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Vol. 26 No. 1 January 20172017 Chairwoman Diannah Tatum

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2017 Committee Chairmen

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Lubbock Day in Austin

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Beth Bridges2016 Chairwoman

Diannah Tatum2017 Chairwoman

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Thank you to our 5-Star Investors!

Lubbock Business Network

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In the News this Month:

A Message from the Chamber

Introducing 2017 Chairwoman Diannah Tatum ............................ .42017 Committee Chairmen .................................................................... 6Meet the January Business of the Month ......................................... .7Four of the Most Effective Ways to Sell Your Product or Service ... .8Get to Know Board Member, Steve Beck ..............................................9Lubbock Day in Austin............................................................................13

Since 1913, the Lubbock Chamber of Commerce’s mission of strengthening, promoting and serving its member businesses has positively benefitted the entire region and local quality of life.

As the largest business federation on the South Plains, the Chamber represents over 2,000 members who employ over 79,000 workers, and account for over $2 billion in annual household earnings in Lubbock and West Texas, all without tax dollars.

Each day, the Chamber strengthens, promotes and serves its member businesses through numerous programs and events. The Chamber advocates on local, state and federal levels and offers diverse programs for both large and small as well as minority-owned businesses.

Share Your News!To submit an article about your business or to purchase Lubbock Business Network sponsorships, contact the Chamber at (806) 761-7000.

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Click here to visit our new website, log into the members only portal, submit events/job openings and much more!

2017 Board of DirectorsExecutive CommitteeChairwoman Diannah Tatum, Sanford & Tatum Insurance AgencyChairman Elect Cory Powell, TTU Mentor Tech - Institutional Diversity, Equity and Community EngagementImmediate Past Chairwoman Beth Bridges, South Plains Mall Treasurer Abel Castro, FirstBank & Trust Co. Secretary Eddie McBride, Lubbock Chamber of CommerceVice Chairman - Business Advocacy Scott Fagin, First United BankVice Chairman - Chamber Services and Member Engagement Chuck Walker, FirstCare Health PlansVice Chairwoman - Communications and Public Relations Sharon Hyde Bass, Volunteer Center of LubbockVice Chairman - Community Development Gabe Vitela, Twisted Root Burger Co.Vice Chairwoman - Programs, Services and Events Kathy Oaks, American Cancer Society

Board of DirectorsByrnie Bass, R. Byrn Bass, Jr., Attorney at LawSteve Beck, Covenant HealthAlona Beesinger, SuddenlinkRon Betenbough, Betenbough HomesKevin Bryan, Digital Base ProductionsKeith Bryant, Lubbock-Cooper Independent School DistrictFernando Bustos, Bustos Law Firm, PCChristi Chadwell, Texas Tech University/Young Professionals of LubbockRenee Gonzales Davis, 4ORE! GolfCasey Doyle, Casey Carpet OneLinda Gaither, WestMark Realtors-Gaither/RatcliffJeff Horn, Benchmark Business SolutionsChris James, United SupermarketsBrent King, UMC Health SystemChris Lonngren, Schlotzsky’sDana Madison, Calvert Home Health CareDave Marcinkowski, Madera CompaniesBill Patton, Robinson, Johnston & Patton, CPAsTony Pena, FirstCapital BankL. Timothy Perrin, Lubbock Christian UniversityCathy Pope, StarCare Specialty Health SystemVanessa Reasoner, Grace Health SystemsDr. Berhl Robertson, Lubbock Independent School DistrictShannon Spencer, Girl Scouts of Texas Oklahoma Plains, Inc.Marcie Truby, Director’s Choice

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Introducing our 2017 Chairwoman

We are proud to announce Diannah Tatum as the 2017 Lubbock Chamber of Commerce Chairwoman! She is the Co-Chief Executive Office at Sanford & Tatum Insurance Agency. Tatum, who joined Sanford & Tatum Insurance Agency in 1978, has mastered every function of

