Big Ten

Big Ten is an academic union which was founded in the year 1896. Until 1990, this union consisted of 10 universities, but in June 1990 Pennsylvania State University was added. They didn’t want to change their name, so they added the number 11 to the logo.

Amazon.com

This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Eighty-20

Eighty-20 is a small consulting firm. Most people think that the logo has nothing to do with the brand name. But the trick is to view the dark squares as 1′s and the light squares as 0′s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

Fedex

This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Continental

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.

Toblerone

Toblerone is a chocolate-company from Bern, Switzerland. Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.

Baskin Robins

The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

Sony Vaio

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.

Eight

I really love this logo: every letter is made of the number 8. I also selected this logo as the logo of the week a few months ago.

Carrefour

Carrefour is one of the biggest European retailers, and it’s also French for “crossroads”. The logo symbolizes this word via two opposite arrows. They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.

Roxy

Roxy is a company that specializes in clothing and accessories for girls who love snowboarding, surfing… The company is actually a part of Quiksilver. The Roxy logo is made of two Quiksilver logos that form a heart.

Unilever

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example: the heart represents love, care and health -  feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Northwest Airlines

This simple looking logo actually carries a whole lot of information. First of all you can see the letters N and W, the first two letters of the brand name. But what most people don’t see is the compass that points to the Northwest, another reference to the brand name.

Milwaukee Brewers

The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin (well, duh…). Their logo is actually made up of the letters M (on top) and B (below the m). These two letters also form a baseball glove.

Hartford Whalers

This logo also uses a negative space to create the letter H. You can see three different parts: the letter H and W and a whale’s tail in blue.

Tostitos

If you look at the centre of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

Formula 1

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Elefont

This logo might look like a simple letter, but don’t be fooled: you can see a part of an elephant’s trunk in the negative space inside the letter e.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction; both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

NBC

The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is  flipped to the right to suggest it was looking forward, not back.

GreenLabs

I know this logo looks like a simple, boring green tree, but if you look at the tree crown, you’ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.

Presbyterian Logo

If you think the previous logos were a good example of a hidden meaning, then take a look at this logo. It’s the seal of the Presbyterian church and it has several hidden messages. If you want to learn them all, you should take a look at this article.

Twins

This logo was made for twins. To reflect the essence of the duo, a bold typeface was created to reflect the boldness of their approaches. The number 2 was integrated to show the creativeness of their ideas.

ED Logo: Gianni Bortolotti

Designer – Josiah JostThe designer of ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.

Eight Logo

This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.

Piano Forest Logo

Designer: Jason ChoThe designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.

Horror Films Logo

Designer:Josiah JostThis could be defined as real creativity…A regular film reel turned to look like a scary ghost for a production house.

1 Here There:

This hidden logo has two meanings. Reflection of the word “1here” creates the word “there” below to complete “1here there”.

Mira:

What would look like a human face has more to this hidden logo. The black negative spaces on the left and right side create two dog faces.

Black Cat:

If you see this hidden logo vertically, it will spell out "Black Cat". But if u look horizontally, you will notice that the negative space letter ‘C’ in both the words has been used

Hide:

This is a perfect example of negative space. The "D" has been carefully hidden in the "HIDE". At first, the word "HIDE" can be read with the small "D" in white, but if you watch closely, the

to show the eyes of a cat. black space shows a "D" as well.

AMAZING:

A spectacular hidden logo that uses an actual maze to form the letters "M", "A", "Z", "E" , which compeltes the word "AMAZING".

Countercurrent:

As you can notice, the negative space between the four arrows makes another arrow that goes the opposite direction. It signifies the meaning of countercurrent logo.

Helping Hands for Pets:

This logo design is a very creative use of negative space that shows many animals within one another. Inside the horse you will locate a dog, a cat and a bird.

Shit Talking:

This is a weird but funny logo design. It denotes to quotes that are shaped in a way to create a toilet seat in the middle, while signifies the name of the logo.

