Lynn Phelps Publication Portfolio

Lynn Phelps, the creative principle at Phelps Design Consulting has been an award winning

creative professional for more than 25 years and is well-versed in print publication, iPad

Apps, book design, and corporate creative direction. He is a graduate of Minnesota State

University Moorhead and has worked as art director for the Minneapolis Star Tribune

and the Utne Reader. Lynn also worked as Electronic Media creative director for the Star

Tribune’s Internet marketing presence, creative director for MSP Communications, and

director of New Media for Deluxe Corporation. While at Deluxe, he was responsible for lead-

ing the creative and design vision of all Deluxe products to align brand, design, and visual

dynamics. Currently, Lynn is the principle of Phelps Design Consulting and art director for

the Minnesota Conservation Volunteer magazine.

Besides experience with publication design, book design, iPad Apps, and corporate identity

systems, Lynn also has over a decade of experience in forming, hiring and managing creative

teams in both print and web mediums.

Lynn’s capabilities are comprehensive and include leadership, interpersonal, people manage-

ment and communication skills. His work has been recognized by AIGA, American Corporate

Identity, Communication Arts, The New York Art Directors’ Club, Print Regional Design,

Society of Publication Designers, and the Minnesota Magazine and Publications Association.

Feature spreads

MCV covers

Minnesota Conservation Volunteer Magazine:

Background: The Minnesota Conservation Volunteer (MCV) was first published by the Department of Conservation (now the Department of Natural Resources) in 1940. MCV provides invaluable expertise and support in the form of content prepared or reviewed by department scientists and other experts. It is an established magazine with a passionate reader base. It’s circulation is 120,000 with a pass through rate of over one-half million and the funding string is all donor based.

Objective: Improve art direction, design dynamics, and increase circulation and funding string.

Solution: To do this, I successfully created and executed a design vision that addressed the MCV audience. This redirection brought forth an engaging vitality through the use of design, color, commissioned photography and illustration. Since I have been with MCV, circulation has increased 5 to 7 percent per year.

By Nan Roberts

Photography by Jim Brandenburg

wOoDsThe

Now protected

as a scientific and natural area,

this patch of Big Woods

has long been a wild haven.

51

Feature spreads

Feature spreads

Feature spreads

Feature spreads

Want to stretch the bicycle-riding season?

Try these trendy, snow-friendly wheels.

Rolling on extra-wide, low-pressure tires, bikers zip through the woods on snow-covered trails.

By Hansi Johnson

Photography by Layne Kennedy

y 29

Zany Fat-Bike

Fun

30 Minnesota Conservation Volunteer January–February 2015 31

realized early in my life I need to get outside and roam the countryside every day. When I first witnessed someone riding a fat-tired bike on a sunny winter morning in 2008, I recog-nized instantly it might be another tool to do just that. It was easy to notice the bicycle with 4-inch-wide wheels, nearly twice as wide as those on a typical mountain bike. The rider was pedaling effortlessly across fresh snow on Lake of the Isles in Minneapolis.

Inspired, I looked into the origin of these odd-looking “fat bikes.” Fat biking on snow, I learned, evolved in Alaska in the 1980s, when cyclists seeking to bike in winter experimented

A rider rolls under a stand of towering red pines on a multiuse trail at Hartley Field in Duluth.

I

38 Minnesota Conservation Volunteer January–February 2015 39

have been cold seasons when snow depths were minimal but ice cover was widespread and thick, allowing access to vast, frozen terrain easily traversed on studded tires.

Trails to Ride. Fortu-nately, the Department of Natural Resources has come up with guide-lines and options for riding fat bikes in some state parks and trails. Mostly, though, fat-bike riders are heading the way of summer off-road riders—toward pur-pose-built trails. Many riders prefer single-track trails. Generally about 36 inches wide and in the woods, a single track dances with the land’s natural features, creat-ing a more intimate and

challenging experience.Rides on these twisty

trails can be comical, as people misjudge the width of the packed trail, fall, and explode into a cloud of pow-der in the softer trail-side snow. Luckily, fat biking is a low-speed sport, so most crashes are slow-motion, low-impact. Given this zany riding experience, the fat-bike community tends to be whimsical, low key, and self-effacing. Laughing pervades fat-bike rides. Outings often conclude with knee slapping, lots of smiles, and clothes lac-quered in good, clean snow. nV

Try Groomed Single-Track Trails

Twin Cities metro area: Minnesota Off Road Cy-cling, a mountain-biking advocacy group, grooms trails in two regional parks—Lebanon Hills Re-gional Park and Elm Creek Park Reserve. Both are pre-mier winter destinations.

Duluth: A group called Cyclists of Gitchee Gumee Shores grooms single-track trails. Many frozen streams in the city also serve as trails and are ridden extensively.

Crosby: This 18-mile-long gem, jointly groomed by the DNR and Cuyuna Lakes Mountain Bike Club, is in Cuyuna Country State Recreation Area.

Snow bikers cap off a crisp day of riding as the winter sun sinks over Rock Knob at Hartley Field in Duluth.

Natural Curiosities

MCV Department Redesign

Previous:New Direction:

Table of contents

Thank you

Feature spreads

Speakeasy Redesign:

Speakeasy cover

Feature spread

Department page

Previous:New Direction:

Postscr ipt

5 6 S P R I N G 2 0 0 5 S P E A K E A S Y

Atomic Dawnby Gary Snyder

The day I first climbed Mt. St. Helens was August 13, 1945.

Spirit Lake was far from the cities of the valley and news came slow. Though the first atomic bomb was dropped on Hiroshima on August 6 and the second on NagasakiAugust 9, photographs didn’t appear in the Portland Oregonian until August 12. Thosepapers must have been driven in to Spirit Lake on the 13th. Early the morning of the 14th I walked over to the lodge to check the bulletin board. There were whole pages of the paper pinned up: photos of a blasted city from the air, the estimate of 150,000 dead inHiroshima alone, the American scientist quoted saying “nothing will grow there again forseventy years.” The morning sun on my shoulders, the fir forest smell and the big tree shadows; feet in thin moccasins feeling the ground, and my heart still one with the snowpeak mountain at my back. Horrified, blaming scientists and politicians and the governments of the world, I swore a vow to myself, something like, “By the purity and beauty and permanence of Mt. St. Helens, I will fight against this cruel destructive power and those who would seek to use it, for all my life.”

Gary Snyder has published sixteen books of poetry and prose. His book Turtle Island won the Pulitzer Prize for poetry in 1975.

Snyder's latest book, Danger On Peaks is a finalist for the National Book Critics Circle Award in poetry.

