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When you choose to list your property with Harry Norman, REALTORS®, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. Throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.
Citation preview
www.harrynormanforsyth.com
Luxury PropertyM A R K E T I N G P R O P O S A L
www.harrynormanforsyth.com
LUXURY MARKETING PROPOSAL
www.harrynormanforsyth.com
EXPERTISE | TRUST | INTEGRITY
When you choose to list your property with Harry Norman, REALTORS®, you will experience comprehensive local expertise and your property will be introduced to
a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. Throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.
President and CEO
THE BEST MOVE YOU’LL EVER MAKE™
www.harrynormanforsyth.com
Proudly serving Atlanta since 1930
A member of HomeServices of America, Inc™, the second largest full-service residential real estate bro-kerage firm in the United States
22 convenient sales offices throughout Georgia and North Carolina
More than 1,000 full time sales associates
Accredited International Specialists
Largest Relocation Division of its kind in the Southeast
Marketing/Public Relations support services
Leasing support services
Career Services Department
Information Technology Department
HomeServices Lending™ Mortgage Services
HN Insurance Services
Campbell & Brannon Title Services
Member, Leading Real Estate Companies of the World®
Member, Luxury Portfolio International™
Board of Regents™ Atlanta, Who’s Who in Luxury Real Estate™
Exclusive Atlanta affiliate of Christie’s International Real Estate
Atlanta’s Premier Full Service REALTORS®
www.harrynormanforsyth.com
Harry Norman, REALTORS® Marketing ToolsFamous yard sign synonymous with quality serviceCooperative sales through two multiple listing services (FMLS, MLS)Online marketing through the all new www.harrynorman.com and mobile.harrynorman.comAJCHomefinder.com, Realtor.com & hundreds more websitesExclusive Atlanta affiliate of Christie’s International Real Estate
Charter Member of Luxury Portfolio InternationalBoard of Regents Atlanta, Who’s Who in Luxury Real Estate™Member of Leading Real Estate Companies of the World®RELO® National Home Search participants nationwideCharter Member of The Realty AllianceMarketing presence in local, national and international magazinesAtlanta Journal-Constitution, Atlanta Business Chronicle and Neighbor Newspaper print advertisingHarry Norman HOME magazine, fine properties magazine published twice a yearHarry Norman HOME insert, properties newspaper insert published twice a yearVoicePad® 24-hour property information hotlineIn-house, promotional materials including property flyers, postcards, etc.Comparative Marketing AnalysisVirtual ToursPhotography enhancementsSales meeting and agent open house/caravan promotionOpen house campaignsProperty staging and showcasing recommendations
www.harrynormanforsyth.com
Additional Marketing Support the Forsyth/Lake Lanier Office Can Offer You
• Social Media presence on over 5 different Social Media Platforms• A Social Media following of 8,000+ people• Unlimited Property Flyers designed by a professional Graphic Designer• Visibility on our Forsyth County website• Frequent eCard distribute to over 8,000 contacts (in and around Forsyth County)• A Broker with over 40 years of Real Estate Experience and success with several New Home Developments• Friendly agents with quick response time• In-House Marketing Coordinator• In-House Listing/Transaction Coordinator• A team of 40 Realtors all part of the 400 North Board of Realtors and who abide by the National
Association of REALTORS® Code of Ethics• Free Home Warranty during life of listing• Social Media House of the Day opportunity• Direct Mailing Services• FREE Appen Newspapers classified listings• Sales Meeting, Open House, and Caravan opportunities among 12 offices
www.harrynormanforsyth.comThe above information is believed to be accurate but not warranted. Offer subject to errors, changes, omissions, prior sales and withdrawals without notice. Forsyth Office 770-497-2000 Robert Aiken, Broker. If your home is currently listed for sale, this is not intended as a solicitation. Equal Housing Opportunity. www.harrynorman.com
Harry Norman, REALTORS® Forsyth/Lake Lanier Office1664 Market Place Blvd., Cumming, GA 30041 | O: 770-497-2000 | www.HarryNormanForsyth.com
COMP. #1
COMP.#2
Does the interviewing company provide (at no cost to the seller):
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WHEN SELLING YOUR HOME, YOU SHOULD NEVER SETTLE FOR SECOND BEST.