the insurance agency business. Upon being named an Officer and Manager of Commercial Lines Operation in October 1985, she has been instrumental in the significant growth of the agency. Since 2013, this has been recognized with the receipt of the IIABA Best Practices Award. Tatum was promoted to her current position, Co-Chief Executive Officer, in January 2002. In addition to agency operations, she takes an active part in marketing the agency’s largest accounts. In November 2009, Tatum was recognized as a Spirit of Philanthropy Honoree and in January 2012, was presented the YWCA Women of Excellence in Business Award. She was also awarded the 2014 Gold Medal for Women in Communication. Tatum has volunteered with Meals on Wheels since 2002. She has also served as Team Leader for the Lubbock Area United Way and was a member of the American Heart Association Circle of Red from 2010-2013. Tatum’s involvement with Covenant Health System’s Foundation since 2008 has included Chairperson for the Children’s Hospital Development Board, Chairperson for the PICU Heart Committee, the Covenant Children’s Hospital Initiatives Task Force, Covenant Health Steering Committee and Texas Tech Chancellor’s Advisory Council. She and her husband, Gerry, have two sons, Michael and Kyle, a grandson, Jackson, and a granddaughter, Charlotte. Her focus for the Chamber will be to strategically align the Chamber goals with the program of work, focusing resources in order to drive successful results as the Chamber continues to move from excellence to significance. “The Lubbock Chamber is in great shape for 2017 thanks to our member support, leadership of our Board of Directors and volunteers. Diannah is a recognized business leader in Lubbock and her year as Chairwoman will be exciting and great for our business community. We look forward to her leadership and service,” said Eddie McBride, President/CEO.

Januar y6 Ribbon Cutting: Four Bar K – 11 a.m. – 302 E. 82nd St.

10 Ribbon Cutting: Covenant Health Northwest Clinic – 4 p.m. 611 N. Frankford Ave. YEA! Lesson 10 – 4:30 p.m. – Texas Tech Innovation Hub 3911 4th St. Young Professionals of Lubbock First Tuesday Networking 5:30 p.m. – LCOC

11 Leadership Lubbock Steering Committee – 3:30 p.m. – LCOC

12 Ag Committee – 8:30 a.m. – LCOC Community Prayer Luncheon – 4 p.m. – LCOC Business After Hours sponsored by Prosperity Bank – 5:30 p.m. 6500 Indiana Ave.

13 Transportation Committee – 10:30 a.m. – LCOC Chamber University Committee – 12 p.m. – LCOC

14 Ribbon Cutting: Girls Scouts - Cookies Now – 9 a.m. 9507 Indiana Ave.

17 Lubbock Uncorked Team Leads – 3:30 p.m. – Cap*Rock Winery 408 East Woodrow Road YEA! Lesson 11 – 4:30 p.m. – Texas Tech Innovation Hub 3911 4th St.

18 Leadership Lubbock Orientation – 8 a.m. – Texas Tech McKenzie-Merket Alumni Center – 15th and University Ave. Ambassador Luncheon – 12 p.m. – Wells Fargo Center – 1500 Broadway, Second Floor, San Jacinto Room Business Expo Committee – 4 p.m. – Wells Fargo Center – 1500 Broadway, Second Floor, San Jacinto Room

19 Executive Committee – 12 p.m. – LCOC Ribbon Cutting: The Ruffled Cup – 2 p.m. – 5109 82nd St., Ste. 10

20 Government Relations Committee – 10:30 a.m. – LCOC Ribbon Cutting: JSA Tires – 11 a.m. – 309 N. University Ave.

24 Lubbock Uncorked Committee – 4 p.m. – LCOC YEA! Lesson 12 – 4:30 p.m. – Texas Tech Innovation Hub 3911 4th St.

25 Young Professionals of Lubbock Committee – 3:30 p.m. – LCOC Ribbon Cutting: Lubbock Christian School New Elementary Building – 4 p.m. – 2604 Dover Ave.

26 Board of Directors – 10 a.m. – Sanford & Tatum Insurance Agency 5241 98th St. Ribbon Cutting: The Cottages at Abbey Glen – 4:30 p.m. 5240 114th St. Business After Hours sponsored by FirstCare – 5:30 p.m. Texas Tech Stadium Club – West Side

31 YEA! Lesson 13 – 4:30 p.m. – Texas Tech Innovation Hub 3911 4th St. For a complete list of Chamber and member events, visit our calendar online at lubbockchamber.com/events.

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Chamber StaffPresident/CEO Eddie McBride, IOMExecutive Vice President Norma Ritz Johnson, CCE, IOMCFO/COO Sheri Nugent, IOMVice President - Communications & Public Relations Tammi BoozerVice President - Programs, Services & Events Christye WeldCommunity Development Director Amy Marquez, IOMMember Relations Director Cathy PotterBusiness Development Coordinator Brenda RichardsonCommunications Specialist Haily AssiterEvent Specialists Allison Cottrell Korryn McMinnGovernment Relations Specialist Stevie PooleEvent/Government Relations Specialist Kyle JacobsonAdministrative Assistant/Office Coordinator Patsy MoffettAccounting Assistant Patricia PiconCustomer Service Representative Jamie SherrillIntern KC Torres

Business After Hourssponsored by:

January 12, 20175:30 p.m.-7 p.m.6500 Indiana Ave.

January 10, 20175:30 p.m.-7 p.m.