Gary Snyder will read from and discuss Danger on Peaks with Minnesota Public Radio’s Kerri Miller and the Talking Volumes

audience at the Fitzgerald Theater on Tuesday, April 19, at 7 p.m. For Talking Volumes ticket, event, and broadcast

information, see page 36 in this issue.

Poem reprinted from Danger on Peaks, by Gary Snyder. Published with permission of Shoemaker and Hoard, Publishers.

Mt. St. Helens,

from the north

across Spirit Lake;

photograph taken

by Gary Snyder in

August 1945.

Used by

permission of the

publisher.

Poem

rep

rint

ed f

rom

Dan

ger

on P

eaks

,by

Gar

y Sn

yder

. Pu

blis

hed

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.

Magazine Start-ups

c o n t e n t s

Fea t ur e s

1 4 Jane BlanchardEt harumd dereund facilis est er expedit distinct. Nam liber temomnis dolor repellend temporibud autem.

2 0 Values MatterNam liber temomnis dolor repellend. Temporibud autem quinusd at aur office et none.

De pa r t m e n t s

4 Br icks & Mor tarHanc ego cum tene sententiam, quid est cur

6 SGPP Prog r amNos amice et nebeveol. Olestias access fier ad augendas cum

1 0 Giv ing BackItaque earud reruam hist entaury sapiente delecatues auaut prefear

3 6 Do The BooksOlestias access fier ad augendas cum to tum poen legum odiowue cividua access fier ad.

4 2 Photo BookItaque earud reruam hist entaury sapiente delecatues auaut.

Cover image by Itaque Earud

Volume 1, Issue 1

Photo Above:

Expedi distinct namu liber

temomnis dolor repellend.

Temporibud autem quinusd at

office et none.

letter from the editor

Et harumd dereund facilis est er exped-it distinct. Nam liber temomnis dolorrepellend. Temporibud autem qui-

nusd at aur office et none. Itaque earudreruam hist entaury sapiente delecatuesauaut prefear enrdis doloribr asperiore repellat aquied. Hanc ego cum tene sententiam,quid est cur verear ne ad eam memorie tumetia ergat. Nos amice et nebeveol. Olestiasaccessfier ad augendas cum to tum poenlegum odiowue cividua. Et harumd dereund

facilis est er expedit distinct. Nam libertemomnis dolor repellend. Temporibudautem quinusd at aur office et none.

Itaque earud reruam hist entaury sapientedelecatues auaut prefear enrdis doloribrasperiore repel lat aquied. Hanc ego cumtene sententiam, quid est cur verear ne adeam memorie tum etia ergat. Nos amice etnebeveol. Olestias access fier ad augendascum to tum poen legum odiowue cividua.Temporibud autem quinusd at aur office etnone. Itaque earud reruam hist entaurysapiente delecatues auaut prefear enrdisdoloribr asperiore repel lat aquied. Hancego cum tene sententiam, quid est cur verear

ne ad eam memorie tum etia ergat. Olestiasaccessfier ad augendas cum to tum poenlegum odiowue cividua. Et harumd dereundfacilis est er expedit distinct. Nam libertemomnis dolor repellend. Temporibudautem quinusd at aur office et none. Hancego cum tene sententiam, quid est curverear ne ad eam memorie tum etia ergat.Nos amice et nebeveol. Olestias access fierad augendas cum to tum poen legum odi-owue cividua. Temporibud autem quinusdat aur office et none. Itaque earud reruamhist entaury sapiente delecatues auautprefear enrdis doloribr asperiore repel lataquied. Hanc ego cum tene sententiam,quid est cur verear ne ad eam memorie tumetia ergat. Nos amice et nebeveol. Olestiasaccessfier ad augendas cum to tum poenlegum odiowue cividua.

Temporibud autem quinusd at aur officeet none. Itaque earud reruam hist entaurysapiente delecatues auaut prefear enrdisdoloribr asperiore repel lat aquied. Hancego cum tene sententiam, quid est curverear ne ad eam memorie tum etia ergat.Olestias accessfier ad augendas cum to tumpoen legum odiowue cividua. Et harumddereund facilis est er expedit distinct. Namliber temomnis dolor repellend. Temporibudautem quinusd at aur office et none. Hancego cum tene sententiam, quid est cur verearne ad eam memorie tum etia ergat. Nosamice et nebeveol. Olestias access fier adaugendas cum to tum poen legum odiowuecividua. Temporibud autem quinusd at auroffice et none. Itaque earud reruam histentaury sapiente delecatues auaut prefearenrdis doloribr asperiore repel lat aquied.Temporibud autem quinusd at aur office etnone. Hanc ego cum tene sententiam. Nosamice et nebeveol. Olestias access fier adaugendas cum to tum poen legumearudreruam hist entaury sapiente delecatues.

Don St. DennisSGPPeditor@smumn.edu

Welcome to our First Issue

S G P P S A I N T M A RY ’ S J O U R N A L W I N T E R 2 0 0 6 3

Saint Mary’s graduate alumni start-up magazine

Sanoma Red start-up magazine

Live Music cover

Live Music feature spread

MSP Communications:

Background: MSP Communications has been the leader in regional and city magazines since the 1980s. Over the years, they have expanded in other areas such as a city business magazine, trade magazines and custom publications. From this growth, a need developed to hire a creative director who would steer the creative management of the magazine titles, oversee the staff and developing web site. To that point, I was hired to do the following:

Objective: Steer and present the visual aspect of new business development, improve the visual dynamics of MSP’s existing 18 magazine titles and further develop the abilities of its 11 art directors.

Solution: To do this, I initiated a hands-on approach to mentor the existing art directors in design dynamics and introduced them to nationally recognized photographers and illustrators. I also steered the direction of new business prototypes. An example is LiveMusic magazine which in its first year increased Minnesota Orchestra season ticket sales by 122%. LiveMusic was also the recipient of a silver medal at the Ozzies for Best New Magazine overall design.

Feature spreads

Lake Superior cover

Lake Superior: Special Issue

L a k e S u p e r i o r N o r t h S h o r e G e t a w a y s 1 3

The most magical moment on Steveand Anna Lennick’s three-day hikealong the North Shore of LakeSuperior came on a foggy morning.

“The fog was so dense it formed wateron the trees,” Anna remembers. “I wouldequate the scene to how you’d imagine theforest looking in The Hobbit—kind ofmedieval and eerie and beautiful.”

“It was very magical,” Steve says. “Iremember we hiked to a high peak andwere standing in the mist and these cloudswere moving past below us.

“I can’t remember a time we’ve been upon the North Shore and not said this is themost spectacular place in the world,” he says.

The Lennicks, who live in Minneapolis,both grew up in Minnesota, visiting theLutsen-Tofte area many times as children.As adults they often skied at Lutsen butsaved their backpacking and hiking forplaces like the Pacific Northwest andColorado. Then a few years ago they readabout the lodge-to-lodge hiking trips onthe Superior Hiking Trail. Intrigued, theLennicks decided to leave their tent athome and give such an adventure a try.

