre following tweets on your

industrys news. Your social networking appears all

in order.

Dont stop there. The use of the Internet in your job

search is just getting started.

Youre all set to make a good impression. Anyone

looking for you online will find a potentially good hire.

Now turn the tables and research the companies.

Do they make a good impression on you? Is it some-

body you want to work for?

For an unemployed job hunter, the target list should

include at least 50 organizations. For someone who

is employed, a list of 10 is sufficient. And, of course,

the top three or four on that list should be depart-

ments or business units of your current employer,

including possibilities within your current area.

What about job boards?

Their names have become part of our vernacular

Monster, CareerBuilder, TheLadders, Dice,

SimplyHired, Indeed. Job boards are all over

the Internet but not just the big boards. There

are tens of thousands of big and small boards

vying for attention.

For active managerial and professional hunters,

the large boards are not always the best. Often,

its a niche board specializing in a profession,

industry, salary level or location important to the

job hunter thats most useful. A specialty board

such as ComputerWork.com or GreenJobSearch.org

also might prove more effective.

Your image is clear. What now?


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RSS feeds are one solution.

RSS stands for Really Simple Syndication. It is not a

particularly new technology, but its important in the

world of career management and job search.

Basically, its a way that websites let you know when

theyve been updated. When a website tells you about

their feed or asks you to subscribe, they are typically

talking about RSS.

The newest versions of Safari, Firefox, and Internet

Explorer all have RSS and Web-based services like

Bloglines and Google Reader, which allow you to

subscribe to RSS feeds and access them from any

Web browser on any computer.

You can also subscribe to an RSS feed of any search

that you perform through Google Blog Search.

Most blogs offer RSS feeds. Whether youre looking

for career advice, specific jobs, or researching a

company, subscribing to blogs RSS feeds is a great

way to get quality information fed to your desktop

as its published.

Job Search Engines like Indeed and SimplyHired do

what Google does, but only for job listings. They scour

the Internet for relevant results, and then allow you

to search those results to find what youre looking for.

You can search by company name, job title, location,

or any other keyword. You can then subscribe to an

RSS feed for the search, so that when new jobs are

found that match your criteria, youll be e-mailed

automatically.

These job search engines are good at locatingdesirable positions that you might have missed. It also

might save valuable time otherwise spent searching

the job boards.

Gathering the best and most relevantinformation is a key to the success

of most undertakings, and career

management is no exception.

Whether you are in active job search,

or happy in your current employment,

access to information about potential

next employers is essential to your

future success.

The problem is finding a way to easily locate the

appropriate amount of the information. Employed

managers and professionals have limited time.

They need to be selective. And they cannot afford

the time to go hunting for career-related information

every day.

Automating your updates.


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Want to go even further?

A cutting-edge job search campaign might involve

sending out links to your visual CV an Internet-

based, multimedia resume that will ensure that you

stand out from the crowd. With this, embedded charts,

documents, samples and even video can be added

to your resume presentation.

Two different versions for students and professionals

can be accessed through www.visualcv.com.

One good feature is that this visual CV allows usersto control and track who views it. Another good

feature its free.

Tech-savvy job seekers also might see the value of

inserting barcode-like QR (quick response) codes

in their resumes, which can be scanned by an iPhone

to call up a website displaying a visual CV, work

samples, or a LinkedIn profile.

You can also hyperlink your resume to your LinkedIn

profile. A hyperlink is a word, phrase or image that

you can click on to jump to a new document or a newsection with the current document. Such links show

that you are media-savvy and also give potential

employers your complete picture.

Looking beyond RSS

Some companies, however, have started to remove

the open standard RSS in favor of a more closed

workflow which forces users to use their websites to

access information such as new content updates.

Twitter, for instance, no longer offers RSS feeds.

It switched to OAuth, an authentication method that

lets you use apps without them storing your pass-

word. Twitters own blog says this means increased

security and a better experience.

