Sarah FrackeltonOUGD303

BRIEF Louise Bell is an emerging photographer. Design an identity and personal branding range for Louise.

CONCEPT Louise Bell uses an analogue fi lm process when developing her photographs. The idea of positive and negative is demonstrated through the monochrome theme.

RANGE Personal branding alongside folio book and print material for her exhibition.

Brief 1: Louise Bell Photography1 of 8

Sarah FrackeltonOUGD303

TYPEFACE Typeface designed for Louise Bell’s personal branding. CONCEPT The typeface illustrates the idea of positive and negative. The negative space allows the type to be legible.

Brief 1: Louise Bell Photography2 of 8

Sarah FrackeltonOUGD303

LOGO The logo was created by exploring typographic conventions. An element of the logo was extracted to create a mark for the overall identity.

Brief 1: Louise Bell Photography3 of 8

Sarah FrackeltonOUGD303

STATIONERYRANGE

The stationery range consisits of business cards, letterheads, compliment slips, CV and postcards.

Brief 1: Louise Bell Photography4 of 8

Sarah FrackeltonOUGD303

Brief 1: Louise Bell Photography5 of 8

FOLIO BOOKAND WRAP

Publication to showcase Louise Bell’s photography. The publication is wrapped with a print of her work.

Sarah FrackeltonOUGD303

ONLINE PRESENCE

Website to showcase her work online. Minimalistic design to coincide with her personal branding.

Brief 1: Louise Bell Photography6 of 8

ENTER

ABOUT CONTACTPORTFOLIO

AEGEAN SEA

Naxos, Greece

Sarah FrackeltonOUGD303

Brief 1: Louise Bell Photography7 of 8

EXHIBITION POSTER

Poster to promote the Louise Bell Photography Exhibition.

The format of the exhibition guide was designed so that the black line identity runs through it.

EXHIBITION GUIDE

Sarah FrackeltonOUGD303

Brief 1: Louise Bell Photography8 of 8

EXHIBITIONSPACE

Proposed exhibition space. Branded tote bag to package the folio book upon purchase and branded tubes to package purchased prints.

PACKAGING