Young Professionals of LubbockFirst Tuesday Networking

hosted by:

1500 Broadway, Suite 101

Business After Hourssponsored by:

January 26, 20175:30 p.m.-7 p.m.

Texas Tech Stadium Club - West Side

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Introducing our 2017 Committee Chairmen

Jayci CaveAgriculture

Mike LaughlinAmbassadors/Lubbock Uncorked

Kim DavisBusiness Expo

Chuck ParrChamber University

Kristin HaginsCommunity Prayer Luncheon

Kathy TimmsGolf Classic

Jake WebbGovernment Relations

Mike LambertHub City BBQ Cook-off

Brice FosterImagine Lubbock Together

Casey DoyleLeadership Lubbock

Marcus YoungTotal Resource Campaign

Rey CarrascoTransportation

Christi ChadwellYoung Professionals of Lubbock

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Introducing our January Business of the Month, Schlotzsky’sHow has being a member of the Lubbock Chamber of Commerce helped to increase your business, relationships in the business community and/or community involvement? The Lubbock Chamber of Commerce has provided us many opportunities to network and meet other business owners and their staff. Those types of relationship opportunities are hard to come by for most businesses. You get so wrapped up in the day to day, just trying to get customers in and payroll out, that owners and operators forget to reach out to others in the business community. Going to business after hours, working on committees, participating in Chamber activities, and serving on the Board of Directors, provided me with those opportunities.

When did Schlotzsky’s join the Chamber? Not really sure when we joined. I’ve been operating the business since December 1991 and almost immediately been involved with the Chamber. So at least for 25 years.

What is your favorite part of being a member of the Chamber? The opportunities of serving on committees have been some of my favorite. Helping organize our first Lubbock Day visit to the legislature and the first Hub City BBQ cook-off are two of them. Serving on the New Century Leadership Committee is another.

In what ways is Schlotzsky’s involved with the Chamber? I’ve been involved in a lot of committees over the years, and am now on my second stint on the Chamber Board. We’ve provided meals for committees and several other activities.

Does Schlotzsky’s have a favorite Chamber event? If so, what? There are a lot of the activities that we enjoy, but our most recent was the ribbon cutting in October for Schlotzsky’s 45th Birthday (locally it was our 38th). It was great having so many ambassadors, Chamber staff and members come and celebrate with us.

Tell us about your business: Bob and Isabel Rapier (my wife’s parents) started our franchise in 1978. We are now one of the two or three oldest franchisees in the system. They opened four stores over the first three years. Currently we operate three stores, after closing our downtown store in 2003. Over the years we have provided employment to hundreds of great people and currently have 49 employees. One of the benefits I’ve had is watching students we’ve employed graduate high school and/or college and move on to successful careers in their chosen line of work.

Chris Lonngren, President/Director of Operations

Chamber Sponsorship Renewals begin on January 9The 2017 Total Resource Campaign

(TRC) will start sponsorship renewals on January 9. We thank you for your continued support of the Chamber and the TRC.

The annual Total Resource Campaign is an eight-week campaign that begins on February 16 and goes through April 14. Chamber volunteers will go into the business community to secure sponsorships for the upcoming year’s Chamber events and programs.

“The TRC helps our member businesses better plan their budgets, support the Chamber and become involved in community-wide events,” stated Sheri Nugent, Campaign Coordinator.

One of the biggest benefits businesses receive when participating in the TRC is an immense amount of exposure

throughout the year. Not only do businesses receive recognition for their sponsorship during the TRC, but also in the promotions leading up to the event they chose to sponsor, as well as being listed in the full page newspaper advertisement from the Chamber to thank the sponsors.

“I love what the Chamber does for my business,” said Marcus Young, Chairman of the TRC. “Participating in the Campaign is a great way for me to build relationships

and lasting friendships within the business community as well as with the campaign volunteers.”

As the Chamber moves closer to the start of the TRC we look forward to working with volunteers who are passionate about growing Lubbock’s business community.

GET YOUR BUSINESSIN THE SPOTLIGHT!

PROMOTE YOUR BUSINESS IN OUR E-COMMUNICATIONS!

Business Network Newsletter | Monday MemoFor more information and pricing contact Brenda Richardson at 806.761.7003!

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Four of the Most Effective Ways to Sell Your Product or Service If you own a business you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it? Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too long, not too short. Consumers are like Goldi-locks nowadays. But there’s so much noise out there. How do you get heard and give them what they want? Whether you’re producing an article, copy, videos, or pod-casts, here are a few simple concepts to keep in mind as you create your content. These approaches are used by copywriters everywhere because they work.

