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MusicaWear's Mini Magazine featuring product updates and a Q&A segment with the brand's founders.
Citation preview
67 January 2012
BY:MUSICAWEAR
Q&A with Rocky and Roxy
2
TABLE OF CONTENTS
Product
Highlight Page 2
Channel
MusicaWear Page 3
Online in
January Page 3
What’s New? Page 4
A MusicaWear
Greeting Page 5
Cover Story: The
Black Line Pages 6-7
PUZZLED LETTER SHIRTS
MusicaWear Puzzled Letter Shirts are
now available for men and women on
musicawear.com (and will also be
available soon on Amazon)
These shirts come in Black on White in
men’s sizes and Purple on White in
women’s
Sizes range from small to xx-large (S-
XXL) and are available online for only
$12.50
MusicaWear Jan. 2012 | 3
MusicaWear is known for
capturing backstage video
footage from fashion shows,
photo shoots and castings for
its Youtube channel. Now, the
brand’s Youtube video, How
to Survive a Model Casting, is
at approximately three
thousand views!
The video is a nearly three
minute long list of suggested do’s
and dont’s models should abide
by when attending a casting. It
captures hilarious footage from a
casting MusicaWear once
conducted in search of models for
a broadcast. The video highlights
things the models did at the
casting and suggests whether their
actions were wise things for
models to do when hoping to get
casted for an event.
Beginning this February,
MusicaWear will continue it’s
viral behind the scenes hobby by
posting a video that showcases an
insider’s look on what it is like to
put together a MusicaWear event.
The video will show everything
from meetings to bookings and
will highlight the decision making
process for organizing a show!
Subscribe to MusicaWear on
Youtube for video updates!
Online in January JANUARY 9TH @ 6 PM: A MUSICAWEAR EDITORIAL
ON SCATTERRADIO.COM. CLICK LISTEN NOW TO
TUNE IN!
ALSO IN JANUARY: AN INTERVIEW WITH ROCKY, OF
MUSICAWEAR, ON TINASCHRELLSHOW.COM
4
Puzzle Letter Tote-Bags .
MusicaWear on Amazon .
Now you can shop for MusicaWear
products on Amazon! Visit our website for more information.
For use on instruments, cases, laptops, notebooks & more!!!
Only 50₵ at www.musicawear.com!
$12.50
MusicaWear Jan. 2012 | 5
6
Q: What exactly is the Black
Line?
A: (Roxy) The Black Line is a
Limited Edition line
MusicaWear will be selling
during the month of February
2012. Every piece in the line
will be black; hence the name!
Q: What made you come up
with the idea to do
something so particular?
A: (Roxy) #1, it’s something
we’re doing for Black History
Month and #2 a lot of my
designs for 2012 just so
happened to be black for
some strange reason (laughs).
Q: What are some pieces that
we can expect to see in the
line?
A: (Rocky) Actually, it’s a
complete surprise! We’re
going to host a private viewing
party here in the city to debut the pieces then soon after we’ll officially
launch the line.
Q: Where will we be able to see the pieces?
“it’s
something
… for
Black
History
Month…”
MusicaWear Jan. 2012 | 7
Jessica S.
A: (Roxy) Only on amazon.com
this February.
Q: So you guys have been
keeping a lot of secrets lately!
Is there any reason why we
haven’t been receiving updates
on Facebook, Twitter or
ANYWHERE about what
MusicaWear has been doing?
A: (Roxy, laughing) It’s all
Rocky’s fault. I literally have
been asking for months to let us
have our social networks
updated and she would always
say it’s a bad idea!
Q: Rocky? Why “a bad idea”?
Isn’t it a good idea to keep
your followers constantly
updated?
A: (Rocky) Absolutely, yes. It’s
just that I’m the type of person
who doesn’t really like to talk
about things until they’re
finalized. Being an independent
brand there’ve been many
times where we would be in the
middle of a project everyone
was anticipating and the project
would end up falling through
for whatever unfortunate
reason. Then, I would end up
feeling bad. So, these past few
months I’ve been sticking to my
morals and have been keeping
quiet about our upcoming
projects while they’re in
development.
Q: Can we get a hint at what
type of projects MusicaWear
has been working on?
A: (Rocky) Well, of course
there’s the “magazinette”. I’ll
give a hint that there’s
something involving a physical
location coming soon, but for
now we’re solely focusing on
our private viewing party and
The Black Line.
Q: Ok. And where can we find
out more information about all
those things as they come
along?
A: (Roxy) Definitely, all that and
more can be found on
musicawear.com
An interview
excerpt with
Rocky &
Roxy
8