They called Boundary CountryTrekking, which arranges the lodge-to-lodge hikes, and described the kind of tripthey were looking for. The couple endedup hiking about ten to twelve miles a day,hitting sections of the trail from theCascade River south to the TemperanceRiver. Boundary Country Trekkingarranged accommodations each night atarea hotels, resorts, and bed-and-breakfasts.

“It’s the best of both worlds,” Annasays. “We got to be adventurous during

the day and normal people at night.”“It was nice to go back at night to a

shower, a hot tub, and a bed with a roofover your head rather than a tent,”Steve adds.

What impressed Anna the most aboutthe experience was the quality of the trails.“I was really surprised at how good thehiking is—the changes in terrain, the dif-ferent types of forest. Every ten miles alongthe trail you see something very different.”

Backpacker magazine rates the two hundred–mile Superior Hiking Trail as oneof the nation’s “10 prime trails that leave allthe others in the dust.” From Two Harborsto the Canadian border, the trail meandersalong ridgelines of the Sawtooth MountainRange formed by volcanoes and shaped byglaciers. It takes hikers past cascading riversand dramatic gorges, through dense old-growth forests and airy stands of birch andaspen, and across flat meadows, to craggybluffs and to high peaks where they can seeone hundred miles across Lake Superior.

“As you hike you can see the develop-ment of the forests and envision the glacia-tion and geologic upheavals,” says DickZehring of St. Paul, who along with hiswife Mary has gone on lodge-to-lodge hik-ing trips every year for the last five years.

“We take our time and look at thescenery,” Mary says. “Our son scoffed atthe idea of staying in a lodge rather thancamping, but I told him ‘Your mom anddad are old and spoiled.’ We walk a lotand bike and are in fair shape, but I guesswe’re just middle-aged.”

Eighteen trail sections ranging inlength from 2.5 miles to 12 miles offer

something for every level of hiker, saysBarbara Young of Boundary CountryTrekking. She has planned lodge-to-lodge trips for people who have donenothing more than walk their dog, aswell as for experienced trekkers who hikefifteen miles a day. The average dailyhike is six to eight miles.

“I adapt the program to what peoplewant. I tell them, ‘You’re here on vacation,not on an endurance test.’ Of course, I domake sure everyone understands these arehiking trails, not walking paths,” she says.“You’re hiking through the woods. Thereare steep embankments, most of whichhave steep steps built into them.”

Although rugged campsites dot the trailfor hikers who want to backpack in withtents and camping gear, many peoplechoose the lodge-to-lodge option. “Formany of us who like to hike, we aren’t

young people who can carry these giganticpacks,” says Bill Lurton, a retired busi-nessman who will be seventy inSeptember. Lurton started hiking on theNorth Shore six years ago after he retired.Over the years, he has hiked about two-thirds of the Superior Hiking Trail, cover-ing ten to fourteen miles a day.

“Carrying a day pack is enough of aworkout,” he notes. “Besides, there issomething great about having a nicebreakfast and maybe about ten o’clock inthe morning getting out and starting yourhike. You’re done by mid-afternoon, andyou can go back to the inn, have a showerand a nice dinner.”

With the lodge-to-lodge packages, whenyou’re ready to start your hike in themorning, someone from the lodge whereyou spent the night will follow you as youdrive to the end of the trail you’ll be hik-

The North Shore offers m i le upon m i le of breathtak ing

tra i ls , where you can spend days travers ing roll ing

meadows , steep embankments , and everyth ing in

between—and spend n ights curled up in a cozy lodge .

By

E l a i n e E l l i s S t o n

e

F o o t n o t e sn o t e s

top: richard hamilton smith bottom: richard hamilton smith left: scott benson right: ©mot

s u p p l e m e n t t o

m p l s . s t . p a u l m a g a z i n e

1 9 9 9S p r i n g , S u m m e r ,

a n d Fa l l Va c a t i o n P l a n n e r

Lake SuperiorLake SuperiorN o r t h S h o r e G e t a w a y s N o r t h S h o r e G e t a w a y s

74 | W I N T E R 1 9 9 9 – 2 0 0 0

The demands placed upon

professional musicians

aren’t all that different

from those expected of

professional athletes.

Instrumental muscle

onsider the musician at work:Wrapped around a cello, orgripping a violin, or clutching

a clarinet, the artist puts everything intoplaying—thought, emotion, physicalstrength, and concentration. If the pieceis, say, a Strauss tone poem or a Brahmsconcerto, the intense performance cango on for hours at a time. Arms strain,fingers crook, brows sweat. Like an eliteathlete, the musician fights fatigue andforges ahead to the finish. Unlike theathlete, though, the goal is not only tobe better than the competition on a given day. The goal here is perfection.

“When you look at everything professional musicians do, I don’tknow how you can call them anythingbut elite athletes,” says Dr. JennineSpeier, cofounder of the Sister KennyInstitute’s Instrumental Artists Clinic

in Minneapolis. “Although many ofthe musicians don’t always think ofthemselves as such, the physical demands of their profession can beevery bit as exacting as the demandson a professional athlete.”

Dr. Jon Hallberg of the FairviewNicollet Mall Clinic in Minneapoliscalls musicians “Olympians of smallmuscle groups” because of the strenu-ous nature of performing. “Many ofthe concerns musicians have relating to their bodies are the same as any top-notch athlete,” Hallberg says. “Theyhave concerns about being in shape.They have concerns about injuries.They have to know if and how theycan perform when injured, and if med-ications will harm their performance.They have to understand the physicaltoll their profession can have on their

C

B Y D O U G D O O H E R

P H O T O G R A P H B Y M A R Y B O N O

Minneapolis St. Paul Weddings: Special Issue

You Wear It WellS T A Y I N G O R G A N I Z E D

The Second Time AroundM A G A Z I N E

WeddingsTHE HOW-TO FOR SAYING “ I DO”

IN THE TWIN C IT IES

86 M P L S . S T . P A U L J A N U A R Y 2 0 0 0 J A N U A R Y 2 0 0 0 M P L S . S T . P A U L 87

T H I S P A G E

Hand embroidered top and train, with tulle jacket by Reem Acra at

Dayton’s. Jewelry by Che Bella.

O P P O S I T E P A G E

Lace with chrystal detail over silk slip by Carol Peretz at Sonnies.

P H O T O G R A P H Y | L E E S T A N F O R D

H A I R A N D M A K E U P | T A R A B O B O A N D R E W S

S T Y L I S T | L A U R A S T E P H E N S

General Mills: New Business prototypes

Nutrition department

Betty Crocker cover

”Excersize Encouragement As cake designing moves away from the traditional

and becomes more customized, couples are spending

a greater amount of time planning their desserts and

making them fit within their reflecting the personality

of the couple without sacrificing taste. Cake

specialists are putting more overall wedding theme.

