Lifetime Collective Uniform Standard SS13

5

CONTENTS COME AS STANGERS LEAVE AS FRIENDS | TOFINO, BRITISH COLUMBIA 4-19. pOLER x LIFETIME ADVENTURE | AN INTERNATIONAL BROTHERHOOD OF CAMp VIBES 20-24. SpRING 2013 STUDIO COLLECTION 25-37. 26. sweaters 28. knits 31. shirting 33. sweatshirts 35. jackets

SUMMER 2013 STUDIO COLLECTION 38-46. 39. knits 41. shirting 43. sweatshirts 45. jackets

SpRING/SUMMER 2013 SHORTS & pANTS 47-59. 47. shorts 52. surf shorts 55. denim 57. pants 59. sweatpants

COLLABORATIONS 60-61. 60. poler x lifetime 61. roots radicals by swords studio

SpRING/SUMMER 2013 GRApHIC TEES, TANkS & 3/4 RAGLANS 62-92. 63. uniform standard collection 67. curated collection81. lifetime music project84. logo collection

88. collaboration collection

SpRING/SUMMER 2013 ACCESSORIES 93-97. 94. hats95. belts 96. sunglasses 97. poler x lifetime bag

DISTRIBUTION 98.

CONTRIBUTORS photography. STEPHEN WILDEpoler x lifetime photography. STEPHEN WILDE art direction & layout. REID STEWART model. JEREMY WALLACE scribings & doodles. JAY HOWELL creatiVe ramblings. REID STEWART short film. “TREACHERY ON THE EDGE” bY SIMON REDEKOP & REvEAL PRODuCTIONS washed up wiZard. bEN RAYMER music for short film. THEE OH SEES “CARRION CRAWLER” ON CARRION CRAWLER/THE DREAM

THANk YOUS big thanks to eVeryone who helped make this catalog come together. families stewart, wilde, redekop, raymer & wallace, benji wagner at poler, jonny at storm surf shop, jen thorpe & eVeryone at tofino brewing company, ryan grimstad for all the help & guidance, traVis dewitt for the use of your beautiful Vw Van, allistar for letting us crash at your place, mussle beach, shawna olsten at natiVe shoes, jay howell, beautiful british columbia for the amaZing backdrop, eVeryone in thee oh sees. eVeryone at lifetime hq and Very special thank to our crew! you guys were amaZing!

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76

98

1110

1312

1514

1716

1918

20 21

22 23

POLER X LIFETIME ADVENTURE

SURFING AND CAMPING IN TOFINO, B.C“THE BEAUTIFUL PACIFIC NORTHWEST”

PHOTOGRAPHED BY STEPHEN WILDE

2726

OLD FANGS TAKANAwA SweATer(lms135401us) 100% cotton - 12gg sweater knit. stripe crew pullover w/ uniform label.

colors: blue stripe, green stripe

(lms135456us) 100% cotton - 12gg sweater knit. hooded henley w/ light tortoise buttons, custom metal eyelets, & uniform label.

colors: heather army green, heather blue nights

SPRING 2013 SWEATERS COLLECTION

ONe BeAT(lms135473us) 100% cotton - 12gg sweater knit. mock neck cardigan w/ uniform label.

colors: blue green combo, green off white combo

2928

CHANGeS eMPTY SPACeS(lms132040us) 100% cotton - 160g reverse bleed wide stripe jersey w/ enzyme wash. pocket tank w/ uniform label.

colors: blue nights stripe, gunmetal stripe

(lms132152us) 100% cotton - 160g reverse bleed wide stripe jersey w/ enzyme wash. s/s henley w/ light tortoise buttons & uniform label.

colors: gunmetal stripe, blue nights stripe

SPRING 2013 KNITS COLLECTION

HeNrY BrOKeN ArrOw(lms132129us) 100% cotton - 160g reverse bleed wide stripe jersey w/ enzyme wash. s/s pocket crew w/ uniform label.

colors: blue nights stripe, gunmetal stripe

(lms132147us) 100% cotton - 160g reverse bleed wide stripe jersey w/ enzyme wash. 3/4 sleeve raglan henley w/ light tortoise buttons & uniform label.

colors: gunmetal stripe, blue nights stripe


3130

SADIe eLeVATOr(lms132110us) 100% cotton - 160g jersey w/ enzyme wash. s/s colorblock pocket crew w/ uniform label.

colors: blue combo, grey combo

(lms132a40us) 100% cotton - 160g jersey w/ enzyme wash. colorblock pocket tank w/ uniform label.

colors: grey combo, blue combo


LUCKY MAN LUCKY MAN STrIPe(lms133712us) 100% cotton - yd woven check or plaid w/ enzyme wash. l/s button up w/ natural swirl buttons & “l” label.

