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Vol. 25 No. 1 January 2016Unveiling the Chamber’s Newest Event

pg. 7

Sail the Rhine in Luxury

pg. 9

Introducing our 2016 Committee Chairmen

pg. 6®

2016 SafeHand SummitThe Best Thing to Happen to

Lubbock Driving Since the Loop.

Texas Mutual is committed to helping you keep your drivers safe. During the SafeHandTexas event , our experts will be on hand to offer insights , answer que stions , discus s OSHA requirements and provide a framework for protecting your drivers and your business .

To reg ister, get more information, or view our exclusive “60 Seconds to Safe Driving” videos, go to SafeHandTexas.org.

A Public Safety Initiative from Texas Mutual Insurance Company.

Thursday, February 4th at the American Wind Power Center and Museum8 – 11:30 a.m. ★ Register Today!

Lubbock Business Network

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In the News this Month:

A Message from the Chamber

Introducing our 2016 Committee Chairmen .................................6Learn How to Make Your Business & Community Safer .............7Unveiling the Chamber’s Newest Event ..........................................7Sail the Rhine in Luxury .........................................................................9Three Leadership Principles from the Revolutionary War ..... 11Four Reasons You’re Losing Customers ........................................ 13

Since 1913, the Lubbock Chamber of Commerce’s mission of strengthening, promoting and serving its member businesses has positively benefitted the entire region and local quality of life.

As the largest business federation on the South Plains, the Chamber represents over 2,000 members who employ over 79,000 workers, and account for over $2 billion in annual household earnings in Lubbock and West Texas, all without tax dollars.

Each day, the Chamber strengthens, promotes and serves its member businesses through numerous programs and events. The Chamber advocates on local, state and federal levels and offers diverse programs for both large and small as well as minority-owned businesses.

Share Your News!To submit an article about your business, to purchase Lubbock Business Network sponsorships, contact the Chamber’s Communications and Marketing Division at (806) 761-7000.

®

Click here to visit the videos page on our website. This will keep you up to date with our latest ribbon cuttings, groundbreakings and testimonials.

2016 Board of DirectorsExecutive CommitteeChairwoman Beth Bridges, South Plains MallImmediate Past Chairman Jay Jacobus, Scarborough Specialities, Inc.Chairwoman Elect Diannah Tatum, Sanford & Tatum Insurance AgencyTreasurer David Park, Atmos EnergySecretary Eddie McBride, Lubbock Chamber of CommerceVice Chairman - Business Advocacy Michael Calvillo, Michael Calvillo Bail Bonds/The ButlerVice Chairman - Chamber Services and Member Engagement Abel Castro, FirstBank & Trust Co. Vice Chairwoman - Communications and Public Relations Kathy Oaks, American Cancer SocietyVice Chairman - Community Development Cory Powell, TTU Mentor Tech - Institutional Diversity, Equity and Community EngagementVice Chairman - Programs, Services and Events Scott Fagin, First United Bank Board of DirectorsCarmen Aguirre, Children’s Advocacy Center of the South Plains

Byrnie Bass, R. Byrn Bass, Jr., Attorney at Law

Sharon Hyde Bass, Volunteer Center Lubbock

Alona Beesinger, Suddenlink

Ron Betenbough, Betenbough Homes

Kevin Bryan, Digital Base Productions

Keith Bryant, Lubbock-Cooper Independent School District

Renee Gonzales Davis, Alderson Enterprises/Mercedes-Benz

Linda Gaither, WestMark Realtors-Gaither/Ratcliff

Jeff Horn, Benchmark Business Solutions

Chris James, United Supermarkets

Brent King, UMC Health System

Chris Lonngren, Schlotzsky’s

Dave Marcinkowski, Madera Companies

Richard Parks, Covenant Health

Bill Patton, Robinson, Johnston & Patton, CPAs

Tony Pena, FirstCapital Bank

L. Timothy Perrin, Lubbock Christian University

Cathy Pope, StarCare Specialty Health System

Vanessa Reasoner, Grace Clinic

Dr. Berhl Robertson, Lubbock Independent School District

Shannon Spencer, Girl Scouts of Texas Oklahoma Plains, Inc.

