Linkin Park

Table of Contents• Title Page• Table of Contents• History• Social Media:• Facebook• Twitter• Youtube• Instagram• Forums• Blogs• Groups• Creation and Maintainance• Conclusion

History

• Linkin Park is an American band that formed in Agoura Hills, California

• “One Step Closer” was the band’s first single and one of the main songs that launched the band’s career.

• Their first album, “Hybrid Theory”, was released in 2000.• Linkin Park is named after Lincoln Park, which is an

actual park in Santa Monica. • The original founders of Linkin Park were Mike Shinoda,

Brad Delson, and Rob Bourdon. • Joe Hahn, Dave Farrell, and Chester Bennington were

recruited afterward.

History

• Their second album, “Meteora” was released in 2003, followed by “Minutes to Midnight” in 2008, “A Thousand Suns” in 2010, and “Living Things” in 2012.

• They have sold more than 60 million albums and have won 2 Grammy awards.

Social Media

• In their early years, they used internet chat-rooms and developed an informal 'street team' from the on-line community to spread the music.

• Nowadays, Linkin Park predominately uses these social media sites: Facebook, Twitter, MySpace, Youtube, and Instagram.

• They also promote themselves using their website, www.linkinpark.com, coupled with lpunderground.com.

Facebook

• One of the social media sites that Linkin Park uses is Facebook

• They have almost 60 millions likes.

• They also have a ticket/tour section to keep their fans up to date on upcoming concerts.

Twitter

• Linkin Park also uses Twitter to keep in touch with their fans

• They have 3.84 million followers.

• This is just another social media platform they use to stay connected with their fans.

• Use of Twitter increases their exposure to the online world.

Youtube

• Linkin park has about 3.5 million subscribers on Youtube.

• All of their new music and music videos are posted here, and the other social media sites that they use often relay fans to Youtube.

• Youtube is one of the most visited video sharing websites so it is a great place to launch new content.

Instagram

• Linkin Park also has an Instagram account

• They have 300,000 followers.

• I think Instagram provides a more unique way for the band to stay connected with their fans, as the content is more visual.

Forums

• There are many ways to partake in Linkin Park’s online community, including their forums, blogs, and groups.

• Linkin Park’s website offers their supporters the ability to partake in discussion forums.

Forums, Cont.

Some of the topics are: the band itself, FAQs, LP Underground, Linkin Park Live, and side projects.

• Forums are very useful tools for communities like this.

• They allow the supporters and the community to participate.

Blogs

• Another way that Linkin Park is communicating with their community is through their blog on their website.

• This is a good way to keep their followers up to date and connected with them.

Groups

• To also enhance the community, there are groups to support Linkin Park.

• There are 69 pages worth of groups that are dedicated to the band.

• One thing I found interesting was that some of these groups were specific countries and regions, and were written in different languages.

• Because they offer this kind of diversity, it really enriches their international presence.

Creation and Maintainance

• The forums, blogs, and groups are all on Linkin Park’s website so the website maintains them.

• However, the fans in most cases are the ones that create and contribute to them.

• Groups, in particular, are predominately created by the fans.

• Fans can create their own groups outside of the website as well.

Conclusion

• This was a presentation on some brief information on Linkin Park and their social media and online presence.

• As well, we showed how they cater to their fans and community.