Check us out!Listed on TWO Listing Services*
Marketed on Over 500 websites*
Print & Digital Advertisement*
24-Hour Property Info. Hotline*
Office Marketing Coordinator*
Professional Virtual Tours & Photography
Free Home Warranty for Life of the Listing*
Buyers Generated by Both Company and Agent*
Company Selling Bonus*
Multiple Open House & Caravan Opportunities*
Relocation Department**indicates a company provided benefit FREE of charge to the agent. This also includes
FREE lockboxes for home, yard signs, flyers, desk, promotional items, and more.
www.harrynormanforsyth.com
Luxury Marketing ServicesProprietary programs available only through Harry Norman’s
three global partners. No other brokerage offers more.
www.harrynormanforsyth.com
As an exclusive Affiliate of Christie’s International Real Estate, our ties to the world’s leading art business and its global real estate network provide you with a unique and unparalleled opportunity to differentiate yourself from the competitors. Our affiliation distinguishes you as “best in class,” and offers you the opportunity to engage a worldwide
audience of high-net-worth home buyers.
Christie’s International Real Estate is the global authorityon the effective marketing of fine properties.
THE CHRISTIE’S INTERNATIONAL REAL ESTATE NETWORK
• Over 125 affiliated brokerages• 920 Offices in more than 40 Countries• More than 25,000 sales associates around the globe• Admittance to the network is by invitation-only to companies with proven records
of success in high-value home sales• Affiliates exhibit a commitment to the auction house’s two-century-old tradition of
exceptional client service
WEB STATISTICS FOR WWW.CHRISTIESREALESTATE.COM
• Average property price on www.christiesrealestate.com: US $6.6 million• Percentage of properties valued at US $1 million and above: 92%• Number of properties valued at more than US $10 million: 780• Number of countries with active listings: 40• Average number of monthly visits: 122,422• Unique visitors per month: 76,257• Percentage of Visitors from Outside U.S.: 54%
(Top Five: U.K, Canada, France, Australia, Germany)• Monthly average of click-throughs from Christie’s site, www.christies.com: 6,307
www.harrynormanforsyth.com
CHRISTIE’S INTERNATIONAL REAL ESTATE MAGAZINEChristie’s International Real Estate magazine is a keepsake publication. The magazine reaches approximately one million readers annually. It can be found at newsstands, fine book stores, fashionable hotels, private airport lounges and Affiliate offices across the world. Distribution also includes important Christie’s auctions in such cities as Hong Kong, New York, Dubai, London, Milan, Geneva and Paris.
WORLDWIDE BROCHURE DISTRIBUTIONCrafted for select estates, visually rich property brochures are distributed to more than 350 cities in 40 countries for prominent display in Christie’s salerooms and many of the global offices of the Affiliated real estate brokerages.
CHRISTIE’S INTERNATIONAL REAL ESTATE WEBSITEAttracting millions of worldwide visitors, the Christie’s International Real Estate Web site is the perfect preferred portal for buyers and sellers across the globe. The number of monthly visits is more than 100,000.
COMPLIMENTARY BANNER ADVERTISING PROGRAMProperties advertised under the Christie’s name benefit from invaluable exposure and association with a well-known and admired brand. Christie’s International Real Estate advertising initiatives receive prominent placement in such periodicals as The New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.
Christie’s Primary Marketing ProgramsConstantly evolving to meet the demands of the future, the marketing programs are an ingenious blend of new media and proven time-honored practices. Directed toward an audience of distinguished home buyers and investors, campaigns achieve results across diverse venues and approaches, including interactive
applications, print, networking and press coverage.
program
s and services
Constantly evolving to meet the demands of the future, the marketing programs are an ingenious blend of new media and proven, time-honored practices. Directed toward an audience of distinguished homebuyers and investors, campaigns achieve results across diverse venues and approaches, including interactive applications, print, networking, and press coverage.
christie’s international real estate magazine Rich with striking photography, elegant design, and engaging descriptions, the Christie’s International Real Estate magazine is a keepsake publication. Produced four times a year, the magazine reaches approximately one million readers annually. A targeted mailing list ensures that each issue is sent to individuals of exceptional means. The magazine can be found at newsstands, fine bookstores, fashionable hotels, private airport lounges, and Affiliate offices across the world. Distribution also includes important Christie’s auctions in such cities as Hong Kong, New York, Dubai, London, Milan, Geneva, and Paris.