Four Approaches that Sell

These techniques cut through the noise and get you no-ticed. The reason they work can be easily understood if you think of a sound. There are certain tones people can’t hear. Sometimes it’s due to nature (for instance men lose a lot of the upper fre-quencies as they age); sometimes it’s surroundings (like a noisy coffee shop may drown out lower frequencies). Either way, they can’t hear it. The same is true of customers and potential customers. If you are creating content on a topic that doesn’t fall into one of their “audible” ranges, they won’t be able to “hear” your messag-ing. You have to create something that resonates with them and you do that by using these hacks. (I’m using the word hacks be-cause we’re past the time when sales and marketers “trick” their audience into buying.)

Fear Let’s get the dirty one out of the way. Fear is a huge motivator for most people. Fear of missing out, fear of dying, fear of loved ones dying, you get the idea. We do a lot of things in life because we’re afraid (or we’re afraid of what will happen if we don’t). Knowing what keeps your audience up at night and playing to those fears and insecurities, is a very strong motivator for action. Before you take this approach, ask yourself if this is how you want to sell. Do you want to scare your audience into a decision or do you want them to choose you over others? In some businesses, it’s hard to sell any other way (insurance comes to mind). It’s hard to give up an approach that works.

Team Approach This approach takes what keeps people up at night (aka their fears) and instead of compounding them it builds empathy. This tool is about building bridges, showing your audience you get it. You’ve been there. You know their frustrations and this is how your business can help your customers solve them. You can do it together.

Creating Freedoms All three of these approaches so far begin in fear but where they go after that is what makes each of them different. The first one begins and ends in fear. The second takes fear and creates a solution to that fear. The third builds on that solution and brings your customers to the next stage. This approach concentrates on talking about how once they work with you to solve their problems, their new life is going to be so wonderful – filled with many freedoms and no fear. John Lennon’s song Imagine conveys this idea (minus the business branding, of course). It’s all about imagining a better future because of the investment they make with you today.

Appealing to Curiosity and Fascination There are some things we can’t help but be drawn to. It’s the old idea of rubbernecking at a car accident. Whether it’s morbid fascination or the type of fascination behind topics like Steve Jobs or a celebrity’s personal life, we all have these areas that we can’t get enough of. If you get to know your customers very well, you can figure out what this is for them and play to that. You can also use this concept in the way brands use celebrity endorsements because often our fascinations become entwined with a desire to become like that person or thing that fascinates us. Curiosity and fascination are vehicles that drive desire. A brand that personifies that fascinating concept, or one that is tied to a celebrity the audience is interested in, will transform that product or service into one the audience is also interested in.

A Final Word on Selling Hard sells are out, so is trickery, in an obvious sense. In some ways, there are products that need a little “smoke and mirrors.” But for the most part, your audience wants to do business with people they know, like, and trust. Keep this in mind when creating content. Try to escalate the marketing beyond fear but don’t ignore it. You have to understand what your audience fears to understand your audience, but instead of stopping at scaring them, use their fears to formulate a more elevated approach to helping them make an informed decision and selecting a solution that will help them overcome those fears. After all, helping them overcome their fears will make them loyal to you. Using only fear as the motivator does work until someone scares them more.

Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Associations North (formerly Midwest Society of Association Executives’) Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and the Event Manager Blog. She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.

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The Lubbock Chamber of Commerce has announced the full-time hiring of Korryn McMinn as Event Specialist. McMinn has been working part-time at the Chamber since September but officially started full-time on January 3.

A native of Abernathy, Texas, McMinn is a 2016 graduate of Texas Tech University where she received her Bachelor of Arts degree in media strategies.

Get to Know Board Member, Steve Beck

McMinn Begins Full-Time Duties at the Chamber

Where do you work and what does your job entail? Covenant Health. I have been with Covenant for over 20 years and through those years I have had the privilege of serving as CEO of the hospitals in Seminole, Crosbyton and Plainview. I currently serve as Senior Vice President of Administration.

How did you get involved with the Chamber and what keeps you involved? I have been very fortunate to attend and participate in

many of the Chamber’s events and programs for several years. Participating has just naturally brought me closer to the Chamber. I have also served on the Government Relations Committee. The involvement is easy knowing the value our Chamber brings to local businesses, the community, our economy, and the West Texas region. Our Chamber provides support, education and action that is invaluable. That is what keeps me involved.

What is your favorite event or program of the Chamber? There are a lot a great events and programs to choose from. I particularly enjoy the Legislative Forum. This event allows our local legislative delegation along with legislators and leaders from across the State to come to Lubbock for discussion and even allow interactive participation on very important topics and issues. On the other hand who does not enjoy our Tech events and some great barbecue.