colors: red blue plaid, blue check

(lms1337a2us) 100% cotton - reversible twill w/ printed stripe & enzyme wash. l/s button up w/ natural swirl buttons & “l” label.

colors: dark blue, light blue

SPRING 2013 SHIRTING COLLECTION

3332

TrUe BeLIeVerS(lms133742us) 100% cotton - reversible twill w/ printed stripe & enzyme wash. l/s button up w/ light tortoise buttons & uniform label.

colors: dark blue stripe, light blue stripe

SPRING 2013 SHIRTING COLLECTION

TAKANAwA LeT SPIrITS rIDe(lms134303us) 100% cotton - 280g french terry. hooded henley w/ light tortoise buttons, custom metal eyelets, & uniform label.

colors: blue nights melange, grey melange, tango red melange

(lms134395us) 100% cotton - 280g french terry. graphic hoodie w/ custom metal eyelets & “l” label.

colors: grey melange, blue nights melange

SPRING 2013 SWEATSHIRTS COLLECTION

3534

3736

BABeL(lms134385us) 100% cotton - 280g french terry. raglan crew pullover w/ uniform label. colors: tango red melange, grey melange, blue nights melange

GeTTIN er DONe(lms134396us) 100% cotton - 280g french terry. Zip hoodie w/ ykk zip, custom metal eyelets, custom embroidery patch, & “l” label.

colors: grey melange, blue nights melange, tango red melange

SPRING 2013 SWEATSHIRTS COLLECTION

MOSS MOUNTAIN DUBLIN(lms136111us) 100% cotton - chino twill w/ garment wash. quilted Vest w/ antique brass branded snaps & uniform label.

colors: blue nights, apple cinnamon

(lms136436us) 65% cotton, 35% nylon - nylon/cotton coating w/ garment wash. hooded jacket w/ ykk 2-way zip, 2 tone rope drawstring, leather toggles, antique brass hardware, & uniform label.

colors: tango red, khaki

SPRING 2013 JACKETS COLLECTION

HATCHeT SeArCHLIGHT(lms1364a5us) 100% cotton - heavy poplin w/ garment wash. logger’s jacket w/ antique brass hardware, inside custom screen print, & uniform label.

colors: army green

(lms136509us) 100% cotton - heavy poplin w/ garment wash. military jacket w/ ykk zip, antique brass hardware, inside custom screen print, & uniform label.

colors: army green

SPRING 2013 JACKETS COLLECTION

GOBI JACKeT(lms136515us) 65% cotton, 35% nylon - nylon/cotton coating w/ garment wash. hooded jacket w/ lined sleeves, ykk zip, antique brass hardware, leather toggles, & poler x lifetime label.

colors: khaki

3938

41

LUCAS LUIS(lms132a29us) 50% polyester, 25% cotton, 25% rayon - 140g Variegated tri-blend stripe jersey w/ enzyme wash. s/s pocket crew w/ uniform label.

colors: heather red stripe, heather grey stripe

(lms132154us) 50% polyester, 25% cotton, 25% rayon - 140g Variegated tri-blend stripe jersey w/ enzyme wash. 3/4 sleeve raglan w/ uniform label.

colors: heather grey stripe, heather red stripe

SUMMER 2013 KNITS COLLECTION

4342

JUPITer(lms132b40us) 50% polyester, 25% cotton, 25% rayon - 140g Variegated tri-blend stripe jersey w/ enzyme wash. pocket tank w/ uniform label.

colors: heather red stripe, heather grey stripe

SUMMER 2013 KNITS COLLECTION

LUCKY MAN S/S LUCKY MAN S/S STrIPe(lms133016us) 100% cotton - yd woven check or plaid w/ enzyme wash. s/s button up w/ natural swirl buttons & “l” label.

colors: blue check, red blue plaid

(lms133a16us) 100% cotton - reversible twill w/ printed stripe & enzyme wash. s/s button up w/ natural swirl buttons & “l” label.

colors: light blue stripe , dark blue stripe

SUMMER 2013 SHIRTING COLLECTION

4544

DANZA(lms133031us) 100% cotton - Variegated yd stripe slub woven w/ enzyme wash. s/s button up w/ light tortoise buttons & uni-form label.

colors: grey stripe

SUMMER 2013 SHIRTING COLLECTION

TUAMTAKANAwA STrIPe(lms134397us) 100% cotton - 280g microstripe french terry. hooded henley w/ light tortoise buttons, custom metal eyelets, & uniform label.

colors: blue nights stripe

(lms1343a3us) 100% cotton - 280g microstripe french terry. Zip hoodie w/ ykk zip, antique brass hardware, custom eyelets, & uniform label.


SUMMER 2013 SWEATSHIRTS COLLECTION

4746

Be Free(lms134368us) 100% cotton - 280g microstripe french terry. l/s henley w/ light tortoise buttons.


