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8/16/2019 lovemark ppt
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LOVEMARKS PRESENTATION
ROYAL ENFIELD &
JOHNSON &JOHNSON
B
A
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ROYAL ENFIELD• Royal Enield was the name under whi!h the Enield "y!le "ompany #ounde
• )n $&**+ Enield "y!le "ompany partnered with Madras Motors in )ndia in o)ndia+ based in "hennai+ and started assembling the '*, !! Royal Enield BullMadras-
• The original Red dit!h+ .or!estershire based !ompany dissolved in $&/$+ but !ontinued+ and bought the rights to use the Royal Enield name-
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• Royal Enield )ndia manua!tures and sells in )ndia+ and also e0ports to Europe aSouth Ari!a and Australia-
• Re!ently Royal Enield has undergone a ma1or retooling parti!ularly in the engin
going rom !arbureted !ast2iron engines to twin spark unit !onstru!tion engines with E3) available on their lagship *,, !! model
• 44The /,,!! Royal Enield "onstellation Twin has been des!ribed as the irst Su
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• Mystery
RE adds value to a produ!t through its sense o e0!itement and the promise
5Royal Enield 6imalayan 7dyssey every year-8
• Intimacy
Brand asso!iated with 9ower and Royalty-
Brand asso!iated with the 5pleasure o biking
• Sensuaity
The bullet is a sign o 5Mas!ulinity8 Enield riders do not reer to their bik
they reer to them as 5Bulls8-
The bullet is a sign o a MAN
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GREAT STORY
The feel of raw powercombined with the intensetorque and packed with athumping punch. The richheritage and passion that isassociated with the brand hasmade m bike more than acommuting utilit in m life. Yes! Roal En"eld has becomea #o$emark in m life%
&ntra!&ndia
'ster
8/16/2019 lovemark ppt
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t i m a c y
s e n s u a l i t y
m y s t e
r y
)nnovation
;uality
Servi!e
)dentity
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• (ohnson ) (ohnson is an American multinational medical de$ices!
pharmaceutical ) consumer packaged goods manufacturer found*++,.
• &t-s world sith/largest consumer health compan.
• &t is also the world-s "fth largest pharmaceuticals compan
• ()( ha$ing more than 0,1 operating companies in more than ,2 cemploing approimatel *0,!122 people. Our world wide headqu3ew 4runswick! 3ew 5erse! 6SA
• ()( has man well/known consumer products including (ohnson-s 7owder! 4and/Aid ! Tlenol! 'otrin ) 3eutrogena skin care produc
• Three main business segments of ()( are
8onsumer health ) 4eaut products
'edical de$ices ) diagnostics
7harmaceuticals
Baby young ca
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Mystery
• ()( Adds $alue to a product through its sense of safetcare and the promise better eperience
Intimacy
• ()( is associated with safet and caring
• ()( is related with the personal hgiene especiall focon child care
Sensuaity
• ()( is 8onsidered as motherl "gure
• ()( is the smbol of motherhood
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MYSTERY
GREAT STORY
& remember when & was a kid mmamma used to splash (ohnson )
(ohnson powder on me after bath.
She told me & would feel fresh.3ow & am mature enough 9&t
reminds me a warm hug from m
mother ) & feel so pure )
untouched.
lisa
&3S7&RAT&O3
:3o more Tears- is onetagline for ()( bab promade m bab-s life sa.The alwas push a bproduct) a better ep
That-s wh & lo$e ()( am) m bab-s life co
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7AST 7RESE3T ) ;6T6RE
(ohnson ) (ohnson is a lo$emark that has been in use in mhousehold since the da & was
born.
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SENSUALITY S'E## ) TO68=
& lo$e (ohnson ) (ohnson. Theman good products. & know thbabies! but & actuall use (ohn
(ohnson bod lotion mself besmells so good% 7erfect%
;ransisca
& ha$e so surpassed the age of usbab soap! but e$er time & use tfeel so pure and untouched. The fragrance and the softness of theis so beautiful that & can-t eplain' skin thanks to (ohnson-s is sti
7ragati
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&3T&'A8Y8O''&T'E3T
()( is b far m lo$emark.& ha$e ne$er been disappointed with their
product from bab oil to adult powder .4
this ()( plaing a great role ful"lling theircommitment of keeping ?SA;ETY )
SE86RE@. Reformulating their product forearning more trust ) pro$ide the
customer the ?8omplete peace of mindwhene$er the bring them into home@.
E'7AT=Y&3TO 'E 6 SEE YO6RSE#
You know that feeling whe$erthing is right with th
That-s what (ohnson-s mafeel like. &t reminds me thstill people who deepl caothers. &t reminds me of afrom m mom! a bab-s lbedtime stories. &t 5ust ma
smile.3isha!&ndia
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i n
t i m a c y
s e n s
u a l i t y
m y s t e
r y
innovation
quality
service
identity
value
Reliability
"ommitment
7pennessSe!urity
=eadership
Responsibility
Ei!ien!y
Tou!h
Smell
Sound