Logo Usage Manual - Cuyamaca College - Rancho San Diego, California

Logo Usage ManualStandards, Guidelines and Rules for Using the Logoand Related Materials

Second edition – May 2005

To the Cuyamaca College Community:

It gives me great pleasure to introduce the Cuyamaca College Logo UsageManual which will guide us in presenting Cuyamaca College to our community.

The Logo Usage Manual is a critical part of our strategy to connect with ourcommunity, to explain who we are and what valuable resources we offer. Ourlook plays a key role in establishing Cuyamaca College as a professional, high-caliber institution of higher learning. Our logo and its related elements bind usto our region and our community visually, and help to create understanding ofour vision: Learning for the Future.

This manual will guide those who produce printed, constructed, (clothing,ribbons, coffee cups, etc.) or new-media communication materials (Web, PDF,PowerPoint, etc.) for Cuyamaca College. It contains standards and guidelines:rules for consistent use of our logo, an identity and communications package,and guidelines for producing communication assets of the college. It is notmeant to dictate design decisions, but to aid in the creation of materialssupporting Cuyamaca College’s vision and mission.

Please join me in supporting this program and work with us to producematerials of which we can all be proud. This is a living document. Whenappropriate, we will modify and update these guidelines.

Thank you for your support and enthusiasm in using this manual to acquaintmembers of our community with Cuyamaca College.

Geraldine M. Perri, Ph.D.President, Cuyamaca College

CONTENTS 2 .1

Overview 1.1

Identity 2.1 - 2.8Identity Elements 2.1Primary Version 2.2Secondary Version 2.2Logo 2.3Type Attachments 2.3Color 2.4Background Fields 2.5Position 2.6Clearspace 2.6Minimum Size 2.6Typefaces 2.7Examples of Incorrect Usage 2.8

Communications System 3.1 - 3.10Introduction 3.1Business Card 3.1General Letterhead 3.2Department Letterhead 3.3Sample Letter 3.4Department Envelope 3.5Sample Envelope Address 3.6Mailing Labels 3.7Sample Mailing Labels 3.8General Memo/Fax 3.9Department Memo/Fax 3.10

Print Collateral 4.1 - 4.3Introduction 4.1Examples 4.1Position 4.2Sizing 4.2Clearspace 4.3Color 4.3

Web Site 5.1 - 5.4Description 5.1Application 5.1Type Attachments 5.1Position 5.2Clearspace 5.2Color 5.2Color Palette 5.3Background 5.4Examples of Incorrect Usage 5.4

Quick Guide & Miscellaneous 6.1 - 6.2Mascot, Seal, Signage & Vendors 6.1Logo Usage At A Glance 6.2

This Cuyamaca College Logo Usage Manual has been developed to aid thoseinvolved in producing communications materials for Cuyamaca College. Thisincludes, but is not limited to, printed materials and Web pages. The manualshould be regarded as a valuable reference tool to enable adherence to thestandards as presented.

The system of logos and applications is designed to unify the college andpresent a clear, consistent image to our faculty, staff, students, and community.Consistent and widespread use of our identity materials will help ensure we areeasily remembered and valued as a premier resource of higher education.

The identity elements (the logo, its layout, and font style) and their organizationare the foundation of our image. Altering them diffuses our image and integrity.This manual will specify what can and cannot be done with identity elements.

The manual starts with a presentation of the logo, accompanying type, rules forits use, and typeface samples. It continues with the layout of stationery andprimary communications items, other printed items and color and Webguidelines.

For college faculty and staff, electronic versions of college and district logos areavailable in the public folder in Outlook. Open the Images subfolder, wherelogos can be found in a variety of formats. Consult the college graphics office at(619) 660-4413 for guidance on logo selection and use.

Vendors doing business with Cuyamaca College should contact the Cuyamacagraphics office at (619) 660-4413 to obtain logos.

1 .1 OVERVIEW

IDENTITY ELEMENTS AND GLOSSARY 2 .1

COLORCMYK: Cyan, Magenta, Yellow, Black – the color system used in offset printing for full-color documents.

