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Luis Garratón, Inc.Luis Garratón, Inc.
Business ProfileBusiness Profile
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Who we are Our Commitment Our Mission Our Vision Values Human Resources Organization
Healthcare Division
Consumer Division Logistics Division
Market Scope Leadership Team
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Luis Garratón, Inc. (LGI) is a privately owned corporation established in 1948. Today, the Company provides services and sales of ethical and OTC pharmaceutical products and consumer goods such as: dry foods, household goods and health and beauty products. Also, LGI is specialized in providing 3PL warehousing and logistic services.
Corporate Headquarters and Warehouse facilities are located in Luchetti Industrial Park, Bayamón , Puerto Rico.
Warehouse is 80,000 sq ft., with a controlled temperature area for Rx products.
In addition, LGI has a 170,000 sq ft. warehouse facility located in San Juan and Droguería Betances with 60,000.
LGI and Droguería Betances, an affiliated company, with a combined total sales volume exceeding $400 millions.
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We succeed only when we meet and exceed the expectations of our clients.
We have a passion for excellence and endeavor to set and deliver the highest standards of service, value, integrity and fairness.
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To market and sell quality products and services
through higher standards of performance for the
benefit of the companies that we represent, their
customers, our employees and the community we
serve.
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Establish a solid network with clients and suppliers by providing full market coverage for their consumers.
Excel in the logistics business services providing our clients with a state-of-the-art technology, quality assurance programs and high caliber professionalism.
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Our actions are a reflection of our values. For this
reason we engage ourselves to the highest levels of
Ethical behavior. Client Focus
Being committed to our clients, performing whatever it takes to exceed their expectations.
IntegrityTo perform our services with absolute rectitude, transparency and honesty.
Team WorkActive participation in collaborative efforts to generate measurable and sustainable results to advance our business partners.
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Leadership Alignment with our business partners needs, to achieve extraordinary results and support their business growth.
Innovation
Creative initiatives in our daily performance on behalf of our clients and their customers.
Respect A true commitment to respect our Clients, Suppliers, Colleagues and the communities that we serve.
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Accountability To assume total responsibility for the results of our professional performance.
Commitment and Absolute Loyalty
To fulfill our business and Christian roles in the communities we serve.
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Job Evaluation Policy Areas of opportunities Reinforcement of strengths
Reward and Recognition Policy Non-union labor environment Effective communication
Open door policy
Continuous training Personnel Turnover
Minimum
Individual Advancement Quality of Life
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PRESIDENT
VICEPRESIDENT
FINANCE HEALTHCAREDIVISION
CONSUMER DIVISION
LOGISTICSHUMAN
RESOURCESQUALITY
ASSURANCE
EXECUTIVE DIRECTOR
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VPPHARMACEUTICAL
DIVISION
VPPHARMACEUTICAL
DIVISION
SALES&
MARKETING MANAGER
ADMINISTRATIVEASSISTANT
MANAGE CARE &GOVERNMENT AFFAIRS
MEDICALREPRESENTATIVES
SALESREPRESENTATIVES
CUSTOMER SERVICE
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Among the current, distinguished companies that our Healthcare Division represent are:
Warner Chilcott Genzyme Laboratories Glaxo SmithKline JHP Pharmaceuticals
MEDA Pharmaceuticals Reckitt Benckiser Shire U.S. Abbott Laboratories PR Inc.
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Product and supplier loyalty, focused on our represented products.
Sales & marketing strategies, development and executions. In-store and Pharmacy promotions. Daily visits to physicians’ offices and follow up calls. Sales/Inventory report analysis to determine sales
performance and trends. Active participation and support of our partners in trade
shows, conventions and outreach events.
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Rx and OTC products registration in the Puerto Rico Department of
Health. Coordination of training seminars for Medical and Sales
Representatives. Government Sales:
Bids Contracts
Marketing efforts targeted to family, gastroenterologists,
hematologists, psychiatrists, neurologists, general and internal
medicine physicians.
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Regular visits to community hospitals, PHS Hospitals and drug wholesalers. Direct sales to pharmacies. Key drug wholesalers, top chains and independent stores
networking. Medical conferences with health-related professionals to introduce pharmaceutical products and enhance existing ones. Managed Care Support
Presentation of new products to insurance companies approvals in formularies (including Health Reform) and proposal negotiations
Compliance with Federal and local laws, regulations and rules. Return goods service to customers.
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CHAIN INDEPENDENT
VP SALES & MARKETING
Consumer Products
Sales Supervisor
Key Account3
BrandManager
School Supply1
SalesSupervisor
At Large1
Sales Rep10
Customer Service2
Merchandiser6
Customer Service2
Sales Rep.8
Administrative Assistant
Merchandiser4
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In-store “planograms” to maximize product exposure.
