London Regent Street Event Recap FINAL

GLOBAL MICHAEL KORS LONDON REGENT STREET RECAPJUNE 2016

MICHAEL KORS LONDON REGENT STREET RECAPOVERVIEW – EVENT & HOSPITALITY PROGRAM

OBJECTIVE

A 360 global campaign, which announced the opening of our premier new concept flagship store in London, and solidifying our brand positioning as the ultimate Jet Set Lifestyle Brand

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SCHEDULE OF EVENTS

Tuesday, June 21, 2016 7:30 PM International Press Dinner Café Monico

Wednesday, June 22, 2016

5:00 PMPress Conference/Annoucement

McLarens and Michael Kors PartnershipMcLaren Showroom in London

6:00 – 8:00 PM Store Opening Cocktail EventMichael Kors Regent Street Store: 179 Regent Street

8:00 PM VIP Private Dinner with MK River Café

Thursday, June 23, 2016

8:45 AM Wearables Breakfast for Global Editors Café Royal Hotel: 68 Regent Street

ALL DAY MK Interviews

MICHAEL KORS LONDON REGENT STREET RECAPINTERNATIONAL PRESS ATTENDANCE

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– Globally, each hosted editor/stylist covered the London event with coverage/exposure on multiple publication platforms. (eg. 2-4 pages Print, 1 Online feature, Multiple SNS/social posts)

– Representation from the following markets:

o USA: Vogue OnlineWWD Online

o EMEA: Harper’s Bazaar GermanyMarie Claire ItalySMODA SpainVogue NetherlandsNumero France

` Evening Standard UKo China: Elle Men Chinao Taiwan: Harper’s Bazaar/Bazaar Men Taiwan

Next Weekly Taiwan o Korea: Marie Claire Koreao Japan: Elle Japan

Safari Japano LATAM/Brazil/Mexico: Vogue Mexico and Latin Americao Valiram Regions: The New Strait Times Singaporeo Philippines: Mega Philippines

EDITOR WELCOME GIFTS

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- Handwritten welcome postcard from MK- Regent street press release- Mclaren press release- Clym biography- Fortnum & Mason chocolate truffle- Mitchell & Peach lotion- London travel guide- English rose arrangement

EDITOR WELCOME BAGSEDITOR WELCOME GIFTS INCLUDED:

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MICHAEL KORS LONDON REGENT STREET RECAPINTERNATIONAL PRESS DINNERCAFÉ MONICO

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MICHAEL KORS LONDON REGENT STREET RECAPINTERNATIONAL COMMUMICATIONS PLAN & PRESS RELEASE

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– Regent Street Store Press Release– McLaren Announcement & Release– VIP Store Cocktail Media Alert

Michael Kors, a global luxury lifestyle brand, is delighted to announce a new partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team. Both McLaren-Honda and Michael Kors celebrate design and speed, with the partnership strengthening and amplifying both brands’ embodiment of a fast, jet-set lifestyle.

WHO: John Idol, Chairman and CEO of Michael KorsRon Dennis, Executive Chairman and CEO McLaren GroupMichael Kors, Honorary Chairman and Chief Creative OfficerJenson Button, F1 DriverFernando Alonso, F1 Driver

WHAT: EMEA Lifestyle Partnership Announcement

WHEN: Thursday, June 22, 2016 – 5:00PM

WHERE: McLaren-Honda London Showroom

GLOBAL COVERAGE:BROADCAST: BLOOMBERG

Viewership: 330+M HouseholdsEditorial Value: N/A

Anticipated coverage on: CNN International (284M Households)Sky Sports (3M)Channel 4 (23M)

TOTAL POTENTIAL REACH: Approximately 640M Households

PRINT: MFF ITALY (Viewership: 165,347, Edit Value: $77,557)

UTUSAN MALAYSIA DAILY (Viewership: 187,000, Edit Value: $8,805)

ONLINE: Total Credits: 131, Unique Viewership: 9B, Edit Value: N/A

(Including key video coverage on Bloomberg, Sky Sports, etc)

E-PR: Total Credits: 11, Unique Viewership: 1.1M, Edit Value: N/A

LOOKING AHEAD: WEARABLESMICHAEL KORS LONDON REGENT STREET RECAPMICHAEL KORS X MCLAREN-HONDA EMEA LIFESTYLE PARTNERSHIP ANNOUNCEMENT

MICHAEL KORS LONDON REGENT STREET RECAPVIP COCKTAIL & VIP DINNERMICHAEL KORS REGENT STREET STORE & THE RIVER CAFÉ

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MICHAEL KORS LONDON REGENT STREET RECAPMICHAEL KORS ACCESS WEARABLES PRESS BREAKFAST – LONDONCAFÉ ROYAL HOTEL – 68 REGENT STREET