PMS: Pantone Matching System – an industry standard color ink system,frequently used for matching colors.

RGB: Red, Green, Blue – the color system used for computer screens,Web sites and TVs.

See section 2.4 for Cuyamaca College’sidentity’s colors.

TYPETypeface (Font): The name assigned to aparticular character design, i.e., Scala, Arial,Times New Roman

Leading: The gap between two lines of type

Tracking: The spacing between characters

Points: Units used to specify type size andleading. One inch = 72 points.

See section 2.7 for samples of the typefacefamilies used in the Cuyamaca Collegeidentity and communication system.

Logo

Typographic Signature

Type Attachment

Identity

CLEARSPACE:The area around the identity that isolates itfrom competing graphic elements, includingtext and photographs (see section 2.6).

TYPE ATTACHMENT:A message positioned below the Identity(see section 2.3).

PRIMARY VERSION:The Cuyamaca College identity hastwo basic components: the logo andthe “Cuyamaca College” typographicsignature. Both components arespecifically aligned on a center axis(they are centered). The center lockupis the formal or primary identity of thecollege and should be used wheneverpossible.

As a general rule, the primary identity,as a universal campus identifier,should be applied to all collegematerials.

Under no circumstances should thecomponents of the identity beseparated, distorted, or altered (see5.4c for example of incorrect use).When enlarging or reducing theidentity, all components should be re-sized proportionally.

SECONDARY VERSION:The horizontal lockup presents thelogo with the typographic signature(Cuyamaca College) to the right.Horizontal lockups provide analternative use of the identity whenthe primary center lockup is not aneffective application. An examplewould be space that is primarilyhorizontal.

The elements of these horizontalapplications are in specific proportionand orientation to each other andmust not be separated, distorted oraltered in any way.

A one-line horizontal lockup is usedin Web applications (see section 5.1).

CenterAxis

2 .2 IDENTITY

LOGO:An arch containing the joinedcrescent CC mark and two mountainsthat reflect the natural geographysurrounding the campus.

The logo’s intention is to visuallycapture the Native Americantranslation of the word “Cuyamaca”:“Where the Mountains Meet the Sky.”

Under no circumstances should thelogo’s components be separated,distorted or altered.

While the primary version presentsthe formal identity (see 2.2), the logomay also be used alone, as shownhere.

Electronic versions of college anddistrict logos are available in thepublic folder in Outlook. Open theImages subfolder, where logos can befound in a variety of formats. Consultthe Cuyamaca College Graphics Officeat (619) 660-4413 for guidance onlogo selection and use.

TYPE ATTACHMENTS:Type attachments to the logo, such as“Learning for the Future,” should berare. If created, the message shouldrelate to the entire campus, asopposed to a stand-alone event. Typeattachments should never be usedwith horizontal lockups.

When creating a type attachment, thetypeface Scala Caps (see Typefaces;section 2.7) should be used. Alwaysuse consistent letter tracking (thespacing between characters) andleading (the spacing between lines oftype).

IDENTITY 2 .3

COLOR:To assist commercial printers, thecolors used for the Cuyamaca Collegeidentity are specified below tomaintain consistency.

Formal applications of the CuyamacaCollege identity are reproduced in twocolors, using the Pantone MatchingSystem (PMS) or CMYK colors shownin 2.4a. In less formal applications aone-color version using PMS 2768, itsCMYK equivalent, or black isacceptable.

The identity should be used against abackground (the area surrounding theidentity) that is white or of a neutralcolor with density values of 30% orless (see section 2.5). Section 4.3presents a chart of compatiblebackground colors.

Applications of the Cuyamaca Collegeidentity in a Web-based environmentuse the RGB equivalent of PMS 2768 -R19, G23, B32.5 (see section 5.2).

The colors as they appear on thispage or on your computer may not beprecise, due to variations in printersand monitors. Use PMS, CMYK, andRGB values as identified.

