liFE. ExTRaoRDinaRy · 2016-12-16 · Airlines, Airport Lounges Others others include banks, restaurants, ... supplement focuses on the most extravagant creations from the world’s

malaysia TaTlER mEDia KiT 2017

liFE. ExTRaoRDinaRy

malaysia TaTlER mEDia KiT 2017 2

liFE. ExTRaoRDinaRymalaysia TaTlER

Since 1989 Malaysia Tatler has been the city’s most trusted and enduring high society and luxury lifestyle magazine. Our well-heeled readership shapes opinions and trends in Malaysia and across the region.

This affluent and influential group is impossible to reach except through Malaysia Tatler. The sophistication of our brand is matched by award-winning designs and stylish photography on both print and digital platforms.

• PRinT • DigiTal • EvEnTs

abouTus


liFE. ExTRaoRDinaRy

TaTlER liFE. ExTRaoRDinaRyMalaysia Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.

EDiToRial ExcEllEncE - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.

awaRD-winning visuals - Malaysia Tatler is a tour de force of art direction, photography and graphic design.

PowERFul HERiTagE - The Tatler name commands respect and is internationally acknowledged as a leader in its field.

EsTEEmED REaDERsHiP - We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.

ExTEnsivE REacH - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to F&B and watches, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels.

PRinT


liFE. ExTRaoRDinaRy

conciERgE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer.

FacEs Tatler prides itself on unparalleled access to Asia’s most exclusive parties and events, featuring the crème de la crème of the region’s A-listers.

sTylE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista.

FEaTuREs In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles.

liFE This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy.

conTEnTPRinT


liFE. ExTRaoRDinaRy

magaZinE DisTRibuTion

Malaysia Tatler is available on subscription and is sold at Malaysia’s best bookstores, specially selected

newsstands and convenience stores. Our publications are also available at online magazine stores Magzter,

Zinio and PressReader. In addition, copies are placed in the city’s five-star hotels, retail outlets, airlines and

airport lounges

ciRculaTion bREaKDown

Circulation:

10,909

PRinT

6,824Strategic Display Locations

2,500Copy Sales 1,235

Direct Subscriptions 350

Qualified VIPS

5-Star Hotels

Airlines, Airport Lounges

*Others

*others include banks, restaurants, café, health and fitness, beauty salon and spa.

15%

DisTRibuTion cHannEls

23%

4%

12%

7%

2%

Newsstands

37%

VIPS

Direct Subscriptions

Retail outlets


liFE. ExTRaoRDinaRy

RM1.3 Million Annual Average Income23%Manager / Department Head

20%Professional

auDiEncEsHoPPing HabiTs

PRoFEssion

Luxury Watch

Art / Antiques

Boat

Luxury Jewellery

Luxury Car

Private Jet

100%

48%

10%

90%

99%

5% Own

Luxury items owned/intend to buy in the next 12 months

10 yearsReadership Loyalty

Travel Class Flown

99%

98%

Fly First/Business Class for Business

Fly First/Business Class for Leisure

99% for Business

Fly First/ Business class

75%Platium Card Holder

33%

75%

53%

20%

Black

Classic

Platinum

Gold

PRinT

Distinguished by wit and savoir faire, Malaysia Tatler has been an indispensable part of life for the city’s sophisticates for over 25 years. Our well-heeled readership shapes opinions and trends in Malaysia and across the region. This affluent and influential group is almost impossible to reach – except through the pages of Malaysia Tatler.

26%

64%25-49

50+

Below 2410%agE

Readership:

70,170

64%

57%

11% 2 to 3 years

More than 10 years

4 to 10 years

20%CEO / Chairman / President / Managing Director

6%Non-Managerial Staff

9%Partner / Owner

22%Vice President / Director

45%MalaysRacE

35%Chinese

12%Indian

13%Others


liFE. ExTRaoRDinaRy

TEsTimonialsPRinT

You know that if it’s in Tatler, it’s the best.‘‘ ’’ Tatler has the credibility to educate people about things like wine and art – because they’re at the heart of high society.‘‘ ’’

The fact that Tatler has thrived for so long reflects the sophistication of Malaysian society.

ZainaH anwaR

‘‘ ’’prominent Malaysian activist and NGO leader

Chief Financial Officer ofThe Eatertainment Company Sdn Bhd

Over the years, Malaysia Tatler has always been in the habit of evolving in line of what is fresh, current and modern, discussing new topics, ideas and personalities. This has allowed the magazine to not only maintain its existing readership, but has also allowed it to continuously draw in more readers over the years.

aisHaH gEnEiD

‘‘

’’

renowned fashion designer

Tatler constantly pushes the boundaries and keeps on updating itself. It has become much more trendy and it is really amazing to see a magazine growing well into a solid empire.