Bakery owners and cake specialists with raspberry

fillingthroughout the Cake specialists are more

Source: Chalmers, Ireana, Grea

BUCKLE UPPhysical activity during the teen years may protect against breast cancer later in life. A recent study found that women participants who had the highe recent study found that women participants whoSource: Chalmers, Ireana, Great Food Almanac, 1994.

Festive Food SafetyEat EarlyMoves away from the traditional and becomes more

customized, couples are spending a greater amount of

time planning their desserts and making them fit

within their reflecting the personality of the couple

without sacrificing taste. Cake specialists are putting

more overall wedding theme. Bakery owners and cake

Avoid Double DippersAs cake designing moves away from the traditional

and becomes more customized, couples are spending

a greater amount of time planning their desserts and

making them fit within their reflecting the personality

of the couple without sacrificing taste. Cake specialists

are putting more overall wedding theme. Bakery

owners and cake specialists with raspberry

Choose Hot Foods Over Flames and Cold Foods on IceAs cake designing moves away from the traditional

and becomes more customized, couples are spending

a greater amount of time planning their desserts and

making them fit within their reflecting the personality

of the couple without sacrificing taste. Cake specialists

are putting more overall wedding theme.

Source: Chalmers, Ireana, Great Food Almanac, 1994.

Did You Know?Physical activity during the

teen years may protect

against breast cancer later in

life. A recent study found that

women participants who had

the highest levels of physical

activity at age 12 had a 30-

percent lower risk for breast

cancer when they reached

adulthood. en participants

who had the highest levels of

physical activity at age 12

had a 30-something

Source: Chalmers, Ireana, GreatFood Almanac, 1994.

nutrition tipPhysical activity during

the teen years may

protect against breast

cancer later in life. A

recent study found that

women participants who

had the highest

Source: Chalmers, Ireana, Grea

o n n u t r i t i o nSound SleepAs cake designing moves

away from the traditional

and becomes more

customized, couples are

spending a greater

amount of time planning

their desserts and making

them fit within their

reflecting the personality

of the couple without

sacrificing taste. Cake

specialists are putting

more overall wedding

theme. Bakery owners

and cake specialists with

Citieesserts and making

them fit within their

reflecting the personality

of the couple without

sacrificing taste.g

Source: Chalmers,GreatFood Almanac, 1994.

Over a lifetime, taste outlasts all the other senses.Source: Chalmers, Ireana, Great Food Almanac, 1994.

H O L I D A Y B R E A D S / D e c e m b e r 1 9 9 916 H O L I D A Y B R E A D S / D e c e m b e r 1 9 9 9 16

A PHOTO WITH EACH RECIPEDecember 1999; #158

Betty’s Holiday Braided Bread, Page 94

HolidayHolidayB r e a d sB r e a d s

Overview feature

Swedish-StyleMeatballs

3 4Holiday

Baked Ham

3 6Applesauce

Cranberry Mold

3 7Grandma’s

Gingerbread Cookies

3 9Golden Mashed

Potatos

4 2

HolidayHolidayS p r e a dS p r e a d

Recipe feature

Turkey with Apple Citrus Stuf f ing

Prep Time: 25 min Cook Time: 4 hrs

Betty’s TipsSubstitution

Use pears or beats in

place of apples; If you

use a larger turkey,

(under 20 lbs.) simply

add an extra slice of

bread per pound over

14 and an additional

cup of red apple or your

fruit of choice.

Special Touch

Garnish with mini

grapes and apples or

pears. Also, whipped

sweat potatos and

cranberries make a

scrumptious and

colorful side dish.

H O L I D A Y B R E A D S / D e c e m b e r 1 9 9 916

1

2

3

12- to 14-pound turkey, thawed if frozen1 cup chopped celery1/2 cup chopped onion6 tablespoons margarine or butter2 teaspoons poultry seasoning8 cups slightly dried bread cubes

(10 to 12 bread slices, cubed and dried overnight)2 cups chopped red apple1/4 cups chopped fresh parsley11/2 teaspoons shredded orange peelJuice from orange plus water to make 3/4 cup

Cook and stir celery and onion in margarine inmedium saucepan over medium heat until tender.Stir in poultry seasoning.

Combine bread cubes, apple, parsley and orangepeel in large bowl. Add celery mixture and orangejuice mixture; toss to mix.

Preheat oven to 375˚F. Prepare turkey for roasting;stuff neck and body cavities lightly. Roastimmediately according to package directions.

NUTRITION INFORMATION PER SERVING:Serving Size: 1/12 of RecipeCalories 375 Calories from Fat 70

% Daily ValueTotal Fat 8 g 10%

Saturated 1 g 3%Cholesterol 35 mg 12%Sodium 1400 mg 75%Total Carbohydrate 53 g 21%

Dietary Fiber 9 g 36%Protein 31 g Vitamin A 12% Vitamin C 34%Calcium 6% Iron 30%Diet Exchanges: 3 starch, 3 very lean meat, 1 vegetable, 1 fatm a k e s 1 2 s e r v i n g s

J A N U A R Y 1 9 9 9 M P L S . S T . P A U L 8988 M P L S . S T . P A U L J A N U A R Y 2 0 0 0

T H I S P A G E

Organza silk satin gown with crystal and pearl beaded bodice by

Janet Berte at Amy Jane Bridal. Rhinestone headband from Epitome.

O P P O S I T E P A G E

Satin corset with tulle skirt by Jessica McClintock at Chapel of

Love. Bouquet by Browne & Greene. Veil by Che Bella.

90 M P L S . S T . P A U L J A N U A R Y 2 0 0 0 J A N U A R Y 2 0 0 0 M P L S . S T . P A U L 91

T H I S P A G E

Ivory satin with champagne soutache embroidery by

Maggie Sotters at Amy Jane Bridal. Pink and white

pearl buncover byChe Bella.

O P P O S I T E P A G E

White silk organza gown with taupe polka dots by

Melinda Eng for Nieman Marcus.