PMS 614C0 , M0 , Y15 , K6

2.4a – PMS Colors and their CMYK equivalents

PMS 2768C100, M83, Y0, K56

2 .4 IDENTITY

IDENTITY 2 .5

BACKGROUND FIELDS:The Cuyamaca College identity orseparate logo may be placed in abackground field. Prior to usingbackground fields, a consultation withthe graphics office at 660-4413 ishighly recommended. Thebackground field establishes a visualpresence for the identity whilesimultaneously isolating it from othergraphic elements.

The background field consists of theidentity or logo reversed out of a solidblack or other dark color (2.5a), or thepositive placed on a field of no greaterthan 30% value of black or other darkcolor (2.5b). Avoid colors thatcompete with the identity or cause theidentity to disappear. If thebackground color is light enough toprovide sufficient contrast with theidentity colors, use the positiveidentity. For darker color backgrounds,use a reversed version of the identityor logo.

If it is necessary to place the identityor separate logo on top of aphotographic background field (2.5c,5.1a, 5.4a), it should not be positionedin a busy part of the photo, and thereshould be enough contrast so that theidentity is easily recognizable. Thisidentity placement on top of a photoshould be considered an exception,rather than the rule.

2.5c – Photographic Background

2.5b – Positive

2.5a – Reversed

POSITION:The Cuyamaca College identity isrequired on all materials that bear thecollege name, including but notlimited to brochures, schedules,posters, all marketing andpromotional applications, and alloutreach materials. The identityshould be clearly visible in an areathat does not compete with thespecific marketing or promotionalmessage (2.6a).

CLEARSPACE:Clearspace (2.6b) is defined as thearea around the Cuyamaca Collegeidentity that is free of other elements(including page or other surfaceedges). A clearspace of 1/3 of theidentity’s height is recommended.

MINIMUM SIZE:The Cuyamaca College identity on anyapplication must never be smallerthan the identity’s minimumreproduction size (2.6c) of 3/4” wideand 5/8” high.

2.6a

Cuyamaca CollegeA D M I S S I O N S & R E C O R D S

2.6b – Clearspace

1/3 x

1/3 x

1/3 x

2.6c – Minimum Size

3/4”

1/3 x

5/8”

5/16”

1 x

2 .6 IDENTITY

IDENTITY 2 .7

ScalaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala CapsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala Sans ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala Sans Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Scala Sans CapsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890An alternative font for use in place of old style numerals inScala Sans.

TYPEFACES: The Scala and Scala Sans typefacefamilies have been used in thecreation of the Cuyamaca Collegecommunications system (See 3.1).Whenever creating additionaldocuments, signage, or other visualcommunication components forCuyamaca College, these typefacesare strongly recommended. They areavailable districtwide on all word-processing computers.

The Scala typeface family is used forthe college’s typographic signature aswell as the type attachment, “Learningfor the Future.” (See 2.1 and 2.3) TheScala typeface is to be used indocuments and plays an importantrole in the creation and addition ofpaper system rules and regulations.

The Scala Sans typeface family is to beused primarily for creating signageand other related visualcommunication systems forCuyamaca College. It offers analternative to the serif version andoffers increased legibility at distancesor small sizes. It may also be used inprinted materials.

EXAMPLES OFINCORRECT USAGE:Correct and consistent usestrengthens the Cuyamaca Collegeidentity. This page displays examplesof incorrect versions of the identity.Use these examples as a guide foravoiding incorrect variations whichwould weaken the Cuyamaca Collegeidentity.

The color, typeface and proportionsshould not vary from the guidelinesset forth in sections 2.2 - 2.6. Theidentity must not be rotated, outlined,distorted, or have additional effectsadded. The background should notdistract from the identity. Therelationship between the logo and thetypographic signature must not varyfrom the guidelines set forth insections 2.2 and 2.3.

See 5.4b and 5.4c for other examplesof incorrect usage.

C U YA M A C A

C O L L E G E

DO NOT

2 .8 IDENTITY

IDENTITY 2 .8

(continued)

DO NOTEXAMPLES OFINCORRECT USAGE:

BUSINESS CARD:Business cards are created by theCuyamaca College Graphics Office.Call 660-4413.

