Slide 1

Maggie Bryant, Tiundra Evans, Kevin Ross, Megan Schneider, Matthew Windle

Company HistorySears was officially formed in 1893Publicly held company held under Sears, Roebuck and Co.Currently there are 867 stores, 834 are full-line storesEach store 134,000 sq. ft. typically inside mallsMany product categoriesMany private label brands

Current Target Market1st Target Market Affluent TrendyDeals2nd Target Market Young family Intelligent purchasePrice consideration

Current Value PropositionKnowledgeSelectionHelpfulnessValue Style

Current Marketing StrategyDigital and Non-digital Multiple Facebook PagesIrrelevant PostingsToo many mobile appsSears2goSears CraftsmanSears Craftsman GarageSears Personnel ShopperSears KenmoreSears Auto

Current SWOT AnalysisMock upsEntrance

New Mock Ups

New Target MarketNew home buyers20s to 30s young familyInformed decision reduce buyers remorseValue and style

Social Media & Mobile The more simple, the betterMake all mobile apps one cohesive appStreamline all social mediaFacebook, Twitter, PinterestUse Pinterest to encourage customers to share their create-a-space ideasHelpful tips posted through TwitterRelevant Facebook posts

Sears SparkSears Spark MascotUsed for in-store signageUse with FacebookGives consumers someone to talk to and connect withMakes selling easier

Spark your creativitySpark your StyleCreate-a-SpaceConsumer generatedCreate-a-Space by choosing Room typePaint colorsHome accessoriesAppliancesScroll over to show price, dimensions, buy now link, and DIY tipsPost to FB and Pinterest

Bookshelf DIY Craftsman Table Saw $149.99 BUY NOW Step-by-Step DIY

Magnavox 32 Class LCD TV$299.99 BUY NOW

Create-a-Space Create consumer involvement with SearsFacebook ContestEach month $500 Sears gift cardEach quarter $1000 Sears gift card and their space created in their own homeOnce a year their space will be created in their own home, a mock-up in their Sears hometown store, and several other stores

More diversity in the work placeHiring to win and hiring smart.

Hiring a mixture of women and men, so that the consumers will feel comfortable asking for help.

Some men dont want to ask a lady for help with tools and vice versa, some women might feel comfortable asking other women about home dcor.Training programEmployees need to be knowledgeable about the products in the store.A training class on each sections of the store.Quiz over every section that the employee was trained on. Employees must get score a 90 or above to complete the class.Everyone must be crossed trained, so that they are all experts at all appliances at the store.People must be knowledgeable about a product to be confident in it and confidence sales.

Partnerships

HGTV33% of users makes decisions off what HGTV suggest along with a 95% of consumers are brand aware

Vern YipCandice Olson

DIY network18% of consumers decides to purchase products based on this site.

Josh TempleAmy MatthewsPost SWOT AnalysisReferencesShapiro, L. (2012, April 12). Majority of us smartphone owners use devices to aid shopping. Retrieved from http://www.digby.com/mobile-industry-resources/mobile-industry-statistics/Smith, S. (2011, August 18). Sears reports deeper loss; ce sales lower. Retrieved from http://www.twice.com/article/472534-Sears_Reports_Deeper_Loss_CE_Sales_Lower.phpStambor, Z. (2011, September 12). Social media dominates the web time of american consumers . Retrieved from http://www.internetretailer.com/2011/09/12/social-media-dominates-web- time-american-consumersNewsroom. (2012). Sears Holdings Website. Retrieved from http://searsmedia.com/sears/sears.htmVranica, S. (2012). Knights, Pirates, Trees Flock to Facebook. Wall Street Journal, B1.Zimmerman, A., & Chon, G. (2012). Corporate News: Sears Seeks Offer for Lands End. Wall Street Journal, B4.