What are some of your other community leadership roles? I currently serve on the March of Dimes West Texas Market Board.

Finish this sentence: Never again will I…to say never is the easy answer, but also not let business, work, schedules and all the associated activities get in the way of important family time and family events.

Steve BeckSenior Vice President

Covenant Health

SAVE THE DATE

Thanks to our sponsors:American National BankUnited SupermarketsWorkforce Solutions South Plains

February 28

HR Hot Topic: Newly Revised Form I-9, Newly Increased Penalties...Is Your Business in Compliance?

Prior to coming to the Chamber, McMinn worked for Caldwell Entertainment and the Cactus Theatre.

As an Event Specialist, McMinn assists in all aspects of event planning for the Chamber and oversees the event planning for the Community Prayer Luncheon. She is also the staff liaison for the Young Professionals of Lubbock.

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YEA! is a 30-week program that teaches students how to launch and run their own, real businesses. By the end of class, students will be the CEOs of their legally formed businesses or social movements. For more information, visit yeausa.org.

Growing Community LeadersWhy did you accept the role of Chairman for the 2017 Leadership Lubbock Class? Accepting the role of Chairman is an honor. Leadership Lubbock has furthered my career in many ways, and is directly responsible for creating some of my most important relationships.

How long have you been associated with Leadership Lubbock? I am a 2014 Leadership Lubbock graduate, and have served on the committee for the past two years. As the 2017 Chairman, this will be my fourth year involved.

What are some of your favorite Leadership Lubbock events to attend? Throughout the course of the entire Leadership Lubbock year, our days are consumed with amazing events. In no order or necessarily my favorite, these five stand out as great memories and moments: 1. Kicking field goals at the Jones and playing knock out at the United Supermarkets Arena on Sports Day. 2. Chuckwagon breakfast at the cotton gin and local wine tastings on Ag Day. 3. Touring the Byron Martin ATC and seeing the advances LISD has in place for our children on Education Day. 4. Spending the day with the Lubbock Police Department, and learning more about the great work they do by touring the jail, spending time with SWAT and hearing from our Chief on Civil Day. 5. Challenging ourselves and working as a team while enjoying the high and low ropes courses on Spirit Ranch Day.

What do you feel is the most rewarding part of being part the Leadership Lubbock Committee? No question, the relationships that are developed with participants and other committee members.

Why is the Leadership Lubbock program important to you? Leadership Lubbock does an amazing job of showcasing everything our city has to offer. It provides each participant opportunities to be involved and serve and displays how agriculture, medicine, and education are vital to our economy. It also creates understanding of our

Meet Leadership Lubbock Chairman, Casey Doylelocal history all while sharpening each individuals leadership skills and networking to promote each individuals business.

What do hope to do to leave your stamp on the Leadership Lubbock Class? The Leadership Lubbock committee is going to be heavily involved from day one to help build and foster new relationships, as this program is one of the greatest opportunities to make this happen. Our hope and challenge as a committee this year is to have ALL participants know the full name and the place of business of EVERYONE involved by the end of the year. This can only be done by fully committing to each class day, being vulnerable, and getting out of your comfort zone to meet and learn new

people. Our committee is fired up to help make this happen, and I know the 2017 Leadership Lubbock class is going to make a difference in our community in a BIG way. What is your favorite memory of your whole Leadership Lubbock experience over the last few years? This is very hard to narrow down to one favorite, but I can easily say the the leadership training with David Miller has to be at the top. His teachings are very practical, fun, and extremely insightful. His authentic style will challenge and encourage you at the same time, and you will leave inspired to be a better parent, spouse, friend, employee, and leader! We are very fortunate, as David will be joining us again this year. With so much to offer, the 2017 class will again benefit greatly from his involvement.

Who do you work for? Casey Carpet One

What is your position? General Manager

Share some info about your family: My wife, Annie Doyle, and I have been married for 12 years. We met at Texas Tech and have lived in Lubbock since 2012. Annie is a Literacy Coach for LISD. Our two boys, Jackson (8) and Brooks (5), both attend Roscoe Wilson. Jackson loves basketball and reading, and Brooks is still great at pretending and doing anything outside.

The Young Entrepreneurs Academy (YEA!), an innovative program that guides students through the process of starting their own real business, introduced 17 students to financials and major financial terms in its seventh and eighth lessons that took place in the month of December at the Texas Tech Innovation Hub. The students, who were instructed by Miranda Wise with Wisely Organized, learned about cost of supplies, monthly sales projection and economics of one unit/COGS. After a two-week break for the holidays, classes resumed on Tues., Jan. 3, with a deeper dive into financials.