Marcie Truby, Hyatt Place Lubbock

Polly Vann, V-tech Environmental Services

Chuck Walker, FirstCare Health Plans

Connie Wharton, Consultant

Lubbock Business Network

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Januar y5 Leadership Lubbock Committee Meeting – 3:30 p.m. – LCOC Young Professional’s First Tuesday Networking sponsored by Harrigan’s 5:30 p.m. – 3801 50th St., Ste. 1

6 Ribbon Cutting: Victory Fitness Ranch – 4:15 p.m. – 7711 Woodrow Rd. Community Prayer Lunch Committee Meeting – 4 p.m. – LCOC

12 2016 Leadership Lubbock Orientation – ALL DAY Chamber University Committee Meeting – Noon – LCOC Ribbon Cutting: Sondra’s Song – 2 p.m. – 1712 14th Street

13 New Century Leadership Committee Meeting – 1 p.m. – LCOC 14 Business After Hours sponsored by Prosperity Bank – 5:30 p.m. – Operations Annex Building, 1501 Ave. Q

16 Ribbon Cutting: Girl Scouts of Texas Oklahoma Plains, Cookies Now – 9:45 a.m. Indiana Baptist Church, 9507 Indiana Ave.

18 Office Closed for MLK Day

20 New Century Leadership Health & Wellness Day – ALL DAY Ambassador Luncheon – Noon – Wells Fargo Center, 1500 Broadway Second Floor, San Jacinto Room Business Expo Committee Meeting – 4 p.m. – Wells Fargo Center, 1500 Broadway Second Floor, San Jacinto Room

21 Executive Committee Meeting – Noon – LCOC

28 Board of Directors Meeting – 10 a.m. – FirstBank and Trust, 9816 Slide Rd. Business After Hours sponsored by FirstCare Health Plans – 5:30 p.m. Texas Tech Stadium - West Side

*LCOC = Lubbock Chamber of Commerce

For a complete list of Chamber and member events, visit our calendar online at lubbockchamber.com/events.

Introducing our 2016 ChairwomanWe are proud to

announce Beth Bridges as the 2016 Lubbock Chamber of Commerce Chairwoman!

Bridges is the Senior Property Manager at South Plains Mall and has been with the property for 16 years. Both she and her husband grew up in Pampa, Texas, and came to Lubbock to attend Texas Tech University. After

graduating with a degree in marketing, she began her professional career here in Lubbock with experience in marketing, advertising and management.

During the last 20-plus years of her participation in the Chamber, Bridges has exemplified leadership, integrity, loyalty and a passion for serving the Lubbock community.

“Beth is the first volunteer leader at the Chamber that actually used to work at the Chamber. She’s been involved with the Chamber at every level and is well prepared for her leadership role,” stated Eddie McBride, Chamber President and CEO.

Bridges participated in Leadership Lubbock and served on the steering committee, chairing the steering committee in 2010-2011. In addition to her Chamber volunteer roles, she has served as the President of the Junior League of Lubbock and President of the Volunteer Center of Lubbock Board of Directors.

Her focus for the Chamber will be to strategically align the Chamber goals with the program of work, focusing resources in order to drive successful results as the Chamber moves from excellence to significance.

“She brings a wealth of business knowledge and community involvement to her role as well as a great sense of humor. We are excited that 2016 will be another great year for the Lubbock Chamber, our members and the community. Beth will do a great job and we are looking forward to her year at the helm of the Chamber,” stated McBride.

January Business After Hours Sponsors:

Lubbock Business Network

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Chamber StaffPresident/CEO Eddie McBride, IOMExecutive Vice President Norma Ritz Johnson, CCE, IOMCFO/COO Sheri Nugent, IOMVice President - Communications & Public Realtions Tammi BoozerVice President - Programs, Services & Events Christye WeldCommunity Development Director Amy Marquez, IOMMember Relations Director Cathy PotterCommunications Specialist Haily AssiterEvents Specialist Haley HoweyEvents Specialist Allison CottrellGovernment Relations Specialist Stevie PooleAdministrative Assistant/Office Coordinator Patsy MoffettAccounting Assistant Patricia PiconCustomer Service Representative Melinda RodriquezGraduate Intern Peyton WaldripIntern Maegan Hruby

f

Young Professionals of LubbockFirst Tuesday Networking

sponsored by

5:30 p.m. - 7:00 p.m.

Lubbock Chamber Business Show

Get the latest Chamber news AND hear from a different Chamber Member each week!

Tune into KRFE 580 AMEVERY Monday @ Noon

Our new Online Membership Application is Live!

Do you know a prospective Chamber Member? Get them to join now!

It’s EASY! Businesses can now click the “join

now” button on our website and become a member of the largest business

organization in Lubbock!

3801 50th St., Ste. 1

Lubbock Business Network

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Introducing our 2016 Committee Chairmen

Kody BessentAgriculture

Mike LambertAmbassadors

Tyler YoungCommunity Prayer Lunch

and YP of Lubbock

Maurice PearlGovernment Relations

Debbie DruryBusiness Expo

Jody RedingNew Century Leadership

Greg StevensLeadership Lubbock

Rey CarrascoTransportation

Tricia VitelaBusiness Mercado

Jay IbarraGolf Classic

Preston WeemsHub City BBQ Cook-off

Casey DoyleTotal Resource Campaign

Chuck ParrChamber University

David ParkImagine Lubbock Together

Welcome 2016 Chairmen!!!We can’t wait to work with each of you this year!

