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Page | 2© 2017 Magento, Inc.
Magento Business Intelligence: The Essential Dashboards of Online Leaders
Page | 3© 2017 Magento, Inc.
Robert J. MooreHead of Magento Business Intelligence Twitter: @robertjmoore
Imagine Recap: MBI Essentials
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MBI Essentials & Imagine Recap
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Magento Business Intelligence
Create custom metrics without formal analytical training
Empower your whole team to be data-driven without any of the technical headaches
Perform advanced analyses like customer lifetime value and cohort analysis with ease
Data infrastructure & dashboarding in one platform
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MBI Essentials
Magento Business Intelligence Essentials (starting at $100 / month)
An easy and affordable way to begin analyzing your Magento data. Merchants connect their Magento database and Google Analytics, gaining access to library of 75 customizable reports based on transaction, customer, and web traffic data.
Magento Business Intelligence Pro (starting at $500 / month)
The most powerful version of the platform. Merchants can connect and analyze their entire Magento database along with dozens of 3rd party SaaS platforms. Custom implementations and unrestricted functionality allow for an unlimited universe of charts, dashboards, and insights.
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Essentials Dashboards
Executive Overview
Customer Retention
Orders
Product Analysis
Customer Activity
Google Analytics
We’ve spent years identifying the most important dashboards and reports across hundreds of merchants.
This is what you get with Essentials, and we’ll step through them all today.
The Executive Overview Dashboard
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A high-level performance overview. These KPIs are top-of-mind for company leadership and stakeholders.
The Executive Overview Dashboard
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This is an easy one: GMV, Sales, or Revenue – whatever you call it, this is how much you’ve sold. This is your top line.
Revenue
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Growth is king. The top 25% of merchants are able to grow revenue more than 5x faster than the rest of the pack.
Why Revenue Growth MattersTo
tal R
even
ue in
Milli
ons
$60
$50
$40
$30
$20
$10
$0Months in Business 360
Q1 Q2 Q3 Q4
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eCommerce Global Dollars by Stage
The Customer Retention Dashboard
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Reports focused on existing customers. These include time between orders, repeat order probability, and orders per customer.
The Customer Retention Dashboard
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First Time vs Repeat OrdersExample Magento BI Essentials Report:
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Benchmark Study
Revenue From New & Repeat Purchases, Bottom Three QuartilesPe
rcen
t of R
even
ue
0
New Repeat
Months in Business 360
10
20
30
40
50
60
70
80
90
100
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Benchmark Study
Revenue From New & Repeat Purchases, Top QuartilePe
rcen
t of R
even
ue
0
New Repeat
Months in Business 360
10
20
30
40
50
60
70
80
90
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Top Customers Dominate GMV Generation
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0% 20% 40% 60% 80% 100%
Perc
ent o
f GM
V
Percentile of Customers
Top Customers as Percent of All GMV
Customer GMV Contributions:Top 1% = 19% of revenueTop 5% = 36% of revenueTop 10% = 48% of revenueTop 25% = 67% of revenueTop 50% = 84% of revenue
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Top 25 Customers by Lifetime Revenue Example Magento BI Essentials Report:
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Repeat Order Probability
Example Magento BI Essentials Report:
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Product Optimization: Case Study
Sean FisherDirector of eCommerce
Driving CLV can be difficult for low repeat businesses.
Identifying high-value customer segments and provide more focus to marketing and acquisition efforts.
Case Study: Repeat Purchase Probability Segmentation
Ave. Customer’s First Year vs Signature Hardware vs Signature Hardware AOV $900+
Number of Orders
Rep
eat P
urch
ase
Prob
abilit
y
00.10.20.30.40.50.60.70.80.9
2 3 4 5 6 7 8 9 10Avg Customer’s First YearSignature HardwareSignature Hardware AOV 900+
Orders Dashboard
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What’s happening in your orders? Reports explore average order value, product mix, status, and coupon usage.
The Orders Dashboard
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Average Order Value by Order Number
Example Magento BI Essentials Report:
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Data-Driven Merchandizing and Pricing
Product Analysis Dashboard
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Which products are selling and what does that mean for your business? Reports on bestsellers, products ordered, and growth rates.
The Product Analysis Dashboard
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Bestsellers by Revenue (past 30 days)Example Magento BI Essentials Report:
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Benchmark: SKU Growth by Year
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
1 2 3 4 5
SKUs by Year of Operation
Merchants experience drastic growth in SKU counts over their first 5 years of operation, making data-driven management and optimization necessary.
Customer Activity Dashboard
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Reports about customer activity and behavior including cohort analysis, coupon usage, and lifetime revenue.
The Customer Activity Dashboard
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New Customers Acquired with CouponsExample Magento BI Essentials Report:
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Discounts and Loyalty: Black Friday
Rest of Year Black Friday Weekend Black Friday w/ Discounts
Coupons can cost you more than the initial discount value!
100%
80%
60%
40%
20%
0%
$1.00
$0.81$0.74
Repeat Spending Proportions, First 6 Months
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Cohort Analysis
Cohort Analysis allows you to compare your customers based on when they made their first purchase.
The most important question it answers: Are my new customers behaving differently than ones I have acquired in the past?
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Cohort Analysis in MBI Essentials With Cohort Analysis, you can watch CLV become realized over time
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Data Superpower: CLV Segmentation
New Customer Purchases $150 CLV
Purchases in Bulk
on First Order$200 CLV
Subscribes on First Order
$250 CLV
Purchases Single Item$100 CLV
Cross-Border Customer$150CLV
Domestic Customer$300 CLV
Domestic Customer$200 CLV
Domestic Customer$300 CLV
Cross-Border Customer$100 CLV
Cross-Border Customer$50 CLV
20% 20% 60%
67%33%20%75%67%33%
Highest CLV
Highest CLV
Lowest CLV
Google Analytics Dashboard
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Access the insights from your Google Analytics account without leaving the MBI interface. Combine that data with MBI data for new insights.
The Google Analytics Dashboard
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Unique Users [past 30 days]
Example Magento BI Essentials Report:
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Social Media Traffic (past 30 days)
Example Magento BI Essentials Report:
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Combining Magento + GA for New Insights
Visitor to Purchaser Conversion Rate by Day (Custom Chart):
Conclusion
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• Data is a powerful tool for merchants of all sizes• We’ve developed MBI Essentials to make it easy and affordable to
access these insights about your Magento store• Even if you don’t use essentials, make sure you’re using
something! The fastest-growing stores are using data to grow.
You can sign up for Magento Business Intelligence Essentials at Magento.com
Conclusion
Q&A