The Cuyamaca College generalbusiness card includes theCuyamaca logo, signature, typeattachment, a field for theindividual’s name and title, andstandardized address, phone andInternet information block.

Type size and leading must followthe specifications shown. Thisinformation is shown as typesize/leading, expressed in points.

Paper stock:

Classic Crest, Baronial Ivory 65 lb.cover stock

Jane DoeDirectorDepartment of Serious Studies

900 Rancho San Diego Parkway

El Cajon, CA 92019-4304

619-660-4221

Fax 619-660-4393

[email protected]

Scala Bold 9.3/10pt.Scala Italic 8.3/10pt.

Scala 7.8/10pt.

INTRODUCTION:The Cuyamaca CollegeCommunications System consists ofbusiness cards, letterhead, envelopes,and mailing labels, all of which arecreated exclusively in the CuyamacaCollege Graphics Office. It alsoincludes fax and memo forms, andtemplates for these are available fromthe Forms Depot at the District Website (www.gcccd.net/formsdepot).Sections 3.1 through 3.10 specifyformatting for all of these items.

Scala Italic 8.3/9pt.

Shown actual size

3 .1 COMMUNICATIONS SYSTEMS

COMMUNICATIONS SYSTEMS 3 .2

GENERAL LETTERHEAD:The letterhead layout is based on acenter axis upon which the identityand address line are centered.

The address is in the typeface Scala at8.5pt.

Paper stock:

Classic Crest, Baronial Ivory 24 lb. text

C U Y A M A C A

C O L L E G E

L E A R N I N G F O R

T H E F U T U R E

June 6, 2003

John Doe, Ph.D.Associate ProfessorDepartment of MedicineNorthern Hospital

Dear Dr. Doe,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolorin hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at veroeros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolorete feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magnaaliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum doloreeu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatumzzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisienim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat.

Sincerely,

Jane GordonDirectorNursing DepartmentCuyamaca College

Department of Automotive Repair and Technology -- Cuyamaca College

Todd St. John Director, Bob Dobolina Systems Administrator, Judy Parnez Student Services

900 Rancho San Diego Parkway El Cajon, CA 92109-4304 619-660-4000 Fax 619-660-4399 www.cuyamaca.edu

1 1/8”

3/8”

5/8”

Shown half size

DEPARTMENTLETTERHEAD:The creation of individual departmentletterhead follows the GeneralLetterhead’s established center axisrule. The department names are listedon the top line. A second optional linecan list department officers and e-mailaddresses. The main college addresswill always be used as the lowest orlast line of the information block. Ifthe second line is omitted, leading(space between the lines) should beconsistent with the three-line footer inthe letterhead.

C U Y A M A C A

C O L L E G E


T H E F U T U R E

Department of Serious Studies

Jane Doe Director, John Noe Assistant Director

900 Rancho San Diego Parkway, El Cajon, CA 92109-4304 619-660-4000 Fax 619-660-4399 www.cuyamaca.edu



900 Rancho San Diego Parkway, El Cajon, CA 92109-4304 619-660-4000 Fax 619-660-4399 www.cuyamaca.eduScala 8.5/14pt.

Scala 7.5/14pt.

Scala Bold + Italic 8.5/14pt.

Shown half size

Shown 90% size



SAMPLE LETTER:The sample letter displays the correctformat for creating letters that use theCuyamaca College letterhead. Marginsare set to 1” from the left and right,and 2.25” from the top.

Body copy in illustration is set inScala 10pt. with 12 pt. leading. Otherrecommended fonts include Arial andTimes New Roman.

C U Y A M A C A

C O L L E G E


T H E F U T U R E

June 6, 2003

Jonathon Poe, Ph.D.Associate ProfessorDepartment of Foreign StudiesNorthern University

Dear Dr. Poe,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreetdolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorpersuscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iustoodio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiatnulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummynibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Sincerely,

Jane DoeDirectorDepartment of Serious StudiesCuyamaca College



900 Rancho San Diego Parkway, El Cajon, CA 92109-4304 619-660-4000 Fax 619-660-4399 www.cuyamaca.edu

1”1”

2.25”

Scala 10/12pt.