Emily Phillips Lubbock Uncorked

Lubbock Business Network

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Unveiling the Chamber’s Newest Event...Lubbock Uncorked!

Learn How to Make Your Business and Community SaferThe Lubbock Chamber of Commerce will host a Chamber

University seminar on Safety and Security, on Thurs., Feb. 18, from 8-10:30 a.m., at the Reagor Dykes Myrick Green Building (1215 Ave. J).

The seminar will feature Lubbock Police Chief Greg Stephens. Chief Stephens along with other Lubbock Police Department officers will speak on the various topis below and help answer any other questions you may have regarding these issues.

What keeps you up at night? From business theft and security to the homeless issue – what is being done by the LPD to help alleviate some of these issues and what can the individual business owner do to keep their business and family safe?

Cyber-Security – what is it, how does it affect our business and what can we do about it?

Open Carry – what are the nuances of the new law, how does it affect the business climate in Lubbock and what guidelines should local businesses follow?

Chamber University is designed to address critical business topics and offer tools to navigate and thrive in the ever-changing

demands of the 21st century workplace. The cost of the seminar is $50. Chamber members get a

discounted price of $35. Breakfast and check-in will be from 8-8:30 a.m.

Registration is open and reservations can be made by visiting LubbockChamber.com or by calling (806) 761-7000. Changes to reservations may be made until 5 p.m. on Mon., Feb. 15.

For more information on Chamber University, please contact Allison Cottrell at (806) 761-7000 or allison.cottrell@lubbockbiz.org.

Thank you to our sponsors:American National BankEvensky and Katz Wealth ManagementGoodwill Industries of Northwest TexasUnited SupermarketsWorkforce Solutions South Plains

The Chamber is proud to congratulate Little Guys Movers on the January Business of the Month achievement. Little Guys Movers along with all the other businesses of the month for 2016, will be

considered for the Chamber’s Business of the Year award, in December 2016.

Join us in April for the first Annual “Lubbock Uncorked” event! With unbridled excitement we will uncloak one of Lubbock’s best kept secrets – the Lubbock and West Texas areas grow over 80 percent of the grapes in all Texas wines, making the Lubbock area the uncontested capital of Texas grapes!

Come taste wines from all over the great state of Texas, enjoy food from local restaurants and food trucks and listen to some of the best music Lubbock has to offer! It will be barrels of fun so mark your calendars and watch for the announcement of tickets going on sale in early 2016.

Plan to celebrate Lubbock’s undisputed grape-growing legacy and if you don’t happen to like wine, come for the beer, food and entertainment!

Sponsorships are available! Call the Chamber to learn more about sponsorship options at (806) 761-7000.

April 15, 2016“It’s going be grape barrels of fun!”

Congratulations to the January Business of the Month, Little Guys Movers! Rusten Bullard, Branch Manager, said Little Guys Movers opened its Lubbock location in 2007 and joined right away.

“Part of Little Guys Movers operations plan is to immerse immediately in the communities in which we live. The Chamber of Commerce allows a direct input there. When we open a store in a new location, it is automatic,” stated Bullard.

Little Guys Movers is involved with the Chamber in a variety of ways including: ribbon cuttings, the Hub City BBQ, Business After Hours, Chamber of Commerce loyalty referrals, and it has had several employees serve as Chamber Ambassadors in previous years.

“Being a member creates great networking opportunities. By going and participating we are able to create a familiar face for our brand. Lubbock still is a small town and we like to tap in to the small town feel and the “good ol’ boy” system. When somebody has a need that we can serve, whether it

is volunteering for a nonprofit or moving a business across town, we like knowing that our friends and community can recommend us with confidence. Participating with the Lubbock Chamber of Commerce extends that community hand in both directions, and there is such joy in that,” Bullard said.

Little Guys Movers favorite Chamber event is the ribbon cuttings, because they love seeing Lubbock grow with new businesses as well as

the celebrations of long existing businesses in the community.“We like being able to welcome local businesses, encourage

new complimentary businesses and we welcome the competition,” Bullard stated.

We appreciate all that Little Guys Movers does for the Chamber and the Lubbock community. Congratulations again on receiving the January Business of the Month award!

January Business of the Month: Little Guys Movers

Lubbock Business Network

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HAVE A BUSINESS

The Lubbock Chamber of Commerce strives to strengthen, promote and serve the Lubbock business community in all

that it does. The Lubbock Chamber is the �rst and only Chamber, in the nation, to be two-time 5-star accredited and two-time Chamber of the Year. Be sure you’re getting the most out of your membership by utilizing each of the

steps on your Chamber roadmap!

