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Listing Your Property For Sale

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This is a copy of some of the information I use when discussing listing a property for sale.

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Page 1: Listing Your Property For Sale

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Seller Survey:

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Amenities:

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Cons:

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Page 2: Listing Your Property For Sale

P!otography:“At the closing table, listings with nicerphotos gain anywhere between $934and $116,076–as measured by thedifference between asking and finalprice–over listings using photos frompoint-and-click cameras.”

- Emily Peck, The Wall Street Journal, 10/4/10

Marketing:

Traditi"nalMedia:Traditional Mediareaches a buyer intheir homes, grocerystores, gas stations,etc. It grabs their at-tention and keeps it.

D#gital &S$cialMedia:Digital Mediaprovides an enhanced userexperience. Pictures, vir-tual tours, tax informa-tion, complete home stats.

CustomMa%&etingI'eas:

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• Print Marketing:

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OF BERKS COUNTY

• Direct Mail:Your home will be included in the monthly Homes & Land mailings that reaches doctors, dentists, CEO’s, renters, other sellers on the market, and top agents in the area.

• MichelleObst.com• In-line media strategy for preferential placement on real estate websites• Individual Property websites & Natural Progession Virtual Tours• Multi-List Service for: Berks, Lebanon, Lehigh, Chester, Montgomery, Philadelphia, Schuylkill• Your listings sent across the web:

Arkadia.comBoston.com*CLRSearch.comCondo.comduPontREGISTRY.com *FacebookFrontDoor.com

GolfHomes.comHomeGain.comHomePages.com HomeScout.comHotPadsHouseLocator.comInternational Herald Tribune*

LakeHouse.comLocanto.comJustRealEstateListings.comNYTimes.com*NYTimes.com/GreatHomes*OLX.comOodle.com

PropertyIndex.comRealtor.comTrulia.comVast.comWSJ.com/RealEstate*Yahoo!Zillow

Boston.com, IHT.com, NY-Times.com NYTimes.comGreatH-omes - $600k+. duPont Registry,$750k+

Page 3: Listing Your Property For Sale

The Company:

! Synergistic Effect of over 1000 agents in 30 offices in 2 states maximizes the eyes on your property.! Brand Recognition as the #1 Sales Leader in South Central PA.! Back of office support that triple checks paperwork.

Less errors = Less chances of a settlement falling through.! Multiple Services under one roof including: title, mortgage, investment and rental property management.! Buyer’s and Seller’s Guarantees.

More Agents + More Eyes = More Showings + Higher Offer.Great Support Staff + In-House Services = Less Chances of errors and settlements falling through.

About Me:I value education and knowledge as stepping stones to excellent client care.• Designations I have earned:

- Accredited Buyer Representative (ABR)

- Fine Home Specialist

- Short Sale & Foreclosre Resource Professional

• I enact a strict privacy policy for all clients

• Guarantee of Services

• Risk Management

• I follow up with all showing agents for constructive feedback

• I keep digital and paper copies of all documents as a safety precaution

• Competitive Commissions

• Price Position and Market Knowledge:

I will perform a Certified Market Analysis to deterine selling price and

will provide a regular report of online property activity.

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