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WEARABLES PRESS BREAKFAST FOR LONG-LEAD PRESS PARTNERS (EMEA & APAC)

PRESS ATTENDEES Harper’s Bazaar Germany: Marlene Sorensen, Fashion Writer Marie Claire Italy: Marta Stella, Web Editor SMODA Spain: Noelia Callado, Fashion Editor Vogue Netherlands: Nathalie Wouters, Fashion Features Editor Numero France: Delphine Roche, Fashion Features Director Vogue Mexico: Karla Daniela Castaneda Aguirre, Fashion Editor Elle Japan: Akiko Kurata, Fashion Editor Safari Japan: Akira Fujiwara, Deputy Editor in Chief Bazaar/Bazaar Men: Jerry Hseih, Fashion Editor Next Weekly Taiwan: Justin Huang, Deputy Editor in Chief, Elle Men China: Yao Lu, Deputy Style Director Marie Claire Korea: Shin Young Choi, Fashion Director The Strait Times Singapore: Tan Shzr Ee, Journalist

PRESENTATION FLOW Presentation to attending press by Eric Mogil, incl. 3 videos Hands-on Demo for Editors of the watches, with Eric Mogil & Andrew Brennan (Communications and Public Affairs at Google)

Q&A session for attending press

MICHAEL KORS LONDON REGENT STREET COVERAGEICONS OF STYLE EVENT – REGENT STREET COVERAGE COMPARISON

COMPARISON TO ICONS OF STYLE709

BROADCAST 9% 67PRINT 2% 12ONLINE 75% 530E-PR 14% 100

$1,478,185BROADCAST 74% $1,094,512PRINT 26% $383,673ONLINE N/A N/AE-PR N/A N/A

26,936,548,006BROADCAST 3% 769,699,405PRINT 0% 2,408,610ONLINE 97% 26,155,455,276E-PR 0% 8,984,715

4503%

GLOBAL EDITORIAL VALUE BY CATEGORY*

REGENT STORE OPENINGNUMBER OF GLOBAL EDITORIAL CREDITS AND HITS BY CATEGORY

43%

62%

GLOBAL CIRCULATION, VIEWERSHIP & IMPRESSIONS BY CATEGORY

709MCLAREN HONDA 45% 318

VIP COCKTAIL PARTY 39% 276PRIVATE DINNER 16% 115

$1,478,185MCLAREN HONDA 74% $1,086,973

VIP COCKTAIL PARTY 21% $304,124PRIVATE DINNER 6% $87,088

26,936,548,006MCLAREN HONDA 65% 17,441,438,628VIP COCKTAIL PARTY 34% 9,122,938,605

PRIVATE DINNER 1% 372,170,773

*INCLUDING USA DIGITAL EDITORIAL VALUE

GLOBAL CIRCULATION & VIEWERSHIP BY CATEGORY

REGENT STREET EVENTNUMBER OF GLOBAL EDITORIAL CREDITS BY CATEGORY

GLOBAL EDITORIAL VALUE BY CATEGORY*

TOP BROADCAST COVERAGEBLOOMBERG & ET

MICHAEL KORS LONDON REGENT STREET COVERAGE

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TOP BROADCAST COVERAGE

BloombergViewership: N/AEditorial Value: N/ANumber of Credits: 1June 23, 2016

ETViewership: 102,890Editorial Value: $220,012Number of Credits: 1June 23, 2016

“BEST OF THE BEST” PRINT AND ONLINE COVERAGE


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TOP PRINT COVERAGE

MF Fashion – MF Supplement ItalyCirculation: 165,347Editorial Value: $77,557Number of Credits: 1June 23, 2016

Evening Standard UKCirculation: 360,000Editorial Value: $20,000Number of Credits: 1June 23, 2016

Utusan Malaysia DailyCirculation: 187,000Editorial Value: $8,805Number of Credits: 1June 24, 2016


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TOP PRINT COVERAGE

Sunday Times Style UKCirculation: 814,000 Editorial Value: $ 44,628Number of Credits: 1July 3, 2016


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TOP ONLINE COVERAGE

Bloomberg USACirculation: 14,773,676Number of Credits: 1June 22, 2016

InStyle USACirculation: 1,721,759Number of Credits: 1June 23, 2016

Luxury Daily USACirculation: 77,250Number of Credits: 1June 22, 2016


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TOP ONLINE COVERAGE

Vogue USACirculation: 12,819,580Number of Credits: 1June 23, 2016




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TOP ONLINE COVERAGE

WWD USACirculation: 3,183,404Number of Credits: 1June 23, 2016




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TOP ONLINE COVERAGE

W USACirculation: 1,934,672Number of Credits: 1June 23, 2016




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TOP ONLINE COVERAGE


Business Wire GermanyOnline Circulation: 3,996,870Number of Credits: 1June 22, 2016



