LifestyleMirror_MediaKit_2014_LowRes

www.lifestylemirror.com

EDITORIAL VISIONLifestyle Mirror is the premier international destination that marries the highly–produced content of a glossy lifestyle magazine with the energetic immediacy of the web. The site brings luxury to real life through multiple channels of fresh, authoritative content that inspires both men and women to shop and live with impeccable taste. Featuring photo shoots from the most talented photographers, creative directors, and stylists; interviews with international influencers; curated fashion must–haves; celebrity style profiles; beauty how–tos; and the most up to date cultural happenings, Lifestyle Mirror is international, intelligent, and influential.


PRESS, AWARDS, & ACCOLADES

TESTIMONIALS FROM OUR PARTNERS

“Of the 40 sites we ran with last fall, Lifestyle Mirror was in the Top 10 for engagement, and #1 for creative idea and execution.” (Fall 2012)

“Everyone is thrilled with how the custom content turned out, you really did an amazing job with the photos. Nicely done. Looks gorgeous.” (Fall 2013)

“Our partnership has proved successful in terms of traffic and also sales.” (Fall 2013)

“The newsletters drove high click–through rates well above average with a qualified audience that engaged with the campaign.” (Spring 2013)

“Lifestyle Mirror was one of the Top 3 (of 15) performers in terms of engagement.” (Fall 2013)

Lifestyle Mirror has received incredible acclaim since it launched in 2012—from the press, client testimonials, and industry awards.

Gold Winner of the Fashion

Website category

Official Honoreein the 17th Annual Webby Awards:

Lifestyle & Magazine categories

“Like your favorite fashion and lifestyle magazine, but onlineand instantly shoppable.”

—

“A digital endeavor that blends editorial content with the instant gratification of a shopping site.” —


AUDIENCE PROFILE

1.1 Million60%40%

18-4534

85%$100,000

InternationalReadership

Unique visitors

Female

Male

Visitors’ ages

Median age

College educated or beyond

Median HHI

United States (65%), Canada, United Kingdom, Australia, India, Germany, Italy, France, Ireland, Singapore

Source: Google Analytics, Quantcast Fall 2013


TARGETED AUDIENCE GROWTH

725,000 Summer 2013

1.1 MILLION* Current

500,000 Spring 2013

250,000 Fall 2012

LAUNCH Feb 2012

Source: Google Analytics*Fall 2013 Monthly Average


THE ENGAGED CONSUMER

FASHION–FORWARD

o� Shop on a weekly basis, with monthly online purchases

o� Closet is a mix of high–end and fast–fashion items

INFLUENTIAL

o� Their family and friends look to them for advice on

fashion and accessories, travel, entertainment, shopping, and technology

ACTIVE & ON THE GO

o� 20% come in from mobile or tablet

– 70% iOS

o� Travels at least once a month, either domestically or internationally

Lifestyle Mirror visitors define sophisticated living— they are passionate, discerning consumers with tremendous spending power.

Source: Quantcast, Lifestyle Mirror User Survey Fall 2013


EDITORIAL CONTENT PROFILE

THE ISSUE & COVER (Monthly)Debuts a monthly issue of themed content, relevant to modern cultural, and international events. The issue is celebrated through a highly–produced cover story featuring a notable personality.

WOMAN (32%)Combines function and fantasy, showcasing the latest in celebrity style, fashion, shoes and bags, jewelry and watches, and accessories—all from a fresh and sophisticated point of view.

MAN (27%)The definitive sourcebook for the modern man, this section explores the best in men’s style, cars, gear, sports, fitness and grooming.

BEAUTY (23%)Provides users with service and inspiration, featuring everything from how–to videos and guides to the hottest trends in hair, makeup, nails, skincare, fragrance, and wellness.

LIFE (18%)Curated for readers and delivered in stunning editorial, the section provides a look at what’s new in the world of art, culture, home, travel, food, and music.

Lifestyle Mirror’s unrivaled editorial features cater to the modern lifestyle.


EDITORIAL CALENDARJANUARYDESIGNING MEN

FEBRUARYFIRST LOOK/SPRING FASHION

MARCHTHE FOOD & FASHION ISSUE

APRILRETHINKING HOW WE LIVE: THE HOME & DESIGN ISSUE

MAYTRAVEL’S NEW ROUTES

JUNEMAN & MACHINE ISSUE

JULYTHE PRODUCERS/TASTEMAKER 20

AUGUSTART & bEAUTy ISSUE

SEPTEMBERFASHION & TRAVEL

OCTOBERHOME: WHERE WE LIVE NOW

NOVEMBERTHE STyLISH HOLIDAy GUIDE

DECEMBERTHE NExT ISSUE

See full editorial calendar for details.