SUMMER 2013 SWEATSHIRTS COLLECTION

DONeGAL DArK wAVe(lms136402us) 100% nylon - nylon coating. hooded windbreaker w/ ykk zip, 2 tone rope drawstring, leather toggles, antique brass hardware, & uniform label.

colors: blue nights, army green

(lms136510us) 100% nylon - nylon coating. hooded jacket w/ custom check lined hood, ykk zip, antique brass hardware, leather toggles, & uniform label.

colors: blue nights, army green

SUMMER 2013 JACKETS COLLECTION

4948

DArK wAVe STrIPe(lms1365a0us) 100% cotton - Variegated yd stripe slub woven. hooded jacket w/ custom check lined hood, ykk zip, antique brass hardware, leather toggles, & uniform label.

colors: grey stripe

SUMMER 2013 JACKETS COLLECTION

ZUMA(lms137113us) 100% cotton - 14oz chino twill. 5 pkt walking shorts w/ ykk zip fly & uniform label.

colors: apple cinnamon, blue nights

Size: 28 30 32 33 34 36 38

Inseam: 10.75”Rise: 9.25” 9.75” 10.25” 10.5” 10.75” 11.25” 11.75”Leg Opening: 16.25” 17” 17.75” 18” 18.25” 18.75” 19.25”

SPRING/SUMMER 2013 SHORTS & PANTS

5150

STrINGer SHOrT(lms137106us) 98% cotton, 2% spandex - stretch heavy twill. 6 pkt cut off shorts w/ ykk zip fly, antique brass custom tack button closure, & leather embossed waistband label.

colors: gull grey, apple cinnamon

Size: 28 30 32 33 34 36 38

Inseam: 9.75”Rise: 10.25” 10.75” 11.25” 11.5” 11.75” 12.25” 12.75”Leg Opening: 15.75” 16.5” 17.25” 17.625” 18” 18.75” 19.5”


Size: 28 30 32 33 34 36 38

Inseam: 7”Rise: 10.5” 11” 11.5” 11.75” 12” 12.5” 13”Leg Opening: 21.25” 22” 22.75” 23.125” 23.5” 24.25” 25”

FIeLD SHOrT(lms137141us) 100% cotton - heavy poplin w/ garment wash. military shorts w/ ykk zip fly, custom tack button closure, antique brass hardware, custom eyelets, drawstring waist, & uniform label.

colors: army green


5352


Size: 28 30 32 33 34 36 38

Inseam: 9”Rise: 9.5” 10” 10.5” 10.75” 11” 11.5” 12”LegOpening: 21” 21.75” 22.5” 22.875” 23.75” 24.5” 25.25”

BeTA MAX STrIPe(lms137a21us) 100% cotton - Variegated yd stripe slub woven. roll cuff shorts w/ ykk zip fly, dark brown swirl button closure, contrast bound seam allowances & uniform label.

colors: grey stripe


Size: 28 30 32 33 34 36 38

Inseam: 8”Rise: 9.5” 10” 10.5” 10.75” 11” 11.5” 12”LegOpening: 21” 21.75” 22” 22.375” 22.75” 23.5” 24.25”

OZArK SHOrT(lms137143us) 100% cotton - heavy poplin w/ garment wash. field shorts w/ brown swirl button fly closure, custom antique brass snaps, contrast bound seam allowances & lifetime x poler label.

colors: army green

5554

Size: 28 30 32 33 34 36 38

Inseam: 6.75”Rise: 9.75” 10.25” 10.75” 11” 11.25” 11.75” 12.25”Leg Opening: 22” 22.75” 23.5” 23.875” 24.25” 25” 25.75”

CHArLIe DON’T SUrF(lms137100us) 100% polyester - peached polyester. swim shorts w/ full mesh liner, antique brass custom eyelets, drawstring waist, hidden snap pkt flap closure, “l” label, & uniform label.

colors: blue nights stripe, green stripe


Size: 28 30 32 33 34 36 38


TOPANGA(lms1371b0us) 100% polyester - peached polyester. colorblock swim shorts w/ full mesh liner, antique brass custom eyelets, drawstring waist, hidden snap pkt flap closure, & uniform label.

colors: tango red, blue nights


5756

Size: 28 30 32 33 34 36 38


rOOTS rADICAL(lms1371a0us) 100% polyester - peached polyester. graphic swim shorts w/ full mesh liner, antique brass custom eyelets, drawstring waist, hidden snap pkt flap closure, “l” label, & uniform label.

colors: collage/multi


COLLeCTIVe(lmf127342 or lmf1273a2) 99% cotton, 1% spandex - stretch denim. 5 pkt slim fit low waist jean w/ button fly, antique silver hardware, & leather embossed waistband label. colors: dark grey. medium blue

