M2M Media Agency

8/12/2019 M2M Media Agency

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M2MMEDIAAGENCY By Michaela McCole


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MISSION STATEMENT

M2M have a very distinct set of values that underpinour approach to our clients, their business and our own.We are an agency that is defined by a culture of client service and brandimmersion, fuelled by dedicated and passionate people. We seek to help

clients get to where they want to go in the most immersive, effective andrewarding way for the business and personalities involved. Its why we putYour Business, Our Passion at the heart of everything we do.


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CLIENT BASEEstee Lauder

LOVEFiLM

Hewlett Packard

Paddy Power

Yakult

Swatch

Historic Royal Palaces

UGG

notonthehighstreet.com

MAC

Links of London


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M2Ms Work


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HISTORIC ROYAL PALACES - THE

ENCHANTED PALACE.This is one of M2Ms work and campaign.In 2010 their challenge was a planned 12million re-presentation project was to shut down most of the palace.Amongst the rubble a small "Enchanted Palace" was formed featuring couture fashion, theatre and modern artto awaken fairy tales of princesses past. Our challenge was to attract a 'Cool Rejector' and 'Culture Family'audiences that had previously not visited.

Strategy & Plan: We 'opened the gates to the fairy-tale world in public', letting the stories escape aroundLondon. The media delivered the strategy in four phases:

"A seed of mystery

"Palace stories escaping

"A beautiful Princess throws opens the gates

"The final step to enchantment

The Results: Research conducted in May 2010 showed ticket sales were 19% above target. 86% of visitors hadnever visited before. We delivered 773,742 video plays, 466,316 in full. 9% of visitors were 'Cool Rejectorsand we delivered a 20% increase in London based visitors.


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DEAR JOHNThe Challenge: Our business goal was to deliver a 5m box office for therelease of the romantic movie 'Dear John'. The communicationschallenge however was three fold; the film starred Channing Tatum who was almost unknown;only 12% of women had heard of the book it was based on; and finally, it was being releasedduring the Oscar season clutter. To become a romantic movie event for women, clearly we neededto build passion behind the film.

Strategy and plan: Our strategy was simple, we would get young women to fall in love with DearJohn, by fuelling their lust for Channing. We began by placing Channing at the centre of their sociallives, through media on Facebook, MSM and mobile. This grew to include a promotion with E4;handpicked spots on TV to mirror their viewing; video and rich media on teen sites like Stardoll,MTV, Mizz and Bliss; a press promotion with Sugar, along with ads in Top of the Pops, Heat, More,the Metro and Look; a bespoke screening promotion with Kiss radio; a national 6 sheet package upweighted around high streets, mega 6 sheets to build excitement and even changing room panels

to reach girls shopping together.

Results: Dear John was the No.1 film at the UK box office in the week of release.We generated enormous buzz. It was difficult to find a women's magazine that was not talkingabout him!We knocked Clash of the Titans off the top spot it had held for 2 weeks.The film went on to deliver 5.5m at the UK box office, surpassing our target.


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ESTEE LAUDER SENSUOUS-

VALENTINES CAMPAIGNChallenge: To cut through the clutter of fragrance advertising around Valentines day,driving in store and online sales of the Sensuous Fragrance amongst both men andwomen

Strategy & Plan: Our approach was to target both men and women in a way that wouldbring them together through the path to Valentines purchase. In effect we got womeninterested in it and men buying it! To do this we created bespoke advertising formatsfor both men and women that ramped up towards valentines. As it got closer to the bigday, we used postcard formats to encourage women to fill out their details and let theirloved ones know that they would like Estee Lauder Sensuous as a gift. As it came to the

few days before the day, a final online push to men encouraged them to buy EsteeLauder Sensuous for the woman in their life.

The Results: 13,934 Users interacted with the postcard creative. 1,629 people clickedthrough to the Estee Lauder website. Activity targeted to male audience drove 67% ofall clicks. Fantastic sales.


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CLINIQUE EVEN BETTER

The Challenge: To launch the new product 'Clinique Even Better Clinical', into a category (hyperpigmentation)that doesn't exist, to an audience that do not understand the need for or benefits of it. And to do this in one ofthe most competitive spaces in the beauty marketplace in a way that makes it the most sought after product inskincare.

Strategy and plan: Our ideas was to make skin tone the new wrinkles. We lifted 'hyperpigmentation' into themainstream; building knowledge and understanding of the problem, credibility around the benefits and efficacyof the product in four ways:

We invited key influencers into conversation, getting them to try and talk about Even Better, making the linkbetween better skin tone and an even better life.

We gave women the means to test and better understand the product through online skin clinics and diagnosiscentres.

Exploiting existing relationships of trust, through partnering influential media brands

Hyping the magic. Premium, eye-catching, innovative ideas (in proximity to 'counter') to communicate therevolutionary nature of the solution.

Results: Even Better Clinical was the No.1 BEST SELLING SKU in May/June 2010 across all prestige beautyproducts. May/June sales targets smashed by 125%. 141 PR mentions YTD. 34,000 unique visitors to

www.becomingevenbetter.co.uk


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HP PHOTOSMART

Challenge: November 2009 saw the launch of HP's Photosmart range,fusing the benefits of professional quality photo printing with interactive "Touch smart"technology. Our challenge was to launch the range, generating desire for a product that sat withinwhat had historically been a low interest category - printing.

Strategy and Plan - Make the media 'Touch smart':

Our idea was to take the hands-on touch technology into the media and creative delivery itself,directly encouraging interaction with the campaign while showcasing the products functionality.This was executed in 3 parts;

'Tell them about the finger'

'Give them the finger!'

'Pointing the finger to stores

The Results: In the clients words; "we smashed targets for Christmas". We created a media firstwith C4 and another in gaining the consent of multiple brands to manipulate their ads. In additionto a huge spike in social media buzz relating to the campaign, the online media delivered 83.2mimpressions, with our Vibrant idea delivering a 5.83% CTR versus 0.01% industry average.


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MY THOUGHTS ON

THEIR WORK

I think that M2M aim to create aproduct which is right for the audience. For example in

their enchanted project, they really made the projectenchanted and magical. They also focus on the sign oflove, and this is shown through some of their work. Theyalso focus on the passion throughout all of their work,even their motto your business our passion shows that

they are very motivated in working together andproducing some of the best work around.

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M2M Media Agency