PIZZA CRISP QSR

FAST FOOD INDUSTRY Fast food industry also known as the QSR (quick service

industry) engaged in the retail sale of prepared food and drinks for on-premise or immediate consumption.

INTRODUCTION OF PIZZA CRISP Pizza crisp is a QSR (Quick Service Restaurant) Pizza Crisp will offer high quality pizzas to a growing

community that currently has limited availability of QSR with an option to make your own pizza. 

USP – “Make your own pizza”

OBJECTIVE OF PIZZA CRISP To establish the market presence needed to support

marketing and sales goals and to attract customers. 

To reach healthy monthly sales by the end of the year, and average monthly sales increasing modestly by steadily through year 3. 

To achieve double digit profit margins. 

MISSION

Great pizza combinations.

Efficient and superior customer service - “Customer satisfaction is our prime objective.”

KEYS TO SUCCESS

Delivering the customer value proposition.

Uniqueness Cost control Product quality and consistency Delivering the customer value

proposition.

MAKE YOUR OWN PIZZA

OPPORTUNITY MATRIX

• COMPETITION• PRICE WARS• EXTERNAL

CHANGES

THREAT MATRIX

LEVELS OF PRODUCT AND SERVICES

Core • Satisfy taste

and hunger

Actual• Good taste• Superior

Quality• Flavor• Variety

Augmented

• Home delivery• Offers• Combos

PRODUCT LINE MEALS

Different combinations of pizza Sides Desserts Soft drink and beverages

COMBOS

MENU FRONT

PAGE

MENU CARD

USP – “Make your own pizza”

SEGMENTATION Demographic segmentation

Geographic segmentation

PRICING STRATEGY

Premium pricing : For all main courses with 10-15% lower than competition

Psychological pricing: Tending to round to the next lowest monetary unit

Absorption pricing: Beverages

POSITIONING

QUALITY AVAILABILITY SERVICE ATTRACTIVENESS AMBIENCE

POSITIONING STATEMENT

“GOOD

FRIENDS, GOOD

FOOD,

GOOD TIMES,

GOOD MOOD”

LOCATION Pizza Crisp will be at PATRAKARPURAM

CHAURAHA, gomti nagar. As large number of people visit patrakarpuram

market regularly which becomes opportunity for us.

OUTLET AREA - 600 SQ FT RENT – RS 30000 Highly crowded area

CATCHMENT AREA ANALYSIS

MAJOR COMPETITORS IN OUR AREA

LAYOUT & AMBIENCE

OPERATIONS

PIZZA CRISP WILL SERVICE DURING THE WEEK DAYS AS WELL AS WEEKENDS

SEVICE WILL BE AVAILABLE FROM 11 AM TO 10 PM HOME DELIVERY WILL BE AVAIBALE ON THE ORDER OF MORE

THAN RS 300 FOR PIZZA AND RS 250 FOR SIDES

MARKET PROMOTION ONLINE ADVERTISING SOCIAL MEDIA RADIO AND NEWSPAPER ADVERTISE BANNERS AND POSTERS BILLBOARD ADVERTISEMENT DISTRIBUTION OF PAMPLETS SPONSORSHIP IN THE SCHOOLS AND COLLEGES

HORDINGS

CUSTOMER ATTRACTION

COUPONS DISCOUNT MEMBERSHIP CARDS DECORATION AMBIENCE

SALES STRATEGY

Our sales strategy will be :-

Providing high quality food

Good service

Ambience

Interacting with our customers and taking feedback personally

PAYMENT AND BILLING

Payment can be made through various ways: Online (through website) On-site(pos)

Types of payments accepted: Visa debit/credit card E-wallets(OXYGEN, Paytm, MOBIKWIK Etc.) Vouchers Online(internet banking)

ORDER MODE

Order can be placed through: website on-site (pos) through telephone

Types of orders: Cash on delivery Prepaid

FINANCIAL BUDGETING

a)Outlet costs

SR. NO.particular Rs.

1. Rent 300002. Fixed assets 100000

3. Ambience & Decoration 200000total 330000

Fixed assets include oven, utensils, chair, tables etc. Rented area is of 600 sq. ft.

PROMOTION BUDGETParticular

month next 6 months year 2 year 3SR.

NO. 1st 2nd 3rd 4th 5th 6th1. HORDINGS 35000 15000 15000 - - - 35000 - -

2.ONLINE

ADVETIESMENT 10000 10000 10000 5000 5000 - 10000 20000 200003. PAMPLETS 10000 10000 5000 5000 - - 10000 - -

4.SPONSERSHIP /

EVENTS 100000 50000 50000 25000 25000 - 100000 200000 200000

5.PROMOTIONAL

TOOLS 10000 10000 10000 10000 10000 10000 - - -Total 165000 95000 90000 45000 40000 10000 155000 220000 220000

We will analyze our promotional plan on monthly basis and change accordingly.

EMPLOYEE COSTNo of Manpower Salary/month Total cost/month

Manager 1 15000 15000SKILLED LABOR 2 8000 16000

UNSKILLED LABOR 2 6000 12000    Total 43000

RAW MATERIAL COSTApprox unit of pizza per day Per unit avg cost of raw

materialTotal cost of raw

material45 55 2475

Fixed cost includes rent, fixed assets, ambience & decoration expense, employee cost and promotional cost.

variable cost includes cost of raw material, electricity and other expenses.

we have taken average selling price of all the variants of pizza.

BREAK EVEN ANALYSISCOSTS UNIT

FIXED COST 1776000 RS.

VARIABLE COST PER UNIT 60 RS.

AVG SELLING PRICE 300 RS.

BREAK EVEN QUANTITY (FOR 1 YEAR) 7400 UNITS

BREAK EVEN SALES (FOR 1 YEAR) 2220000 RS.

BREAK EVEN QUANTITY (FOR 1 MONTH) 617 UNITS

BREAK EVEN SALES (FOR 1 MONTH) 185000 RS.

NOTE:

THANK YOU

“GOOD FRIENDS,

GOOD FOOD,

GOOD TIMES,

GOOD MOOD”