IED Scholarshipfor Master Course in Communication:Live Sustainable!

Master in Advertising, Barcelona.Karina V. Gomez Huerta, Mexico. September, 2009.

Live Sustainable. The Problem.There is a sustainable developtment, but its not getting the attention. They haven’t realised that the future of the word relies on the best use of the planet resources, because our environment is the seen of any action. Its fundamental to create conciseness ant take an act on behalf of a Better World.

Introduction.The best way to speak, is by creating an universal language so that every one understand the mining of sustainability. Presenting it as a concise message, in a direct an unexpected way, to be impactive and motivates action: the means is the message it self.

Tool.Its about promoting sustainability creating an universal symbol to be spread in a way that, in the same means, tells you the message. This symbol will be implemented by a non-lucrative world-wide organisation, and it will be presented in the same way that big brands sale their products: through publicity, but in a sustainable way.

Advertising campaign.The new symbol will be spread through an permanent advertising campaign. The message will invade the environment, homes, and workplace. I´ll be promoted by sustainable POP materials, promotional products, web and mainly guerrilla advertisement. The resources will be provided by the association on the non-profit with the help of the social responsible local and national business, the government of each country and donations.A website would spread the initiative with sections: introduction to the concept, tips to practice it, blog, a section that presents contests for scholarships, studies and international employment agency in the matter of viability; referring leagues of interest to the subject and green pages. It would count on RSS to maintain the interaction with the users; they would have option to post contents by mail and in the main communities social-digitalises of the present time.

Master.The universal symbol that I propose derives from the one of recycling, but instead of generate a visual cycle, it invites to the continuous renovation to make a better world through infinite symbol. Live Sustainable is the message to spread. This simple and direct statement makes an invitation to apply this model to our life, and with little efforts from all, we obtain great changes to make a better world.

LIVESUSTAINABLE.

LIVESUSTAINABLE®

Branding Sustainable | seal printed with low relief over any material

Guerrilla Advertising | adopt a tree

Several badges will be placed on various trees in natural areas with some parson name who had sponsor them or planted them making an invitation to do the same. A module in that same site will be giving a pack with a new tree or some seed surprise, to create the expectation to discover the tree they adopt, and take care of, in this way promoting reforestation.

Web Page | home

Web Page | about the organization + image

Web Page | tips to live sustainable

Web Page | blog to be update, comment, upload images + RSS

Web Page | friends and other services from the page

Icon | identifies an object that helps with the cause

T-shirt | made fabric that had been used with a different function in the past.

Signal | for identifies businesses together with the cause

we can make together a better world!