A digital version of the magazine is available at www.christiesrealestate.com.
worldwide brochure distribution Crafted for select estates, visually rich property brochures are distributed to more than 350 cities in 40 countries for prominent display in Christie’s salerooms and many of the global offices of the Affiliated real estate brokerages. The high- quality brochures find an audience with influential homebuyers, investors, and other prime prospects through display at these carefully targeted venues. Artfully designed, the brochures articulate the amenities and uncommon lifestyle oppor-tunities presented by each property.
.
2011 programs and servicesBuilding upon a brand with centuries of experience, Christie’s International Real Estate
combines traditional advertising channels and cutting-edge strategies.
Issue Four 2010/2011 www.christiesrealestate.com
Above the CloudsStowe, Vermont
Holly Hill
Br iarc li ff Manor, n ew Yor k
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®®
LEADING RE 2011 SALES RESULTS
• Is $69 billion ahead of its closest competitor in sales volume• Leads all national brands in total units sold, with over 920,000 sales units• Has 27% of the total home sales among the top 500 U.S. real estate firms• Has the #1 firms in sales volume, transaction sides or both, in 39% of the top 103
markets - significantly more than our closet national franchise competitor
LEADINGRE MARKETING NUMBERS
• Over 500 companies• 4600 offices• 140,000 associates• Over 30 countries• Annual home sales of $235 billion• Over 920,000 annual transactions
As an affiliate of the prestigious Leading Real Estate Companies of the World® network, we are proud that our organization produced more home sales volume in 2011 than any national real es-tate network, nearly $235 billion representing over 920,000 transactions. Those connections make
us a national and global — not just local — real estate company working on your behalf.
LOCAL STRENGTH. GLOBAL POWERHOUSE.MAXIMUM EXPOSURE.
www.harrynormanforsyth.com
Luxury Portfolio International™ is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Our award-winning website continues to grow and markets over 25,000 of the world’s most remarkable homes annually and attracts over 1.2 million high-net-worth visitors a year. By presenting a gallery of the finest luxury properties and brokerage worldwide, our brand is recognized throughout
the world as the luxury standard of excellence.
IN ADDITION, WE ARE UNMATCHED IN THE GLOBAL ARENA
• With properties in over 45 states and 27 countries• Website visitors from over 200 countries/territories every month• Site translation in nine languages• Conversion to multiple currencies• Total inventory of available properties totaling almost $40 billion
THE 200 LUXURY AFFILIATES REPRESENT THE LUXURY COMPONENT OF AN ORGANIZATION WHICH ENCOMPASSES NEARLY
• 550 companies• 4,600 offices• 140,000 associates • Produces $225 billion in annual home sales• 30 countries
Based in the United States, Luxury Portfolio International™ is backed by the experience of the most well respected and well known experts in luxury real estate markets worldwide.
www.harrynormanforsyth.com
LUXURY PORTFOLIO GLOBAL REACH
• Average 140,000+ high-net-worth visitors every month spend average of 12 minutes• Traffic to site almost 200+ territories/countries each month• Top countries are: US, UK, Canada, Australia, South Africa, Italy, Spain, Switzerland, Germany,
France, New Zealand, India, Mexico, Brazil, Ireland, Portugal, Netherlands, Belgium• Conversion to multiple currencies (60+) and translations in 9 languages
MOST US $1M+ LISTINGS
TOTAL > $1M
10500
9000
7500
6000
4500
3000
1500
0
LuxuryPortfolio.com
SothebysRealty.com
ColdwellBankerPreviews.com
*Source: Mintel International Website Survey 4-12-2012
GLOBAL LISTINGS THAT ARE PRICED AT $1M OR ABOVE
LuxuryPortfolio.com
SothebysRealty.com
ColdwellBankerPreviews.com
*Source: Mintel International Website Survey 4-12-2012
100%
80%
60%
40%
20%
0%
84%
42%
55%
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Luxury Portfolio International™ is the elite property component of Leading Real Estate Companies of the World®. It is designed to deliver unmatched national and international exposure to listings of $1 million+. Leveraging the power of the internet, Luxury Portfolio’s primary purpose is to drive affluent consumers to view your property on its website which features more $1 million+ listings than any other luxury real estate network.