Young Entrepreneurs Learn About Financials

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Meet Young Professionals of Lubbock Chairwoman, Christi Chadwell

yplYOUNG PROFESSION

ALS OF LUBBOCK

Why did you chose to accept the role of the 2017 Young Professionals of Lubbock Chairwoman? I’ve been involved with the YPL steering committee for several years and have been able to work many great programs and events. I’ve truly enjoyed my time working with the past chairs and committee members, growing our programing each year. The Chamber and YPL have

been such a valuable part of my professional development and networking, not to mention the countless friends I’ve made! When the opportunity presented itself for me to serve YPL in this capacity, I didn’t have to think twice. I hope I can contribute and pour into the program, give back my time to something that has been invaluable. I have some big shoes to fill, but I know the 2017 committee is going to do some awesome work!

How long have you been a YPL member? I’ve been a member since 2012. What do you feel is the most rewarding part of being a YPL member and committee member? Friendships and professional development are the most rewarding parts of YPL for me. When I first joined, I was really looking to this program to offer professional development to enhance my skills as an employee and a valuable member of the community. I was struggling a little to build friendships with other young professionals in Lubbock, and was pleasantly surprised when YPL provided that for me, too! For me personally, the Lunch and Learns are where I can find that investment into my professional development plan. Being involved on the committee and being able to pour time and effort into creating valuable programs has been so rewarding. Why is being a YP member important to you? I think YPL is so important because of the variety of programs we offer. Whether you are looking to network, build your professional contact list, attend events that allow for learning, or recognize outstanding piers, YP is the group! I don’t I think I can say enough how thankful I am for YP because of the friendships it’s brought into my life.

What is your favorite memory about Young Professionals of Lubbock? Geez, it’s hard to nail down all my time with YP into one favorite memory. I’ll have to say the time I get to spend visiting with each member has been so awesome! During our planning meetings, working to set up the Twenty Under Forty Banquet, or during a First Tuesday Networking (FTN), I just love getting to know people a little more!

What do you want to achieve this year as the Chairwoman? The committee has worked really hard over the last two years to create solid programming and manageable workloads for each committee members. My fellow committee members are top notch for 2017. I’m most looking forward to building on the great topics and speakers for Lunch and Learns that we have set the precedent for in 2016. I’ve also really enjoyed adding the mentor speaker component to our FTN events and think 2017 will provide some awesome individuals to hear from! There isn’t a better way for us to learn how we can better ourselves and our community than hearing from those who have paved the way before us.

Where do you work? I work for Texas Tech University, in the Plant and Soil Science Department. What is your position? My official title is recruiting and communications coordinator. Basically, I get to recruit high school, transfer, and graduate students to the best university in the country! Our department has a multi-disciplinary program that allows me to get creative with the groups of students and areas of the country that we target to recruit. I also plan various events throughout the year, work with several industry partners and research facilities, and manage our promotional and marketing materials. How long have you been with your current company? I’ve been in this position almost five years. Share some info about your family: I have a small, but very close family! My parents live in the DFW metroplex, as well as my younger brother. My older sister and her husband currently live in Round Rock, Texas. We love to spend time together playing board or card games, some occasional travel, but mostly just talking and laughing! Anyone that knows me can say I’m crazy about my two dogs, Sadie and Lexie, and my two horses, Waco and Hannah. Horses and dogs make life just a little brighter!

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Voice of Business

Legislative Benefactor:

Take Our Survey!

In an effort to learn more about Lubbock’s talent pool, we invite the Lubbock Chamber’s business members to take a survey about their company’s employee recruitment and retention plans. The results of the survey will be used to develop strategies to continue to attract people to the Lubbock community and rebrand our image to others. Click here to take the survey.

Our roads are just as much an economic asset to the community as they are functional elements. Well-designed streets can generate higher revenues for businesses and higher values for homeowners, according to the National Association of City Transportation Officials. The vitality of urban life demands a design approach sensitive to the multi-faceted role streets play in our community, which is why the City of Lubbock is implementing the first “Complete Streets” project in downtown Lubbock. Complete Streets is a national model designed and operated to enable safe access for all users, according to Smart Growth America. They are specifically planned to make it easier for pedestrians to cross roads to access local shops, for cyclists to safely utilize the streets and to help buses run more efficiently.

Benefits for drivers and cyclists:• Dedicated left turn lanes to keep traffic flow stable through intersections• Reduces delay for left turns to and from the street • Reduces rear-end and side swipe collisions by other motorists• Improves visibility of oncoming traffic• Fewer conflict points• Fewer, less severe accidentsBenefits for pedestrians:• Shorter crossing distances• Fewer motoring lanes to cross• Temporary refuge in median or two way left turn lane• Increased yielding compliance by motorists• Improved visibility• Pedestrians more visible to motorists• Motorists more visible to pedestrians• Lower vehicular speeds

However, with the changes in the way the roads are designed the will also have to come new driver awareness. Keep an eye out for articles in future Lubbock Business Network additions about how you can take the most advantage of the new road designs.