DaTo' bERnaRD cHanDRan

‘‘ ’’


liFE. ExTRaoRDinaRy

2017 annualsuPPlEmEnTs

PRinT

bEauTy (MAR)Our guide to the most cutting-edge skincare and revolutionary beauty treatments. We uncover the products, brands and trends that socialites and those in the know swear by.

Dining (APR, AUG & DEC)Dining keeps readers updated on Malaysia's thriving F&B scene. From inspiring chefs to the hottest restaurants in the nation, it dishes out a melting pot of enticing visuals and exciting reads including delectable recipes, restaurant reviews and captivating features revolving around the theme of the issue.

TimEPiEcEs (OCT)There is always something exciting every year in the watch industry as horologers and watchmakers strive to outdo themselves in design and innovation. This dedicated watch supplement focuses on the most extravagant creations from the world’s leading watchmakers and craftsmen, with interesting product and profile features as well as beautiful visuals of the timepieces themselves.

The above editorial content is subject to change without prior notice.

malaysia tatler 1 chic mode

March 2016

M A L AYS I A TAT L E R

BEAUTY

Spring AwakeningEMBRACE CHANGE AND DISCOVER NEW EXPERIENCES IN THE WORLD OF BEAUTY

MTB16_Cover_Zd.indd 1 2/22/16 1:57 PM

MARCH


October 2016

TRULY ICONIC JAEGER-LECOULTRE’S REVERSO TRIBUTE GYROTOURBILLON IS A WORK OF ART TO BEHOLD, A MASTERPIECE FROM 85 YEARS OF EVOLUTION

Overall-5%R1_TP1016_COVER_Zd_Overall-5%.indd 1 9/16/16 12:16 PM

OCTOBER malaysia tatler 1 chic mode

April 2016


Hearty HeritageAN ODE TO TRADITION AND A CELEBRATION OF MALAYSIA’S

CULINARY CULTURE

DINING

MTD0416_Cover_final_Zd.indd 1 3/15/16 3:30 PM

APR/AUG/DEC


liFE. ExTRaoRDinaRy

moRE luxuRy TiTlEs oF TaTlER

PRinT

malaysia TaTlER HomEs (FEB/APR/JUNE/AUG/OCT/DEC)Malaysia Tatler Homes takes readers inside the world’s most beautiful abodes, showcasing outstanding architecture, inspirational and informative articles about luxury interior design.

malaysia TaTlER wEDDings (JUNE)The quintessential guide for high-society brides, Malaysia Tatler Weddings showcases the region’s most spectacular weddings, dress designers, banquet venues and much more.

malaysia TaTlER sociETy (DEC)The who’s-who guide to Malaysia. Society reveals the 300 most influential individuals in the city, as well as lists of last year’s best parties and essential dates for the year ahead.

malaysia TaTlER bEsT REsTauRanTs guiDE (DEC)The annual publication is the authority for fine dining in the region since 1993. Bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to MalaysiaTatler.com/Dining.

The above editorial content is subject to change without prior notice.

ZAHA HADID EXCLUSIVE MAISON&OBJET ASIA KITCHEN SECRETS

OFF THE WALL

LOOK AND BE ENLIGHTENED. INSPIRATION

IS IN THE DETAILS

AU

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US

MALAYSIA TATLER HOM

ESPP16057/05/2013(032564) 9 771985 740007

08

AUG-SEPT 2016 | RM21.20 (INCL 6% GST)

M A L A Y S I A T A T L E R

L i v i n g • L u x u r i o u s

R2_MTH0816_Cover_Final_Zd.indd 2 8/2/16 3:11 PM

FEB/APR/JUN/AUG/OCT/DEC DEC

2016

MALAYSIA TATLER

ISS

N 2

28

9-1

02

1

RM

15

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(IN

CL

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GS

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17

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BRIDAL LOOKBOOKThe season’s best

gowns and top tips for a crowd-pleasing speech

R1_Overall -3%_MTW0616_Cover2016(FINAL)_Zd.indd 2 6/17/16 6:05 PM

JUNE DEC


liFE. ExTRaoRDinaRy

PRinTRaTEs& maTERial sPEciFicaTions

guaRanTEED PosiTionsDepending on availability of space and subject to the following surcharges:- Fixed position: 20% loading - Pagefacingeditorial: 15%loading

non-sTanDaRD aDvERTisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

booKing DEaDlinESix weeks preceding the month of publication.