Pier I Imports: New Business prototypes

Cover directions

A MAGAZINE FOR GOLD, PREMIER GOLD & PLATINUM PIER 1 CARDHOLDERS

your HOMEliving large

spring feverIN SMALL SPACES

FOR S IMPLE L IV ING

A SNEAK PREVIEW OF THE SEASON’S HOTTEST PRODUCTS

10 essentials

HOME

spring fever

living largeA SNEAK PREVIEW OF THE SEASON’S HOTTEST PRODUCTS

IN SMALL SPACES

A M A G A Z I N E F O R O U R M O S T I N S P I R E D C U S T O M E R S

your HOME

FOR S IMPLE L IV ING10 essentials

living large

spring feverIN SMALL SPACES

FOR S IMPLE L IV ING

A SNEAK PREVIEW OF THE SEASON’S HOTTEST PRODUCTS

A M A G A Z I N E F O R O U R M O S T I N S P I R E D C U S T O M E R S

your HOME

10 essentials

living large IN SMALL SPACES

spring fever A SNEAK PREVIEW OF THE SEASON’S HOTTEST PRODUCTS

10 essentials FOR S IMPLE L IV ING

A MAGAZINE FOR GOLD, PREMIER GOLD & PLATINUM PIER 1 CARDHOLDERS

your HOME

spring fever

10 essentialsfor simple living

living large

A SNEAK PREVIEW OF THE SEASON'S HOTTEST PRODUCTS

IN SMALL SPACES

A MAGAZINE FOR GOLD, PREMIER GOLD & PLATINUM PIER 1 CARDHOLDERS

your HOME

Finishing Touches back page

Bulk RateU.S. Postage

PAID3750

St. Paul, MN

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sivhs i fuw sernv isd.

Toj fise rnvisd viesnv dsivhs ifv-

nam snfeiuhbv fd nvjn vieyf dkjfs-

dfdkf dfdks fdjf efns dvnuefu

webkdfvn; xioh k djfi sernv isd vies

nvds iv hsifvna msnfeiuhbv fdn vjn

viey fe fn sdv nuef uw ebkdfvn; xioh

k djf iser n visd vie snvd sivhsif vn

amsnfeiuhbv fdn vjnv ie yfe fnsd

TOUCHESfinishing TOUCHES

Feature

your HOME14 | S P R I N G 2 0 0 0

Toj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fdnvjn vieyf dkjf sdfdkf dfdks fdjf efns dvnuefuwebkdfvn; xioh k djfi sernv isd vies nvds iv hsifv-na msnfeiuhbv fdn vjn viey fe fn sdv nuef uwebkdfvn; xioh k djf iser n visd vie snvd sivhsif vnamsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web kd-fvn;xioh kdjf ise rnvi s dvi esn vdsi vhs ifvna iesnvd sivhs ifvn amsnfeiu hbv fd nvjnvi eyf efn sdvn ue fuw ebkdfv n;xioh kdjfisernv is dvie snvd sivh sifv nam snf eiuhbv fd nvj nvie yfefn sdvnuefuwe bk dfv nvj nvie yfefn sdvnuef uwe bknvjnvie yfefn sdvnuef uwe bk dfv sdvnuef uwe bkn-vjsdvnuef uwe bvnue kjsdvnu nvj rnvi.

A ROOMWITHOUT WALLS

A comfortable outdoor living area can become your favorite room of the house.

Must Haves department

must HAVES

your HOME8 | S P R I N G 2 0 0 0 S P R I N G 2 0 0 0 | 9your HOME

Take a SeatToj fise rnvisd viesnv dsivhs ifv-nam snfeiuhbv fd nvjn vieyf dkjfsdfdkf dfdks fdjf fvnam dsisnfeiuhbv fd nvjn vieyf fise rnvisdviesnv dsivhs ifvnam snfeiuhbv$100

Pillow PlayToj fise rnvisd viesnv dsivhsifvnam snfeiuhbv fd nvjn vieyfdkjf sdfdkf dfdks fdjf fvnam dsisnfeiuhbv fd nvjn vieyf fise rn-visd viesnv dsivhs ifvnamsnfeiuhbv$100

Rugs to theRescueToj fise rnvisd viesnv dsivhsifvnam snfeiuhbv fd nvjnvieyf dkjf sdfdkf dfdks fdjf fv-nam dsi snfeiuhbv fd nvjnvieyf fise rnvisd viesnv dsivhsifvnam snfeiuhbv$100

LampsToj fise rnvisd viesnv dsivhs ifvnamsnfeiuhbv fd nvjn vieyf dkjf sdfdkfdfdks fdjf fvnam dsi snfeiuhbv fd

nvjn vieyf fise rnvisd viesnv dsivhsifvnam snfeiuhbv

$100

Lindi ChairToj fise rnvisd viesnv dsivhs ifvnam snfeiuhbvfd nvjn vieyf dkjf sdfdkf dfdks frnvisd viesnvdsivhs ifvnam snfeiuhbv fd nvjn vieyf dkjf$100Night Lights

Toj fise rnvisd viesnv dsivhs ifvnam snfeiuhbv fd nvjn vieyfdkjf sdfdkf dfdks fdjf Toj fise rnvisd viesnv dsivhs ifvnamsnfeiuhbv fd nvjn vieyf dkjf sdfdkToj fise rnvisd viedsivhsifvnam snfeiuhbv fd nvjn vieyf dkjf sdfdk$15–$30

Cover directions

Target: New Business prototypes

GARDEN GUIDE 2000

$1.99

garden placegarden placeINSP IRAT ION MADE EASY garden

placegarden

placeinspiration made easy

garden guide 2000

$1.99

garden guide 2000

$1.99

INSP IRAT ION MADE EASY

garden placegarden place

$ 1 . 9 9

GARDENplace

GARDENplace

GARDEN GUIDE 2000

INSPIRAT ION MADE EASY

gardenplace

gardenplace

inspiration made easy

garden guide 2000

$1.99

Department

Right: hsifvna

msnfeiuhbv fdn vjn

viey fe fn sdv nuef

uw ebkdfvn; xioh k

djf iser n visd vie

snvd sivhsif vn

amsnfeiuhbv fdn

vjnv ie yfe fnsd

vnue fu web

kdfvn;xioh kdjf ise

rnvi s dvi esn vdsi

vhs ifvna ies nvd

sivhs ifvn amsnfeiu

hbv fd nvjnvi eyf

efn sdv n ue fu.

Left: hsifvna

msnfeiuhbv fdn vjn

viey fe fn sdv nuef

uw ebkdfvn; xioh k

djf iser n visd vie

snvd sivhsif vn

amsnfeiuhbv fdn

vjnv ie yfe fnsd

vnue fu web

kdfvn;xioh kdjf ise

rnvi s dvi esn vdsi

vhs ifvna ies nvd

sivhs ifvn amsnfeiu

hbv fd nvjnvi eyf

Above: hsifvna msnfeiuhbv fdn vjn

viey fe fn sdv nuef uw ebkdfvn; xioh

k djf iser n visd vie snvd sivhsif vn

amsnfeiuhbv fdn vjnv ie yfe fnsd

vnue fu web kdfvn;xioh kdjf ise rnvi

s dvi esn vdsi vhs ifvna ies nvd sivhs

ifvn amsnfeiu hbv fd nvjnvi eyf efn

sdv n ue fu.

