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Small Businesses need Local Search Engine Optimization to find their niche and dominate it.
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Local Search Engine Optimization for Small Businesses
Local SEO:Topics
• Local On-Page Optimization (2 Slides)• Local Off-Page Optimization • Social Media Influence – Local SEO (2 Slides)• Local Citations & Reviews• Directory Submissions & Local Listings• Track & Improve – Google Analytics
Local On-Page Optimization
• Local Address & Phone # on every site page • Meta Description Tag – Strong call to action • Page Titles – unique for each page + keywords*Include city in Page Title & Meta Des Tag*• H1 Tag – Keyword in text
Local On-Page Optimization
• Optimize URL Architecture (www.website.com/birds/eagle instead of www.website.com/allanimals/?type=bird&species=eagle)
• On relevant images include keywords in alt tags & filenames (<img src="smiley.gif" alt="Smiley face">)
Local Off-Page Optimization• Submit site to major search engine’s local
listing• Yahoo Local• Google Local• Bing Local • Ask City
• CitySearch (Data feeds Ask.com & Bing)• Yelp (Data feeds Bing & Yahoo)
Social media influence - Local
Local SEO & Social Media Influence
• Google Places, LinkedIn, Twitter• FB, Yelp, G+, You Tube, Pintrest, • Small Businesses all need some sort of Social
Branding – “Social Credit” for Local Search
*Select the right social channel for your business*
Local citations & Reviews
• Citations are “mentions” for your business name and address on other web pages
• Also known as “web reference”• Key component in ranking algorithms in
major search engines – Local Search • Superpages.com, Local Chamber of Commerce• Reviews – separate site page
Directory Submissions & Local Listings
• Industry Specific Directory Submissions• Dmoz • Yahoo – Yelp • Bing – Ask City• Merchant Circle (Hard Costs)• Whitepages• ThinkLocal – City Search
Track & Improve
• Let Google Analytics run for 2 weeks before doing any SEO – baseline
• Top 5 Search Terms that define business• Monthly screenshot of SERPS
Google Local Search
Google (+) Example
Many Thanks and Good Luck!
• Brian Tucker, MBA• Digital Marketing Specialist