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PROMOTING FLORIDA FOR BUSINESS advertising & marketing guidelines Thank you for your support to promote business in Florida. Below is a summary of the materials available to show your Florida pride and encourage business growth in the state. To download the materials, click on the links in the document or visit www.perfectbusinessclimate.com/promoteFL
Please share how you’ve used the materials and become an ambassador for Florida business. Post your stories and photos on Facebook.com/perfectbusinessclimate.
See how Team Florida is promoting the state for business to corporate executives and site consultants worldwide. Visit www.perfectbusinessclimate.com/campaign.
Learn more about becoming a member of Team Florida. Contact Kim Wilmes, Enterprise Florida, (407) 956-5628.
primary brand colors
GREEN
R: 23 G: 136 B: 74C: 85 M: 22 Y: 93 K: 8
PMS: 7731 C
ORANGE
R: 246 G: 141 B: 40C: 0 M: 53 Y: 95 K: 0
PMS: 1495 C
logo usage The Florida business brand logo is an iconic brand symbol. The logo and tagline should always appear with the website URL. This can appear in full color or in black and white. The logo should not be modified in any way. This includes cropping, rotating, changing the colors, or any other design modification. No other elements or type should be placed on or near the logo.
The Florida business brand logo does not replace your company logo. Your company logo must always accompany the Florida business brand logo when used in advertising and other marketing materials. Always leave enough breathing room between logos. The Perfect Business Climate logo should not be used in the place of EFI’s corporate logo to indicate Enterprise Florida’s involvement in a program or activity, for example, to promote a sponsorship.
DOWNLOAD THE LOGO
logo & colors
website button The website button is an image file that can be placed on your website. It will help promote the state of Florida as a place to do business to online visitors. Select from one of four button designs and work with your webmaster to place the button on your website. The button should always click through to www.perfectbusinessclimate.com.
DOWNLOAD THE WEBSITE BUTTON
microsite The microsite, www.perfectbusinessclimate.com, is an online resource for those interested in learning more about the benefits of doing business in Florida. National and international advertising and marketing promotional campaigns to promote Florida for business will encourage interested parties to visit the microsite.
VISIT THE MICROSITE
florida business promotional video The video can help you tell Florida’s story as part of a presentation or perhaps embedded on your company’s website.
DOWNLOAD THE BRAND VIDEO
web & social media
social media Promote Florida for business on Facebook, YouTube, Twitter and Instagram. Visit our pages, post photos, and share your success story of doing business in the state of Florida.
FACEBOOK TWITTER @perfbizclimate #floridabiz Facebook.com/perfectbusinessclimate Twitter.com/perfbizclimate
YOUTUBE INSTAGRAM @perfectbusinessclimate Youtube.com/perfectbizclimate Instagram.com/perfectbusinessclimate
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Update #1
Google Buzz
Ebay
Gowalla
Podcast
Button Red
Picasa
Feedburner
ICQ
Paypal
Button Blue
Button White
Bing
WordPress (blue)
Metacafe
Heart
Button Orange
Button Light Blue Button Yellow
Meetup
Drupal
Yelp
Star
Green
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Update #1
Google Buzz
Ebay
Gowalla
Podcast
Button Red
Picasa
Feedburner
ICQ
Paypal
Button Blue
Button White
Bing
WordPress (blue)
Metacafe
Heart
Button Orange
Button Light Blue Button Yellow
Meetup
Drupal
Yelp
Star
Green
Delicious
Slash Dot
Newsvine
Yahoo
Microsoft
App Store
Qik
Tumblr
Behance
Friendster
RSS
Flickr
MySpace
Mixx
FriendFeed
SlideShare
Yahoo Buzz
MSN
Amazon
Vimeo
WordPerss
Design Float
Bebo
StumbleUpon
Skype
YouTube
Netvibes
Apple
Last.fm
Viddler
Blogger
Deviant Art
Squidoo
Retweet
Digg
Technorati
Google Talk
AOL
MobileMe
Mister Wong
Virb
Posterous
Design Bump
Share This
Update #1
Google Buzz
Ebay
Gowalla
Podcast
Button Red
Picasa
Feedburner
ICQ
Paypal
Button Blue
Button White
Bing
WordPress (blue)
Metacafe
Heart
Button Orange
Button Light Blue Button Yellow
Meetup
Drupal
Yelp
Star
Green
powerpoint template The PowerPoint template can be used when you are doing a presentation about the benefits of doing business in Florida and in your community. To insert your logo in the bottom left hand corner, go to “View,” “Slide Master,” select the top slide, delete the text block and add your logo.