Consistent strategic promotional efforts to support our Brands.
Monitor distribution levels to obtain strong market coverage.
Periodic business reviews with top chains.
Merchandising efforts to support the selling cycles.
Market Research to determine product positioning.
Active participation in trade shows and conventions.
Periodic business reviews with our suppliers to identify opportunities.
Our Consumer Division ServicesOur Consumer Division Services
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HBC/ OTC Boost Humphrey’s Lanman & Kemp Garden House Labs
Ciruelax / Prunelax Konsyl Labs AMO Natural Systems
STRATEGIC ALLIANCES Schering 3M Gerber
SCHOOL SUPPLY Crayola Bic Pentel Pilot Libretas Manpa
OTHER CONSUMER BRANDS
Same/Equal Westsoy Universal Manufacturing Nissin Soup Pic Corp. Servaas Labs
Bar Keeper Friends King Pine NUK Wysinco D and H Products
Among the current Brands that our Consumer Division distributes are:
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Hospitals
Government Institutions
Community Pharmacies
Drugstore Chains
Cooperative Buying groups
Drug stores
Supermarkets
Food Clubs
Independent Supermarkets
Supermarket Chains
Mass Merchandisers
Department Stores
Drug Wholesalers
Hardware Stores
Doctors
United States Military Bases
Our Market ScopeOur Market Scope
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OURMARKET
Drugstores 700
Mass Merchandiser 188
Chain Supermarkets 183
Independent Supermarkets 306
Wholesalers 18
Independent Stores
Buying Groups
Discount Stores
Dollar Stores
Supermarket
Walgreens, CVS, Amal
Community Pharmacies
Coopharma, Aliadas, Good Neighbor, ABC RX, Plaza, Caridad
Always 99, Ahorro Xpress
Walmart, Kmart, Pitusa, Capri, Topeka
Pueblo, Grande, Hiper, Amigo Supermax, Ralph’s, Plaza Gigante, Mr. Special, Super Ahorro
Independently Owned
Food Wholesalers and Cash & Carry
Ponce C&C, Oscar C&C, Perez Hnos., Hnos Santiago
Sam’s, Costco
Gas Stations
Centro Ahorros, Mi Familia, Mi Casa, Union
Econo, Selectos
Drugstore Chains
Convenience Stores
Supermarkets
Membership Clubs
Our MarketOur Market
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Discount StoresDiscount Stores
Kmart 23
Capri 20
Walmart 16
Topeka 5
Pitusa 56
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Dollars StoresDollars Stores
AhorroExpress 20
Always 99 68
One to Seven 9
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Drugstores ChainsDrugstores Chains
Amal 20
Walgreens 105
Fcias Plaza 15
Fcias. Caridad 4
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Independent Drugstores and Buying Independent Drugstores and Buying GroupsGroups
Coopharma 340
Fcias. Aliadas 42
ABC RX 12
Goodneighbor 100
Indep. Drugstores 206
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Supermarket ChainsSupermarket Chains
Plaza Loiza 4
Pueblo 13
Amigo 32
Grande 10
Hiper Pitusa 16
Supermax 16
Ponce C&C 4
Ralph's 13
Plaza Gigante 4
Mr. Special 18
Super Ahorro 1
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Membership Membership ClubsClubs
Sam's 10
Costco 4
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Independent Supermarkets – Buying Independent Supermarkets – Buying GroupGroups
Centro Ahorros 35
Mi Familia 35
Mi Casa 40
Selectos 30
Mi Gente 6
Union 20
Econo 52
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Oscar Cash & Carry 1
Hatillo Cash & Carry 4
Perez Hnos. 1
Hnos. Santiago 1
Food Wholesalers and Cash & Food Wholesalers and Cash & CarryCarry
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As a third party logistics provider (3PL), LGI specializes inintegrated warehousing, IT and transportation
servicesthat can be scaled and customized to customer’s
needs.
We have achieved strategic alliances with key business partners by providing value added services. We have become their primary service provider, going beyond our logistics operations
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Service Culture LGI’s primary Organizational principle is its Service
Culture. It is a natural way of thinking for all our employees, constantly seeking to meet and exceed our customers and business partners expectations.
The Service Culture is reinforced in all trainings provided to LGI employees at all levels in the organization.
It is also properly evaluated and rewarded in the annual employee performance evaluation process.
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Warehousing Includes facility for controlled substances and
temperature controlled area. Transportation.
24 hour delivery Sales and Distribution. Medical Representatives. IT System (hardware & software).
Our system, ASW contains WMS, Finance & Accounting and Sales modules
Flexible reporting capabilities Customer Service Representatives. Special package customization.
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Designed for Consumer and Pharmaceutical Distribution.
