Local Government Management Association Communications … · Local Government Management Association of BC Graphic Standards & Guidelines/ I BraNd IdENTITy Logo & Colours The brand

Local Government Management Association 1 Communications Policy – September 2016

Local Government Management Association Communications Policy

September 2016

Policy Rationale

The Association communicates primarily with its members, but does have a public profile. It is

the intent of this policy to ensure the image, reputation, and brand assets of the Association

are properly managed and protected.

Policy Statement

1. Communications Standards

1.1 The Association will respond promptly, accurately and fully to requests for legally disclosable information to members, employees, the media and the general public.

1.2 In all circumstances, the reputation and brand assets of the Association must be protected and held in the highest professional regard. The following protocols provide the standard of excellence to protect the value and integrity of the Association and its members and will be applied consistently.

2. Corporate Identity Guidelines

2.1 The Association logos (including both mark and wordmark) are registered and are the property of the Association and may not be used without the express written consent of the Association. Graphic standards cover the use of the Association logo (mark and wordmark) and are attached as Annex I.

3. Media Communications

3.1 The Executive Director is to be notified of any general or specific media inquiry regardless of origin (i.e. local, regional, national or international). In the absence of the Executive Director, all media inquiries should be directed to the A/Executive Director or to the President.

3.2 The President is the designated media spokesperson for the Association. The President may delegate basic or routine inquiries to be handled by the Executive Director. In the absence of the President, the Vice-President or Past-President will be the designated media spokesperson.


3.3 Media messaging, frequently asked questions (FAQs) and background materials are available for basic or routine inquiries and are attached as Annex II. These may be used by either the Executive Director or the President or alternate as required. Appropriate staff or volunteers may be contacted to support the development of a response to a media inquiry.

3.4 The Board of Directors will be kept informed of any non-routine or significant media inquiries that require a response on behalf of the Association and subsequent developments.

4. Crisis Management

4.1 The Association will take a proactive, preemptive approach to any public relations crisis using disclosure wherever possible to ensure open, accurate communications with the media and accountability to its members.

4.2 The Association has a contract communications consultant available to assist with the development of a crisis communications/emergency response plan if required.

5. Communications Channels

5.1 The Exchange magazine, weekly Circular, website, social media, and public speaking opportunities are all communications channels for the Association to use to be seen and heard. Wherever possible, common messaging will be used to demonstrate the values of the Association in these channels.

5.2 LGMA reserves the right to provide its members and local government professionals

working in British Columbia with information about our services in keeping with the Association’s Canadian Anti-Spam Legislation requirements, and LGMA’s events and business activities will be the primary focus of information to members. LGMA aims to limit the promotion of other organizations’ materials and the amount of information outside of the work of the Association that it sends to its members.

5.3 Promotional information pertaining to LGMA’s signature educational programs,

workshops, webinars, tools and resources is distributed to its members on a regular basis.

5.3 Non-LGMA training opportunities or information are evaluated on a case-by-case basis

and information is posted to the LGMA website and circulated to its membership based on relevance to the local government sector. All other information is referred to partner organizations as deemed necessary and/or relevant.


5.4 Only LGMA events or partner-events are promoted on the Events Calendar of the LGMA website.

6. Social Media 6.1 LGMA will utilize any LinkedIn pages and forums, and Twitter feed to provide

information to its members and those in local government in BC. 6.2 LGMA will utilize its LinkedIn forums and Twitter feed to engage with members and

potential members. 6.3 Additional and/or alternate social media platforms may be developed and used on a

case-by-case basis to assist with communication to and engagement with members and potential members.

6.4 From time to time, LGMA staff, members and contractors will be invited/required to

post on behalf of the Association. Messaging will be provided by the LGMA wherever possible to ensure the values of the Association are maintained.

Date Adopted: September 26, 2016 Revised: Status: New Retired:

Graphic Standards & Guidelines

CONTENTS

I BraNd IdENTITy

Logo & Colours ................................................... 1

Wordmark & Slogan Typography ..................... 4

Logo Size & Reproduction ................................ 6

II aPPLICaTION OF BraNd IdENTITy

Communications Materials .............................. 8

Marketing Applications ................................ ... 14

G r a p h i c S t a n d a r d s & G u i d e l i n e s / �Local Government Management Association of BC

I BraNd IdENTITy

Logo & Colours

The brand identity of an organization is a visual representation of its personality, values,

reputation, and outlook.

In this case, it is the signature by which the LGMA is known, recognized and perceived

by all those individuals with whom the area would like to communicate, be it by

tourists, local residents, financial institutions, investors, vendors, employees, prospective

employees or general public.

The brand identity of the 'Local Government Management Association of BC' is:

The corporate signature of the LGMA consists of three elements:

the City and Country graphic, the corporate wordmark, and the slogan.

All LGMA documents, forms, advertising, promotional items, and other types of

communication should carry the corporate signature in full.

Logo - Pantone 376 and Pantone 546

Black and White

LGMa Logos


G r a p h i c S t a n d a r d s & G u i d e l i n e s / �aLBErNI VaLLEy Bear Tracks & Lumberjacks

For applications that require a RGB colour breakdown, please use the

recommended colour conversion of that media. Wherever possible, print

using PMS inks to maintain crisp clean reproduction. When using CMYK mix,

specify not less than 85 line screen, or 170 dpi resolution – 150 line screen

and 300 dpi are optimum. Where there is no guarantee of reproduction

quality or specifications, print black (grayscale) only.

