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farmer with cow cattle lorry cattle market cattle lorry consumer abattoirs packing plant supermarket factory butcher restaurant abattoirs
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Trading in meat is Trading in meat is expensive and difficultexpensive and difficult
l Non-standard raw material
Picture ofthin cow
Picture offat cow
Long distribution chain
Long distribution chainfarmer
with cow cattle lorrycattle market
cattle lorry cattle lorry
consumer
abattoirs
packing plant
supermarket
factory
butcher restaurant
abattoirs
abattoirs
packing plantfactory
abattoirs
Long distribution chainfarmer
with cow cattle lorrycattle market
cattle lorry cattle lorry
supermarketbutcher restaurant
What are the real problems?
text
• Long distribution chain with critical processes to control
• Specification is primarily visual• Normal communications are non-visual
fat cow thin cow
What are the real problems?• Long distribution chain with critical processes
to control• Specification is primarily visual• Normal communications are non-visual• Product is primarily judged on appearance
Costs of the problems
• Consumer confidence in product performance
• Buyer and seller interface confidence• Increasingly expensive quality control• Expensive communications
– travel– time & resources
Imagine a system that enables all parties in the distribution chain to have the same unambiguous specification for transactions• the same picture• the same language• the same critical information
– weight– colour– texture– cutting lines
All of this applicable to standard and non-standard requirements
Added Value
• cross reference to national standards• reduces language problems• low communication costs• speculative market for buyers and sellers• product data
Various uses
• Government and other official bodies
• Health professionals
• Meat inspection services (UK and overseas)
• Meat purchasing (commercial and official)
• Meat traders and meat plants
• Training organisations
• Veterinary (practice and training)