Library Online

Got data?

Library Main Page

After clicking on Library from the main ASU Web Page, notice the top left choices under “Find It”

Choose Databases

Upper left of page click on Databases & Articles Note: Whatever you click on you may be asked

to login (especially if you’ve never been there before). Your login is your name and your Banner ID

The Databases Main Page

This brings up the Databases by subject page. Start by clicking on Advertising for information.

Resources To Choose From

Here are some of the choices.

One Choice: MRC

In this example click on Market Research.com Academic

MRC Main Page & Selection Categories

This is the main MRC landing page and a list of data categories

If you are looking for a type of buying…..

This selection can bring up things like home and yard purchases, etc.

MRC Main Option #2

Clicking on Consumer Goods will display the screen on the next slide. Note the upper part of the MRC main page. You can look for data via a quick search.

Searching A category

This allows you to search for topics and products in “Consumer Goods”

Marketing Best Bets

If you had chosen marketing instead of advertising you would choose from this list Click on Business & Industry.

Lexis Nexis Resources

Clicking on Lexis Nexis brings up other resources

Search Window

In this window you can access info in various ways …notice the “Ford” search in Name window

Note: You must click this tab to set up for a company search

Search results for Ford

Here’s just part of a long list of Ford docs. The next slide shows the kind of info you can find.

Ford Results from Lexis Nexis

The Ford search brings up a snapshot, and other choices. Note the Hoovers Company Records Link. Click it for great detail

Just a Touch of What You’ll Learn

Another way To Search

Let’s say you are looking for Hoovers as a source. Click the H.

That brings up this list. Click Hoovers and You will go to a Hoovers Search Screen

The Hoovers Search Screen

Search for AOL for example.

Select AOL LLC for example.

Hovers Provides Several Options such as Fact Sheet and Overview

Library Reference Book Section

Library Online

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