DOWNLOAD THE POWERPOINT
flyer template The flyer can be used when you have information to share about the state of Florida as a place to do business. Type in your own information within the space provided. The flyer uses Helvetica font only. The flyer has three footer options.
DOWNLOAD THE FLYER
The Flyer Title This is where a subhead goes.
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· Nullam suscipit congue nibh eu luctus. · Cras pulvinar laoreet elementum. · Praesent ac vulputate turpis. · Curabitur nec turpis turpis, vel ullamcorper nulla.
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Nullam suscipit congue nibh eu luct. Curabitur nec turpis turpis, vel nom ullamcorper nulla. Proin vel rhoncu sem. Sed velit justo, bibendum egestas iaculis eget, facilisis sed quam. Ut in nisi nunc. Fusce arcu ligula, convallis in venenatis vel, gravida in erat. Nam venenatis vari imperdiet. Duis pulvinar odio sed daliquam ut. Nullam suscipit congue nibh eu luct. Curabitur nec turpis turpis, vel nom ullamcorper nulla. Proin vel rhoncu sem. Sed velit justo, bibendum egestas iaculis eget, facilisis sed quam. Ut in nisi nunc. Fusce arcu Nullam suscipit congue nibh eu luct. Curabitur nec turpis turpis, vel nom ullamcorper nulla. Proin vel rhoncu
Logo goes here
· Nullam suscipit congue
· Cras pulvinar laoreet
· Praesent ac vulputate turpis.
· Curabitur nec turpis
· Nullam suscipit an su
· Cras pulvinar laoreet ele
men tum est nom.
· Praesent ac vulputate
lapel pins If you’d like a lapel pin (or some to share) to wear in support of business in Florida, please click on the link below to fill out the contact form. We can provide limited quantities at no charge. Larger quantities will be billed at cost.
ORDER LAPEL PINS
business card If you would like to incorporate the Florida business brand logo on the back of your business card, please give this file to your printer.
DOWNLOAD THE BUSINESS CARD
fact sheet Please print and hand out the fact sheet to those interested in Florida as a place to do business. The fact sheet will be updated regularly, so check back frequently at www.perfectbusinessclimate.com for the latest version. The fact sheet comes with three footer options.
DOWNLOAD THE FACT SHEET
Fact sheet• #1 Tax Climate in the Southeast for Business (Tax Foundation)
• #1 State for Innovation (Fast Company)
• #3 in the U.S. for High Tech Business (TechAmerica Cyberstates)
• One of every five U.S. companies that export is located in Florida (U.S. Census Bureau)
With 19 million residents
and nearly 90 million visitors
a year, Florida’s GDP ranks
21st among the world’s
largest economies.
(Moody’s Analytics)
MULTI-MODAL TRANSPORTATION
Why just vacation in Why just vacation in Florida, When your business can thrive here?
TOP BUSINeSS LOcATION the 21st LARgeST ecONOMy IN The wORLD
• Florida’s zero percent personal income tax makes it easier for you to build the business of your dreams.
• More money in your pocket means more flexibility to spend on yourself, your family or your business.
A TOP RATeD wORkfORce
gLOBAL hUB fOR eASy TRADe• Florida exports nearly $65 billion in goods made
in the state annually, the 6th highest among all states.
(U.S. Census Bureau)
• 2nd largest foreign trade zone network in the nation
(U.S. Department of Commerce)
2 spaceports
12,000+ miles
of highway
3,000 miles
of freight rail tracks
19 commercial
service airports
15 deepwater
seaports
• 5th in high tech
employment in the U.S.
(TechAmerica Cyberstates)
• 8th lowest private sector
unionization rate in the U.S.
(UnionStats.com)
• 5 million foreign language
speakers (U.S. Census Bureau)
For more information call 877-YES-FLORIDAPerfectBusinessclimate.com
BEST STATEFOR BUSINESS
transportation
Chief ExecutiveMagazine
National Chamber Foundation
National Chamber Foundation
BEST STATEFOR BUSINESS
transportation
templates & collateral
Kim Wilmes Vice President, Marketing t (407) 956-5628 e [email protected]