Size: 28 30 32 33 34 36 38

Inseam: 34”Rise: 9” 9.5” 10” 10.25” 10.5” 11” 11.5”Leg Opening: 14” 14.5” 14” 15.25” 15.5” 16” 16.5”


5958

BeLAFONTe(lms137308us) 98% cotton, 2% spandex - stretch heavy twill. 5 pkt slim fit pant w/ ykk zip fly, custom tack button closure, antique brass rivets, & leather embossed waistband label. colors: gull grey, apple cinnamon

Size: 28 30 32 33 34 36 38

Inseam: 34”Rise: 8.75” 9.25” 9.75” 10” 10.25” 10.75” 11.25”Leg Opening: 14” 14.5” 15” 15.25” 15.5” 16” 16.5”


STANDArD ISSUe(lms137333us) 100% cotton - 14oz chino twill w/ garment wash. chino pant w/ ykk zip fly, contrast bound seam allowances, leather embossed waistband label, & uniform label.

colors: apple cinnamon, blue nights

Size: 28 30 32 33 34 36 38

Inseam: 33.5”Rise: 9.5” 10” 10.5” 10.75” 11” 11.5” 12”Leg Opening: 14.75” 15.25” 15.75” 15” 15.25” 15.75” 16.25”


6160

Size: 28 30 32 33 34 36 38

Inseam: 9”Rise: 9.5” 10” 10.5” 10.75” 11” 11.5” 12”LegOpening: 21” 21.75” 22.5” 22.875” 23.75” 24.5” 25.25”

FIeLD PANT(lms137318us) 100% cotton - Variegated yd stripe slub woven. roll cuff shorts w/ ykk zip fly, dark brown swirl button closure, contrast bound seam allowances & uniform label.

colors: army green


reGGIe(lms137212us) 100% cotton - 280g french terry w/ light stone enzyme wash. sweat pants w/ custom metal eyelets & uniform label.

colors: grey melange, blue nights melange

Size: S M L XL

Inseam: 34”Rise: 11” 11.75” 12.5” 13.25”Leg Opening: 9.25” 10” 10.75” 11.5”


6362

SPRING/SUMMER 2013 COLLABORATIONS SPRING/SUMMER 2013 COLLABORATIONS

POLer X LIFeTIMeAN INTerNATIONAL BrOTHerHOOD OF CAMP VIBeS

rOOTS rADICALBY SwOrDS STUDIO

WE ARE REALLY PROUd ANd EXCITEd TO PRESENT THE LIFETIME X POLER SPRING/SUMMER 2013 COLLABORATION. WE REALLY BOTH

JUST WANTEd TO COME UP WITH A KIT THAT YOU COULd WEAR WHILE ON A CAMPING TRIP WITH YOUR FRIENdS. WHAT MORE dO YOU NEEd

THAN A JACKET, SHORT, TEE SHIRT ANd BACKPACK? WELL, YOU PROBABLY NEEd A POLER TENT, NAPSACK ANd MAGIC TARP BUT YOU GET

THE PICTURE. IT’S ABOUT HAVING FUN ANd FINdING THAT NEW AdVENTURE AROUNd THE CORNER. WE TOO AT LIFETIME HAVE ALWAYS

WONdEREd WHY SOME FOLKS TRY TO PRETENd THEY ARE GOING TO dO FIRST ASCENTS ON ALPINE PEAKS INSTEAd OF CELEBRATING

THE FACT THAT THEY ARE HAVING AdVENTURES THAT ARE AWESOME IN THEIR OWN WAY. WHETHER IT’S A SOLO CAMP MISSION TO FINd

THAT ENdLESS TUBE OR A TWELVE MAN MOTORBIKE CAMP TRIP IN THE REdWOOdS, IT ALL JUST REALLY COMES dOWN TO HAVING FUN

OUTSIdE WITH OR WITHOUT YOUR AMIGOS. UNLESS YOU’d RATHER BE SITTING IN FRONT OF THE BOOB TUBE WATCHING TRAVEL SHOWS.

YOU CAN SEE THE COLLABORATIVE STYLES HERE: GOBI JACKET ON PAGE #37, OZARK SHORT ON PAGE #51, TILLAMOOK TEE SHIRT ON

PAGE #89 ANd POLER BACKPACK ON PAGE #97. WWW.POLERSTUFF.COM

THIS COLLECTION REFLECTS A FONdNESS FOR ROUGH, HANd TOUCHEd MATERIAL MIXEd WITH TOUGH SUBCULTURAL IMAGERY.