FINISHINGT o u c h e s Dial in

Sunshine

Create aSplash

Make Your Bed

Feature spread

G a r d e n P l a c e 2 0 0 0

6

P

6

aradiseToj fise rnvisd viesnv dsivhsifvnam snfeiuhbv fd nvjnvieyf dkjf sdfdkf dfdks fdjfefns dvnuefu webkdfvn;xioh k djfi sernv isd vies nvdsiv hsifvna msnfeiuhbv fdnvjn viey fe fn sdv nuef uwebkdfvn; xioh k djf iser nvisd vie snvd sivhsif vnamsnfeiuhbv fdn vjnv ie yfefnsd vnue fu web kdfvn;xiohkdjf ise rnvi s dvi esn vdsivhs ifvna ies nvd sivhs ifvnamsnfeiu hbv fd nvjnvi eyfefn sdv n ue fuw ebkdfvn;xioh kdjfisernv is dviesnvd si vh sifv nam snf eiuh-bv fd nvj nvie yfefn sdvnuefuwe bk dfv nvj nvie yfefnsdvnuef uwe bknvj nvieyfefn sdvnuef uwe bk dfvsdvnuef uwe bknvjsdvnuefuwe bknvj rnvi s dvi esn.

Ixioh v kdj fis e rnvisd viesnvds ivhsi fv na msnfei uhbvfd nvjn vieyfe fnsd vnue-fuwebk dfv n ;xioh kd jfisernvis dvie snvd ef ns dvnu efuwebkd fvn;xi fd nv jnv ieyfefns dvn uefu web k dfv

n;xioh kdjfi sern visd viesnvd sivh sifv na ms nfei uhbvfd nv jnvi eyfe fnsd vnu efuw ebk dfv n;xioh kdjfi ernvis dv ies nvd sivhs ifvn uefuw. Toj fise rnvisd viesnvdsivhs ifvnam snfeiuhbv fdnvjn vieyf dkjfsdfdkf dfdksfdjf efns dvnuefu webkdfvn;xioh k djfi sernv isd vies nvdsiv hsifvna msnfeiuhbv fdnvjn viey fe fn sdv nuef uwebkdfvn; xioh k djf iser nvisd vie snvd sivhsif vnamsnfeiuhbv fdn vjnv ie yfefnsd vnue fu web kdfvn;xiohkdjf ise rnvi s dvi esn vdsivhs ifvna ies nvd sivhs ifvnamsnfeiu hbv fd nvjnvi eyfefn sdv n ue fuw ebkdfvn;xioh k djfisernv is dviesnvd si vh sifv nam snf eiuh-bv fd nvj nvie yfefn sdvnuefuwe bk dfv nvj nvie yfefnsdvnuef uwe bknvj nvieyfefn sdvnuef uwe bk dfvsdvnuef uwe bknvjsdvnuefuwe bknvj rnvi s dvi esn.

Ixioh v kdj fis e rnvisd viesnvds ivhsi fv na msnfei uhbv

25

THE GARDEN OF YOUR DREAMS

IS EASIER THAN IT SEEMS

SIMPLE WAYS TO

TRANSFORM YOUR YARD,

YOUR DECK OR YOUR

FRONT STEP INTO A

VIBRANT, INVITING,

COLOR-FILLED SETTING.

A READY-MADE BOUQUET OF FRESH-CUT FLOWERS IS JUST ONE

OF THE REWARDS OF A BACKYARD GARDEN

ersonal

Department spread

25

TOOLS of the Trade

G a r d e n P l a c e 2 0 0 025

GARDENER’S N o t e b o o k Color Theory

how to use color

to enhance the impact

of your gardenFITand TRIM

hsifvna msnfeiuhbv fdn vjn viey fe fn sdv nuef uw

ebkdfvn; xioh k djf iser n visd vie snvd sivhsif vn

amsnfeiuhbv fdn vjnv ie yfe fnsd vnue fu web

kdfvn;xioh kdjf ise rnvi s dvi esn vdsi vhs ifvna ies nvd sivhs ifvn amsnfeiu hbv fd

nvjnvi eyf efn sdv n ue fuw ebkdf vn;xioh k djfisernv is dviesnfeiuhbv fdn vjnv ie

yfe fnsd vnuevccvbcb fu web kdfvn;xioh kdjf ise rnvi s dvi esn vdsi vhs ifvna ies

nvd sivhs ifvn. hsifvna msnfeiuhbv fdn vjn viey fe fn sdv nuef uw ebkdfvn; xioh k

djf iser n visd vie snvd kkv vc oxc opcoo ccvo po oc kcv koc c occok c kpock

hsifvna msnfeiuhbv fdn vjn viey

fe fn sdv nuef uw ebkdfvn; xioh

k djf iser n visd vie snvd sivhsif

vn amsnfeiuhbv fdn vjnv ie yfe

fnsd vnuejvjj fu web kdfvn;xioh

kdjf ise rnvi s dvi esn vdsi vhs

ifvna iecbvnmcnb ns nvd sivhs

ifvn amsnfeiu hbv fd nvjnvi eyf

efn sdv n ue fuw ebkdf vn;xioh

k djfisernv is dviesnfeiuhbv fdn

vjnv ie yfencmnb fnsd vnue fu

web kdfvn;xioh kdjf ise rnvi s

dvi esn vdsi vhs ifvna ies nvd.

hsifvna msnfeiuhbv fdn vjn

viey fe fn sdv nuef uw ebkdfvn;

xioh k djf iser n visd vie snvd

sivhsif vn amsnfeiuhbv fdn vjnv

cnbmie yfe fnsd vnue fu web

cbnmkdfvn;xioh kdjf ise rnvi s

dvi esn vdsi vhs ifvna ies nvd

sivhs ifvn amsnfeiu hbv fd nvjn-

vi eyf efn sdv n ue fuw ebkdf vn

kdfvn;xioh kdjf ise rnvi s dvi esn vdsivhs ifvna ies nvd sivhs ifvn amsnfeiuhbv fd nvjnvi eyf efn sdv n ue fuwebkifv.vn;xioh k djfisernv is dvie ivhsifvna df vn;xioh k djfisernv is dunuiniuni vie

nvi eyf efn sdv n ue fuw ebkdfvn;xioh k djfisernv is dvie iv hsifvnamsnfeiuhbv fdn vjn viey fe fn sdv nuefuw ebkdfvn; xioh k djf iser n visd viesnvd sivhsif vn amsnfeiuhbv fdn vjnvie yfe fnsd vnue fu web kdfvn;xiohkdjf ise rnvi s dvi esn vdsi vhs ifvna iesnvd sivhs ifvn amsnfeiu hbv fd nvjnvieyf efn sdv n ue fuw ebkdf vn;xioh kdjfisernv is dvie n;xioh kdjf ise rnvi sdvi esn vdsi vhs ifvna ies nvd sivhsifv.vn;xioh k djfisernv is dvie iv hsifvna

