Leasa Mayfield 314.402.7147 leasamayfield@yahoo.com

A top-performing Graphic Designer and Production Artist with over 21 years of experience in advertising and print design. Exceptional collaborative and interpersonal skills with a proven track record of forging key partnerships with colleagues and clients. Dynamic and inventive creator of multimedia advertising solutions; highly skilled as a print media specialist developing brochures, direct mail inserts, posters and more. Quality-focused, seasoned professional accustomed to successfully meeting competing demands in a deadline-driven environment.

Professional Experience

YP.com (formerly Southwestern Bell and AT&T), St. Louis, MO, 1991-2013Yellow Pages Publishing Graphics Department | Spec & Production Artist

Analyzed existing market strategies and designed robust print media for nationwide business directory advertising. Teamed with sales staff and clients to provide creative, cost-effective solutions in the development of sales strategies and marketing initiatives resulting in increased profitability for top national accounts.

Slashed graphic artists’ production time by successfully identifying and resolving widespread coding and spatial hurdles encountered in a web-based software used for building in-column ads.

Drastically reduced customer complaints regarding color inconsistencies in directory advertisements by leading quality assurance efforts to monitor calibration for the entire publishing organization.

Discovered costly production management (PM) inaccuracies for the printer location tables; collaborated with Help Desk associates to correct errors to eliminate need for recomposition of Graphics Department projects.

Fostered direct communication between Graphics Department and clients, resulting in increased accuracy of advertising content and design, as well as improved customer satisfaction.

Direct Mail Marketing Department | Graphic Artist

Successfully composed and executed client-driven marketing solutions including logos, magnets, inserts, coupons and posters in a high-volume environment. Authored large-scale direct mail sales collateral brochures and dye-cut folders.

Expedited manipulation of independent contractor ads for inclusion in Yellow Pages directories, including time-sensitive printer date requirements.

Designed and implemented sales territory zone plans for 68 markets in-house, thereby eliminating the need to contract with a costly outside vendor. This effort resulted in a savings of $3,000 for Directory Operations.

Created Project Re-Directory community collateral for paper, printing & environmental issues.

Education Bachelor of Arts, Studio Arts, Webster University, St. Louis, MO Associate of Applied Science, Commercial Art, St. Louis Community College, St. Louis, MO

Technically Proficient In Windows and Macintosh | Illustrator | Photoshop | Microsoft Word | PowerPoint

Certifying Coursework Digital Publishing | PremierPro | CSS | Dreamweaver | Edge Animate | Excel | Visio | InDesign | HTML | Captivate

Community InvolvementHabitat for Humanities - Girl Scouts of America 2009, 2010 and 2012 | Mastodon Art and Science Fair 2014 and 2015