Maha Mumbai Metro Brand Vision Document

Maha Mumbai Metro

Brand Vision Document

4

PrefaceMumbai Metropolitan Region (MMR) is one of the fastest growing metropolises in India. With a population of about 22.8 million in 2011 and estimated population of 24.6 million in 2016 according to Draft Regional Plan, it is ranked as the sixth largest Metropolitan Region in the world. MMR accounts for approximately 20% of the Maharashtra’s total population and nearly 36% of State GDP. Greater Mumbai is the mother city and represents a significant engine of growth for the whole region. It is worth noting that other areas in MMR viz. Thane, Navi Mumbai, Vasai-Virar and Mira Bhayander have also experienced major economic growth, and MMR has become the land of opportunities for many people in India. In regard to overall planning, economic and transportation perspective, almost the entire urbanized area of the Region has been functioning as a single entity in spite of having different local governments. Commuters usually travel across municipal jurisdictions for work, business, education, shopping, recreation, tourism and personal needs.

The region’s primacy in the economic wellbeing of the country has been well appreciated. Achieving sustainable growth is pivotal to accomplishing the larger developmental objectives, maintaining the quality of life, including steadily enhancing the vitality of the metropolis. The metropolis, like many other major cities of the world, has been experiencing significant deficiencies in the social and physical infrastructural services, while governments have been making concerted efforts to address such deficiencies over time. These efforts need to be intensified and expedited, in order to overcome the backlog of the cumulative needs and to enhance MMR’s contribution towards national development objectives.

Contents

Preface

01 Introduction 6

1.01 Current concerns in urban transportation 1.02 Innovation and approach by MMRDA 1.03 Why the metro 1.04 The Metro: Features & scale

02 The Brand 18

2.01 Vision 2.02 Mission 2.03 Values 2.04 Brand name & tagline 2.05 Building the brand

03 The Design Strategy 32

3.01 Prepare for your journey 3.02 Connect to the network 3.03 Start your journey 3.04 On the metro 3.05 Reach your destination

04 Look and Feel of Mumbai Metro 42

Conclulsion

The Mumbai Metropolitan Region Development Authority (MMRDA) is an urban planning organisation responsible for the infrastructure development of the Mumbai Metropolitan Region (MMR). Through its various revolutionary projects, MMRDA has been taking significant steps in the direction of making life better for all Mumbaikars. The organisation has been working towards sustainable and efficient modes of transportation by taking inspiration from successful mass transit systems across the world.

Given the growth dynamics and dimensions of transportation problems, and more importantly to plan and develop sustainable transportation systems under the long-term perspective, MMRDA had done a comprehensive transportation study under the Project TRANSFORM for the MMR area in 2005, with technical consultation and financial assistance of the World Bank. The study recommended appropriate transportation improvements to be implemented under various horizons until 2031. Basis this study, many transport infrastructures projects such as metro, monorail, highway, suburban rail projects have been initiated. In continuation the MMRDA also intends to further enhance the transport network in MMR. Furthermore, during the last decade, after the completion of CTS MMR has been experiencing major land area developments and Study project of TRANSFORM-2 is initiated to create a vision for 2041 - Transforming Transportation in MMR: “Transforming MMR into a world class metropolis with enhanced accessibility, mobility, connectivity, safety, environment and quality of travel”.

By carefully assessing the current scenario of the city infrastructure, MMRDA has been striving to create a new, future-ready Mumbai. The Metro project by

MMRDA is planned to improve the living standards of Mumbai, a city with abundant opportunities and dreams for all. The 337 km-long network will change the travel patterns of the city thanks to its gender-neutral, accessible to all, human-centric approach.

At present, the city’s public buses and trains are overcrowded, despite best efforts in the given conditions. Commuters have to travel by the available means to reach their offices or educational institutes. The Metro aims to deliver a seamlessly connected and intuitively designed experience for the residents and visitors to the city.

This Document unfolds the vision of the Government and its commitment to the citizens in overcoming the inevitable challenges of commuting in increasingly urbanised cities. It provides an overview of the Metro Project of MMRDA, highlighting its vision and approach. Taking the reader on a quick journey of the metro experience, the Document also highlights the passenger-friendly approach that is consistently and innovatively delivered through various touch points across the commute.

6

Introduction

01

1.01 Current concerns in urban transportation

1.02 Innovation and approach by MMRDA

1.03 Why the metro?

1.04 The Metro: Features & scale

8

1.01

Current concerns in urban transportation

Existing suburban rail system is under extreme pressure & role of the bus system is mostly limited to providing feeder services to Suburban railways. Due to geographical constraints there is a limited scope to expand existing road & rail network capacity. Many pockets in Island City & Suburbs are not served by rail network. Vehicle registration data of MMR indicates that, the private vehicles is growing at an alarming rate of 9.8% during the period 2001 to 2018 as on 31st March 2018. This increase as resulted in traffic congestion, reduction in operating speeds and environmental degradation.

India has witnessed rapid economic growth over the last few years, accelerating the pace of urbanisation. As urbanisation continues to rise, so will the population that resides in urban areas. It is only natural that this growing momentum is supported by an efficient and sustainable urban transport system. In the maximum city of India, Mumbai, the transportation scenario is yet to arrive at an optimal efficiency.