HAVE A NEED TOGROW YOUR

BUSINESS

VISIT:LUBBOCKCHAMBER.COM

FILL OUT AMEMBERSHIPAPPLICATION

SOMEONE FROMTHE CHAMBER WILL

CONTACT YOU

CONNECT WITHTHE CHAMBER

MONDAY MEMO

YOU ARE HERE

TAKE ADVANTAGEOF YOUR MEMBER

BENEFITS

CONNECT WITHOVER 2,000 OTHER

MEMBER BUSINESSES

GROW YOUR BUSINESS AND ENJOY A STRONGER ECONOMY, WHERE YOU

AND THE BUSINESS COMMUNITY CAN

THRIVE

®

Lubbock Business Network

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Chamber Sponsorship Renewals begin on January 8

Chamber and Community Members are invited to Sail the Rhine in LuxuryThe Lubbock Chamber of Commerce will be embarking on a

once-in-a-lifetime scenic sail up the gorgeous Rhine River during an exclusive 10-day cruise available to chamber members and their family and friends.

Participants will get to experience the Rhine’s most romantic and legendary sights while aboard the brand-new Charles Dickens, set to depart from Amsterdam on October 19, 2016. Over the next 10 days, travelers can experience first-hand the fascinating history and captivating charm of the cities lining the Rhine’s banks during guided tours and free time for exploring. While in Germany, tourists will see the beautiful religious architecture of Cologne, witness the breathtaking cliffs and ancient castles of Koblenz, taste the famous Moselle wines of Cochem and wonder at the self-playing music boxes in Sigfried’s Mechanical Musical Instrument Museum. The cruise also takes its travelers through the dreamy Dutch village of

Volendam, the awe-inspiring Strasbourg Cathedral in France and the picturesque town of Basel, known as the cultural capital of Switzerland. With ample opportunities for learning, tasting, exploring and relaxing, this luxurious journey through the culture-filled Rhine and its European cities is sure to please.

“This is an incredible opportunity to see and experience the true beauty of the Rhine River,” Chairwoman-elect Beth Bridges said. “Plus, travelers can experience the country’s culture, learn about its business climate, and make new friends.”

Space is limited, so act fast. Don’t miss your chance to visit the Rhine’s awe-inspiring riversides and create new memories that will last a lifetime.

For more information about this amazing trip please call the Chamber at (806) 761-7000 or email Norma Ritz Johnson at norma.johnson@lubbockbiz.org. Additional information and trip itinerary can be found at LubbockChamber.com.

Board Member Spotlight: Kathy OaksHow did you get involved with the Chamber and what keeps you involved? I took a new position at the American Cancer Society in 2010 and finally had the time and resources to go through Leadership Lubbock, and I was so excited to be selected! I LOVED Leadership Lubbock and made so many great friends and business connections. (For the record – I jumped off the pole

with Holly Kennedy and it’s true you never will forget who you were up there with!) In 2012, Keith Patrick asked me to join the Young Professionals of Greater Lubbock committee, and then in 2013 I was asked to be the chair of YP, which I have done for the last two years. I stay involved because I keep meeting so many great people and having so much fun! I like being able to share

my skills to support our business community and help make Lubbock a great place to live.

What is your favorite event or program of the Chamber?Young Professionals obviously! Our YP’s are such an untapped resource in our community, and they have so many great ideas and such enthusiasm for our community. What are some of your other community leadership roles?I have been involved in Junior League since 2011 and currently serve as on the Leadership Team as the Fundraising and Donations chair. I also volunteer with the YWCA Legacy Leadership series and serve as Secretary of the Lubbock ISD School Health Advisory Committee. Finish this sentence: Never again will I…Say “never”! What can I say - I like an adventure and I don’t always learn from my mistakes haha!

The 2016 Total Resource Campaign (TRC) will start sponsorship renewals on Jan. 8. We thank you for your con-tinued support of the Chamber and the TRC.

The annual Total Resource Campaign is an eight-week campaign that begins on Feb. 25 and goes through the end of April. Chamber volunteers will go into the business community to secure sponsorships for the upcoming year’s Chamber events and programs.

“The TRC helps our member businesses better plan their budgets, support the Chamber and become involved in community-wide events,” stated Sheri Nugent, Campaign Coordinator.

One of the biggest benefits businesses receive when participating in the TRC is an immense amount of exposure throughout the year. Not only do businesses receive recognition

for their sponsorship during the TRC, but also in the promotions leading up to the event they chose to sponsor, as well as being listed in the full page newspaper advertisement from the Chamber to thank the sponsors.

