1. Successful Brand Associationswith Hollywood/Bollywood Films

2. Contents: How to choose the right film for a brand? Different types of brand associations with films andexamples Brand In-film placement Consumer engagement with brands via films Film based brand promotions 3. How to choose the right filmfor a brand? 4. The film and the brand should bea perfect match 5. The association should help build stature for the brand 6. The brand/product is playing animportant role in the film 7. The brand endorser plays a lead role in the film 8. Different types of brand associationswith films and examples 9. Brand In-film placement examples 10. FedEx and Cast Away 11. FedEx is a Express Delivery, Courier & Shipping Services Well known for its on-time delivery services The product was placed in the movie cast away The actor was a delivery man for FedEx In the end of movie he delivers the 5 years delayed parcel toits assigned receiver 12. TVC 13. Print 14. Chevrolet Camaro with Transformers 15. in 2007, the movie created a buzz for the car before it was beingpublically launched and helped building the expectations. The release of the Transformers on DVD, the company receivedmore than 500,000 requests for more information about the car. In 2009 GM decided to put Camaro in the moviesequel: Transformers: Revenge of the Fallen This was anothersuccess. The release of the movie coincided with the start of salesand Chevrolet ended 2009 with 61,618 Camaros sold. 16. TVC 17. Print 18. White castle and Harold & Kumar Trilogy 19. Harold & Kumar Trilogy is a youth based movie, showingyoungsters/roommates hanging out with each other They showed white castle as a pit stop for them, as it is a 24X7 foodchain where one can come anytime to satisfy their hunger The brand has been smartly place in the movie as the movierevolves around White Castle mainly A TVC was also launched post movie release using a cut scene fromthe original movie 20. TVC 21. Print 22. Skyfall and Omega 23. Background Bond is famous for his class, accuracy andtiming Which is impossible without keeping track ontime Omega has smartly placed their product onbond hand Showing that classy men like Bond use Omega 24. Print 25. Special Bond Edition Watch 26. Consumer engagement withbrands via films 27. Tata Motors, on-ground promotion partner for the movie, launchedthe Nano Student of the Year contest for all college students inIndia. The Nano student of the year contest was being amplified acrossyouth touch-points such as youth TV channels, radio, onlinethrough social media, youth hangouts such as Caf Coffee Day. Thefinale was aired on Channel V. Tata Motors would be awarding the grand prize winner with Rs 3lakh educational scholarship. The mega prize is a new Tata Nanoand, the bumper prize is an Apple Macbook Pro. 28. TVC 29. Print 30. Results Tata Nano has become Indias first auto brand to cross 3million Facebook fans. Tata Nano was declared as the most responsive brand onsocial media with the highest engagement score amongst allauto brands in India. 31. Dabang 2 and Thums up 32. The brand connected with Dabang 2 by using aproposition Dabangg Toofani Hote Hain..To Aao KuchToofani Kartey Hain! Thums Up has tied up with the movie Dabangg 2 through theThums Up Being Dabangg initiative. Through this initiativeThums Up fans across the country will get an opportunity tomeet Khan in person and win special Thums Up BeingDabangg merchandise like T- Shirts, sun glasses and wristwatches. 33. TVC 34. Print 35. Skyfall and Coke Zero 36. Consumer Promo at Train stations: Win tickets for themovie Skyfall Contestants while picking up Coke from vending missionwere given a mission to reach to a platform in 70 seconds. Obstacles were planted on the way. Once he reaches the destination, he wins a ticket for themovie. 37. TVC 38. Print 39. Results Nearly 70 people ran for tickets. With more than 3 million views on YouTube More than 29,000 likes 40. Film based brand promotions 41. Gullivers Travel and Orange 42. Gullivers travel, a comedy movie, associated withthe telecom giant Orange The movie trailer was smartly used to create acommercial of Orange The movie was chosen to showcase the vast reach ofthe network Orange 43. TVC 44. The Dark Knight Rises and CadburyBournville 45. Bournville has a great appeal among young adults, anywherebetween 19-30 years of age. That is also the audience who areeagerly waiting for the movie in large towns. The Dark Knight Rises packs of Bournville for a strong in-storebranding and link to the online fun. But most interestingly, this isthe largest digital campaign for Cadbury in India so far and exceedsits budget for TV and cinemas for the campaign, even though therewill be a 30-second television commercial (TVC) and in-cinemabranding. 46. TVC 47. Print 48. Ek tha tiger and Thums up 49. Thums Up, lives by its credo to inspire todaysgeneration of Indian male youth to Live LikeThunder. The association was be amplified through a 30 secTVC across Key channels and a 60 sec TVC across KeyCinemas (DT and INOX) in India. 50. TVC 51. Thank you