SOCIAL MEDIA INITIATIVES• Facebook•Twitter• LinkedIn• YouTube•Google Plus• Pinterest• Lux Port TV
www.harrynormanforsyth.com
LUXURY PORTFOLIO TV
LPTV features thousands of property videos and tours, community info and pieces on over a dozen architectural styles.
www.harrynormanforsyth.com
OVER 47 MILLION TARGETED LUXURY CONSUMERS
NEWSPAPER DISTRIBUTION
www.harrynormanforsyth.com
LUXURY PORTFOLIO MAGAZINE
• Distribution to Members worldwide• Mailed to luxury home enthusiasts
• International First Class Airline Lounges• Sold on US Barnes & Noble Newsstands• International Newsstands in 51 Countries
• Total distribution: 85,000+
www.harrynormanforsyth.com
ONLINE PARTNER STATISTICS
• Average Age — 47 (73% male, 27% female)• Average Household Income — $253,100• Average Household Net Worth — $2,489,200• 87% Own Primary Residence, 20% Own Secondary• 24% Own More than One Home• 29% Own Rental Properties• 62% of Visitors Do Not Read the WSJ in Print
• Over 150,000 Unique Users Every Month• 50%+ Visitors go Straight to the Property Search• 75% Traffic is Non-US
• Over 250,000 Consumers Monthly• Non-US (China & HK 42%, Asia 15%, US 26%,
EU 14%, Other 3%)• Demographics:
• 57% Chinese Readers• 43% English Readers
• Real Estate information site for HGTV, #1 Home & Garden content provider online with a TV audience reach of 150 million households
• Average visit is 25 minutes across 32 pages• FrontDoor.com leads the real estate category in repeat visits• Two thirds of traffic from the network: HGTV’s
OpenHouse.com, HGTV.com, DIYNetwork.com, and hundreds of local TV and newspaper websites
• Listings portal for Leading Real Estate Companies of the World™• Total Monthly Visitors — 244,576• Total Property Clicks — 229,383• Absolute Property Click Through Rate — 94%
• Properties with a LuxeTour™ automatically syndicated to YouTube (the #2 search destination on the web)
• Property specific stats reported in LuxeAnalytics
www.harrynormanforsyth.com
* Source: Luxury Portfolio International Website, www.luxuryportfolio.com, Luxeanalytics, January 2012-January 2013
VISITS BY COUNTRYUnited States: 2,274,034 Visits
Total: 2,478,026 VisitsTotal: 2,274,034 Visits
VISITS BY U.S. STATETotal: 2,274,034 Visits
VISITS BY U.S. CITY
Total: 232,411 Visits
VISITS BY NON-U.S. CITY
Total: 232,411 Visits
VISITS BY NON-U.S. REGION
www.harrynormanforsyth.com
LUXURYREALESTATE.COM
LuxuryRealEstate.com, a Webby Award Honoree, is the most-viewed luxury real estate website in the world, receives more than 2.5 million page views per month. We offer a showcase of more than 51,000 luxury properties with an average price of $2,200,000 USD, earning us the honor of being named “Forbes Favorite” for several years. We have also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury
Institute LLC, an independent research firm.
UPDATED LUXURYREALESTATE.COM FEATURES:
• Homepage with enhanced listing features• Property details pages with interactive map• Facebook and Twitter integration for all properties• “Other Visitors Also Viewed” listing recommendations• Video tour support in place in photo gallery• User liking of listings, blog posts and profiles• Feature agent profiles linked to users searches• Agent profiles• Agents post blogs on their profile• Client testimonials on agent profile page
• United States• Canada• United Kingdom• Australia• Sweden
• Italy• Germany• France• Spain• Switzerland
TOP 10 VISITING COUNTRIES:
TOTAL VISITING COUNTRIES: 195
www.harrynormanforsyth.com
Luxury reaL estate Magazine
Luxury Real Estate Magazine is a premier publication published three times a year. Each issue features approximately 350 exclusive properties throughout the world, as well as features and columns tailored to the discerning tastes of the upscale homeowner.
Ad cost is only $2,195 for a full page featuring one to four properties. This price reflects Harry Norman, Realtors®’ discount. Full page advertisers receive 250 postcards at no cost featuring one of the properties on their page.
Professional quality multi-media DVD presentations showcasing every property featured in Luxury Real Estate Magazine are also available.