BANdS, BROS ANd BREAKING SHIT. THE dARK VIBE TO THE TEES SPEAKS TO THE CLASSIC BAdASS, A HARd LIFE LIVEd WITH THE

SCARS TO PROVE IT. THESE TEES WERE CONCEIVEd WHILE dISCUSSING MEMORIES OF TOURING THE STATES WITH “TEENANGER” A

FEW SUMMERS BACK... SLEEPING ON PISS COVEREd FLOORS IN RALEIGH, NORTH CAROLINA, BROKEN dOWN VAN IN FLORIdIAN

GHOST TOWNS, NO SLEEP IN NYC ANd BACKYARd BBq’S WITH BROS IN dETROIT. THE GOOd LIFE. - NIALL MCCLELLANd

YOU CAN SEE THE COLLABORATIVE STYLES HERE: ROOTS RAdICALS SURF SHORT ON PAGE #54, BROTHERHOOd, EVER SINCE I WAS A

KId & ROOTS RAdICAL TEE SHIRTS, EVER SINCE I WAS A KId & EVER SINCE I WAS A KId TANKS ANd BROTHERHOOd 3/4 RAGLANS ON

PAGE #89-91.

WWW.SWORdSSTUdIO.COM

65

THE UNIFORM STANdARd COLLECTION IS A SERIES OF ARTWORK & dESIGNEd IMAGES

INSPIREd OUT OF OLd BASEBALL LOGOS, PUNK ROCK ALBUM COVERS, OLd MOTORBIKE

PATCHES ANd ICONIC IMAGERY FROM HISTORY. THE IMAGES YOU’LL SEE WERE A LABOR

OF LOVE BETWEEN COLLECTIVE dESIGNER ANd ARTIST RYAN RHOdES ANd LIFETIME’S CO-

FOUNdER REId STEWART. THE IMAGES ARE MEANT TO BE TIMELESS, ROUGH ANd EVOKE

A SENSE OF INdEPENdENCE FROM THE NORMALITY OF SOCIETY. THEY ARE MEANT TO

SURVIVE THE EVER CONTINUING TRENdS OF TOdAY.

6766

LeT SPIrITS rIDe STAMP(lms131532us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit uniform tee w/ “l” label.

colors: off white, heather grey, heather blue

(lms131533us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit uniform tee w/ “l” label.

colors: heather grey, off white, heather red

SPRING/SUMMER 2013 UNIFORM STANdARd COLLECTION

LeT SPIrITS rIDe 3/4 LeT SPIrITS rIDe TANK(lms132746us) 100% cotton - 160g jersey w/ enzyme wash. 3/4 sleeve raglan uniform tee w/ “l” label.

colors: black

(lms132162us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. uniform tank w/ “l” label.

colors: heather grey, off white


68

STAMP TANK(lms132163us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. uniform tank w/ “l” label.

colors: heather red, off white


7170

JAY HOweLL LOS ANGeLeS, CA

- ABOUT THE ARTIST -

JAY HOWELL HAS SHOWN ANd WORKEd NATIONALLY AS AN ARTIST, CARTOONIST ANd

ILLUSTRATOR FOR CLOSE TO TEN YEARS. ALTHOUGH HE NOW MAKES LOS ANGELES

HIS HOME, HE SPENT A GREAT dEAL OF TIME IN SACRAMENTO ANd SAN FRANCISCO

WHERE HE CUT HIS TEETH IN ILLUSTRATION. HE HAS RELEASEd COUNTLESS VERSIONS

OF HIS ZINE PUNKS GIT CUT OVER THE YEARS ANd HAS WORKEd COMMERCIALLY

WITH BRANdS LIKE VANS, BURTON, ANd ANTI-HERO SKATEBOARdS. HIS WORK WAS

dEVELOPEd FOR FOX TO BE USEd IN THE ANIMATEd SHOW BOB’S BURGERS ANd HE IS

CURRENTLY dEVELOPING A SHOW FOR NICKELOdEON.

SPRING/SUMMER 2013 CURATEd COLLECTION

DArK wAVe SUrF CLUB SUrFIN UNDer MOONLIGHT(lms131524us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ chest pocket.

colors: black, off white

(lms131525us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.



7372

SUrFIN UNDer MOONLIGHT TANK(lms132157us) 100% cotton - 160g jersey w/ enzyme wash. graphic tank w/ “l” label.

colors: black


DeNNIS CHOw New YOrK, NY


dENNIS CHOW (AKA GLAMNATION) IS A NEW YORK-BASEd VISUAL ARTIST. HAVING

GROWN UP IN THE 1980’S, CHOW HAS LONG BEEN INFLUENCEd BY THE MANY

OBSCURE ASPECTS OF POPULAR CULTURE. HIS WORK IS HEAVILY dECORATEd

WITH TRACES OF HUMOUR, HORROR, RAUNCH ANd ATTITUdE. THE HONESTY OF HIS

SUBJECT MATTER IS OFTEN PRAISEd AS MUCH AS IT IS CRITICIZEd, THOUGH THE

ENd RESULT IS ALWAYS SOMETHING THAT KEEPS THE VIEWER INTERESTEd.