LGMa reverse Logo

Web-Based & Supplier Graphics


Wordmark & Slogan Typography

The brand identity of LGMA Logo contains the Albertus MT typeface:

Albertus MT Regular

abcde fgh i jk lmnopqrs tuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890 !@#$%^&*( )_+

A l b e r t u s M T I t a l i c

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

� � � 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ +

Albertus MT Light

abcdefghi jk lmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+

G r a p h i c S t a n d a r d s & G u i d e l i n e s / 4Local Government Management Association of BC

If you wish to use a font supporting the logo, use the Formata, shown here.

Formata Regular

abcdefgh i jk lmnopqrs tuvwxyzABCDEFGH I JKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+

Formata Itlaic

abcdefgh i jk lmnopqrs tuvwxyzABCDEFGH I JKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+

Formata Medium

abcdefgh i jk lmnopqrs tuvwxyz ABCDEFGH I JKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+

Formata Medium Italic

abcdefgh i jk lmnopqrs tuvwxyz ABCDEFGH I JKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()_+


Logo Size & Reproduction

The LGMA logo should never be reproduced so small that it becomes illegible

(ie smaller than it appears on the business card).

When used as the corporate signature (logo plus wordmark) it should not

be reproduced smaller than 1" w x 1.25" h with the cap-height for the 'LGMA'

type element of the logo .24" or 23 point. The lower three lines 'Local

Government Management Association of British Columbia' are 6 point.

To maintain the integrity of the logo, allow a minimum clear area free of any

other graphic or distracting background elements as shown below.

recommended minimum size of brand ID

1" w x 1.25" h

within a 1.8" w x 2.125" h clear area

logo only option to be used when

space restrictions dictate logo

no larger than 1" across


7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 CanadaPhone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]

MICHAEL WATSONDirector of Human Resources

1" w x 1.25" h

Under no circumstances are any elements of the LGMA logo to be altered or

distorted or modified in any way. There are to be no colour or font substitutions.

correct logo usage

incorrect logo usage

compromises the integrity of the design and

the company it represents

....................................................


I I aPPLICaTION OF BraNd IdENTITy

Communications Materials

Samples of business card, letterhead and print materials

can be found on the following pages.

Business Card

BlackPantone 376Pantone 546

Mailing Label


7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 CanadaPhone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]

MICHAEL WATSONDirector of Human Resources

7th Floor, Central Building620 View St Victoria, BC V8W 1J6 Canada

Letterhead


7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada

Telephone: (250) 383-7032 Fax: (250) 383-4879 General E-mail: [email protected]

LOCAL GOVERNMENT MANAGEMENT ASSOCIATIONOF BRITISH COLUMBIA

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G r a p h i c S t a n d a r d s & G u i d e l i n e s / � 0Local Government Management Association of BC

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Fax Cover Sheet


7th Floor, Central Building 620 View St Victoria, BC V8W 1J6 Canada

Telephone: (250) 383-7032Fax: (250) 383-4879General E-mail: [email protected]

Fax Cover SheetFROM

TO

Number of pages including Cover Sheet

Signage


Visible Area

68cm 68cm 68cm 61cm61cm

223.

7cm

Example of acceptable modification of logo:

logo @ .375"w x .75" h and workmark type @3/32"h

Example of logo size and placement on

Portables Network display system

Frame width (3 sections) 240 cm or 94.5"

Frame height (3 sections) 226 cm or 89"

Frame depth 30 cm or 12"

Example of logo size

(@8"w x 15"h) on wrap

around end panels

Example of logo and wordmark

size (@19.125"w x 20.125"h)

centered on 27" panel

6" from top of display

Always use the logo files provided in eps, tiff or jpeg format to suit your

application.

Marketing Applications

Merchandising: When applying the logo to objects which don’t conform to the

guidelines outlined here, the logo and wordmark may be separated, as on the

pen shown here.


Logo Placement & Legibility

The elements of the LGMA logo reproduce as well in reverse applications, out

of a 60% black background or solid colour field, as in positive applications on

white or light backgrounds. When applying the logo to a background other

than a solid colour, such as a photo, please ensure you use the reverse logo

with the white wordmark on a dark background, or the black wordmark if

placed on a light photo background to maintain optimum legibility. If legibility

is compromised because of background elements, place the logo in a solid

background of white or 60% black.

LOGO PLACEMENT AND LEGIBILITY:


do don’t

Do not separate or resize any elements of the logo

except on non-conforming merchandise such as pens,

as indicated previously.

Do not place logo on a busy background

such that legibility is compromised.

Do place logo on solid or clear background,

as shown to left.

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“Municipal Administration Training Institute” has been trademarked.

Add the symbol “®” whenever using the “MATI” acronym as text in promotional items. The MATI logo (attached) includes this as well.

Documents

Local Government Management Association Communications … · Local Government Management Association of BC Graphic Standards & Guidelines/ I BraNd IdENTITy Logo & Colours The brand