Luxury Real Estate Magazine’s total distribution is 50,000 copies per issue. Those copies are circulated as follows:
x 20,000 copies direct mailed with Unique Homes magazine to subscribers x 8,000 copies sold on international newsstands in 40 countries x 6,000 provided to Delta and US Air shuttles serving New York, Boston and x Washington, D.C. x 5,000 copies mailed to select list of high-net-worth individuals x 500 mailed to the top CEOs in the U.S. x 75 copies distributed to each participating brokerage firm
Copies are mailed to members of Who’s Who in Luxury Real Estate™ and key press contacts.
Additional information about Luxury Real Estate Magazine and upcoming deadlines are available online at luxuryrealestate.com/magazine.
As a member of Luxury Real Estate, you have a unique opportunity to benefit from our long-standing alliances with the world’s finest publications.
PRINT DISTRIBUTION• Luxury Real Estate Magazine: 50,000+ in 30+ countries (3x/yr)•Unique Homes: 50,000+ (6x/yr)• duPont Registry: 95,000+ (12x/yr)•Wall Street Journal (National): 1,900,000+•Wall Street Journal (International): 167,000+
www.harrynormanforsyth.com
ANNUAL HOUSEHOLD INCOME:$500,000 or More 22.6%Average HHI $368,571
AGE:18-24 6.9%25-34 27.8%35-44 35.9%45-54 18.8%55-64 6.8%
EDUCATION:College Grad 66.3%Masters 19.1%PhD 13.9%
PROFESSIONAL STATUSExecutive Businessman, CEO’s, Professionals, Luxury Real Estate Brokers and Agents
AVERAGE VALUE OF PRIMARY HOME $1,202,428
AVERAGE PERCENTAGE OF USERS OWNING SECOND, THIRD, FOURTH HOME 57%
AVERAGE VALUE OF HOUSEHOLD ASSETS $1,771,428
PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12 MONTHSYachts 33%Luxury Automobile 73%Home Furnishings or Interior Design Services 71%Private Club Residence or Fractional Ownership 46%Luxury Travel or Cruise Services 26%Aircraft/Fractional Jet Ownership 31%
LUXURYREALESTATE.COM USER DEMOGRAPHICS
www.harrynormanforsyth.com
The World at Your DoorstepHarry Norman, REALTORS® is the only residential brokerage firm in Atlanta
with three internationally recognized and renowned luxury real estate affiliations
Harry Norman, REALTORS® is the exclusive Atlanta Board of Regents member with Who’s Who In Luxury Real Estate, an international net-work of real estate professionals operating in 60 countries and represent-ing the finest residential luxury estates and property brokerages in the world. Their website, www.LuxuryRealEstate.com is touted as the most viewed luxury real estate website in the world, and currently offers access to over 53,000 for-sale luxury properties around the globe, including all Harry Norman, REALTORS® properties priced $500,000 and up.
Over 70,000 AgentsMore Than 5,000 OfficesMore Than 1,500 MembersOver 80 CountriesVoted Best of the Web by ForbesRanked #1 in Searches for "Luxury Real Estate"Webby Award Honoree
The Board of Regents is an exclusive network of the world’s most elite luxury real
estate brokers, comprised of the most legendary names in the industry. Brokers with
this distinction provide leadership and the highest level of personal services and com-
mitment to their clientele. — John Brian Losh, CEO, President of Luxury Real Estate Regents
Source: Luxury Real Estate Website, www.luxuryrealestate.com, March 2013
www.harrynormanforsyth.com
WWW.HARRYNORMAN.COMFor both buyers and sellers, www.harrynorman.com is THE online resource for real estate information.