Composed of a geographical area of 4355 sq.km, the Mumbai Metropolitan Region (MMR) is one of the fastest growing metropolises in India. As per the 2011 Census, the population in MMR is about 22.8 million, which is estimated to grow to 32.2 million by 2041. Globally ranked as the sixth largest metropolitan region, MMR is being served by the suburban rail, metro, monorail and road-based bus system modes of public transport.

Urbanisation brings along with it many challenges for the city governments; providing urban transport is one of them. The bursting seams of the reliable railway network are an indicator of this disparity. There is a mismatch between the quality of supply and the demand by the rising population. The quality of supply of public transport services in the last few decades is reflected in the decline of the Modal Share of Public Transportation from 88% (in 1991) to 78.1% (in 2005) and further to 65.3% (in 2017).

Mumbai today is the world’s second-most densely populated city. Mumbaikars live across the length and breadth of the city and commute for several hours a day between home and office. Such geographical barriers strain the capacity augmentation of the existing transportation systems. Therefore, the need for infrastructure development has always been a priority of the city. If we are to enjoy the fruits of urban living, we have to come up with better alternatives to support the existing public transportation.

The Metro master plan by MMRDA is crafted to provide 337 kms of Mumbai metro to counter these challenges and provide commuters relief and comfort. The new metro network will elevate Mumbai’s transport infrastructure and enhance development in a sustainable way. The sheer magnitude of the proposed metro project is one of its kind to ever be implemented by any metropolitan authority in the world!

So, what are the key issues that are impacting effective urban transport development?

ROAD CONGESTIONAIR POLLUTIONINADEQUATE ROAD SAFETYSHARING OF RESPONSIBILITIESCHALLENGES IN LAND ACQUISITIONTHE NEED TO ADOPT GLOBAL BEST PRACTICESOVERCAPACITY OF PUBLIC TRANSPORT

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ROAD CONGESTIONAn increase in urban population results in a corresponding increase in travel distances and travel intensity. A larger number of city-goers have to commute over longer distances to their office, school or college on a daily basis. The consequence? Congested roads.

INADEQUATE ROAD SAFETYUnlike Western countries where walking and cycling (non-motorised modes) have dedicated pathways, in Indian cities these modes share the same right of way as motorised vehicles. This leads to potentially unsafe conditions, as is evident in the increasing pedestrian fatalities. Inadequate pedestrian facilities lead to more injuries especially among the elderly and school children.

CHALLENGES IN LAND ACQUISITIONThe heavily distorted land market is one of the major factors that leads to delays in completion of infrastructure projects across the city. Zoning and development control regulations as well as high costs of land acquisition place limitations on the land that can be used for commercial and housing purposes. Efforts to decongest the city with well-planned townships in the outer rings of the city have also been partially successful.

NEED TO ADOPT GLOBAL BEST PRACTICESIndia’s road and conventional rail infrastructure maintain the expected standards in operation and design. But this is not the case in the metro or monorail systems. Without a set of standards to follow, contractors may implement an inadequately designed transportation system. A Committee was formed in 2018 by the Government of India to create standards for Metro rail design in India, but we have a long way to go when compared to the international metro rail networks. Moreover, the absence of a properly collated database limits the ability to devise and execute urban transport plans. To be able to assess impact, reliable and accurate data is required. Standardised and systematised data collection is a prerequisite for thoughtful planning of urban systems.

Focus Areas for Developing Effective Transportati ms

AIR POLLUTIONIndian cities have varied levels of pollution, in terms of its concentration and severity. Air pollution is the fifth leading cause of death in India, brought on by cardiovascular ailments. To address this challenge, we need to simultaneously tackle three fronts: reduce fuel emissions; reduce the total number of vehicle kilometres travelled; and reduce fuel use per vehicle kilometer travelled.

SHARING OF RESPONSIBILITIESIn cities like Mumbai, it is essential that the transportation system’s functions are performed in a cohesive manner. The responsibility of these functions lies with different agencies under the city, state and central governments. However, in India, there is no one dedicated organisation that works on urban transportation in a coordinated manner, based on a holistic understanding of current transport system. Urban transportation agencies at state and city level may not have sufficient qualified staff or have too many unskilled manpower. Skill capacity building is the need of the hour if we are to effectively manage urban transportation systems.

OVERCAPACITY OF PUBLIC TRANSPORTDespite Indian cities having great public bus transportation services, one-third of the bus fleet is not used effectively and optimally. This affects the frequency and passenger carrying capacity in big cities like Mumbai, where there’s a higher dependence on buses. Further, congested roads also lead to delayed bus schedules and subsequently passenger volumes.

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1.02

Innovation & Approachby MMRDA

The Indian Government has been putting conscious efforts to implement flagship urban initiatives that can make our cities more ‘liveable’. The Liveability Standards in Cities, developed by the Ministry of Urban Development, broadly classifies 15 categories under 4 pillars: physical, social, institutional and economical. Transport features as one of the top rated categories that influence a city’s ‘liveability’ status.