7574

GrIM VULTUre GrIM VULTUre 3/4(lms131522us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.

colors: black, army green

(lms131522us) 100% 100% cotton - 160g jersey w/ enzyme wash. 3/4 sleeve raglan graphic tee w/ “l” label.

colors: black


THree eYe DeSTrUCTION THree eYe DeSTrUCTION TANK(lms131523us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.

colors: off white, black

(lms132156us) 100% cotton - 160g jersey w/ enzyme wash. graphic tank w/ “l” label.

colors: off white


7776

TIM BISKUP LOS ANGeLeS, CA


TIM BISKUP (B. SANTA MONICA, CA. 1967- ) WAS BORN ANd RAISEd IN SOUTHERN

CALIFORNIA WHERE HE LIVES ANd WORKS TO THIS dAY. FROM HIS EARLY YEARS

GOING TO PUNK ROCK SHOWS ANd dISNEYLANd IN EqUAL PARTS HE WAS

MORE CONCERNEd WITH HIS OWN AESTHETIC VISION THAN WITH FITTING IN. HIS

REJECTION OF A TRAdITIONAL ART EdUCATION (HE LEFT OTIS IN 1988 AFTER TWO

TUMULTUOUS YEARS) IS FURTHER EVIdENCE OF HIS COMMITMENT TO HIS UNIqUE

PATH. HE PURSUEd HIS TECHNICAL TRAINING THROUGH YEARS OF WORK IN THE

ILLUSTRATION, ANIMATION ANd GRAPHIC dESIGN INdUSTRIES.


SKULL TIGer(lms131526us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.

colors: black




7978

SKULL TANK TIGer 3/4(lms132158us) 100% cotton - 160g jersey w/ enzyme wash. graphic tank w/ “l” label.

colors: black

(lms132744us) 100% cotton - 160g jersey w/ enzyme wash. 3/4 sleeve raglan graphic tee w/ “l” label.

colors: black


SwOrDS STUDIO TOrONTO, ON

- ABOUT THE STUdIO -

NIALL MCCLELLANd, 28, GREW UP IN TORONTO, ON, SPENT MANY OF HIS SUMMERS

IN NORTHERN IRELANd, WENT TO SCHOOL IN VANCOUVER, BC, ANd EIGHT YEARS

LATER MOVEd BACK TO TORONTO, WHERE HE CURRENTLY RESIdES. HE HAS A

FASCINATING COLLECTION OF SKULLS ANd BONES, A GROWING INTEREST IN

HORTICULTURE, ANd A PENCHANT FOR SMOKE ANd MIRRORS. HE WORKS AS A

MULTI-dISCIPLINARY ARTIST, CREATING dRAWINGS, COLLAGES, SCULPTURES ANd

INSTALLATIONS, ALL TIEd TOGETHER WITH HIS PARTICULAR BRANd OF IRISH-

CATHOLIC dARK EdGEd HUMOUR ANd A TASTE FOR THE ABSURd. HE’S CURRENTLY

WORKING ON A PROJECT dEALING WITH THE EVER-RELEVANT STORY OF dAVId

ANd GOLIATH.


8180

SHOCK erIK THe reD(lms131541us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.





BeN FreY VANCOUVer, BC


BEN FREY GRAdUATEd FROM CAPILANO UNIVERSITY dESIGN ANd ILLUSTRATION

PROGRAM IN 2007. AS AN ILLUSTRATOR BEN HELPEd CREATE THREE CHILdREN’S

BOOKS WITH ANNICK PRESS, ANd SIMPLY REAd BOOKS, ANd HAS BEEN PUBLISHEd

IN dISCORdER MAGAZINE, THE WALRUS MAGAZINE, ANd THE GLOBE ANd MAIL. HIS

WORK HAS BEEN EXHIBITEd AT THE CHEAPER SHOW IN VANCOUVER, STUdIO NINE

GALLERY IN TORONTO, ANd OKAZI GALLERY IN BERLIN.


82

PUre LUCK were wOLF(lms131520us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label.

colors: off white


colors: black, heather blue

SPRING/SUMMER 2013 CURATEd COLLECTION SPRING/SUMMER 2013 MUSIC PROJECT COLLECTION

WELCOME TO LIFETIME’S MUSIC PROJECT! THE T-SHIRTS YOU’LL SEE ON THE NEXT COUPLE OF PAGES ARE A

COLLABORATION OF LOVE BETWEEN LIFETIME ANd THE MUSICIANS WE WORK WTIH. THIS FALL/WINTER 2013

COLLECTION WE CAME TOGETHER WITH FRIENdS THE JACUZZI BOYS FROM MIAMI, FLORIdA ANd TEENANGER

HAILING FROM TORONTO, ON. THIS PROJECT IS dEdICATEd TO GIVING BACK TO OUR COMMUNITES ANd THOSE

WHO ARE IN NEEd OF HELP ANd ASSISTANCE. ALL PROCEEdS FROM THE SALE OF THE T-SHIRTS WILL GO

TO A NON-PROFIT OR CHARITY OF THE BANdS/MUSICIANS CHOICE. WE THANK YOU FOR YOUR CONTINUEd

SUPPORT ANd HOPE THIS PROJECT INSPIRES YOU TO SUPPORT.

