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Living-Room Environment Targeted Ads Technology Solutions
Amos Kohn
August 2008
DPI Basic System
Network Feed with
Local Ads
Digital Splicer
AD Server
LocalADs
Access
MP
EG
SC
TE
30
Network Feed(SCTE 35)
Viewer A
Viewer D
Viewer B
Viewer C
Network Feed with
Local Ads
Network
Feed
Network
Feed
Network
Feed
Network
FeedNetwork
Feed
Network
Feed
Local
AD
Local
AD
Local
AD
Local
AD
Local
AD
Local
AD
Targeted Advertising Basic System
Network Feed with
Local Ads
Digital Splicer
AD Server
LocalADs
Access
MP
EG
SC
TE
30
Network Feed(SCTE 35)
Viewer A
Viewer D
Viewer B
Viewer C
Network
Feed
Network
Feed
Network
Feed
Network
FeedNetwork
Feed
Network
Feed
Local
AD
Network Feed with
Targeted Ads
AddressableADs
Client DPI
Enhancements
DVS-766
Advertisement
Conditioning
System
Selection Criteria &
Trigger Information
Demographic
4
Demographic
3
Demographic
2
Demographic
1
Targeted Advertising Basic System
Network Feed with
Local Ads
Digital Splicer
AD Server
LocalADs
Access
MP
EG
SC
TE
30
Network Feed(SCTE 35)
Viewer A
Viewer D
Viewer B
Viewer C
Network
Feed
Network
Feed
Network
Feed
Network
FeedNetwork
Feed
Network
Feed
Local
AD
Network Feed with
Targeted Ads
AddressableADs
Client DPI
Enhancements
DVS-766
Advertisement
Conditioning
System
Selection Criteria &
Trigger Information
Demographic
4
Demographic
3
Demographic
2
Demographic
1
Digital Splicer
Client DPI
Enhancements
DVS-766
Back Office
ADS
Invidi Advatar DPI Client
Stream Conditioning
Demographic
4Demographic
3
Demographic
2
Demographic
1
Local
AD
Edge Media
Processor
Set-top
Terminals
Unicast
Unicast
Unicast
Unicast
Multicast Linear Content
Unicast Content
Personalized advertising
• Ad Splicing on incoming linear multicast feeds; insertion of personalized Ads (based on a back office ADS)
Advanced – Media Rich - personal advertising
•Dynamic Ad insertion, telescoping and other interactive Ads
Media rich personal home page
•Full custom live TV watching environment
• Custom layout for watching multiple TV feeds
Network
Feed
Network
Feed
Network
Feed
Network
Feed
Network
Feed
Network
Network
Feed
Network
Feed
Network
Feed
Network
Feed
Network
User 3
User 4
User 2
User 1
Targeted AdMedia Rich Personalized TV Portal
Ch 2
Ch 1
Ch 3
Personal Layout Screen
Network
FeedAd
Telescoping
Advertiser application
Shared network feed
Split Screen, Telescoping
etc
Application Examples: End User
Edge Media
Processor
Set-top
Terminals
Unicast VBR
Unicast VBR
Unicast VBR
Unicast VBR
Multicast Linear Content
Unicast Content
Dynamic transcoding for real time bandwidth adaptation
•Facilitates the delivery of media to any device and any network
• Gets real time information on the session setup and optimize the format to maximize video quality at a given bit rate
•Applies to the delivery over any access network
Network
Feed
Network
Feed
User 3
User N
User 2
User 1
Unicast Streams
Application Examples: Bandwidth Optimisation
Edge Media
Processor
Set-top
Terminals
Unicast
Unicast
Unicast
Unicast
Multicast Linear Content
Unicast Content
What About User to User ?
• Getting video from the user settop, create a composite with the broadcast feed and send it downstream to other users
• Multiple user video conferencing while watching TV (social networking)
• Source of video can also come from any PC with web cam … or mobile
Network
Feed
Network
Feed
Live TV
Prg 3
Live TV
Prg 2
Live TV
Prg 1
Telescoping
Advertiser application
Shared network feed
User 1
User 2
User 3Internet
PC User
Application Examples: User to User Video
CONTENT GENERATE,DISTRIBUTE
Acquisition and Processing Edge Network User
RTE Net Adaptor
Analog, Broadcast
OnDemand, Switched
Data
Data
Voice Only
IP IP
DTA
Voice AS
Device Adapt
Device &
User Adapt
nPVROD
ShiftVoIP
Aggregators
BBPortals
BB CDN
Device &
UserAdaptUser Generated
Legacy Providers
RTE
Offline Encode
Media Delivery Paradigm By 2012