accREDiTED aDvERTising agEncy commissions 15% gross

closing DEaDlinENo postponement accepted after the fifth week preceding the month of publication. Closing date for all material is the first day of the month preceding the month of publication.

magaZinE siZE mEasuREmEnT in mm (w x H)

size Trim bleed** Type areaFull Page 228 x 305 238 x 315 208 x 285

Double Page Spread 456 x 305 466 x 315 208 x 285 each page

Front Cover Reverse Gatefold 452* x 305 462 x 315 206 x 285 each page

* 226(L)+226(R)** BLEED SIZE: ADDITIONAL 5MM FROM EACH SIDE

For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team ([email protected])

PRinT

type no./pages Rate (RM) 6x 12x

standaRd adveRtising

Full page (Rop) 1 13,700 12,700 11,600

double page spread (Rop) 2 27,400 25,400 23,200

special inseRtion

outside Back 1 20,600 19,100 17,400

inside Back 1 17,800 16,500 15,100

iFc spread 2 32,900 30,500 27,800

1st dps 2 31,500 29,200 26,700

2nd dps 2 30,100 27,900 25,500

3rd dps 2 30,100 27,900 25,500

4th dps 2 30,100 27,900 25,500

1st ad facing toc 1 14,800 13,700 12,500

2nd ad facing toc 1 14,800 13,700 12,500

3rd ad facing toc 1 14,800 13,700 12,500

Masthead / editor’s note 1 14,800 13,700 12,500

guaranteed position Facing content: concierge / Faces / style / life

1 14,400 13,300 12,200

Remarks: 1. All elements in colour must be CMYK. Please note that RGB or spot colours are not accepted.

Greyscale element is advised to save in Black monochrome (B/W). 2. Images must have an effective resolution- 300 dpi is recommended.3. Standard ISO Colour proof (FOGRA 39) MUST be provided to ensure colour quality. In the

event that client does not provide ISO Colour proof, Edipresse Media Malaysia Sdn Bhd will

not be responsible for any colour defect or colour discrepancy of the advertisement.4. Please note that we will be unable to accept landscape creative on single page advertisements

and we will also be unable to accommodate fractional advertisement pages.5. Perfect bound gutter spread safety allowance: 7mm on each side of gutter. No live matter

should cross the binding gutter.


liFE. ExTRaoRDinaRyDigiTal - malaysiaTaTlER.com

malaysiaTaTlER.comMalaysiaTatler.com is the digital platform of the renowned Malaysia Tatler magazine,producing all exclusive online content and providing daily updates on the latest events and most important lifestyle trends.

Our experienced and savvy editors and prominent columnists, showcase all things luxury in awide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating andentertaining our well-heeled readership.

malaysiaTaTlERDining.comThe most prestigious dining website in Malaysia, offering a multi-platform solution to showcase your brand to affluent gourmands. The website is the city's leading fine dining directory, focusing on delivering timely dining news, restaurants, bars and café reviews, promotions, and features.

mobilE anD aPP oPTimiZaTionMalaysiaTatler.com allows automatic user-interface adjustments to all smartphones and tablets.Both mobile and app versions are designed for easy browsing while offering alternative displayopportunities to maximize your brand exposure to target audience in a clutter free advertisementenvironment.

social mEDia PlaTFoRmsMalaysiaTatler.com is active on Facebook and Instagram

DigiTalPlaTFoRms

An array of services are available from customized content to email marketing, display advertising to social media interactions. Product listings, video

promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing in an

exclusive curated space for luxury brands.



DESKTOP VS

MOBILE TRAFFIC

Deskto

p 48%

Mobile

(inc

l. ta

blet

) 52%

NEW VISITORS

VS RETURNING

VISITORS

RetuR

nin

g 65%

ne

w 35

%

*Google Analytics Affinity Reach

ORIGIN TRAFFIC

CHANNELSD

iRe

ct 3

2%

oR

ganic seaRch 27%

soc

ial

Me

Dia

29%

Others12%

130,000 MONTHLy UNIqUE VISITORS14,100 NEWSLETTER DATABASE2,600,000PAGE IMPRESSIONS

MALAySIA 85.00%SINGAPORE 4.00%UNITED STATES 2.00%AUSTRALIA 2.00%UNITED KINGDOM 2.00%OTHER 5.00%

Website Performance

Geography


liFE. ExTRaoRDinaRy

readershiP PROFILEMalaysiaTatler.com is uniquely positioned as one of the best channels connecting high-end brands with the segment of the population with the greatest purchasing power.