You have to keep track of updates through Twitters

website or through a third-party application like

TweetDeck. The easiest way to find people or

companies is by typing their name into the search

box at the top of your Twitter homepage.

Twitter allows you to keep a list of searches of the

people, companies or trends you want to track. Tweets

from users you follow will show up in your Timeline,

and any saved searches you create will be available

from your searches dropdown.

Facebook also no longer provides RSS feeds for its

content. It allows you to set up notifications, either by

e-mail or by text message to your cell phone in its

account settings. You will need to Like something in

order to get updates. So if you want to see updates

from Company X, find its Facebook page and click

the Like button.

LinkedIn, which still uses RSS technology, offers two

types of feeds public and personal. Public feeds

offer the same content to all LinkedIn members.Personal feeds contain private information from your

LinkedIn network.


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Web tools can map your contacts and the contacts

of people you know. They can also enable you

to identify the people you should meet and provide

information on those people who will make

meetings more successful. But there is still no

substitute for those real-time conversations on the

telephone or over lunch.

Organizational users of career transition services

are in clear agreement about the importance of

integrating Internet and traditional tools in job search

assistance programs. In a recent LHH survey of 968companies, 86% expressed a preference for career

transition programs using a blend of technology

and in-person resources, while only 1% favored

technology alone.

As important as online tools are, they are not

a complete solution for job search or career

advancement. Its essential to combine them with

traditional career advancement and job hunting

activities. The most important of these continues to

be networking.

Check out the book, Highly Effective Networking,

Meet the Right People and Get a Great Job, by

Orville Pierson, to find out more about the importance

of networking activities. Whether it s through a social

media site or through a casual conversation at thegrocery store, connecting with people is the key to

landing a job.

Remember, its no magic potion.


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Whats ahead?

Its a brave new job-hunting world. The Internet has

made job-hunting a highly automated, lightning-fast

endeavor with social networking, online searching

and researching, and even hyperlinked resumes.

Our ever-evolving technological world is sure to

bring more changes and other opportunities to make

job search even more efficient. Web 3.0 is right

around the corner.

Job hunters must be diligent in updating their high-

tech skills so they can take advantage of social media

opportunities on sites such as LinkedIn, Facebook

and Twitter. Even more importantly, job seekers need

to manage their online image.

Just as job seekers are utilizing online tools to find

employers recruiters and hiring managers are

doing their research to make sure their next hire is

a good fit.

Paying attention to the trends and using all the

cutting-edge technology right at your fingertips will

be a big key to your success.

As important as online tools are,

they are not a complete solution

for job search or career advancement.

Its essential to combine them with

traditional career advancement

and job hunting activities. The most

important of these continues to

be networking.


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Web tools and your career.

Social Networking

Social networking sites allow users to post information

about them that can be seen by a selected list of people

and possibly by anyone doing an Internet search.

Popular Web Tools Career Applicat ions

LinkedIn LinkedIn is a career related site

frequently used by recruiters andemployers. Because it contains

resume-like information on all of

your network contacts (and their

contacts), it is particularly useful in

career and job search.

Facebook Facebook is more about socialcontacts. Despite its high network-

ing value, it has less career value

than LinkedIn.

Twitter Twitter is a popular micro-bloggingsite that can also be seen as a

social networking site.

YouTube YouTube is a video-sharing websiteon which users can upload, share

and view videos. It operates as a

subsidiary of Google.

Myspace MySpace is a social networking sitefor pleasure and entertainment and

is not recommended for use in job

search. MySpace was taken over in

popularity by Facebook in 2008.

Tips: Privacy controls may not keep the general publicfrom seeing your postings. Be sure that all text and photos

project an image consistent with your career aspirations.

Be careful who you connect with, since people may judge

you by the company you keep.

Job Boards & Aggregators

Job boards provide searchable help wanted ads and

put your resume in databases searched by recruiters

and employers.