“I love what the Chamber does for my business,” said Casey Doyle, Chairman of the TRC. “Participating in the Campaign is a great way for me to build relationships and lasting

friendships within the business community as well as with the campaign volunteers.”

As the Chamber moves closer to the start of the TRC we look forward to working with volunteers who are passionate about growing Lubbock’s business community.

Let’s get socialLET ’S GET SOCIAL2016

Lubbock Business Network

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Young Professionals of Lubbock Spotlight: Kim Buchanan

Chamber Leadership DivisionLeadership Lubbock Spotlight: Michelle Cook

Why did you choose to become part of the Leadership Lubbock Steering Committee? My hope was that I will have the chance of impacting others’ lives as Leadership Lubbock impacted mine. Going through the Leadership Lubbock Class 2015 was extremely rewarding not only professionally but also personally.

How long have you been associated with Leadership Lubbock? I am newer to the program than others. I was in the 2015 class and 2016 will be my first year to serve on committee. What are some of your favorite Leadership Lubbock events to attend? This is an incredibly hard question. Every time that I attend a Leadership Lubbock event, I think it is better than the last. I truly enjoyed the Ag Day because our local economy is so dependent on its success. It was a great opportunity to see how everything is so interconnected. I have also attended three Leadercasts over the past years. Every year, I discover additional leadership skills through this seminar. What do you feel is the most rewarding part of the Leadership Lubbock Steering Committee? I truly enjoy the relationships

that I have developed through Leadership Lubbock. Not only are the relationships great for business networking, but I have made some life-long friendships because of this program.

Why is the Leadership Lubbock program important to you? I think it is vitally important for young professionals to be active in our community. This program enables us to know more about Lubbock, the surrounding areas, and leadership opportunities. In order to be a true leader in the community, one must understand how everything is interconnected. (Agriculture, education, fine arts, health care, Texas Tech, Government, etc.) Who do you work for? Spirit Ranch, Inc. What is your position? General Manager and Secretary of Board of Directors

What all does your position entail? As GM my job entails a variety of roles. I am the “behind the scenes” manager. My job is to make our operations appear flawless from our customer’s eye. I oversee all daily operations, maintain all financial records, manage and train staff, provide needed human resources, and act as an administrator on our company’s behalf. As Secretary of the Board I ensure all Spirit Ranch activities are aligned with our founding Vision (To Draw People Closer to God) and our Mission (To Build Believers, Leaders, and Teams). As secretary, I also maintain all board meeting records.

How long have you been with your current company? I’ve worked here since Feb. of 2006, so almost 10 years.

Why did you chose to be a member of the Young Professionals of Lubbock? To network with other young professionals and to become more involved with the Lubbock Community.

How long have you been a YPL member? I started going to YPL events in 2011 became a member one year ago.

What do you feel is the most rewarding part of being a YPL member? Not only does YPL provide a platform to help build professional relationships, but it also helps build lasting friendships. What better way to learn about other professions our community holds and to meet the outstanding young professionals that are helping to make the community grow.

Why is being a YPL member important to you? Getting involved in the community I call home and meeting other professionals in the same phase of life is very beneficial. It’s also the best way to network, especially if you’re new to the Lubbock area.

Where do you work? Bahama Buck’s Franchise Corporation

What is your position? Executive Assistant

What all does your position entail? Where do begin...I work closely with the Executives, with each of our Franchise owners, and our Finance team. I’m also a corporate representative at new store openings so traveling is a huge part of my job.

How long have you been with your current company? Eight and a half years

Lubbock Business Network

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On Sun., Jan. 21, 1776, in a small New England church, Pastor Peter Muhlenberg delivered one of the most dramatic sermons of his career. Muhlenberg’s text for the day was Ecclesiastics 3 where it explains, “To everything there is a season, a time for every purpose under heaven: a time to be born, and a time to die; a time to plant, and a time to pluck what is planted.”

Coming to the end of his sermon, Peter Muhlenberg turned to his congregation and said, “In the language of the holy writ, there was a time for all things, a time to preach and a time to pray, but those times have passed away.” As his congregation looked on, Muhlenberg stepped from behind the pulpit and removed his black robe to reveal the uniform of a military officer. He declared, “There is a time to fight, and that time has now come!”

Outside the church on that chilly New England Sunday morning, drums began to beat while inside 162 men followed Muhlenberg to the back of the church to enlist in the Continental Army.

The following day, 300 men from Muhlenberg’s church followed him off to war. They eventually became the eighth Virginia Brigade fighting for liberty.

After the war, Muhlenberg continued to serve his country. He was a member of the Pennsylvania Constitutional Convention and was elected to the U.S. House of Representatives not once, but three times. He was also elected to the Senate in 1801.

Peter Muhlenberg’s example helps us to understand three essential leadership principles that still apply today.

