Hetzel W. Folden, Global LeaderStrategic Deals Group

Satyam Computer Services LtdGlobal Services Conference 2008New York City – March 12, 2008

Business Transformation. Together.

GENERAL INDUSTRY TRENDS

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Competition broadens Globalization of Delivery & Sourcing further “flatten” the world

Business Transformation an essential part of the competitive business cycle

Value Creation through Innovation key factors to success

Request for Solutions replaces traditional request for proposals

Competition broadens Globalization of Delivery & Sourcing further “flatten” the world

Business Transformation an essential part of the competitive business cycle

Value Creation through Innovation key factors to success

Request for Solutions replaces traditional request for proposals

BUSINESS TRANSFORMATION.

TOGETHER.

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GENERAL INDUSTRY TRENDS

Competition Flattening an Industry Large Strategic Deals > US $50M

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BUSINESS TRANSFORMATION. TOGETHER.

“….is a key executive management initiative that attempts to align People, Process and Technology initiatives of a company more closely with its business strategy and vision to support and help innovate new business strategies.

….. is now considered an essential part of the competitive business cycle.

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Business Transformation. From Wikipedia (highlights added)

“…the proactive process of providing strategic competencies imbedded in operational solutions for sustainable enhanced customer value -- the shift from traditional RFP to RFS – Request For Solutions”*

Together.

* Satyam Customer feedback and research from IAOP (International Association of Outsourcing Professionals)

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Bodyshop ImplementSolve known problem

Skill Augmentation

Managed Services

Integrated Solutions

Time

Value

Value

Identify and solve problems

Trusted Partners

CLIENTS AND SERVICE PROVIDERS CONVERGING

BUSINESS TRANSFORMATION. TOGETHER.

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* The Blackbook of Outsourcing 2007

BUSINESS TRANSFORMATION. TOGETHER.

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STRATEGY

CU

ST

OM

ER

DE

LIG

HT

Business Transformation

Business agility

IT Alignment to Business Strategy

Regulatory Compliance

TCO Reduction

Globalization and M&A

Innovation

Focus on ‘5R’s – Faster, Better, Cheaper, Larger & Steadier

CUSTOMER BUSINESS NEEDS

Service Oriented Architecture

Business Process Platform

Open Source Software

WEB 2.0 / Rich Internet Applications

BI & Analytics

TECHNOLOGY TRENDS

Software as a Service (SaaS)

Grid Computing

RFID

Use TV Design and Web Analytics

Mobile & Wireless Applications

Large Deals

Multi-sourcing/ Consolidation

Partnership Mode

Offshoring by mid-market companies

SOURCING & DELIVERY TRENDS

Demand for Continuous Improvement

Flexible Business Models

Global Delivery Model

Global Reach

Agile processes

Collaborative development

DOMAIN COMPETENCY

DOMAIN COMPETENCY

TECHNOLOGY COMPETENCYTECHNOLOGY COMPETENCY

BRAND

BUILDING

BRAND

BUILDING

SERVICES DELIVERYSERVICES DELIVERY

INV

ES

TM

EN

TS

RELATIONSHIP MANAGEMENTRELATIONSHIP MANAGEMENT

BUSINESS TRANSFORMATION. TOGETHER.

CLIENT OBJECTIVES PARTNER SOLUTIONS

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Attractiveness:

• Strength of business pain point

• Technology intensity in solution

High Low

Low

High

POS testing/ 360 commerce upgradeStore Inventory Mgmt

ADMS

Promotion management

Supply Chain Distribution

Assortment planning

Forecasting & Allocations

Merchandise planning (Retek)

Space Mgmt (JDA)

CRM APPS

Linking loyalty & sales data to improve sales

Analytics/ I decisions/ BI reporting dashboard

Financial Systems

Transaction processing

Satyam ability to build a distinctive value proposition• Existing capability• Ability to build capability

DW/Mining

Retek RMS Implementation & Integration

Sales Audit, Price Mgmt

Satyam capability building to

lead targeted opportunity

areas

DW consolidation

E-Commerce, Content / portal Mgmt, UXM, 3D Modeling

HR PS payroll-Global

BUSINESS TRANSFORMATION. TOGETHER.

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99

Business Profile – Satyam Long Term ClientsRELATIONSHIP

SINCETEAM SIZE

SERVICE OFFERINGS

Consulting ADMS

5362003Financial Services

Major Auto 6862003

5131999Public Service

5821999Industrial Mfr.

5002003Telco

2003 260Mfg.

2000Auto Parts 277

19811995Industrial Mfr.

8752003Network

4372003Global Food

6322003Pharma

Enterprise Solutions

Global Reach

Americas Europe ROW

Genesis of Relationship*Partial list of Long term clients

CLIENTS

BUSINESS TRANSFORMATION. TOGETHER.

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SATYAM PURSUIT FOR CLIENTS

•USA&CANADA•GLOBAL CLIENTS

•EUROPE•APAC

•MID EAST•AFRICA

EVALUATE- PURSUING DIRECT- PARTNERING

PURSUE (DIRECT)

DO NOT PURSUE

EVALUATEPARTNERING

DO NOT PURSUE

EVALUATEPARTNERING

LOW

MEDIUM

HIGH

DEAL SCOPE - GEOGRAPHICAL REGION FIT

SATYAM COMPETENCY

$50M-$500m

DEAL

SIZE

STRONG MEDIUM WEAK

$500m-$1Bn

>$1Bn

DO NOT PURSUE

DO NOT PURSUE

EVALUATE- PURSUING DIRECT- PARTNERING

BUSINESS TRANSFORMATION. TOGETHER.

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RETAIL MFG PHARMA TelcoSize of Customer Engagement 200+ 400+ 500+ 200+

Complexity of Landscape High High High HighR/3 R/3 R/3 R/3BW BW BW BW APO CRM CRM CRMPortal EP EP EPSEM-BPS APO Teradata

SEMArchivingInvoice Scanning Solution

Rollout Rollout Implementation/Rollout Development Development Development Development

ABAP ABAP Functional Functional Portal Portal ABAP ABAP SAP BW BW Portal Portal Basis/Security XI/Mercator BW BW MS BI Microsoft Microsoft XI TIBCO Testing - Mercury Teradata

Java Support Support Support Support

ABAP ABAP Functional Functional SAP BW BW ABAP ABAP BW Data Load BW Data Load BW BW MS BI Basis BW Data Load Basis/Security

Basis/Security DW - Tera Data

Service Transition India Tier 2/3 Global MNS Independent Contractors Large Consulting

Relationship (No.of.years) 4 4 4 5

Delivery Model Onsite/Offshore Onsite/Offshore Onsite/Offshore Onsite/Offshore

30/70 20/80 30/70 30/70

Applications Outsourced

Outsourced Services

BUSINESS TRANSFORMATION. TOGETHER.

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Thank You

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hetzel@satyam,

BUSINESS TRANSFORMATION. TOGETHER.