40%

70%90%

60%Real estate / ResiDential pRopeRties

60% auto enthusiasts

60% fashionistas

60% beauty Mavens

luxuRy shoppeRs

consuMeR electRonics

30% hoMe fuRnishings

40%

tRavel / aiR tRavel

NATIONALITy

75%

25%

Malaysian

Others

demographics

high purchasing powerAffinity index - online behaviour of Tatler users

GENDER

55%

45%

Female

Male

MARITAL STATUS

42%Married

52%Single

6%others

CAREER LEVEL

65%Executive & Managerial

25%Professional

10%others

AGE

35-44 years old

44%

40 years old and above

28% 25-34years old

23%

18-24years old

5%

*Google Analytics Affinity Reach

DigiTal - malaysiaTaTlER.com

70% gouRManDs / fooDies

aviD investoRs (FINANCIAL / BANkING SERvICES +WEALTH MANAGEMENT)


liFE. ExTRaoRDinaRy

mobilEaPPs

Dining app

malaysia TaTlER Dining aPPThis mobile app is an invaluable guide to the local fine dining scene. With comprehensive information onover 100 restaurants, cafes and bars, it enables users to browse for gastronomy options within their areato locate the best or latest selections in town as well as read expertized Tatler reviews.

Key features include:- Shake iPhone to get recommendations of the best restaurants- Browse by location, cuisine and price- Search directly by restaurant name or address- Restaurant reviews and photos in one click- The newest and most up-to-date restaurant and bar openings- The latest restaurant promotions- Our Top 5 list for every occasion or craving

social mEDiaDaily updates on the world of luxury lifestyle via our social media platforms.

DigiTal - malaysiaTaTlER.com

20,000Facebook.com/malaysiatatler

12,000Instagram (@MalaysiaTatler)



DISPLAy ADVERTISING - DESKTOP

hoMepage 100% sov Run of site(without hoMepage) 100% sov

aD foRMat MateRial specs/ cReative foRMat (wxh)

Max. file siZe foRMat 2 weeks 1 Month 2 weeks 1 Month

crazy ad 980px x 400px 200kB JPG/GIF/SWF RM 5,200 RM 8,500 n/a n/a

half page ad 300px x 600px 150kB JPG/GIF/SWF RM 9,600 RM 13,200 RM 19,200 RM 22,800

leaderboard banner 980px x 90px / 728px x 90px 80kB JPG/GIF/SWF RM 10,500 RM 14,400 RM 15,600 RM 21,600

lRec banner 300px x 250px 100kB JPG/GIF/SWF RM 6,000 RM 8,400 RM 12,000 RM 18,000

skinner 180px x 1000px 80kB JPG/GIF/SWF RM 7,200 RM 12,000 RM 14,400 RM 21,600

skinner + head bannerSkinner: 180px x 1000px

Head banner: 1040px x 400px80kB JPG/GIF/SWF RM 14,400 RM 20,400 RM 28,800 RM 33,600

special creative please contact our sales representatives on request

*Inventory excludes Dining section

DigiTal RaTEsContact our team of digital experts for a custom-tailored solutions to meet your campaign needs.



DISPLAy ADVERTISING - MOBILE & TABLET

hoMepage 100% sov Run of site(without hoMepage) 100% sov

aD foRMat MateRial specs/ cReative foRMat (wxh)

Max. file siZe foRMat 2 weeks 1 Month 2 weeks 1 Month

homepage takeover banner*Default: 640px x 1140px

Safe zone: 640px x 832px100kB JPG/HTML5 RM 13,200 RM 21,600 n/a n/a

homepage carousal brand banner* 640px x 330px 50kB JPG/GIF RM 7,200 RM 13,200 n/a n/a

expandable floating banner *Expanded: 750px x 350pxCollapsed: 750px x 90px

100kB JPG/GIF RM 10,800 RM 16,800 RM 14,400 RM 19,200

full screen in scroll content (takeover)* 750px x 594px 50kB JPG/GIF RM 12,000 RM 19,200 n/a n/a

half screen in scroll content (lRec)* 750px x 250px 80kB JPG RM 10,800 RM 16,800 n/a n/a