Good Leaders Inspire OthersAt times, leaders use brute force in attempting to inspire

their teams by declaring, “We must do this now, so let’s get moving.” This brute force approach does not tap into a team member’s intrinsic or extrinsic motivating stimuli, which causes them to enthusiastically join the effort. They may do what the leaders says, not because they want to, but because they have to. Sales people also attempt to describe what their product is and how well it works without motivating a buyer. Sometimes a different message is needed in order to motivate others. Martin Luther King inspired a movement by describing a dream and President John F. Kennedy rallied the nation to put a man on the moon and return him home safely by casting an inspiring vision.

Peter Muhlenberg didn’t declare what needed to be done, he explained why it had to be done. Three-hundred men in his congregation were so moved by why they should join the Revolutionary cause, they were willing to leave their families to fight the War of Independence.

People don’t buy what you do, they buy why you do it.Good Leaders Are Willing to Get Out of Their

Comfort ZonesFrederick Muhlenberg, Peter’s brother, was against Peter’s

level of involvement in the war. Peter responded to his brother, writing, “I am a Clergyman it is true, but I am a member of the society as well as the poorest layman, and my liberty is as dear to me as any man, shall I then sit still and enjoy myself at home when the best blood of the continent is spilling?”

Eighty-percent of people live in their comfort zone afraid to step outside the imaginary walls that limit learning and leadership. In their 1908 study, psychologists Robert Yerkes and

John Dodson discovered that too little anxiety (comfort zone) results in poor performance. Interestingly enough, increased anxiety causes an increase in performance. There is, however, a balance between increased anxiety and extreme anxiety. Much like our comfort zones, extreme anxiety can reduce one’s performance. The Yerkes-Dodson Law indicates performance is maximized when operating in a state of optimal anxiety. Comfort zone leadership stifles potential, limits growth, and nurtures regret.

Max Depree once said, “We cannot become what we want to be by remaining what we are.”

Good Leaders Lead by ExampleCredibility is one of the most important traits a leader needs

to have. People who say one thing and do another fail to earn the credibility necessary to lead others. As a leader, your team, associates, family, and friends are watching all that you do. A leader’s values should align with their actions in every area of his or her life whether at home, at the office in the boardroom, or on the field coaching Little League. A leader’s reputation is determined not by what he says, but by what he does.

Peter Muhlenberg was a great soldier. He became a Major General under Commander-in-Chief George Washington. Baron Steuben, in general orders, requested “General Muhlenberg to accept his very particular thanks for his gallantry and good dispatches. Because of his actions, Muhlenberg was given command of one thousand light infantry. Muhlenberg finished the war strong and is portrayed in a painting displayed in the United States Capitol Rotunda of the surrender of the British at Yorktown.

Peter Muhlenberg passed away in 1807 at the age of sixty-one. He was a great patriot as can be seen on his tombstone which reads, “He was Brave in the field, Faithful in the Cabinet, Honorable in all his transactions, a Sincere Friend and an Honest Man.”

Inspire others! Reach for great success by stepping out of your comfort zone and lead by example.

Mark Turner is President/CEO of the Gilroy Chamber of Commerce. After 20 years of sales and marketing, he left the corporate world and served 12 years in the ministry as an Associate Pastor before accepting his current position with the Chamber of Commerce.

Three Leadership Principles from the Revolutionary War That Still Apply Today

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Advocacy at WorkLegislative Benefactor:

Ag and Transportation Funding Come Through

MEMBERS STAFF

Review/Recommendation by

Committees

GovernmentRelations

COMMITTEE

Agriculture &Natural Resources

COMMITTEE

transportationCOMMITTEE

Executive Committee

committee acts in between board meetings

Board of Directors

How the Chamber DevelopsLocal, State and Federal

Legislative PrioritiesEngagement from our members

in the decision making process is key

®

For months, the top two federal issues on the Lubbock Chamber’s radar have been ensuring crop insurance funding cuts are restored and reauthorizing the Highway Trust Fund.

Through the strategic efforts of the House and Senate Agriculture Committees, both were addressed.

The $3 billion worth of cuts to crop insurance that were blue-penciled in a backroom budget deal were fully restored in the recently passed highway bill.

The passage of this bill is not only a win for farmers, but for the American public. The FAST Act is a critical investment in our nation’s future that will help keep people and commerce moving forward.

More than an ease on commute times, the FAST Act puts Americans to work rebuilding the nation’s crumbling infrastructure. This five-year reauthorization for our nation’s federal transportation infrastructure will enhance our global competitiveness and enable business to plan for the future.

The Lubbock Chamber of Commerce applauds House Agriculture Committee Chairman Mike Conaway and Vice Chairman Randy Neugebauer for their work to ensure West Texas continues to have the opportunities necessary for a thriving economy.