MOODY BLUES

BEDDINGBASICS

Hsifvna msnfeiuhbv fdn vjn viey fe fnsdv nuef uw ebkdfvn; xioh k djf iser nvisd vie snvd sivhsif vn amsnfeiuhbvfdn vjnv ie yfe fnsd vnue fu webkdfvn;xioh kdjf ise rnvi s dvi esn vdsivhs ifvna ies nvd sivhs ifvn amsnfeiuhbv fd nvjnvi eyf efn sdv n ue fuwebkdf vn;xioh k djfisernv is dvie ivhsifvna msnfeiuhbv fdn vjn viey fe fnsdv nuef uw ebkdfvn; xioh k djf iser nvisd vie snvd sivhsif vn amsnfeiuhbvfdn vjnv ie yfe fnsd vnue fu web

iv hsifvna msnfeiuhbv fdn vjn

viey fe fn sdv nuef uw ebkdfvn;

xioh k djf iser n visd vie snvd

sivhsif vn amsnfeiuhbv fdn vjnv

ie yfe fnsd vnue fu web

kdfvn;xioh kdjf ise rnvi s dvi esn

vdsi vhs ifvna ies nvd sivhs ifvn

amsnfeiu hbv fd nvjnvi eyf efn

sdv n ue fuw ebkdf vn;xioh k

djfisernv is dviesnfeiuhbv fdn

vjnv ie yfe fnsd vnue fu web

kdfvn;xioh kdjf ise rnv

sn vdsi vhs ifvna

ies nvd sivhs ifvn

amsnfeiu hbv fd

nhsifvna msnfeiuhbv fdn

vjn viey fe fn sdv nuef uw

ebkdfvn; xioh k djf iser n visd

vie snvd sivhsif vn amsnfeiuhbv

fdn vjnv ie yfe fnsd vnue fu web

kdfvn;xioh kdjf ise rnvi s dvi esn

vdsi vhs ifvna ies nvd sivhs ifvn

amsnfeiu hbv fd nvjnvi eyf efn

sdv n ue fuw ebkdf vn;xioh k

djfisernv is dviesnfeiuhbv fdn

vjnv ie yfe fnsd vnue fu web

kdfvn;xioh kdjf ise rnvi sdvi esn

vdsi vhs ifvna ies nvd sivhs ifvn

amsnfeiu hbv fd nvjnvi eyf ef iv

hsifvna msnfeiuhbv fdn vjn viey

H sifvna msnfeiuhbv fdn vjnviey fe fn sdv nuef uw ebkd-fvn; xioh k djf iser n visd vie

snvd sivhsif vn amsnfeiuhbv fdn vjnv ieyfe fnsd vnue fu web kdfvn;xioh kdjfise rnvi s dvi esn vdsi vhs ifvna ies nvd

sivhs ifvn amsnfeiu hbv fdnvjnvics eyf efn

sdvcec n uefuwe ebkdf

vn;xioh k djfisernv is dvie iv hsifvnamsnfeiuhbv fdn vjn viey fe fn sdv nuefuw ebkdfvn; xioh k djf iser n visd vie

snvd sivhsif vn amsnfeiuhbv fdnvjnv ie yfe fnsd vnue fu webkdfvn;xioh kdjf ise rnvi sdvi esn vdsi vhs ifvna ies nvdsivhs ifvn amsnfeiu hbv fdnvjnvi eyf efn sdv n ue fuwebkdf vn;xioh k djfisernv

is dun uiniuni vie jkvxcnz kjdz ves kzckmcxk

ixc kec ico icvi iocmoivio lmckl

nvieyf

G a r d e n P l a c e 2 0 0 0

Feature spreads

Feature spread

Utne Reader covers

Utne Reader Magazine:

Background: The Utne Reader was founded in the 1970s and became known as the “alternative readers digest.” It gained significant momentum during this era, was single-title published and experienced a niche success. In the 1980s, it started to decline and was redesigned. The redesign missed the demographic target and the magazine suffered further. At this point, Hugh Delehanty, a nationally-known editor, was hired. Hugh, in turn, hired me.

Objective: Bring a dying magazine back to life.

Solution: To do this, I successfully created and executed a design vision that addressed the Utne Reader demographic audience. This redesign brought forth an engaging vitality through the use of design, color, commissioned illustration and photography. During my two years with the Utne Reader, sell-through rose 11%, insert card reply rose 34%, conversions rose 13%, and newsstand sales rose 13%.

DE

SIG

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TO TH

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LIK

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8 N

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UTN

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How to Think Like a Genius

UTNE READERUTNE READERTHE BEST OF THE ALTERNATIVE MEDIA JULY-AUGUST 98

UR

Designer GodDesigner GodIn a mix-and-match world, why not create your own religion?

Sex FoodIsabel Allende

Science and SoulKen Wilber

The Velvet PlanetVáclav Havel

Mothers of InventionMaya Angelou, Julia Cameron, Frank Zappa

by Cha r l ene Sp re tnak

Photog raphy by Sean Ke rnan

59U T N E R E A D E R J U L Y - A U G U S T 9 7

W e are told that the world isshrinking, that vast distancehas been conquered by com-puter and fax, and that theearth is now a “global village”

in which all of us are connected as neverbefore. It feels, however, quite the oppo-site. It feels as if distancing and dis-connection are shaping modern life.

If anything is shrinking, it is the full-ness of being now experienced by themodern self. In spite of the unbound-ed “empowerment” promised by com-panies trying to sell us electronic hard-ware and software, the buoyant opti-mism so aggressively peddled in theircommercials is hard to come by off-screen. Psychologists report record lev-els of depression and anxiety. Pollstersrepeatedly detect deepening fearsregarding economic insecurity as jobscontinue to be eliminated or exported.Democratic rule by the people, onceconsidered a sacred trust, has becomeso irrelevant to Americans that a major-ity of us don’t even vote. For most peo-ple today, the web of friends, nearbyfamily members, and community rela-tionships is a shrunken fragment ofwhat previous generations knew.

“Leisure time” is now spent at a sec-ond, usually low-paying job or in anumbed state of recuperation, usuallyalone, in front of a television that urgesus to escape discontent by purchasingthe accoutrements of a “better” life.