Radio frequency system. Manage product by lot number and expiration date. Location Management. Full integrated platform that can communicate
with: SAP JD Edward Oracle System
Cycle Count System. Dangerous Goods Handling. Customer Delivery System.
Alert System – notifies via e-mail or text message to a mobile device that the product has been delivered
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Management Commitment QA principles in strategic planning Provide required financial, material and
personnel resources to fulfill operational goals
Effective communication across all levels of the organization
Facilities and Equipment Cleaning
Pest Control Written Procedures
Warehousing and Handling of Inventory
Personnel Management Training Development Reward & Recognition
Safety Security Record keeping Monitoring
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Performance Indicators Tracking of Results
Contractors’ Responsibilities Contractual agreements Training Compliance with QA and Safety Requirements
Self Improvement program Quarterly Self Audits Active participation from all operational areas Corrective plan developed and Implemented
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On-time deliveries Dispatch productivity Dispatch accuracy Receiving Performance Inventory accuracy
Cycle Count Inventory variations
Claims Damages
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Consumer & Over the counter products
Nestlé Cordialsa Boricua Empaques Revlon Vinos Selección
Rx & Controlled substance products
Efficient Laboratories Lanza & Sons. Llorens Pharmaceuticals Portal Pharmaceuticals Report Labs. Biovail
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Benefits Obtained by our Customers by Choosing LGI as their 3PL
Improvements in their operations Performance Organization Quality program
Product integrity IRA Damage reduction Continuous Improvement
Optimization of resources utilization Special packaging preparation when low demand Flow of resources from other areas to support peaks on
demand. Support to business growth without added costs
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Our Management
Over 20 years of experience in
Logistics Business High Quality Professionals from Logistics Industry Service and Quality Culture Knowledge of Internal Controls
Sarbanes Oxley requirements Over 20 transitions of companies to third party logistics
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Raúl Rodríguez, CPAPresident/ CEO
As President / CEO, Raúl brings to LGI Inc. an extensive and profound experience in leading top locally owned companies in Puerto Rico.
He started his career at Deloitte & Touche and later worked as Vice President of Finance and Administration at César Castillo, Inc.
Among the outstanding positions that he has occupied during his career are: Chairman of the CPA Society of Puerto Rico 2001-02; Chairman/ Treasurer of the ICPR Junior College Board 1985-2004 and Chairman of the Inter-American Accountant Associations Quality Commissions from 2002 to present.
Raúl has been the recipient of various professional awards; among them, the Certified Public Accountant of Puerto Rico in 1993. As an active community leader, he has volunteered in major civic and sports associations, among other community initiatives.
A graduate from the University of Puerto Rico, Raúl holds a Business Administration Degree, with a major in Finance and Accounting. He is a Certified Public Accountant.
Raul is also President/ CEO of Droguería Betances.
Executive TeamExecutive Team
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Executive TeamExecutive TeamRafael RodríguezVice-President
Rafael hold a Business Administration Degree, with a major in Marketing from the University of Puerto Rico. He started his business career working in a Family Owned business. He was one of the founding members of the Selecto Chains Supermarkets.
In 1981, he moved to the US, worked with town Fortune 500 companies Campbell Soup Company and the Miller Brewing Co., a division of Phillip Morris, working as a Sales Representative, Account Manager, Brand Manager and Sales Supervisor.
With Grupo Modelo, the manufacturer of Corona Extra, he worked in the International Division managing the Caribbean and the Central American Market.
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María Victoria started her career at Ernest & Young. She occupied the
positions of the Finance Director for the Puerto Rico Tourism Company,
Auxiliary Secretary of Administration & Finance for the Secretary of
Transportation & Public Works, President of the Highway Authorities Auctions
Committee, Finance Director for the Municipality of San Juan.
María Victoria is member of the Finance Analyst Association and CPA Society
of Puerto Rico. Graduated from University of Puerto Rico, Magna Cum Laude
on 1985, Business Administration Degree with mayor in Accounting. She is
Certified Public Accountant.
Executive TeamExecutive TeamMaría Victoria León Freire, CPADirectorFinancial Department
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Elizabeth Garratón, R.Ph.Vice-PresidentHealthcare Division
Elizabeth is a Registered Pharmacist, graduated from the University of Puerto Rico Medical Science Campus, 21 years ago. As Vice President of the Healthcare Division of LGI, she leads all the Company’s ethical, OTC products marketing, and sales strategies executions.
Characterized by a dynamic personality, she was responsible for the outstanding launch of Suboxone® and Subutex® products in the local market, being the first time that a medicine serves as a true alternative for opiate addiction in Puerto Rico.