City of Lubbock Implementing First Complete Streets Project

PHASES:•Avenue K / Avenue L

•LHUCA, Civic Center, LEPAA•Buddy Holly Avenue

•Depot District•Proposed MPO bike route

•Avenue U•MSF Pedestrian Bridge

•Canyon Lakes•Existing MPO bike route

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LUBBOCK DAY AT THE STATE CAPITOL“The Voice of Business”

2.22.17

Diamond - $3,000 Company logo and/or mention on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company logo and/or mention on the brie�ng documents and participant agendas Link to company website in electronic communication / broadcast emails / social media / PowerPoint presentation (if applicable) Company logo displayed on table tents or posters (where applicable) Table of 8 at Legislative Luncheon

Platinum - $2,000 Company listing on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company listing on the Brie�ng documents and participant agendas Link to company website in electronic communication / broadcast emails / social media / PowerPoint presentation (if applicable) Company listing displayed on table tents or posters (where applicable) Table of 8 at Legislative Luncheon

Gold - $1,000 Company listing on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company listing on the brie�ng documents and participant agendas Company listing on electronic communications / PowerPoint presentation (if applicable) Company listing displayed on table tents and/or posters (where applicable) 4 Tickets to Legislative Luncheon

As the leading voice of business on the South Plains, the most fundamental purpose of the Lubbock Chamber of Commerce is to ensure law makers at all levels of government understand the unique needs of our member businesses and the area economy. What better way to do just that than to open the door for business leaders to explain their needs to legislators directly. As a member of the Lubbock Day at the State Capitol delegation, you can expect to have access to state senators and state representatives from across Texas. You will hear from top lobbyists working on behalf of business and industry, and the Texas Association of Business will provide insight on key issues including education, infrastructure, immigration and more.

For more than 100 years, the business community has united together to help grow Lubbock and promote a strong business community through economic development, legislative involvement and bellowing voices at City Hall, in Austin and on Capitol Hill. Activities begin with a reception at 5:30 p.m. on Tuesday, February 21, and conclude after lunch on Wednesday, February 22. Each participant is responsible for securing their own travel and hotel accommodations. A registration fee of $100 will help defer the cost of prepared materials, as well as lunch and breakfast on Wednesday.

Sponsorship Opportunities

Contact Stevie Poole for more information at 806.761.7000.

®

Thanks to our sponsors!

Platinum SponsorAtmos Energy

Gold SponsorsMcDonald Transit

Plains Cotton Cooperative AssociationPlains Cotton Growers, Inc.

LubbockCity of

Presenting Sponsor Diamond Sponsors

LUBBOCK DAY AT THE STATE CAPITOL“The Voice of Business”

2.22.17

Diamond - $3,000 Company logo and/or mention on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company logo and/or mention on the brie�ng documents and participant agendas Link to company website in electronic communication / broadcast emails / social media / PowerPoint presentation (if applicable) Company logo displayed on table tents or posters (where applicable) Table of 8 at Legislative Luncheon

Platinum - $2,000 Company listing on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company listing on the Brie�ng documents and participant agendas Link to company website in electronic communication / broadcast emails / social media / PowerPoint presentation (if applicable) Company listing displayed on table tents or posters (where applicable) Table of 8 at Legislative Luncheon

Gold - $1,000 Company listing on the Invitation to Legislative Reception (distributed throughout the State Capitol) Company listing on the brie�ng documents and participant agendas Company listing on electronic communications / PowerPoint presentation (if applicable) Company listing displayed on table tents and/or posters (where applicable) 4 Tickets to Legislative Luncheon

As the leading voice of business on the South Plains, the most fundamental purpose of the Lubbock Chamber of Commerce is to ensure law makers at all levels of government understand the unique needs of our member businesses and the area economy. What better way to do just that than to open the door for business leaders to explain their needs to legislators directly. As a member of the Lubbock Day at the State Capitol delegation, you can expect to have access to state senators and state representatives from across Texas. You will hear from top lobbyists working on behalf of business and industry, and the Texas Association of Business will provide insight on key issues including education, infrastructure, immigration and more.

For more than 100 years, the business community has united together to help grow Lubbock and promote a strong business community through economic development, legislative involvement and bellowing voices at City Hall, in Austin and on Capitol Hill. Activities begin with a reception at 5:30 p.m. on Tuesday, February 21, and conclude after lunch on Wednesday, February 22. Each participant is responsible for securing their own travel and hotel accommodations. A registration fee of $100 will help defer the cost of prepared materials, as well as lunch and breakfast on Wednesday.

