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8/3/2019 Live Project of Marketing Survey
1/21
LIVE PROJECT
Presented by:
Harsh jain
8/3/2019 Live Project of Marketing Survey
2/21
TITLE
Now its time to eat some sweets.
Kyu kuch meetha ho jaye.
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3/21
Objective:
To study the buying behaviour of
the kids.
To study the childrens attentiontowards television advertisement.
To increase kids and Customer
satisfaction and recapture the
market share by fulfiling the kids
and Customer needs.
8/3/2019 Live Project of Marketing Survey
4/21
Objective:
To compare childrens response to
their favourite chocolate.
To compare childrens perception ofadvertised and non- advertised
brand.
8/3/2019 Live Project of Marketing Survey
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Scope:
Marketer wants to learn the
buying behaviour of consumers
and want them to learn about the
Product and Product attributes.
This study can be useful for the
Cadbury producing company for
the expansion their brands.
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Limitations:
Time constraint.
The study focuses exclusively on
those kids who are from nursery tohigh school.
Language problem.
Difficult for the kids to understandthe Words like advertisement and
etc.
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Methodology:
Sampling procedure.
Preparation for questionnaire.
Measuring childrens awareness of
television advertisement.
Analyse the data.
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Data analysis
In this survey about 73% of kids from age
of 12 to 15 and 17% of kids from age of 8
to 12 and 10% of kids from age of 4 to 8.
AGE
0 - 4 YEAR
4 - 8 YEAR
8 - 12 YEAR
12 - 15 YEAR
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Data analysis
We get information from 63% of boys
and 37% of girls.
gender
boy
girl
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Data analysis
According to this survey 83% of kids are
local and 17% of are from outside.
0
5
10
15
20
25
30
PLACE OUTSIDERS LOCAL
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11/21
Data analysis
This survey shows about how many kids
like and dislike chocolates. In the survey
we find that kids like chocolates but in
average quantity.
0
2
4
6
8
10
12
14
LIKE CHOCOLATES VERY MUCH AVERAGE NOT MUCH NOT AT ALL
8/3/2019 Live Project of Marketing Survey
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Data analysis
Approx. 89% of kids like only Cadbury
chocolates.
0
5
10
15
20
25
BRAND OF
CHOCOLATES
NESTLE AMUL CADBURY HERSHEY OTHERS
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Data analysis
About 50% of kids like only Cadbury dairymilk chocolate, 16% of kids like five star,
13% of kids like perk, 23% of kids like
clairs and remaining percentage of kidslike gems.
0
2
4
6
8
10
12
14
16
USERS OF
CADBURY
CHOCOLATES
DAIRY MILK 5 STAR PERK ECLAIRS GEMS
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Data analysis
This is the most liked advertisement by the
kids. About 77% of kids like Cadbury's dairy
milk advertisement.
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Data analysis
60% of kids spend Rs.10 to 20 on chocolates
every week.
0
2
4
6
8
10
12
SPENDING ON
CHOCOLATE
RS. 5 TO 10 RS.10 TO 15 RS.15 TO 20 RS.20 TO 30 RS.50 TO 100
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Data analysis
About 93% of kids preferred only milk
chocolates and 7% of kids like dark
chocolates.
0
5
10
15
20
25
30
CHOCOLATE MILK DARK
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Data analysis
As a quick snack most of the kids would like
to take Cadbury clairs. About 69% of kids
like clairs.
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Findings:
Consumer research
Product research
Pricing research
Advertising research
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Suggestions:
Company should concentrate more on
television for advertising as mostly kids get
attracted through television only.
Cadbury should concentrate on shape of
chocolate.
For promotional offers company should go for
free gifts rather than going for other ways.
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Conclusion:
It is concluded that mostly kids preferred diary
milk of Cadbury due to its flavor, taste, quality,
and its advertisement and its hard form.
It is also observed that overall kids like to eat
Cadbury brands rather than other brand of
chocolates.
8/3/2019 Live Project of Marketing Survey
21/21
Thank you..