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TOP ONLINE COVERAGE

MF Fashion Italy OnlineCirculation: 3,205Number of Credits: 1June 23, 2016

Vogue UK OnlineCirculation: 200,058Number of Credits: 1June 23, 2016

TextilWirtschaft Germany OnlineCirculation: 150,000Number of Credits: 1June 23, 2016


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TOP ONLINE COVERAGE

WWD UK OnlineCirculation: 743,000Number of Credits: 1June 22, 2016

McLaren UK OnlineCirculation: 201,630Number of Credits: 1June 22, 2016

Sky Sports UK OnlineCirculation: TBDNumber of Credits: 1June 22, 2016


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TOP ONLINE COVERAGE

Business Wire China OnlineCirculation: 108,000Number of Credits: 1June 23, 2016

Vogue China OnlineCirculation: 9,360,000Number of Credits: 5June 24, 2016

Business of Fashion China OnlineCirculation: 8,280,000Number of Credits: 1June 23, 2016


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TOP ONLINE COVERAGE

Vogue China OnlineCirculation: 9,360,000Number of Credits: 5June 24, 2016

360 COVERAGEINTERNATIONAL EDITOR ATTENDANCE


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VOGUE ONLINE USAAttendee: Sarah Mower (Contributing Editor)

ONLINEJune 23, 2016


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WWD ONLINE USAAttendee: Samantha Conti (General Assignment Editor)

ONLINEJune 22, 2016

46 Likes, 5 CommentsDate Posted: 6/22/2016

FACEBOOKFollowers: 749,072


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HARPER’S BAZAAR GERMANYAttendee: Marlene Sorensen (Fashion Writer)

Views: 456Date Posted: 6/22/2016

INSTAGRAM @HARPERSBAZAARGERMANYFollowers: 42,742

INSTAGRAM @MARLENE_SORENSEN (ATTENDEE ACCOUNT)Followers: 3,635

Likes: 118Date Posted: 6/22/2016


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MARIE CLAIRE ITALYAttendee: Marta Stella (Web Editor)

Likes:389Date Posted: 6/22/2016

INSTAGRAM @MARIECLAIREITALIAFollowers: 72,018

INSTAGRAM @MARTA_STELLA (ATTENDEE ACCOUNT)Followers: 3,635


Views: 1.508Date Posted: 6/22/2016



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SMODA SPAINAttendee: NoeIla Collado (Fashion Editor)


INSTAGRAM @S_MODAFollowers: 67,549

INSTAGRAM @NOELIACOLLADO_SMODA (ATTENDEE ACCOUNT)Followers: 927






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VOGUE NETHERLANDSAttendee: Nathalie Wouters (Fashion Features Editor)

Likes:1,437Date Posted: 6/22/2016

INSTAGRAM @NLVOGUEFollowers: 112,117

INSTAGRAM @NOELIACOLLADO_SMODA (ATTENDEE ACCOUNT)Followers: 927



FACEBOOK VOGUE NEDERLANDFollowers: 146,798

Likes: 26Comments: 6Date Posted: 6/23/2016

ONLINE Date Posted: 6/23/16


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NUMERO FRANCEAttendee: Delphine Roche (Fashion Features Director)

INSTAGRAM @DELPHINEROCHE.PARIS (ATENDEE ACCOUNT)Followers: 1,182



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EVENING STANDARD UKAttendee: Laura Craik (Editor in Chief)

ONLINEMay 13, 2016


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MARIE CLAIRE KOREAAttendee: Shin Young Choi (Fashion Director)INSTAGRAM @MARIECLAIREKOREAFollowers: 53,280

Views: 1,099Date Posted: 6/25/2016






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ELLE JAPANAttendee: Akiko Kurata (Nakamura) (Fashion Editor)


INSTAGRAM @ELLEJAPANFollowers: 77,343

ONLINEDate posted: 6/24/2016




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VOGUE MEXICO AND LATIN AMERICAAttendee: Karla Daniela Castaneda Aguirre (Fashion Editor)

Likes: 1,005Date Posted: 6/22/2016

INSTAGRAM @VOGUEMEXICOFollowers: 336,155

INSTAGRAM @KD_CASTANEDA (ATTENDEE ACCOUNT)Followers: 1842









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MEGA PHILIPPINESAttendee: Cheska Atendido (Fashion Correspondent)

INSTAGRAM @MEGA_MAGAZINEFollowers: 46,161


Documents

London Regent Street Event Recap FINAL