Early Voting: Feb. 16-26, 2016

Election Day: March 1, 2016

Don’t miss your chance to vote in the Primary

Election!

Chamber President and CEO Eddie McBride and Executive Vice President Norma Ritz Johnson had a great meeting with Texas Water Development Board Member Kathleen Jackson, who came by the Chamber while she was in town last month. We appreciate the work of the TWDB, and the Chamber enjoyed her visit.

TWDB Member, Kathleen Jackson visits Lubbock Chamber

Lubbock Business Network

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Four Reasons You’re Losing Customers (or soon will be)Do you track the number of sales you make along with the

revenue? Of course you do. How do your numbers look? Are you increasing or remaining the same? Hopefully you’re not down this year but if you are, these may be some of the reasons why and what you can do to fix them:

You Can’t Compete on PriceI’m making a broad generalization here, but as a small

business you can’t compete on price with the big chain stores just as I can’t compete with writers who are overseas and on Fiverr.

I don’t want to. Neither should you.If you make price your differentiator there will always be

someone who can underbid you. There are plenty of businesses looking to take a hit in one area in the hopes they will get additional business in the future. That’s exactly how large retail and grocery stores work.

Better differentiators for small business include customer service, a unique product, a unique way of doing something, or even a value ad.

If you are a small business, find something other than price to differentiate your business. Your wallet will thank you.

You Have no DifferentiatorWhen kids open a lemonade stand, it’s all about location

and need. They need a good location to be successful and people will stop when they need a drink. That’s fine until the kid next door opens a lemonade and hot dog stand. Now they and their competitor share a similar location, both are just as easy to get to, and the first lemonade stand has a limitation on its

business – nothing to eat. Assuming they don’t get into a pricing war, the first stand better come up with a way to differentiate. If not, they’ll likely lose business.

You’re Not Making Your Customers Feel SpecialCustomers will buy from you without that “special” feeling

until someone comes along who competes with you AND makes them feel special. There are tons of ways to make your customers feel appreciated everything from providing the happiest, best, most attentive service to giving away special previous customer discounts. Find a way to appreciate them and they’ll be more likely to return again and again.

You’re UnreponsiveWhen customers like your shop and enjoy your brand, they

want to connect with you. If they try to do so on one of your social media profiles and you are unresponsive, they will read that as uninterested in them. Millennials especially want to be able to provide direct feedback to businesses on social media. If you’re not active on there or not responsive, you’re sending a message without ever writing one.

Two-thousand and sixteen is here. It’s time to review 2015 and decide what you want this upcoming year to look like. If you’re worried about your sales numbers this year, or just want to see them improve next year, follow this simple advice and make 2016 The Year of Your Customer.

Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.

Lubbock Business Network

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Chamber Ambassador Program

Ambassador of the Month: Kim Davis

Join the Ambassador Program!Sponsor the Ambassador or Team of the Month award!

Sponsor and/or Host one of our monthly luncheons!

Contact Cathy Potter, Member Relations Director, for more information.(806) 761-7000 | cathy.potter@lubbockbiz.org

The Ambassador program is comprised of 185 men and women of widely diverse Chamber member businesses and organizations. The Lubbock Chamber of Commerce Ambassadors are a highly visible, prestigious group of volunteers who strive to assist in fulfilling the Chamber’s mission to “strengthen, promote & serve our member businesses.” They play an essential role in helping facilitate Ribbon Cutting and Ground Breaking ceremonies and by giving of their time to help businesses grow and achieve successful results, the Ambassadors contribute to the overall economic health and growth of the Lubbock business community.

These 185 ambassadors are split up into five teams.Ambassadors compete every month for the most participation in ambassador events to be named either Ambassador and/or Team of the Month.

The Chamber appreciates the efforts put forth by our Ambassadors, and the time they each devote to Chamber events. If you are interested in becoming an ambassador, please contact Cathy Potter, Member Realtions Director, at cathy.potter@lubbockbiz.org or by phone at (806) 761-7000.

Congratulations to Kim Davis, November Ambassador of the Month. Davis has been an Ambassador for three years and has been a Team Captain for the Ambassadors the last two years.

Davis said she chose to become an Ambassador for the Lubbock Chamber because she wanted to meet people.

“The most rewarding part of the Ambassador Program would be the friendships I have developed,” stated Davis. “It has allowed me to get to know people as friends and colleagues.”

Davis has worked at Mosaic for the past four years as the Community Relations Manager. When asked what all her position entails, Davis said relating to the community.

