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Home ABC OTV Large Rectangle-Halfpage

Overview

OTV serves standard Large Rectangle – Halfpage ad units that are part of the IAB’sUniversal Ad Package. Large Rectangle – Halfpage ads are comprised of industrystandard files (gif, jpg, png, HTML5).  The Large Rectangle – Halfpage unit is designedwith a larger branding area best suited for larger screen sizes. A medium rectangle will beserved on small-screen devices.

Approved Vendor List:

Click to view our Approved Vendor list.

Please note that this is a living document, so check back regularly for updates. Becausesome platforms have exceptions and new endpoints are added frequently, this list doesnot guarantee the ability to serve all formats or ad types for every vendor.  Please askyour AE or Account Manager for the most-up-to-date information.

If you do not see your preferred vendor listed, please reach out to your AE or AccountManager who can assist you by submitting a New Vendor Request on your behalf.

Large Rectangle HalfpageLarge Rectangle Halfpage

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Availability

Example

Ad Specifications

Please allow three business days for testing and review.

Assets DimensionsFile Size

Initial SecondaryAudio/Video 3rd Party 1x1

300x250 150K N Y

For Brand Study, Attribution and Viewability vendors, please contact your AE orAccount Manager for vendor approval and compliance with our Terms & Conditions.

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Rectanglegif, HTML5, jpg,

png, swf

Polite download:N/A

User-initiated: N/A

Large Rectangle -Halfpage

gif, HTML5, jpg,png, swf

300x600 150KPolite download:

N/AUser-initiated: N/A

N Y

All assets are required for display across various screen sizes and devices.

HTML5 Guidelines

First party hosted HTML5 creative must follow the below guidelines:

Flash Guidelines

*

A single click-through URL

All third party click tracking must be built into HTML5 file

No additional interactive features aside from the click-through (no photo galleries,mouse-over interactions, etc)

Assets must be submitted as .zip folders containing all applicable files; one .zip folderper creative

File references in the HTML5 must use relative file paths

HTML5 creative must be “plug and play”—assets must be delivered in a state in whichthe main HTML5 file can be opened and function correctly. HTML5 creative which isnot in a functioning state will be rejected

Total animation may not exceed 20 seconds and may contain no more than threeloops of animation within the 20 second limit

Flash SWF file needs to be exported as version 10.0 or below.

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ClickTags: ActionScript 2

Click-through functions must use the “Get URL” command. The action script code neededfor the button layer in your Flash file should look exactly as it is below. Do not insert yourURL where the “http:” is below.

on (release) {

if (_level0.clicktag.substr(0,5) == "http:") {

getURL(_level0.clicktag, "_blank");

}

}

ClickTags: ActionScript 3

The action script for the button layer in your Flash file should look exactly as it is below.Do not insert your URL where the “http:” is below.

myButton.addEventListener(MouseEvent.CLICK, function():void {

if

Hard coded URLs are not allowed

A default GIF will be served to browsers that do not have a compatible Flash Plug-In.

Frame Rate: 18 frames per second.

Third party served Flash ads must be have a wmode set to “opaque” in theirobject/embed code.

All creatives must be designed with a solid background color to avoid unwanted colorconflicts with the displaying page.

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Home ABC OTV Large Rectangle-Halfpage

(root.loaderInfo.parameters.clicktag.substr(0,5)=="http:") {

navigateToURL(new

URLRequest(root.loaderInfo.parameters.clicktag), "_blank");

}

});

General Guidelines

Site reserves the right of final approval on creative assets.

The advertising content must be clearly identifiable as an advertisement, as opposedto a link within site content. Advertisers must be clearly identified by name in at leastone frame of the advertising content.

Ad units that have a white or partially white background must be bound by a visibleone (1) pixel non-white box built into the graphic. Creative must still meet sizespecifications with border.

All advertisers must have a privacy policy, no more than (one) 1 click from the linkingpage to the Ad unit.

Ad units must have a linking URL that resolves to an active page.

All linking URLs must open in a new window.

Placeholder or non-final ad content will not be considered as “proxies” for finalcreative.

ABC OTV’s ad server, FreeWheel, is IAB compliant, SAS-70 certified, and Media RatingCouncil (MRC) accredited.