*Includes run-of-site mobile floating banner

*Inventory excludes Dining section




ADVERTORIAL

foRMat DescRiption Rate

product launch endorsement Homepage Carousel, website listing, e-newsletter feature, social media post RM 9,000

luxury and beauty news Homepage Carousel, website listing, e-newsletter feature, social media post RM 9,000

editor’s pick or shopping guide Product feature with Homepage exposure RM 9,000

VIDEO OPPORTUNITIES


pre-rolls Max 15 sec, within Tatler Tv video channel and video advertorials RM 14,400

video advertorials (video asset provided by client)

Homepage Carousel, e-newsletter feature, social media post RM 9,000

video advertorials (video asset produced by tatler)

Homepage Carousel, Tatler Tv, e-newsletter feature, social media post + production RM 30,000(excludes production fee*)

video sponsorship (behind-the-scenes)

Homepage Carousel, Tatler Tv, e-newsletter feature, social media post + production RM 18,000

custom video series Homepage Carousel, website listing, e-newsletter feature, social media post + production Upon request

video event coverage Homepage Carousel, website listing, e-newsletter feature, social media post + production Upon request

live streaming Homepage Carousel, Tatler Tv, website listing, e-newsletter feature, social media post + production Upon request

*Production includes concept, layout, video shoot and editing




EMAIL MARKETING

aD foRMatMateRial specs/

cReative foRMat (wxh)Max. file siZe foRMat one-off Database

endorsed eDM 2048px x 1536px 300 kB JPG/GIF, HTML RM 10,800 13,500

enewsletter banner 728px x variable, max. 1000px 100 kB JPG RM 9,600 13,500

enewsletter skinner + banner (takeover)728px x variable, max. 1000px

250px x 1410px (each side)100kB JPG RM 14,400 13,500

SPONSORSHIPS


section takeover100% SOv on banners across entire section of site. Ad units can include, standard, video and expandable banners Upon request

section content integration Content sponsorship and logo integration within a particular section within the website Upon request

SPECIAL CREATIVES


MinisitesBespoke minisite developed according to brand needs and objectives within MalaysiaTatler.com Upon request



liFE. ExTRaoRDinaRy

EVENTSWith years of experience in event organisation, we have organised some of the most memorable social and charity events in Malaysia, such as the annual Tatler Ball.

TaTlER ballThe Tatler Ball has always been one of the most anticipated annual events on the social calendar of Malaysia. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Malaysia, as well as in China, Taiwan, Singapore,Hong Kong, Thailand, Indonesia and the Philippines.

coRPoRaTE social REsPonsibiliTy EvEnT We often associate with third parties to raise funds in charity events for the less privileged. In 2014, we worked with The Melium Group and managed to raise a monumental RM3.3 million for 12 selected NGOs via a charity auction.

EvEnTs


liFE. ExTRaoRDinaRyEvEnTsA Charitable Nostalgic Evening with Johnny Tillotson - Big Hearts for Little Hearts

Breast Cancer Awareness Campaign - The Pink Ribbon Charity Ball

The Melium Group and Malaysia Tatler Charity Auction


liFE. ExTRaoRDinaRyconTacT us

L I F E . E X T R A O R D I N A R Y

SOUL MATES

O C T O B E R 2 0 16 R M 1 5 . 9 0 ( I N C L 6 % G S T )

w w w . m a l a y s i a t a t l e r . c o mP P 6 7 3 2 / 0 6 / 2 0 1 3 ( 0 3 2 2 5 1 )

October 2016

MARCUS TEO AND JUVENE GOH

ON THEIR ROMANTIC CONNECTION AND TAKING THE NEXT

STEP TOGETHER

Overall-8%,C-3%MT1016_Cover_OK_Zd_Overall-8%.indd 3 9/19/16 11:47 AM

For Malaysia advertising enquiries, please contact:

cerina TanGeneral Manager, SalesT: + 603 2780 8833E: [email protected]

For international advertising enquiries, please contact:

Edmond cheukInternational Sales DirectorE: [email protected]

Edipresse media malaysia sdn bhd (230081-u)Suite 2A-19-2, Level 19, Block 2A,Plaza Sentral, Jalan Stesen Sentral 5,Kuala Lumpur Sentral, 50470Kuala Lumpur, MalaysiaT: +603 2780 8833 | F: +603 2780 8822E: [email protected]: www.edipressemedia.com

Documents

liFE. ExTRaoRDinaRy · 2016-12-16 · Airlines, Airport Lounges *Others *others include banks, restaurants, ... supplement focuses on the most extravagant creations from the world’s

liFE. ExTRaoRDinaRy · 2016-12-16 · Airlines, Airport Lounges Others others include banks, restaurants, ... supplement focuses on the most extravagant creations from the world’s