Executive TeamExecutive Team
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Carlos holds an MBA in Marketing from the University of New Haven in Connecticut. Later, he lead his own Company dedicated to Product Management for 14 years. Previously, he was Brand Manager for Kellogg's and Marketing Manager for Revlon in Puerto Rico.
As Vice President of LGI Consumer Division, he is responsible for the strategic planning, marketing and sales of LGI consumer goods.
His ability to understand the consumer mindset and uncover the consumer insights has built LGI business to a new level. Therefore, enhancing LGI customers’ relationships.
Carlos Martinez, MBAVice-PresidentConsumer Division
Executive TeamExecutive Team
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Marisol González Jiménez,Executive Director
A proactive and forward thinker, Marisol is a Summa Cum Laude Business Administration graduate of the Interamerican University of Puerto Rico, with 15 years of experience and hands-on knowledge in sales, marketing and operations.
An energetic leader, her excellent organizational and motivational skills and business focus earned her the actual role in LGI leadership team.
Executive TeamExecutive Team
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Executive TeamExecutive Team
Patience and perseverance are the attributes that mostly characterizes Janette. She has worked her way up at LGI over the past ten years. She started in 1994 as a Medical Representative; by 2002 she became Sales Supervisor, by 2004 Director of our Pharmaceutical Division and by 2005, Brand Manager.
She is responsible, among many other things, for monitoring product sales and marketing in drugstores and for the success of Ciruelax® market leading brand and recipient of LGI Top Company Awards in 2002 and 2004, respectively. She is also in charge of several OTC product lines.
Janette holds a bachelor’s Degree in Science with a major in Medical Representative from the Interamerican University of Puerto Rico.
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Enid holds a Bachelor’s Degree in Science in Industrial Engineering from The University of Puerto Rico, Mayagüez Campus. She worked as a Supply Chain Manager for Procter & Gamble for 14 years covering the areas of Purchasing, Inventory Management, Warehouse Management, Inbound/Outbound Transportation, 3PL Management, Quality Assurance and Internal Controls Areas.
With her vast experience in all Supply Chain Logistics areas, she is key to the development and implementation of the highest standards on the operational performance as well as on the Quality Assurance and Internal Controls areas of LGI.
She is also an expert in SAP on the Purchasing, Warehouse Management and Master data Modules. She has been trained as coach on Developing People, Total Quality Management, Persuasive Selling, 5 Sigma, among many other logistics relevant topics.
Executive TeamExecutive Team
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Frank holds a Bachelor’s Degree in Science in Industrial Engineering from The University of Puerto Rico, Mayagüez Campus. He have worked in Manufacturing and Distribution for Pharmaceutical, Consumer Healthcare, Medical Device, Food, Beverage and Newspaper industries. Experienced in Logistics, Project Management, Computers ERP/MRP Systems Implementations and QA Regulatory Compliance. He worked as Logistics Manager for GlaxoSmithkline in charge of Inventory Management, Distribution, Warehouse Management,Inbound/Outbound Transportation and 3PL Warehouse Management. He is also an expert on the Planning, Procurement, Warehouse Management, Production, Quality and Distribution Business Data Objects of several ERP systems including SAP.
Hands on experience in planning, designing, implementing and operating project phases for the remediation of the Warehouse & Distribution and Returns & Salvage Quality systems in a pharmaceutical plant under an FDA Consent Decree environment allowing the site achieve QA Regulatory Compliance.
Effective Project Manager with an excellent track record of developing and executing plans, assessing staff requirements, managing cost and meeting deadlines. Trained on Leadership Edge, Accelerated Change Methodology, Management for Continuous Improvements, Train the Trainers, Write Right, Managing Employee Safety and Health among other Logistic related areas.
Executive TeamExecutive Team
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Arturo holds a Bachelor’s Degree in Public Communications from The University of Puerto Rico, Río Piedras Campus. He worked for 7 years with Méndez & Co., Inc. as Operations Manager covering all aspects of their business (Provisions, Frozen Products and Liquors).
Arturo is a Manager with extensive experience in the Logistics and Operations areas in diverse industries. He has strong skills in project management and strategic planning and wide knowledge of the supply chain management process. He also has ample administrative capacity of the labor relations area, including the supervision of unionized staff.
Executive TeamExecutive Team
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Company
60 years of Market Experience Long term relationship with principals Product Management structure Merchandising support Marketing Support Diversified product portfolio Strong sales force structure Service and Quality Culture High level of professionalism and integrity Long term commitment
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With over 60 years of market experience,
LGI has the people, the knowledge and the programs
to successfully achieve your Company business goals
in today’s Caribbean marketplace.
Let’s fuel your growth and success,Let’s fuel your growth and success,let’s do it with Luis Garratón, Inc!let’s do it with Luis Garratón, Inc!
Rev. 10/18/10 56