Shown half size

C U Y A M A C A

C O L L E G E

900 Rancho San Diego Parkway

El Cajon, CA 92019-4304 RETURN SERVICE REQUESTED

Office of the President

John Doe

655 G Street, Suite E

San Diego, CA 92101

Scala 6/7.2pt.

Scala Italic 6.75pt.

DEPARTMENTENVELOPE:The formal envelope displays the logoand the Cuyamaca College typographicsignature.

The office or department of the sender(optional) is centered below thesignature in 6.75pt. Scala Italic. Theaddress line is centered below theoffice in 6/7.2pt. Scala.

In the absence of a department line,the address may be raised so as not toleave a large gap, and the rule belowthe signature may be deleted.

Paper stock:

Classic Crest, Baronial Ivory 24 lb.

Scala Sans 8pt.

1/4”

3/8” 3/8”

1 3/8”

Shown two-thirds size



C U Y A M A C A

C O L L E G E

900 Rancho San Diego Parkway El Cajon, CA 92019-4304 RETURN SERVICE REQUESTED


John Doe


San Diego, CA 92101

SAMPLE ENVELOPEADDRESS:This sample displays the correctformat for creating addresses that usethe Cuyamaca College envelope. Therecipient’s name and address shouldbe placed in the corner of the lowerright quarter of the envelope. It is setusing Scala 10pt. with 12 pt. leading.

Scala 10pt./12pt.

Shown two-thirds size

MAILING LABELS:The mailing label displays the logo and theCuyamaca College typographic signature.

The office or department of the sender iscentered below the signature in 7pt. ScalaItalic. The address line is centered below theoffice in 6pt. Scala.

The two sizes reflect the larger 5”x 3.25” (3.8a)and the 8-per-page 4.25”x 2.75” (3.8b)versions.

From:

Carla Bianchi

Dept:

Administration

From:Carla Bianchi

Dept:Administration

John Doe


San Diego, CA 92101

C U Y A M A C A

C O L L E G E

900 Rancho San Diego Parkway El Cajon, CA 92019-4304


John Doe


San Diego, CA 92101

C U Y A M A C A

C O L L E G E



5.25”

4.25”

2.75”

3.25”

Scala 6pt.

Scala Italic 7pt.

3.7a

3.7b

Shown actual size

Shown actual size


SAMPLE MAILING LABELS:The sample mailing labels display the correctformat and placement of the recipient address.

The mailing address should be placed near thevertical centerline and below the CuyamacaCollege return address.

The recipient address is in 10pt. Scala. with 12pt. leading. Other acceptable fonts includeArial and Times New Roman.


3.8a

From:

Carla Bianchi

Dept:

Administration

From:Carla Bianchi

Dept:Administration

John Doe


San Diego, CA 92101

C U Y A M A C A

C O L L E G E



John Doe


San Diego, CA 92101

C U Y A M A C A

C O L L E G E



Scala 10pt./12pt.

Scala 10pt./12pt.

3.8b

Shown actual size

Shown actual size

GENERAL MEMO/FAX:The memo/fax is based on a centeraxis upon which the identity andaddress line are centered. A left andright margin of 1” and a top margin of2.25” have been established.

“Fax Message” and “Memo”are in12pt. Scala Sans Bold, the fields areset in 9/16pt. Scala Sans, and theaddress is in 8.5pt. Scala. All lineshave tracking set at 50. Note thatthese settings are different from thoseused on letterhead. This is tomaintain legibility in faxes.

C U Y A M A C A

C O L L E G E


FAX MESSAGE

Date:

To:

Fax No.:

Phone No.:

From:

Number of Pages:

Comments:


T H E F U T U R E




1”1”

2.25”

Scala Sans 9/16pt.

Scala 8.5pt.

Scala Sans Bold 12pt.