THE ULTIMATE MIX

MA

N

Lifestyle Mirror encompasses every facet of a well-rounded lifestyle through multiple channels of content, giving it a unique point of differentiation in the marketplace.

BEA

UTY

LIFE & TRAVEL

WOMAN

CELEB

RITY


ADVERTISING OVERVIEW

DIGITAL DISPLAY OPPORTUNITIES

THE ISSUE SPONSORSHIP

CREATIVE SOLUTIONS & CUSTOM CONTENT

HIGH–IMPACT PLACEMENTS

LIFESTYLE AVENUE SIGNATURE PROGRAM

Note: Details on the following pages

Bring your campaign to life and access our engaged consumers through the below opportunities.


DIGITAL DISPLAY OPPORTUNITIESDISPLAy FORMATS AVAILAbLE

o� Super Leaderboard 970 x 90

o� Half Page 300 x 600

o� Big Box 300 x 250

o� Leaderboard 728 x 90

Every page of Lifestyle Mirror is offered at 100% SOV for premium branding and impact.

Super Leaderboard 970 x 90

Leaderboard 728 x 90

Half Page 300 x 600

Big Box 300 x 250


THE ISSUE SPONSORSHIPSponsorship of Lifestyle Mirror’s “The Issue” offers premium brand exposure, aligned with the month’s most coveted editorial content.

“The Issue” debuts themed content relevant to modern cultural and international events in addition to a highly produced cover story featuring a notable personality.

Exclusive sponsorship opportunities to align with the luxury cover content and the themed issue stories.

o� 100% SOV surrounding the Cover Story

o� 100% SOV surrounding issue-themed content (5–10 stories)

o� Custom ad unit inclusion within Cover Story slideshow, with direct link to brand site (996 x665)

o� Custom feature tied to the issue theme (created by editorial with supplied assets)


CREATIVE SOLUTIONS & CUSTOM CONTENTCustom offerings bring creative approaches to meeting a brand’s objectives.

Partners have the opportunity to work closely with editorial to engage users and effectively communicate their brand’s message.

Sponsored


HIGH–IMPACT PLACEMENTSHOMEPAGE TAKEOVER Prominent placement, offering unmatched exposure to our influential audience

SITE SECTION TAKEOVER 100% SOV of a channel for a given period of time: Woman, Man, beauty, or Life

WALLPAPEROpportunity to fully brand a page with large–format creative linking to brand’s website

OVERLAYInfluences the reader with strong brand messaging. This placement sees an increased click–through rate.

Note: Other creative executions available based on client objectives


LIFESTYLE AVENUE SIGNATURE PROGRAM

Lifestyle Mirror’s signature holiday program is filled with virtual boutiques that allow users to shop the best gift ideas from a wide range of brands—all in one place.

An animated header throughout the site offers maximum exposure for partners throughout the holiday season. And individual boutiques showcase desired products with direct links.

boutiques receive maximum exposure including homepage placement, newsletters, and dedicated social media posts.

Links through to brand E-commerce

Animated Header with Custom Storefront

Multi–boutique Experiencewith Custom Storefront and

Hero Product and Description

Individual brand boutiquewith up to 30 Products


ADVERTISING PARTNERSALBERTO GUARDIANI

ARMANI

BIRCHBOX

BOTTEGA VENETA

COACH

DIESEL

DSQUARED2

FARFETCH

GUCCI

KATE SPADE

MICHAEL KORS

MIKIMOTO

MINI

MISSONI

MONCLER

MR PORTER

PIAGET

POMELLATO

QVC

RALPH LAUREN

SAKS FIFTH AVENUE

SALVATORE FERRAGAMO

STUART WEITZMAN

TECHNOGYM

THE CORNER

MH=�L

VERSACE


CONTACTSU.S.MEG BEDFORDPublisher & [email protected]

U.S.KELLY STANEKDigital Account [email protected]

U.S. JACQUI SHEARDigital Sales [email protected]

MILANSILVIA FAVINIInternational business [email protected]+39 02 844.044.1

GENEVANEIL SARTORIManaging [email protected]+41 22 331 00 00

FRANCECHARLOTTE DE MONBRISONSales [email protected]+33 (0)1 47 03 18 30

www.facebook.com/lifestylemirror

www.twitter.com/lifestylemirror

www.instagram.com/lifestylemirror

www.pinterest.com/lifestylemirror

Documents

LifestyleMirror_MediaKit_2014_LowRes