Liktiha Synopsis

8/9/2019 Liktiha Synopsis

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1.0 INTRODUCTION

Logistics is about moving materials, information and funds from one business

to another or from a business to the consumer. It is a vital part of the business

economic system and is a major global economic activity. In fact 10-15 per cent

of product costs are logistics related. Worldwide, logistics constitutes about $2

trillion a year. For any country, the logistics cost is estimated between 9 and 20

per cent of its GDP. Logistics is the management of the flow of goods,

information and other resources, including energy and people, between the

point of origin and the point of consumption in order to meet the requirements

of consumers (frequently, and originally). Information, transportation

,inventory, warehousing, material-handling, and packaging Every company

dreams of achieving the seven R's - delivering the right product in the right

quantity and the right condition, at the right place, at the right time, for the

right customer at the right cost. Effective logistics management alone can make

this possible.

Logistics is one of the oldest and also the newest activities of business

management. It involves combining diverse functions and service providers who

may be culturally and objectively different. In the past, quality of products and

services was the key differentiating factor for companies operating in the same

market. In due course, quality and low cost became the winning combination.

Today, responsiveness to the customers' needs is the determining factor. An

enterprise that caters instantly to the needs of the customer is the winner.

Integrated logistics can serve as a potent tool for success in today's competitive

business environment. Logistics is an organized process of managing the flow

of merchandise from the source of supply - the vendor, wholesaler or

distributor - through internal processing functions like warehousing and


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transportation, until the merchandise is sold and delivered to the end customer


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1.1 STATEMENT OF THE PROBLEM

In the current scenario the competition is very high in the logistics

industry. The satisfaction of the customers is very important to promote the

products among the customers. The customers are business organizations

the factor leading to customer loyalty is different from the factors that

influence individual customers .The company wants to take necessary steps

to increase sales. The clarity of information, advice provided to customers by

staff, the language used by the staff to communicate it properly, are themain problems faced by the customers. The analysis of customers

perception will help the company to know the satisfaction level of customers

and customer loyalty towards the organization and also help the company to

improve the services.

1.2 OBJECTIVES OF THE STUDY

1.To know about the customers perception regarding services provided by

Seaways Group.

2.To Study the service usage behavior of customers.

3.To provide suggestions to Seaways Group for further improvement.

1.3 HYPOTHESIS OF THE STUDY

1.H0: over all brand value is independent of trust

2.H0: over all brand value is independent on quality of service


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3.H0: over all brand value is independent on value for money

4.H0: over all brand value is independent on customer satisfaction

5.H0: over all brand value is independent on credit

6.H0: over all brand value is independent on customization of service

1.4 SCOPE OF THE STUDY

The study is conducted at Seaways Group. The respondents are

various business houses in Hyderabad making use of logistics services

provided by Seaways Group .

1.5 SOURCES OF DATA:

Primary source:

Questionnaire was prepared and screened and was sent to various different

companies.

Secondary source:

The secondary source of data is extracted from root development team of

Seaways Group.

1.6 LIMITATIONS OF THE STUDY

The major limitation is the fact that the sample size of 108. More the

sample size more detailed study would be.

Research is done in a limited time period making time one of the major

limitations.

The sample taken for creating the model included people from various

traders in India.


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The conclusions made are based on the data collected from the sample

size. So the conclusion are based how truthfully the people entered the

data.

These were some of the limitations identified during the course of my

research

2.0 COMPANY PROFILE OF SEAWAYS GROUP

Seaways Group, in its successful sailing of nearly two decades has

achieved the distinction of being one of the leading logistics service

providers in India offering integrated and turnkey services in Shipping,

Logistics. Consequentially it has earned the status of a multi-modal,

efficient and cost-effective organization with global reach. A

professionally managed group of companies, Seaways has time and again

demonstrated its ability and commitment of executing to perfection, some

of the most revered logistics feats taking up challenges, globally.

The company offers not only service to our clients, but a commitment.

We ensure excellence in all our operations by combining skill, knowledge

and competence right from the planning stage to final execution. The

combined efforts of our competent and dedicated team of professionals

under the able guidance of Master Mariners is the hall mark, which have

seen the group growing in all spheres of its business activities.


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The group has a network of 31 strategically located branch offices across

the country and 8 overseas office manned by highly skilled and

experience master marines with decades of sailing experience assisted by

maritime professionals, management and functional experts. The

Group's customer focus has led it to a platform where complete and

integrated solutions are provided timely and cost efficiently, without

compromising on the priorities of clients.

We at seaways continuously redefine our strategies and approaches, to

provide innovative solutions in the changing market scenarios and with

focus to provide seamless and visible solutions to our customers.