LIFeTIMe MUSIC PrOJeCT

(lms131543us) 100% cotton - 145g combed cotton jersey. slim fit graphic tee w/ inside screen print.

colors: black

JACUZZI BOYS X PAwS 4 YOU

SPRING/SUMMER 2013 MUSIC PROJECT COLLECTION

THE JACUZZI BOYS ARE GUITARIST/VOCALIST GABRIEL ALCALA, dRUMMER dIEGO MONASTERIOS, ANd BASSIST dANNY GONZALEZ, THREE dUdES FROM SOUTH FLORIdA, BRIGHT AS NEON ANd FUN AS HELL. AFTER FORMING THE BANd IN 2007 ANd ACCRUING A HANdFUL OF 45S, THE GROUP RELEASEd THE LP NO SEASONS ON FLORIdA’S dYING (LOCATEd IN NEARBY ORLANdO, FL) IN 2009. NOW, IN 2011, WE HAVE GLAZIN’ – THEIR SECONd FULL-LENGTH, ANd THE FIRST FOR HARdLY ART. PAWS 4 YOU, INC. IS A 501(C)3 NON-PROFIT, VOLUNTEER dONOR-SUBSIdIZEd ANIMAL RESCUE ORGANIZATION BASEd IN MIAMI, FLORIdA. OUR TOP PRIORITY IS TO SAVE ANIMALS FROM EUTHANASIA AT MIAMI-dAdE ANIMAL SERVICES. ON AVERAGE 100 ANIMALS ARE dESTROYEd EVERY dAY AT THIS COUNTY SHELTER! PLEASE SUPPORT US. WE dEPENd ON YOUR EXPERTISE, TIME, TEMPORARY FOSTER HOMES ANd dONATIONS TO REACH OUR GOAL OF SAVING THESE ANIMALS. FOR MORE INFORMATION OR TO MAKE A FURTHER dONATIONPLEASE VISIT: WWW.PAWS4YOU.ORG ARTWORK BY dIEGO MONASTERIOS

JACUZZI BOYS X PAWS 4 YOU

(lms131544us) 100% cotton - 145g combed cotton jersey. slim fit graphic tee w/ inside screen print.

colors: black

TeeNANGer X GIrLS rOCK CAMP

Teenanger, The ToronTo quarTeT has been sharpening Their aural macheTe for four years now. subjecTing audiences all across norTh america To an unrelenTing mess of dirTy garage, punk and blues. Their shows are full of boozy swagger and encourage The kind of consumpTion ThaT geTs you kicked ouT of a bar and senT home in a Taxi.

girls rock camp ToronTo (grcT) is for girls age 8 To 16. The camp runs 9-5, monday To friday in The summer monThs and provides insTrumenT insTrucTion in The morning wiTh band pracTice and workshops in The afTernoon. during The week aT girls rock camp The girls will form a band and wriTe a song TogeTher, which They will perform aT The showcase concerT on The saTurday following camp. female musicians are There To help coach your band during pracTices and offer musical, Technical, and sound insTrucTion. in addiTion To working on music, grcT offer workshops abouT self-esTeem and leadership developmenT. Topics ThaT have been offered aT oTher rocks camps include self-defense, zine making, media liTeracy & criTical Thinking, do iT yourself booking, silk-screening, and image & idenTiTy. for more informaTion or To make a furTher donaTion please visiT: www.girlsrockToronTo.org design by swords sTudio

TEENANGER X GIRLS ROCK CAMP

SPRING/SUMMER 2013 MUSIC PROJECT COLLECTION

8584

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NeeDLeS

PHOTO INCeNTIVeS

(lms131534us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit logo tee w/ “l” label.

colors: heather red, heather grey, off white, heather blue

(lms131535us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit logo tee w/ “l” label.

colors: off white, heather blue, heather grey

SPRING/SUMMER 2013 LOGO & BASICS COLLECTION

WELCOME TO THE LOGO & BASICS COLLECTION. THIS COLLECTION HOUSES THE LOGO ANd

BASICS-BASEd TEES, TANKS ANd POCKET TEE SHIRTS. GREAT FOR LAYERING, OR JUST

WEARING ON THEIR OWN. THE dESIGN IS SIMPLE ANd TO THE POINT. PHOTO INCENTIVE IS

THE NAME OF THE GAME WHEN WEARING ONE OF THESE BAd BOYS.