ADVANTAGES FOR BUYERS:• Search more than 75,000 area listings of multiple listing services located
throughout Georgia and North Carolina• Search nationally and globally through our affiliation with Leading Real
Estate Companies of the World®• Apply online for a mortgage through HomeServices Lending, LLC• Determine how much you can afford with our mortgage calculator• Search for Open Houses• Obtain step-by-step information on the buying process• Use market tracker to follow market trends in your neighborhood
ADVANTAGES FOR SELLERS:• More than 129,000 visitors per month• Exposure for your home with direct access to our site from more than 500
Leading Real Estate Companies of the World® affiliated companies across the country and around the world
• User-friendly search brings more buyers to your home• Your open house will be listed and searchable• Step-by-step information on the selling process• Direct connection with your agent and access to website activity information
on your property• Featured home on HNR homepage
www.harrynormanforsyth.com
The Best WebsitesYour home will be on 700+ websites though our affiliations
www.LuxuryPortfolio.com
www.RealEstateJournal.com
www.Christiesrealestate.comwww.HarryNorman.com
www.FMLS.com
www.Realtor.com
www.GAMLS.com
www.AJCHomefinder.com
www.ReloHomesearch.com
®®
www.LeadingRE.com
www.FrontDoor.com
www.Zillow.com
www.Roost.com
www.ListHub.com
www.hotpads.comwww.cyberhomes.com
www.realestate.yahoo.com
www.tweetlister.com
www.countrylife.co.uk
www.dupontregistry.com
www.Trulia.com www.eleganthomes.com
www.robbreport.com
www.Regents.com www.LuxuryRealEstate.com
www.harrynormanforsyth.com
Harry Norman, Realtors® Mobile Website
OUR MOBILE WEBSITE WILL ALLOW YOU TO:• Search over 75,000 listings in Georgia and North Carolina using our
comprehensive property search engine• Search for sales associates and office locations•Map properties and driving directions via Google Maps• Save your favorite properties• Save property searches and schedule to have it automatically emailed
to you each day•Write notes and rank properties
When listing your property with Harry Norman, REALTORS®, your home will automatically appear on ajchomefinder.com.
This is just another way in which we exposeyour property on the internet to buyersactively searching for homes.
ajc.com Websites*: # 1 Local Atlanta Website* ajc.com sites include: ajc.com, ajchomefinder.com, accessatlanta.com and all ajc classifieds sites
HARRY NORMAN, REALTORS® LISTINGS APPEAR ON AJCHOMEFINDER.COM!
www.harrynormanforsyth.com
3
HERE’S WHAT A COMPLETE AND FULLY-EQUIPPED LISTING DETAIL PAGE LOOKS LIKE:
Display a virtual tour
Upload a full-motion video
Eye-catching call-to-action
Share listings on Facebookand other social media
Interactive lead capture form
Automatically promote up to 3 additional listings
Captivate consumers with a custom
property description
Personalized Special Message Box
Attention-grabbing custom headline
Prominent photo display opens to
larger photo gallery
Open house alerts helpdrive traffic to your listing
Integrated personal branding & contact information
Showcase Listing EnhancementsShowcase Listing Enhancements
Best Practices
Why are Company Showcase Listings better than before?Leads delivered by REALTOR.com® to customers are up +60% year over year1
Nearly 2/3 of today's market is comprised of repeat buyers, and 47% more of these buyers preferred to use REALTOR.com® over other sites with listings2
Features listings with more photos, better discriptions, and powerful call-to-actions that deliver buyer inquiries
1 Move Sales, Inc. internal metrics, 2012 2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011
Realtor.com Showcase Listings
www.harrynormanforsyth.com
Harry Norman’s Exclusive Publications
OVER 110,000 COPIES DISTRIBUTEDDirect-mailed to subscribers of Atlanta Business Chronicle and Neighbor Newspapers
INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms
including print and web advertising, social media, and an interactive digital version.
Harry Norman, REALTORS®’ signature publication features a selection of exceptionalhomes offered for sale and is targeted to an audience of high net worth consumers.
Our full color real estate insert and companion piece to the Harry Norman HOME Magazine featuring a current selection of exceptional homes offered for sale with Harry Norman, REALTORS®.
AN AFFLUENT AUDIENCE OF 22,000+Direct-mailed to targeted high-end homeowners withmedian income of $250,000+ and home value of $750,000+,top luxury brokers and leading real estate brokers in the U.S.
FULL-LENGTH EDITORIAL FEATURESA true Atlanta lifestyle publication. Every issue delves intotopics of high interest to our discerning readers.
INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platformsincluding print and web advertising, social media,and an interactive digital magazine.
Harry Norman HOME Magazine
Harry Norman HOME Insert
www.HarryNorman.com | 1
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Source: Trendgraphix, Inc. Based on FMLS Data for all FMLS counties combined, 2011, non aggregated Brokers.The above information is believed to be accurate but not warranted. Equal Housing Opportunity.
Ranked #1 in Metro Atlanta’s Top 5 In 2012, Harry Norman, REALTORS® earned the highest
position in all FMLS counties combined for total sales volume closed.