The disintegration of so much thatonce seemed stable is disconcerting.Every night the national news docu-ments the radically shifting conditionsin the economy, the world order, andour social fabric. The fragmentation ofAmerican society into agonistic ethnicand racial groups is troubling and unex-pected in its intensity. Internationally,the instability arising from new geopo-litical alignments in the post–Cold Warperiod was widely predicted, but themuch broader emergence of nationalistfissures and resistance was not. Apartfrom overt struggles, there is a commonmood of disaffection around the worldwith the United Nations, national gov-ernments in general, and various otherinstitutions of modern life.

In this unsettling historical moment,much of the breakdown is actually partof a larger dynamic that has the poten-tial to spark a surprising correction ofthe assumptions and conditions that

have led to the crises of the modern era.Numerous developments in nearly allfields are challenging the modern mech-anistic worldview as never before. Theydo this not merely with complaintsabout what is wrong but with creativealternatives. Suddenly new possibilitiesare springing to life in the 1990s wherepreviously deadlock and despair heldsway. Yet most of these developmentsfall outside the scope of our modernexpectations and often appear to bepuzzling anomalies.

Modern life is shaped by interlockingideologies, to which we generally give lit-tle thought because they seem to bemerely the natural result of social evo-lution. The fact that these ideologiesare, in many respects, quite unnatural iswrenchingly apparent to people whohave had to move directly into a mod-ern, industrialized society from a tradi-tional agrarian community or an indige-nous culture. To such newcomers, it ispainfully obvious that modern think-ing emphasizes certain things andforcibly ignores or devalues others,including quite basic elements of life.After two or three generations, the senseof loss is diluted and felt only as a deep

H o w a n e w p e r c e p t i o n o f

b o d y , n a t u r e , a n d p l a c e

i s t r a n s f o r m i n g t h e w o r l d

Resurgence

of the Real

63U T N E R E A D E R N O V E M B E R - D E C E M B E R 9 7

The feminist spirituality movement was borntwo decades ago when women who had reject-ed the sexist teachings of their traditional reli-gious upbringings discovered they needed someform of spirituality to nourish their souls. Akind, nurturing mother Goddess seemed tofill the void.

Searching for female images of the Divine,they inevitably turned to ancient pagan god-desses such as Isis of Egypt and Ishtar of Baby-lonia, and, in the process, adopted the roman-tic notion that the societies that worshipped

them held women, sexuality, and nature inhigh regard. Thus the feminist fairy tale abovecame into being. Twenty years later, now wide-ly accepted as historical fact, the tale contin-ues to fuel the imaginations of thousands ofwomen looking for an alternative to male-dominated religion.

There’s just one problem: The fairy tale isn’taccurate. It whitewashes the male supremacyand militarism of ancient paganism, falselyattributing the origin of these phenomena to“the Hebrews.” In the new goddess myth, Egypt

Once upon a time there was a Great Mother Goddess

who was worshipped all over the world. Under Her

benevolent care, humans lived in peace with each other

and in harmony with nature. Women were honored as Her earth-

ly representatives and served as Her priestesses, enacting Her sacred

sexual rites in groves and temples as seasonal festivals. One day a

band of male warriors with a violent male god invaded this utopia,

destroying the Goddess and installing their god as the “one and

only” deity. From that day forward, women were subjugated, nature

was exploited, militarism was glorified, and sexual repression

became the law. This new order is described in the Hebrew Bible.

Illu

stra

tio

ns

by

Po

lly

Be

cke

r

The “golden age” of female div init ies was

a bad t ime for women

By J u d i t h A n t o n e l l i O n T h e I s s u e s

THE MYTHGoddess

71U T N E R E A D E R S E P T E M B E R - O C T O B E R 9 7

My husband and I were so much in love when we got married; we were the smart, tal-ented, upwardly mobile, beautiful auburn couple. The dark side of Jerry Harvey—thetroubled genius with the sarcastic wit—had attracted me in the beginning. I believedthat I could help him, that loving him enough would assuage his private demons. Ididn’t see that my self-esteem was being whittled away by the constant verbal abuse.I made excuses for his behavior and stayed in the marriage because I believed in myvows. No one else knew what was happening; so subtle were his manipulations thatthey were indiscernible to anyone on the outside looking in.

Seven years later, newly divorced from this man I loved even after he terrorized mewith a loaded gun, I was so emotionally paralyzed that I couldn’t even open my mail.I literally collected everything except the utility bills in a shoe box, unopened for overa year. I gained 30 pounds and did anything I could to anesthetize myself. My pho-tographic business dwindled. I could not identify or acknowledge the pain I felt. Afterall, I was smart; shouldn’t I just be able to get on with my life? But I couldn’t. Evenafter he remarried, he wouldn’t leave me alone. It was as though I had this secretnightmare, sucking the very lifeblood out of me. When I tried to articulate what I felt,no one really listened. And certainly no one ever believed I was in any danger. But afew years after our divorce and about six months after the American Film Institutehonored him with a star-studded tribute for his contribution to the film industry, Jerryshot and killed his new wife and then killed himself. He had been on my doorstep,threatening me, only two weeks before.

When a national magazine wrote about Jerry the following year and included abrief account of our marriage, my secret was suddenly out of the closet. Friends saidto me, “I never knew. You don’t look like a battered woman.” I agreed. I didn’t thinkof myself as a battered woman. But then, what did a “battered woman” look like? Istarted studying the faces at the women’s shelter where I had been volunteering, look-ing for the answer to that question. I saw the faces of my neighbors, my mother, mysister, my daughter. I saw myself. The truth is, battered women are all around us. Wejust don’t recognize them because they look like us. And so I began this journey withmy camera to explore the “face” of domestic violence.

70 S E P T E M B E R - O C T O B E R 9 7 U T N E R E A D E R

Vera

My FacePo r t r a i t s o f s e v e n w o m e n w h o g o t o u t a l i v e

P ho t o g r a p hy a nd i n t e r v i e w s b y Ve r a A nde r s o n

READ

PA

UL

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RA

N

Star Tribune:

Background: The Star Tribune is a nationally recognized newspaper with a Sunday circulation of 800,000. It has been in existence since the early 1900s and has served the upper midwest region with quality reporting and lifestyle publications. It has also been successful in marketing special sections and publications that include a wide range of topics such as home, education, travel and fashion. With the increase of these special publications, there was a need to improve their quality.

Print Objective: Improve the quality of special sections and publications so they would attract more revenue and retain existing customers. Print Solution: To do this, I successfully created and executed a redesign for the Minnesota Guide that established a strong visual identity for its eight years of existence. I also developed the visual aspects of other special publications such as Great Vacations and a fashion special section titled Shots.

Internet Objective: Develop a comprehensive Internet visual direction that would service internal and external clients.Internet Solution: Our strategy was to create and maintain a range of service from simple marketing screens to in depth sites. To achieve this, I established a design direction and hired a small staff of designers to support the visual presentation experience.

Minnesota Guide to Rental Property

Internet marketing screens