Sponsorship Opportunities

Contact Stevie Poole for more information at 806.761.7000.

®

Lubbock Business Network

14

most rewarding part of being an ambassador is to see the excitement and appreciation from the businesses that participate in the ribbon cuttings and groundbreakings.” Aside from ribbon cuttings, Walton has attended many Chamber activities including the Business Expo in the spring and many awards banquets which are held year round. His favorite event with the Lubbock Chamber of Commerce is the Business Expo but said that all of the events are a joy. Outside of the Chamber, Walton is active in his church and all of its missions and activities that the church participates in. Again, congratulations to Mike Walton for earning his first Ambassador of the Month award! We appreciate the time and commitment he puts into the Chamber and our Ambassador Program.

Congratulations to Michael Walton for being named the November Ambassador of the Month. Walton first joined the Chamber Ambassador Program in October 2016 and has since become an active member of the program. Walton has worked for local business, Bazar Solutions, for two years. Walton’s job at Bazar Solutions is to help businesses design computer networks and protection solutions for their computer systems. “I consult with businesses to design the ultimate network and computer protection solutions to avoid attacks to their systems from cyber criminals that want to do harm and profit from vulnerable networks,” Walton said. Walton said he chose to become an Ambassador because he loves to see businesses grow and prosper and said he wanted to contribute to the Lubbock business community in any way he could. Being an Ambassador is very an important aspect of Walton’s professional career and he believes that the Ambassador Program is an opportunity for him to be an aid to the companies that are members of the chamber to succeed. Being an Ambassador includes attending events such as ribbon cuttings, groundbreakings and several other activities with the Chamber. Walton said, “I really enjoy the groundbreakings and ribbon cuttings because these are great indicators that Lubbock is continuing to be a bright and glowing star in Texas. The

Thank you, Ambassadors, for the time and committment you

put into to this program!

Meet Michael Walton, November Ambassador of the Month!

Michael Walton receives his Ambassador of the Month Award from 2016 Chairwoman Beth Bridges.

Chamber Ambassador Program

Join the Ambassador Program!Sponsor the Ambassador or Team of the Month award!

Sponsor and/or Host one of the monthly luncheons!Contact Cathy Potter, Member Relations Director, for more information.

(806) 761-7000 | cathy.potter@lubbockbiz.org

Lubbock Business Network

15

Ribbon Cuttings & Groundbreakings – DecemberSponsored by:

Is your business moving locations, expanding or celebrating a company milestone?

If so, we want to celebrate with you!

Contact Cathy Potter to book your groundbreaking or ribbon cutting today!

806.761.7000 | cathy.potter@lubbockbiz.org.

Archery Shack7113 Santa Fe Dr.

Edge Concepts Lakewood Subdivision10404 Grover Ave.

Overton Hotel & Conference CenterGingerbread House2322 Mac Davis Lane

Fountain Hills Senior Living and Memory Care6317 112th St.

Huntington Learning Center8004 Quaker Ave., Ste. C

Law Office of Nathan Ziegler and Associates

12413 Quaker Ave.

Lubbock Area Lights - ABWAChristmas Basket Fundraiser

South Plains Food Bank U Can Share Food Drive

United Supermarkets12815 Indiana Ave.

Lubbock Business Network

16

Welcome New Chamber Members!Advantage Resourcing(325) 269-12494820 Ave. QLubbock, TX 79412Employment Agency-Permanent and/or Temporary

Caprock Shopping Center(214) 717-33962925 50th St.Lubbock, TX 79413Real Estate - Commercial

Joy Title, LLC(806) 318-407710210 S. Quaker Ave., Ste. 204Lubbock, TX 79424Title Companies

La Quinta Inn Lubbock West Medical District(806) 792-00654115 Marsha Sharp Fwy.Lubbock, TX 79407Hotels & Motels

Legendary Dreams Realty-Tory Davis REALTOR(512) 665-59833709 103rd St.Lubbock, TX 79423Real Estate - Residential

Pete Chavez Concrete, LLC(806) 252-01336410 Englewood Ave.Lubbock, TX 79424Contractors - Concrete

Progressive Properties(806) 794-77773806 50th St., Ste. 200Lubbock, TX 79413Real Estate - Brokerage

Southfork Production, LLC(806) 559-75247925 19th St.Lubbock, TX 79407Oil & Gas Developers, Exploration and/or Producers

Visit our Facebook Page for photos and videos of all of our

groundbreaking and ribbon cutting

events!