$1.5B
$1.1B
$870M
$603M
$588M$500M
$418M
$1.3B
$1.0B$906M
$468M$423M $478M
$394M
0
200
400
600
800
1000
1200
1400
1600
Harry Norman, Realtors®
Prudential Georgia Realty
Coldwell Banker Residential BR
Keller W illiams ATL Partners
Atlanta Fine Homes
Better Homes And Gardens
Realty
Solid Source Realty
Sale
s Vo
lum
e –
Mar
ket S
hare
in m
illio
ns
Jan - Oct 2012Jan - Oct 2011
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More than 18 percent of Harry Norman, REALTORS® closed transactionsoriginate in our Corporate and Consumers Business Services.
Corporate Relocation Impact
IN METRO ATLANTAWe offer first-class service to our relocation clients, including coordinated group moves,
special services and short term living arrangements. We work with over 200 companies in metro Atlanta, including many of the top employers. Below is a sampling of some of the businesses for whom we provide relocation services.
NATIONAL AND INTERNATIONAL RELOCATIONLeading Real Estate Companies of the World® represents over 500 of the foremost local and regional brands in residential real estate. Members number at 4,600 offices and 140,000 sales associates in the
U.S. and 35 other countries.
Collectively, we sell over 900,000 homes annually valued at $235 billion. These numbers secure our position as the highest volume producing real estate organization in America.
In addition to helping families relocate to Atlanta, we also offer services to list,manage and sell corporate-owned and banked-owned properties.
®®
www.harrynormanforsyth.com
Harry Norman, REALTORS® is a member of HomeServices of America, Inc.™, a Berkshire Hathaway affiliate, the nation’s second largest real estate service provider. Harry Norman, REALTORS® is proud to be a member of this well-established and internationally regarded corporate family.
We offer integrated real estate services to our customers, including brokerage services, mortgage organizations, title and closing services, home warranties, property and casualty insurance and other related services.
Local connections with a national presence.
Your connection to real estate, mortgage, title and insurance.
,
www.harrynormanforsyth.com
Affiliated Business Arrangement Disclosure Statement:In connection with the purchase or sale of your property, mortgage financing, title insurance, settlement services and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider the service providers indicated below for these services. There are frequently other settlement service providers available with similar services. You are free to shop around to determine that you are receiving the best services and the best rate for those services. Please call your Harry Norman, REALTORS® agent for contact information regarding these service providers. For more information on our Family Of Services, please visit www.HarryNorman.com.
Your Opinion Counts...
Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is what the customer says it is”, and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation an independent company, similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, I would welcome the opportunity to discuss it with you. Providing quality Real Estate service is my passion and livelihood and I will work hard not just to get a great survey but to earn your business and your trust for a lifetime.
Harry Norman, REALTORS® Excellence Program:
www.harrynormanforsyth.com
Harry Norman Associates & Affiliate PartnersThe best credentials to sell your home
Number of Sales Associates: 1,000+ Total Number of Phoenix Award Recipients:10 years in Million Dollar Club: 115
Number of Associates in Million Dollar Clubs: 427Number of Accredited Relocation Specialists: 276Number of Senior Marketing Consultants: 223
Number of Associates in Million Dollar Councils: 375
CobbMarietta
EastCobb
NorthFulton
Country Club of the South
Buckhead/Northwest
Intown
Buckhead & Corporate
AtlantaNorth
Perimeter
Savannah
DRA
YTO
N S
T
E BAY ST25
Blue RidgeHighlands-CashiersNorth Carolina
Forsyth County/Lake Lanier
Clayton/Luxury Lake & Mtn
S M
AIN
ST
COURT HOUSE ST
HW
Y 44
1
Peachtree City
To COLUMBUS
SandySprings
HistoricVinings
Buckhead North
Atlanta/
Duluth/Sugarloaf
BuckheadChastain
OLDE TOWNE PKWY. NE
Big Canoe-North Georgia
400
HWY 20
MARK
ETPL
ACE BL
VD
Harry Norman, REALTORS® OfficesConveniently Located Near You
www.harrynormanforsyth.com
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Date ________________________________
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hereafter existing, controlled by Harry Norman, Realtors®, in perpetuity, and for other
use by the Harry Norman, Realtors®. I will make no monetary or other claim against the
Harry Norman, Realtors® for the use of the photograph(s).
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F O R S Y T H / L A K E L A N I E R O F F I C E1664 MARKET PL ACE BLVD., CUMMING, GA 30041
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—Harry Norman
F O R S Y T H / L A K E L A N I E R