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Cape Cod Symphony Orchestra

The Cape Cod Symphony Orchestra (CCSO) is a Cape Cod cultural icon comprised of 85 classically trained, professional musicians.  The Symphony performs a winter season of eight concerts from September - May in a 1400 seat performing arts center and travels to towns across Cape Cod during each summer season to give outdoor performances.  each year for more than 50,000 people

The CCSO and Cape Cod Broadcasting have a longstanding partnership and the objectives for the 2011 season campaign were:

- to further engage our audiences in the CCSO offerings

- to interest our younger listeners in the CCSO, particularly our WQRC 99.9 audience

-to increase the exposure of the CCSO to our audiences using multiple platforms - on air, email, online, and social media

The following document details the promotional campaign that was executed from September 2011 – May 2011 to compliment the radio advertising campaign and to meet these objectives.

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Promotion Details

"Saturday with the Symphony" 2010| 2011 Promotional Support

WFCC – WQRC - WOCN

Cape Cod Broadcasting invited our listeners to enter to win a "Saturday evening with the Symphony" through our web sites at WFCC.com, OCEAN1047.com & WQRC.com in support of 5 CCSO Concerts:

The contests were promoted on air and through our web site for the duration of the sponsorship period - approx. 3 weeks prior to each concert. Winner was be selected and announced on each Monday prior to the Saturday concert

Cape Cod Broadcasting will provided:•375 total promotional mentions for the duration of the promotional program - breakdown is as follows: 75 promotional mentions per concert to air 6am -12m 3 weeks prior to the concert date (25 per station per concert, WQRC, WOCN, WFCC - per promotional period/concert date)•Inclusion on WQRC.com, OCEAN1047.com & WFCC.com home & contest page during each promotional period•Inclusion in one e-mail letter to each E-club database (WQRC, WOCN, WFCC) during each promotional period•Inclusion on our Facebook & Twitter updates

$21,000.00 promotional value

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Exclusive, Locally BlendedCompanionship Radio & WebsiteFormats to Match Key Cape CodLifestyle Choices for Residents,

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Local News,Weather &Information

Cape Cod’s Trusted Source forLocal News, Weather

and Information

CommunityTradition of Local Support of

Lifestyle Activities,Organizations and Culturethat Cape Codders Value

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Consistent Radio & WebsiteCommitment Connecting our

Cape Cod Community

Website Exposure Web Page Example

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LifestyleSoundtracks

Exclusive, Locally BlendedCompanionship Radio & WebsiteFormats to Match Key Cape CodLifestyle Choices for Residents,

Second-homeowners, and Visitors

Local News,Weather &Information

Cape Cod’s Trusted Source forLocal News, Weather

and Information

CommunityTradition of Local Support of

Lifestyle Activities,Organizations and Culturethat Cape Codders Value

Commitment“We’re Here When You Need Us”

Consistent Radio & WebsiteCommitment Connecting our

Cape Cod Community

Social Media Exposure

Facebook Post

Twitter Post

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LifestyleSoundtracks

Exclusive, Locally BlendedCompanionship Radio & WebsiteFormats to Match Key Cape CodLifestyle Choices for Residents,

Second-homeowners, and Visitors

Local News,Weather &Information

Cape Cod’s Trusted Source forLocal News, Weather

and Information

CommunityTradition of Local Support of

Lifestyle Activities,Organizations and Culturethat Cape Codders Value

Commitment“We’re Here When You Need Us”

Consistent Radio & WebsiteCommitment Connecting our

Cape Cod Community

Email Exposure E-Blast via

This email blast was sent to 1694 WQRC E-Club members

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LifestyleSoundtracks

Exclusive, Locally BlendedCompanionship Radio & WebsiteFormats to Match Key Cape CodLifestyle Choices for Residents,

Second-homeowners, and Visitors

Local News,Weather &Information

Cape Cod’s Trusted Source forLocal News, Weather

and Information

CommunityTradition of Local Support of

Lifestyle Activities,Organizations and Culturethat Cape Codders Value

Commitment“We’re Here When You Need Us”

Consistent Radio & WebsiteCommitment Connecting our

Cape Cod Community

Campaign Results

This campaign clearly did engage a younger audience shown here with the highest number of entries coming from WQRC, our AC station whose core listeners are 25 - 54.

Finally and most importantly, the CCSO 2011 season and this contest was a huge success and they were thrilled with the results of their Cape Cod Broadcasting partnership.

“On another note, we are so very happy with the CCB/CCSO relationship!  Thank you for the delicious lunch, conversation and great promotion package.” Kristi Tyldesley - CCSO Consultant