Shown half size

MEMO

Date:

To:

From:

Shown 80% size



DEPARTMENTMEMO/FAX:The department memo/fax is identicalto the general memo/fax with theaddition of one or two lines. Theoffice or department of the sender iscentered below the type attachment in8pt. Scala Sans. An optional lineabove the address can list departmentofficers in 8.5/14pt. Scala Sans Boldwith their titles in Scala Sans Italic. Asin the general memo/fax, tracking isset at 50. See enlargement below.

C U Y A M A C A

C O L L E G E


FAX MESSAGE

Date:

To:

Fax No.:

Phone No.:

From:

Number of Pages:

Comments:


T H E F U T U R E




1”1”

2.25”

Scala Sans 8pt.

Shown half size



900 Rancho San Diego Parkway El Cajon, CA 92109-4304 619-660-4000 Fax 619-660-4399 www.cuyamaca.eduScala 8.5/14pt.

Scala Sans Bold + Italic 8.5pt./14pt.

Shown 80% size

INTRODUCTION:Print Collateral refers to all printedmaterials not covered in chapter 3,and includes catalogs, classschedules, annual reports, brochures,posters, flyers, postcards,advertisements, billboards, shirts,coffee cups and trinkets, etc.

Print the identity in Black, Pantone2768, or the CMYK equivalent (C100,M83, Y0, K56). The identity may alsoreverse to White or Pantone 614.Contact Cuyamaca College GraphicsOffice at (619) 660-4413 for guidance.

The identity should never be modifiedby stretching or compressing itscomponents. It should never beportrayed with a drop shadow or athree-dimensional look to it.

The identity should never interfere orcompete with the specificcommunication message. It shouldalways stand alone and have adequateclearspace. A clearspace (the areaaround the Cuyamaca College identitythat is free of other elements) of 1/3of the identity’s height isrecommended. See 2.6b forclearspace illustration.

EXAMPLES:Illustrations 4.1a - 4.1d and 4.2a - 4.2bshow varying configurations of theCuyamaca College identity in printcollateral materials.

4.1a

4.1b

4.1c

4 .1 PRINT COLLATERAL

POSITION:The Cuyamaca College identity shouldappear on all marketing orpromotional items. The identityshould be clearly visible in an areathat does not compete with thespecific marketing or promotionalmessage (see 4.2a & 4.2b).

SIZING:The Cuyamaca College identity on anyapplication must never be smallerthan the identity’s minimumreproduction size of 3/4” (see 2.6c).Its maximum size depends upon theapplication, but should generally beless than 15% of the total size of thepiece.

CLEARSPACE:Clearspace is defined as the areaaround the Cuyamaca College identitythat is free of other elements(including page or application edges).A clearspace of 1/3 of the identity’sheight is recommended. See 2.6b forclearspace illustration.

PRINT COLLATERAL 4 .2

4.2a

4.2b

BACKGROUND COLORS:This palette is provided to showexamples of background colorscompatible with the identity. Colorschosen for print collateral shouldcomplement, rather than competewith, the identity. If these colors areused, PMS and CMYK values shouldbe used as indicated. Colors mayprint differently than they appear onthis page if using laser printer, ink jetprinter or other types of color copiersor desktop printers. ContactCuyamaca College Graphics Office at(619) 660-4413 for guidance.

Refer to section 2.5 for guidelines onthe proper use of background fields.

The Web-based version of the colorpalette is presented in section 5.3

IDENTITY COLORS:

Pantone 471C0, M56, Y100, K18

Pantone 273C100, M94, Y0, K6

Pantone 556C43, M0, Y30, K27

Pantone 544C38, M9, Y0, K0

Pantone 437C38, M38, Y43, K0

Pantone 154C0, M43, Y100, K34


Pantone 5585C11, M0, Y11, K11

Pantone 4535C0, M0, Y27, K11


Pantone 5445C11, M0, Y0, K18


Pantone 2768C100, M83, Y0, K56


4.3 – Complementary background colors

4 .3 PRINT COLLATERAL

DESCRIPTION:Cuyamaca College’s identity in a Webenvironment is always representedvisually through a one-line horizontallockup. The typeface of the identity isScala Bold, all caps. (See 2.7) Theone-line horizontal lockup (5.1a) is forCuyamaca College Web-specificapplications only.