8988

US STAMP(lms131536us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit logo tee w/ “l” label.

colors: heather grey, heather red, heather blue, off white


NeeDLeS TANK PHOTO INCeNTIVeS TANK(lms132164us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. logo tank w/ “l” label.

colors: off white, heather blue

(lms132165us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. logo tank w/ “l” label.

colors: off white, heather grey


UNIFOrM(lms132126us) 50% polyester, 25% cotton, 25% rayon - 140g tri blend jersey w/ enzyme wash. slim fit pocket tee w/ uniform label.

colors: heather grey, heather red, off white, heather blue

SPRING/SUMMER 2013 COLLABORATION COLLECTION

TILLAMOOK Tee(lms131545us) 100% cotton - 145g combed cotton jersey. slim fit graphic tee. check out the poler x lifetime collaboration on page #60.

artwork by caleb owen everitt

colors: black

BrOTHerHOOD(lms131528us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label. check out the roots radicals collaboration on page #61.

colors: army green

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LIFETIME IS BASEd OFF THE COLLABORATIVE RELATIONSHIPS WITH OUR FRIENdS FROM ARTISTS,

PHOTOGRAPHERS, WRITERS TO MUSICIANS. THIS COLLECTION LOOKS AT OUR PROJECTS WITH

POLER ANd SWORdS STUdIO. IT WAS A LABOR OF LOVE ANd WE REALLY SPENT A LOT OF TIME

PUTTING TOGETHER ANd WORKING WITH THE ARTWORK. HOPE YOU ENJOY!

COLLABOrATIONS COLLeCTION

eVer SINCe I wAS A KID(lms131529us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label. check out the roots radicals collaboration on page #61.



rOOTS rADICAL(lms131530us) 100% cotton - 160g jersey w/ enzyme wash. slim fit graphic tee w/ “l” label. check out the roots radicals collaboration on page #61.

colors: off white

eVer SINCe I wAS A KID TANK(lms132159us) 100% cotton - 160g jersey w/ enzyme wash. graphic tank w/ “l” label. check out the roots radicals collaboration on page #61.

colors: black

rOOTS rADICAL TANK(lms132160us) 100% cotton - 160g jersey w/ enzyme wash. graphic tank w/ “l” label. check out the roots radicals collaboration on page #61.

colors: off white


9392

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BrOTHerHOOD 3/4(lms132745us) 100% cotton - 160g jersey w/ enzyme wash. 3/4 sleeve raglan graphic tee w/ “l” label. check out the roots radicals collaboration on page #61.

colors: black


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9796

UNIFOrM SAG

GeTTIN er DONe HAT

(lts139101us) 100% cotton - heavy poplin. adjustable cap w/ eyelets, adjustable back tab closure, & uniform label.

colors: black, army green

(lts139113us) 100% cotton - heavy poplin. adjustable cap w/ uniform patch.

colors: army green, black

SPRING/SUMMER 2013 ACCESSORIES COLLECTION SPRING/SUMMER 2013 ACCESSORIES COLLECTION

SNAKe eYeS(lmf129259us) 100% cotton. cotton web belt w/ embossed leather trim & antique brass rectangle ring buckle.

colors: army green, black

BOw(lms129311) 100% leather. full grain leather belt w/ antique brass buckle.

colors: tan, brown

9998

SPRING/SUMMER 2013 ACCESSORIES COLLECTION

LYrIC SUNGLASSeS(lts129833) hand crafted acetate frame w/ custom metal deco.

colors: brown tortoise/ rose lens, ebony/ smoke lens

POLer BACKPACK(lms129416us) 100% nylon. backpack. check out the poler x lifetime collaboration on page #60.

colors: tan furry camo

SPRING/SUMMER 2013 ACCESSORIES COLLECTION

100 101

DISTRIBUTION HEADQUARTERS

contact: nick brown

tel: 1.877.629.2488

email: [email protected]

url: lifetimecollectiVe.com

CANADA sales manager/western canada

contact: mike wilson


ontario

contact: phil macmillan


quebec/maritimes

contact: ariane Verronneau


USA sales manager/key accounts

contact: michael darr


souther california/ariZona/neVada

contact: joe laZar


northern california/north west

contact: steVe baker


contact: tracy baker


east coast

contact: ryan stiber


contact: dan hopkins


JApAN

maneuVerline inc

contact: suZuki yoshihito


GERMANY kpp

contact: thomas martini


SWEDEN mob distribution

contact: jonas berglund


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www.LIFeTIMeCOLLeCTIVe.COM

Documents

Lifetime Collective Uniform Standard SS13