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LinkedIn For Business
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What is it
• Professional Resume• Business Orientated Social Network• Establish Connections• Stay In touch with colleagues/friends• 65 million users and growing
Mistakes Made
• Too Strong Of Profile• Blatant Promotion in Groups or Messages• Don’t Describe Benefits In Profile• Joining a lot of groups• Inviting the world to your network
Grow Your Biz
• Use Advanced Search to find “stuff/people/industries”
• Be FOUND• Status Updates - Import Selective
Facebook/Twitter• Recommend others• Discover Events• Set Up RSS feed based around a search
Small Business Use
• Online Recommendations & Word Of mouth• Find vendors to outsource• Find mentors• Stay up to date with business users
Questions and Answers
• Getting and Answering Questions• Shows industry knowledge expertise• Follow discussions that are important to you• Build buzz by sharing with others
Applications
• Amazon Reading List• Box.net - Google Presentations• Slideshare.net• Wordpress• Typepad• Company Buzz• Trip It
Find The Next Rock Star
• Job candidates• Find out when employees leave (network
updates)
Ever Evolving
• Share links to interesting/relevant articles• Company Profile Section • Research tool to explore and find the right
companies to work for and do business with. • Used for job opportunities • View recently joined the hires w/ company• Company News and Statistics
Mobile
• Biz Card 2.0?• Bump