The elements of this horizontalapplication are in specific proportionand orientation and must not beseparated, distorted, or altered in anyway.

APPLICATION:To provide a consistent look in a Webenvironment, the identity shouldalways be presented in a positiveformat – never reversed out of abackground. The identity may beapplied over a background image(5.1b home page + 5.1c secondarypage), provided there is sufficientcontrast so the identity is clearlyvisible against the background.

TYPE ATTACHMENTS:In Web applications, do not add anytype attachments to the identity. (See2.1 and 2.3 for more on TypeAttachments.)

WEB SITE 5 .1

5.1a

5.1b – Home Page

5.1c – Secondary Page

5.2a

5.2bR19, G23, B32.5

POSITION:The Cuyamaca College identity shouldalways appear at the top left of anyWeb page (home or secondary).Specifically, the identity is confined toan area free and clear of other Webmessages.

The horizontal lockup applicationshould always appear on the left side(5.2a) of the confined area with theproper clearspace around the identity.

CLEARSPACE:Clearspace is defined as the areaaround the Cuyamaca College identitythat is free of other elements(including page or surface edges). Aclearspace of 1/3 of the identity’sheight is recommended.

COLOR:Applications of the Cuyamaca Collegeidentity in a Web-based environmentuse the RGB screen equivalent ofPantone color 2768. The RGB formula(5.2b) is R19, G23, B32.5. (RGB: Red,Green, Blue – color system used incomputer monitors and TVs.)

For assistance in Web page usage ofthe logo, please consult with thecollege Web development office at660-4466.

5 .2 WEB SITE

WEB SITE 5 .3

BACKGROUND COLORS:The following color palette isrecommended as examples of Web-based colors that are compatible withthe identity (identity’s colors areshown below). This palette representsRGB and Hexadecimal* values. Colorsshould complement, rather thancompete with, the identity. Colors onyour screen may appear differentlythan on this page because ofdifferences in color monitors. Call thecollege Web development office at660-4466 for guidance.

*Hexadecimal values are “computer-talk” for RGB values, and are used insome Web development software.

Refer to section 2.5 for guidelines onthe proper use of background fields.

IDENTITY COLORS:

R185, G99, B59B9633B

R82, G53, B145523591

R98, G160, B14162A08D

R146, G193, B23092C1E6

R125, G107, B1207D6B78

R139, G92, B408B5C28

R213, G199, B207D5C7CF

R187, G210, B203BBD2CB

R219, G213, B180DBD5B4

R254, G208, B181FED0B5

R185, G205, B218B9CDDA

R230, G197, B169E6C5A9

R19, G23, B32.5131721

R226, G224, B193E2E0C1

5.3 – Complementary Web-based background colors

5.4a – Example of Correct Usage

5.4b – Example of Incorrect Usage

BACKGROUND:The Cuyamaca College identity orseparate logo should be placed in abackground field that establishes avisual presence for the identity whilesimultaneously isolating it from othergraphic elements.

The identity may be applied over abackground image (5.4a), providedthere is sufficient contrast so theidentity is clearly visible against thebackground.

EXAMPLES OFINCORRECT USAGE:The background should let theidentity be clearly visible and shouldnot compete with the identity (5.4b).The identity should never be reversedout of the background.

Don’t dismantle the logo and use itselements to create new artwork (5.4c).

See 2.8 for other examples ofincorrect usage.

5.4c – Example of Incorrect Usage

5 .4 WEB SITE

MASCOT, SEAL, SIGNAGE AND VENDORS 6 .1

MASCOT:The Cuyamaca College Coyotesmascot logo is not intended to beused as the main college identifier oras a substitution for the official logo.The mascot logo is intended torepresent the student body andofficially recognized studentorganizations, teams and studentathletes, rather than the institution asa whole. Further guidelines for its useare available by contacting theCuyamaca College Graphics Office at(619) 660-4413.

