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LOCALIZED MCOMMERCE CAMPAIGNS SLASH CPAs
A major Chinese mCommerce developer collaborated with Taptica in search of new global customers for their application. The developer’s free mCommerce app provides localized consumer-to-consumer marketplaces where users can buy and sell second hand goods locally.
The developer aimed to scale user acquisition across several key US cities, including Houston, Dallas, Miami and Los Angeles. With a focus on campaign optimization and control, they turned to Taptica to leverage the technology behind their social solution.
OBJECTIVES
Case Study
Nearly 20% with Taptica
Through the Taptica platform, the developer launched mobile app install campaigns on Facebook® with the aim of increasing installs from quality users nationally.
These campaigns were targeted towards men and women in select US cities and localized by language in English and Spanish. Using Taptica’s platform, they were able to seamlessly upload and launch each individual campaign across all markets and languages simultaneously.
THE TAPTICA APPROACH
Over300,000
Installs
Lookalike AudienceTargeting Generates
24% increase in CVR
Taptica auto-optimization
slashes CPAs nearly 20%
KEY TAKEAWAYS
RESULTSThe developer’s Facebook campaigns with Taptica helped generate major impact for their mCommerce application across all of its key categories.
We loved that Taptica’s social platform automatically took care of all of our usual campaign management headaches throughout every hour of the day and night.
Because of Taptica, we always felt completely confident in our campaigns’ performance from start to finish.
- Channel Marketing Director
100,000sof Unique App Installs
In order to most effectively reach their mix of user segments, the developer employed several key targeting strategies including Facebook Lookalike Audiences and granular Likes & Interests targeting. They ultimately found that Lookalike Audience targeting generated fantastic results, increasing their CVRs up to 24% over comparable non-Lookalike campaigns.
Additionally, running campaigns with Taptica allowed the developer to seamlessly match their need for deep campaign optimization and control. Utilizing the Taptica platform enabled them to easily automatically optimize their ads, bids, and budgets in order to maximize the efficiency and impact of their initiatives while still maintaining full control over campaign trajectory and pace.
Facebook is a registered trademark of Facebook Inc. ®
Tens of millions of impressions help spike brand
recognition locally
Taptica auto-optimization technology reduces CPAs
by nearly 20%
Facebook Lookalike Audiences increase CVRs up to 24% to drive
4.9X more total installs
