Talent Insights

The Next Generationof Leaders is on LinkedInInsights on our Student members

Benelux students are looking for challenging work and pride in their employer when considering a job

Executive SummaryStudents and recent graduates are the fastest growing member segment on LinkedIn. They use LinkedIn to establish their professional identities, grow their networks, and build relationships with potential employers. LinkedIn data reveals where students are concentrated, where they’re going, and the demand for them.

• The highest volume of recent graduates on LinkedIn are in Amsterdam, Rotterdam and Brussels come in as second and third.

• Amsterdam, Netherlands and Antwerp, Belgium based recent graduates are most in demand and more likely to be approached via direct sourcing.

You can tap LinkedIn to position your brand in front of these members at the early part of their careers.

OverviewStudents recognize LinkedIn as one of the best tools to jump-start their professional careers. 84% of student members are using LinkedIn to grow and maintain their professional network.

Our LinkedIn research also shows that 51% of Students in Benelux will look for job opportunities on LinkedIn.

Student members use LinkedIn regularly to research companies, industries, and specific jobs and internships. Showcase your brand and put employment opportunities in front of highly engaged and increasingly connected students.

Where are graduates going?Industry information provides unique insights into where new graduates are headed. LinkedIn network data indicates the top 5 industries for this demographic are health care, technology, marketing and advertising, financial services, and research.

We found that 71% Benelux students are willing to relocate for a job, and a further 13% are willing to relocate only if it is within their country.

Top 10 penetrated Benelux universities on LinkedIn

Recent graduate university supply and demand

Students and Recent GraduatesBenelux

September 2013

Penetration = Current student volume on LinkedIn/Total student body

Where should you look for talent?• Untapped: These mid-sized markets have relatively lower

demand, meaning hiring is likely to be easier

• High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult

1. Saxion Hogescholen

2. Delft University of Technology

3. Christelijke Hogeschool Windesheim

4. VU University (Vrije Universiteit)

5. Tilburg University

6. Leiden University

7. Twente University

8. Erasmus University Rotterdam

9. Hogeschool van Amsterdam

10. Avans Hogeschool

HIGH-DEMAND

UNTAPPED

SATURATED

Members

Dem

and

Ind

ex

Solvay Business School

Erasmus University Rotterdam

Delft University of TechnologyEindhoven University of Technology

Ghent University Katholieke Universiteit Leuven

Leiden University

Maastricht University

Nyenrode University

Radboud University Nijmegen

Rotterdam School of Management, Erasmus University

Tilburg University

University of Amsterdam

University of Groningen

University of Utrecht

What are our student members looking for in a job?Percentage who believe each attribute is important when considering a job opportunity

1. Free Student/Entry Level Jobs Post your student/internships and entry level roles for free at http://www.linkedin.com/job/consumer/students

2. CheckIn Use CheckIn to improve and streamline the campus recruitment experience CheckIn is LinkedIn’s newest tool for grad recruiting that dramatically improves your efficiency

3. Company/Career Page Give students a picture of what it’s like to work for your company with authentic messages Showcase your employment brand with focused, targeted content

4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly

Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com

Source: Student Talent Pool Survey - September 2013 – 188 Benelux respondents

Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation inthe United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

How can you reach out to this critical talent pool?If you are looking to find Students or recent graduates, focus recruitment messaging on work/life balance, challenging work and strong career path and development. Students find these more compelling than experienced professionals.

Reach this critical talent by making the most of LinkedIn. Posting your new graduate positions and internships on LinkedIn allows our matching algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already employed in similar jobs.

39%

32%

24%

20%

18%

18%

15%

41%

47%

29%

10%

15%

11%

8%

CULTURE THAT FITS MY PERSONALITY

GOOD WORK/LIFE BALANCE

CHALLENGING WORK

A PLACE I WOULD BE PROUD TO WORK AT

ABILITY TO MAKE AN IMPACT

STRONG CAREER PATH

FLEXIBLE WORK ARRANGEMENTS

STRONG EMPLOYEE DEVELOPMENT

EXCELLENT COMPENSATION & BENEFITS

Benelux Professionals Benelux Students

43%47%

41%

32%