Popular Web Tools Career Applications

Monster

CareerBuilder

There are more than 50,000 job

boards. The smaller specialtyboards may be more useful than

the three huge general boards

listed at the left.

TheLadders TheLadders focuses on jobs withsix-figure salaries, but charges a

fee to candidates.

Indeed

SimplyHired

Aggregators like Indeed and

SimplyHired are job boards ofjob boards, sites that collect

listings from wherever they can.

Tips: Think keywords. Be careful: your personal informationcan be picked up by anyone. Job boards can be job search

time wasters, so limit your time there.


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Search Engines

You need to be well informed about the internal or external

organization where you will work next, so go beyond their

websites and search them.


Google

Yahoo

Dogpile

Bing

Different search engines may pro-

duce different results on the samesubject. Dogpile aggregates the

results from several search engines

into a single list.

Wink

Spoke

ZoomInfo

When networking, search people

using Wink, Spoke and ZoomInfo aswell as the general search engines.

Tips: Search your own name to see how effectively you aremanaging your personal brand on the Internet.

Blogs & Micro-blogs

Blogs are journal-like writings posted by anyone

on any topic.


Technorati There are more than 100 million

blogs, all searchable at Technorati.Writing one may advance your

career, but its time-consuming and

hard to attract readership.

Twitter Twitter is a popular micro-bloggingsite that can also be seen as a

social networking site.

Tips: Read blogs, but dont do much writing. If you arein a job search, follow those relating to your targeted

organizations. Following a few well-chosen blogs is a good

career advancement tactic.

RSS

RSS (Really Simple Syndication) feeds automatically

send you the latest information from websites where

you subscribe.

Tip: Use RSS to stay up to date on targeted companies,network contacts, advances in your field, and relevant

job openings.

W


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Seven steps to effectiveonline personal brand management

Step

1Step

2Step

3Step

4Google yourselfand remove any contentnot consistent with the

brand image you want

to project. Remember

that website privacy

controls work only when

theyre turned on, and

even then there arenumerous ways that

content can move to

other unprotected sites.

Create a marketing plan

for yourself, including

a list of organizations

where youd next like to

work. Adjust your brand

image to appeal to

decision makers in this

market.

Use LinkedIn.

If youre unemployed,

complete the entire

profile, including several

recommendations.

In any case, get linked

with 100 or more

reputable people that

you actually know.

Select a blog to follow,

preferably one written

by an expert in your

profession or industry.

If unemployed, follow

several.


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23


Step

5Step

6Step

7Post your resumeon job boardsspecializing

(or at least including)

your profession and

industry. Include

a revision date as

text, not in a footer,

so readers will knowwhether its current.

Set up RSS feeds.

Its like having a

journal subscription.

If youre unemployed,

set up enough to

cover all segments

of your target list.

Do not waste time

with websites that are

not relevant to career

progress or, worse

yet, could undermine

your career progress.

Remember, material

you publish on the

Internet text andphotos both can be

viewed by any current

or prospective future

employer. If youre in

job search, balance

Internet use with proven

traditional methods.

For more information on using the

Internet and social networks, in

particular to advance your career,

please visit LHH.com or contact your

local LHH representative.


24/24

Lee Hecht Harrison offers talent development solutions throughout the

entire employee lifecycle from on-boarding, through career and leadership

development, engagement and retention to redeployment and transition.

We help organizations maximize their return on investment in developing

people, while assisting individuals to achieve their full potential.

With over 270 offices worldwide, Lee Hecht Harrison is the global talentdevelopment leader. We connect people to jobs through innovative career

transition services and help individuals improve performance through

career and leadership development.

Lee Hecht Harrison is a part of Adecco Group, the world leader in workforce

solutions with over 6,600 offices in over 70 countries and territories around

the world. For more information, please visit LHH.com.

800.611.4LHH

LHH.com

Follow us on:

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