“My ultimate goal is to spread the word about Mosaic because we have been such a well-kept secret for way too long. The more I am out in the community talking to people, the more I am able to fulfill this goal. Ribbon cuttings, groundbreakings, Business After Hours and all Chamber events really provide an excellent opportunity to do this,” said Davis.

As an Ambassador Davis said she loves to attend the bi-weekly Business After Hours because it is very laid back and a great way to meet fellow Chamber members. However, the Business Expo and Hub City BBQ are her two favorite Chamber of Commerce events.

“I love the Business Expo because of the exposure and the opportunity to network with hundreds of business people and it benefits my business the most and I love the Hub City BBQ because it is just fun,” stated Davis.

Davis is very involved with the Chamber and this past year she also volunteered for the annual Golf Classic.

When Davis isn’t working at Mosaic or volunteering at the Chamber she can be found at one of the various clubs she is a part of, Toasters and Downtown Toastmasters, Monterey Ambucs, Metropolitan Lubbock Rotary, Lubbock Area Lights American Business Women’s Association, or spending time with family and friends.

“I have made many new friends in the Ambassador Program, but I have also had wonderful opportunities to expand the knowledge of Mosaic in and around Lubbock because of all the Chamber has to offer,” Davis said.

We want to again thank Kim Davis for all she continues to do for the Lubbock Chamber as well as congratulate her on earning her first Ambassador of the Month award!

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Home2 Suites by Hilton6004 Marsha Sharp Fwy.

Ribbon Cuttings & GroundbreakingsSponsored by:

Edward Jones - Ana5409 4th Street Suite O

Larry Combest Community Health & Wellness Center

301 40th St.

Northern Tool & Equipment2406 W. Loop 289

TTU College of Human Sciences Early Head Start

3315 East Broadway

The Matador4505 98th St., Ste. 130

Gingerbread House reveal benefiting the Texas Boys Ranch

Racer Classic Car Wash Performing Arts Theater at

Covenant Children’s Hospital4015 22nd Pl.

Arbor Hotel & Conference Center

6401 62nd St.

Edge Homes - Cooper Ranch Community

1808 CR 7560

Jester Art Service, Inc.2849 34th St.

Benjamin Donuts811 50th St.

Lubbock Business Network

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Welcome New Chamber Members!

Ahmad, Salman MD, PA (806) 701-5797 4407 6th St. Lubbock, TX 79416 Medical - Internal medicine

Creative Exteriors (806) 535-7322 19108 FM 1730Lubbock, TX 79424Lawn Care Service

EAKOM Engineering & Consulting (806) 589-3340 1402 Ave. N Lubbock, TX 79401Engineers - Consultants

Epperson, Travis L., DDS (806) 687-1000 8220 Memphis Ave. Lubbock, TX 79423 Dentists - Implantology

Farmers Coop Association #1 (806) 561-4555 1120 Lockwood PO Box 719 Tahoka, TX 79373 Cotton Gin

Farmers Insurance - Scott Fillingim Insurance Agency(806) 794-5537 5121 69th St., Ste. A-123 Lubbock, TX 79424 Insurance

Furniture Row(806)785-5337 5021 W. Loop 289 Lubbock, TX 79414 Furniture

High Plains Periodontics and Implant Dentistry, PLLC(806) 686-1262 6123 79th St., Ste. 100 (79424) PO Box 98548 Lubbock, TX 79499 Dentists - Implantology

KD Motors (806) 701-5383 4020 34th St. Lubbock, TX 79410Automobile Dealers - Used

LRRI, Inc. (806) 771-7040 5220 80th St. Lubbock, TX 79424 Research & Development

Melanie Lawson, Inc. (816) 214-8557 PO Box 33375 Riverside, MO 64168 Consultants - Training

R.C. Utility Services, LLC (806) 474-4388 6112 Nashville Ave. Lubbock, TX 79413 Telephone Communications Services

Ramsower, Inc. (806) 796-3866 1901 W. Loop 289, Ste. 6 Lubbock, TX 79407 Furniture

Teddy Jack’s Hub City Grill (806) 698-6997 7205 Milwaukee Ave. Lubbock, TX 79424 Restaurants

Two R Farms, Inc. (806) 489-7696 2550 CR 684 Welch, TX 79377 Farms

Verkamp Farm, Walter (806) 781-6953 804 Cedar Ave. Idalou, TX 79329 Agricultural Related Businesses

Wheelcare Transportation(806) 794-7573 4517 34th St. Lubbock, TX 79410 Transportation

Masten Group(806) 686-42365502 58th St., Ste. 200 (79414)PO Box 65306Lubbock, TX 79464 Real Estate

Please place this addition in your Chamber Business Directory & Resource Guide

Sponsored by:

West Texas Home Builders7205 Kewanee

U-Can Share Food DriveSouth Plains Food Bank

$2749 per person