2.1 VISION

To be a leading global company offering turnkey solutions in shipping,

Logistics and providing high standards of quality services to all its

customers worldwide. To be a 3000 Crore Company by 2020

2.2 MISSION

To provide tailored solutions to our customers needs by

understanding their business requirements and strategies.

To provide state-of-the-art turnkey services through our dedicatedand professional teams, who ensure quick response to the

changing market environment.


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To enhance our competitive edge by offering unique value added

quality services in line with the best practices of the global

industry.

To be innovative and continuously updating technological advances

thereby ensuring high standards of service to our customers and

continuously strive for excellence.

To remain committed to protection and conservation of the

environment.

2.3 AFFILIATIONS & MEMBERS

Force :It's Membership, representing and increasing it's presence in all major

markets. The name FORCE (Freight Organization of Related Cargo Experts)

embodies the spirit in which the Group Members work together and is

synonymous with their aims and objectives to provide the highest standard of

service to customers and is also an expression of their determination to

maintain a powerful influence in the Global Transportation Industry. FORCE

Membership Guarantees its Customers global and multimodal capability and

reliability in the Carriage and Handling of their Cargo.

All FORCE Members are well established both operationally and financially.

They have an excellent reputation both within their Country and

internationally and carry out their business with the utmost integrity.

Seaways Shipping & Logistics Limited is member of FORCE group since 2001

and is representing as part of FORCE network for Entire India.

CII :The Confederation of Indian Industry (CII) works to create and sustain an


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environment conducive to the growth of industry in India, partnering industry

and Government alike through advisory and consultative processes.

CII is a non-government, not-for-profit, industry led and industry managed

organization, playing a proactive role in India's development process. Founded

over 100 years ago, it is India's premier business association.

A facilitator, CII catalyses change by working closely with government on policy

issues, enhancing efficiency, competitiveness and expanding business

opportunities for industry through a range of specialized services and global

linkages. It also provides a platform for sectoral consensus building and

networking. Major emphasis is laid on projecting a positive image of business,

assisting industry identify and execute corporate citizenship programmes. CII

serves as a reference point for Indian Industry and the international business

community.

Seaways Shipping & Logistics Limited, is a member of CII and is among the

board empanelled at the CII's Hyderabad Chapter as Consultants for Shipping

& Supply Chain Logistical services to the industry.

QUESTIONNAIRE

I am Liktiha Patil pursuing MBA-International business doing final semester

post graduate project willing to know the customer satisfaction level that are


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provided by SEAWAYS GROUP. You are requested to fill out the following

questions:

1.Age:

2.Designation:

3.Experience:

4.Respondents Profile

a) Employer b) Employee

5.Mode of transportation the company uses mostly

a)Air b) Sea c) Air&Sea

6.Frequency of Exports or Imports in a month by the company

a) 500 Cr

8.Kindly rate the below companies as per their brand name according to

you from 1-5, 1 being the highest and 5 being the lowest.

S.no Company

Name

1 DHL

2 Fed Ex

3 SEAWAYS

Group


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4 Kuehne Nagel

5 Panal Pina

9.Which companies come into mind when you hear of freight forwarding

S.no Company

1 DHL

2 Fed Ex

3 SEAWAYS Group

4 Kuehne Nagel

5 Panel pina

6 Others

10.How Important brand name for you to choose a freight forwarder

a) Extremely important b) Fairly important c) Neutral

d) Slightly important e) Not at all important

11.Rank your experience in freight service you have used

a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied e) Highly Dissatisfied

12. Do you think Seaways group is a good brand

a) YES b) NO c) I DONT KNOW

13. What are the criteria for you to choose a Freight Forwarder


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S.no Factors

1 VALUE FOR MONEY

2 BRAND NAME

3 QUALITY OF SERVICES

OFFERED

4 Customization of services

5 No. of Services offered

6 Credit

7 Customer Satisfaction

14. Level of Cargo Handling Facilities Company has?

a)High

b)Medium

c)Low

16. Employees Performance level during the Handling of Cargo?

a)High

b)Medium

c)Low

17.Custom clearance level provided by the company?

a)High

b)Medium


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c)Low

18. What level of ware housing facilities companies have?

a)High

b)Medium

c)Low

19) Do you think there is customer focus in the company?

a)Strongly agree

b)Agree

c)Disagree

d)Strongly Disagree

20) Do you think company is committed towards their customers?

a)Strongly agree

b)Agree

c)Disagree

d)Strongly Disagree

21) To what extent are the quality losses observed?

a)High

b)Medium

c)Low


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c)Disagree

d)Strongly disagree

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Liktiha Synopsis