Old Drunk: Kolner Zoo:

Although the logo design may look like a plump man standing, but if you watch closely, he is holding a wine glass that can be seen in the negative space in the middle.

The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.

Galant Shoes:

Bulgarian shoe manufacturer Galant has a hidden logo with a circular black crescent and stiletto silhouette creating a strong capital G in negative space.

My Fonts:

At first glance, it may not look so impressive, but if you observe this hidden logo, the letters ‘My’ shows a human hand.

Raven:

This creative logo designed for a Dutch financial advice company looks like 3 ravens, but the negative space in between contains yet another raven.

Lion Bird:

This is an energetic logo to show the strength of a business. It shows that a company is lion of their field and at the zenith as a bird.

Zoorganic:

This hidden logo has two messages concealed using negative space technique. Under the wings of the eagle you can see a horse and a wolf.

Strength:

Strength logo design uses a combination of illusion and negative space to incorporate a hidden meaning. The hidden faces are noticeable on the left and right side of the eaten apple.

Oak Bros:

You might see this logo design as only a leaf, but if you watch closely, you will see three heads under the leaf created using negative space signifying Oak bros.

Hidden Cork:

This hidden logo shows a wonderful play on the letters "h" and "c" to create a wine glass. Looking vertically, it also spells out ‘h’ and ‘C’. Also hidden in the glass is a cork.

Safehands:

Safehands is ideal logo for finance and consulting. It uses the negative space to create

Pittsburgh Zoo and Aquarium:

This hidden logo is one of the most creative uses of negative space. What may seem as a tree is

the S and the $ sign by showing the two hands coming in together.

more than that. If you look closely, you will see a gorilla face on the left side and a tiger face on the right.

Project X Construction:

It is a concept logo design for Project X Construction. It uses the FedEx concept of incorporating the arrow between‘t’ and ‘X’

Mother:

Reminiscent of the Families logo, this hidden logo shows a mother and child holding hands using the letter “M”

Hands up:

This hidden logo is a tricky one to understand. If you observe the letter “U”, you will see that it shows a person with his hands up.

The Installers:

This logo design is for anyone who does industrial/installing type work. The implied "I" is made up of two doors opening away from you.

British Telecom ‘piper’:

Many of you might not known this. The famous

A.G. Low Construction logo:

In this logo, the name of the company is written

BP ‘piper’ logo has a hidden concept. The ‘listening/speaking’ idea in this logo symbolizes one person (in red) listening and another (in blue) speaking.

in thin, square letters that hold a great purpose; they are designed to look like the floor plan of the house, which happens to be the company’s specialty.

Embrace Beer:

This logo design uses the negative space technique to hide two beer bottles between the letter ‘B’. the letter B also creates an “E”.

I Hate You:

At first glance it may appear to be "I heart You". But the hidden logo has a different meaning. Amazingly the heart is twisted to spell out “Hate”.

Truce:

It’s somewhere in between an excellent use of negative space and an ambigram – using a font to spell the word “truce” that fits within itself when flipped upside-down.

Logo:

Using a bunch of squares, this hidden logo has wonderfully crafted the word "Logo" out of the boxes.This is what i call simple and sweet.

ELECTRIC: Cats:

This hidden logo exhibits one of the best and clever use of negative space. Notice how a plug and a cord is extended through the word "Electric".

The cats logo design displays imagination at its best. What may look as a cat stretching out but it is actually ladies heels. The cat is shaped beautifully to form a women’s sandal.

Epirate:

This is yet another creative hidden logo. The small cap letter “e” is shaped in a way to look like a pirate holding swords.

Bones:

A random and rough typography concept that uses all the letters in the word ‘BONES’, and create with half bones.

MYSTERY LOGO:In the end, I would like to bring to attention this mystery logo, I’m sure there is a strong meaning behind it, but I can’t ascertain it exactly.

For me it appears to be two wolves encircling in a way, to make the number "2"…what hidden message do you see in this logo?

http://incspring.com/logo-design/details/13191