SEAL:The college seal is used for officialdocuments only, such as diplomasand certificates. Contact the collegegraphics office for more information.

SIGNAGE:Standard signage for buildings mustbe consistent and follow a unifiedformat. Usage of the logo must followthe guidelines in this manual.

VENDORS:Use of the Cuyamaca College logo isgoverned by this Logo Usage Manual.Vendors doing business withCuyamaca College should contact thegraphics office at (619) 660-4413 toobtain logos.

6.1a – Mascot

6.1b – Seal

SUMMARY OF LOGOUSAGE GUIDELINES*Ω The Cuyamaca College identity consistsof the logo and the “Cuyamaca College”typographic signature. The center lockup(6.2a) is the primary identity and shouldbe used whenever possible. The logo maybe used alone (6.2b), as long as the nameof the college is prominently displayed.

Ω The horizontal lockup (6.2c) with thetypographic signature to the right can beused as a secondary version of theidentity, when space or design is a factor.

Ω Type attachments, such as “Learning forthe Future,” should be rare. Always useconsistent letter tracking and leading andthe Scala Caps typeface. (6.2d) Consultthe graphics office at (619) 660-4413 fordetails.

Ω Under no circumstances should thecomponents of the identity be rearranged,separated, or altered. All componentsshould be resized proportionally whenenlarging or reducing the identity. Use anuncluttered background. (6.2e)

Ω Formal applications of the collegeidentity are generally reproduced in twocolors, PMS 2768 (C100, M83, Y0, K56),and PMS 614 (Co, Mo, Y15, K6). The lessformal, one-color version uses PMS 2768or black. (6.2f)

Ω The Cuyamaca College identity on anyapplication must never be smaller thanthe identity’s minimum reproduction sizeof 3/4” wide and 9/16” high. (6.2g)

Ω Clearspace of 1/3 the identity’s height isrecommended. This also applies to theamount of space between the identity andthe application edge. (6.2h)

*For college faculty and staff, electronic versions ofthe logo, this one-page summary and the completeLogo Usage Manual are available in the public folderin Outlook. Open the images subfolder, where logoscan be found in a variety of formats. Call (619) 660-4413 for additional information.

6.2h – Clearspace

1/3 x

1/3 x

1/3 x

6.2g – Minimum Size

1/3 x

1 x

PMS 614C0 , M0 , Y15 , K6

6.2f – The Formal Two-Color Identity

PMS 2768C100, M83, Y0, K56

6.2b – Logo6.2a – Identity

6.2c – Identity, Horizontal version 6.2d – Type Attachment

6.2e – Examples of Incorrect Usage

3/4”

9/16”

6 .2 LOGO USAGE AT A GLANCE

Legal Notice: Pantone® identified color reproduction information hasbeen provided for the guidance of the reader. Refer to current PantoneColor Publications for the correct color standard. Pantone® is aregistered trademark of Pantone, Inc.

Copies of this manual are available at the following offices:

• President’s office• Library reserve• Graphics office• Web development office• Vice presidents’ offices

For college faculty and staff, electronic versions of this manual andcollege and district logos are available in the public folder in Outlook.Open the Images subfolder, where logos can be found in a variety offormats. Consult the college graphics office at (619) 660-4413 forguidance on logo selection and use.

The Cuyamaca College Logo Usage Manual has been developed by theCuyamaca College Graphics Office, Administrative Services, WebDevelopment Office, Learning Resources Division, and the Grossmont-Cuyamaca Community College District Public Information Office. Pleasedirect questions or comments regarding the manual to any of theseoffices. Appreciation is expressed to all involved.

Grossmont-Cuyamaca Community College District Governing Board Members:Rick Alexander; Timothy L. Caruthers, D.C.; Wendell R. Cutting; Bill Garrett; Deanna Weeks

Chancellor: Omero Suarez, Ph.D.

Cuyamaca College President: Geraldine M. Perri, Ph.D.

Second Edition - May 2005

Documents

Logo Usage Manual - Cuyamaca College - Rancho San Diego, California