In alignment with this larger national goal, the MMRDA has been working on its vision of building a robust transport infrastructure, thereby enhancing the liveability of Mumbai city.

MMRDA, MSRDC, MRVC, CIDCO, ULBs, PWD, NHAI, etc. are making consistent and continuous efforts in improving the public transport and road transport in MMR. MMRDA in coordination with other stakeholders carried out number of planning and project preparatory works for implementation public transport and road transport projects during the last two decades and major projects are summarised as follows:

¬ Mumbai Urban Transport Project (MUTP): The works under MUTP 1, 2A, 2B and 2C will complete the physical separation of the major part of suburban rail system from the long-distance passenger and freight operation. It is expected that demand will continue

to increase further, and MRVC has put forward proposals for further expansion of system capacity through implementation of MUTP III and MUTP IV.

¬ Mumbai Urban Infrastructure Project (MUIP)

¬ Eastern Freeway

¬ SCLR, JVLR, etc.

¬ Mumbai Trans Harbour Link (MTHL)

¬ Virar-Alibag Multi Modal Corridor

¬ Airoli-Katainaka Road

¬ Skywalks

The newly developing metro plays a key role in this endeavour.

The MUTP: Research & Recommendations

With assistance of the World Bank, the MMRDA formulated the Mumbai Urban Transport Project (MUTP), with the aim of improving traffic and transportation facilities in Mumbai Metropolitan Region (MMR).

A Comprehensive Transport Study (CTS) has been carried out, whose Objectives include:

¬ To identify travel patterns of Mumbai residents and suburbs.

¬ To use state-of-the-art modelling technique and software in selecting, developing and operationalising an urban transport planning model, suitable to the existing conditions and requirements of the city;

¬ To assess the relevance of the 2007 strategy, determine consequences of pursuing alternative transport strategies, and come up with a long-term comprehensive Integrated transport plan and strategy;

¬ To determine a phased program of desirable and Sustainable investments policy proposals up to 2041; and

¬ To help strengthen transport planning skills; and to transfer data, planning model, tools and knowledge through the CTS to MMRDA and other agencies including Mumbai Rail Vikas Corporation (MRVC), City & Industrial Development Corporation (CIDCO), and Municipal Corporation of Greater Mumbai (MCGM).

The CTS recommended the required short-term, medium and long-term transport infrastructure for the years 2021, 2026, 2031 and 2041, respectively. Here are the recommendations to be completed by 2041:

¬ Develop the mass transit system and road network that would induce balance and land use pattern in MMR and help in demand Management;

¬ To establishment of the Unified Mumbai Metropolitan Transport Authority (UMMTA);

¬ Update schemes in MMR and the development plan of the Urban Local Bodies (ULB) based on transportation plan and strategy;

¬ Implement 495 kms of Metro/LRTnetwork, 742 kms of highway network, and 232 kms of suburban railway network, in a planned and phased manner by 2041 as per availability of funds.

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1.03

Why the metro?

The proposed Metro Project helps achieve the following objectives:

¬ Induce balanced development in MMR

¬ Lesser commute time

¬ A more comfortable commute

¬ Higher safety for commuters

¬ Lesser crowds in suburban rail network, therefore greater passenger safety

¬ Improved connectivity to different parts of Mumbai Metropolitan Region

¬ Decongestion of roads with more people opting for metro

¬ Reduced road usage leads to reduced energy consumption per passenger

¬ Reduced CO2 emissions and particulate matter due to lesser personal vehicles on roads

¬ Lesser vehicle operating costs

¬ Dedicated right-of-way built on the roads occupies space only on the road medium, thus increasing efficiency of corridors without compromising road width

¬ Project generates greater employment opportunities.

Overall, the Project contributes towards the sustainable development of Mumbai Metropolitan Region, through improved connectivity and access to workplaces, educational institutes, markets, commercial districts, and health centres.Moreover, the Metro contributes towards the city’s culture and identity, with its unique design and experience. The history and traditions of Mumbai city are symbolised through its architecture, skylines and transportation system. The trams, double-decker BEST buses, local trains – all have lent character to the city and its history. Currently, both the monorail and the metro networks also are highlighting Mumbai’s uniqueness. Passengers and visitors to the city can take a comfortable journey across the city at an elevated level, with each Metro station located at close intervals. Each Metro station can be designed to depict the past glimpses of the respective location, making commuting a joyous experience instead of an unpleasant one.

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Line 1

Versova-Ghatkopar

11.4 km

12 Stations

Daily Ridership (2031): 8 lakhs

Line 3

Colaba-Seepz

33.5 km

27 Stations


Line 4 (4, 4A)

Wadala-Kasarvadavli-Gaimukh

35 km

32 Stations

Daily Ridership (2031): 13.4 lakhs

Line 8

Airport Metro (CSIA-NMIA)

35 km

xx Stations

Daily Ridership (2031): xxx lakhs

Line 12

Kalyan-Taloja

20.7 km

17 Stations


Line 13

Shivaji Chowk-Virar

23 km

xx Stations


Line 14

Kanjurmarg-Badlapur

45 km

xx Stations


Line 9

Dahisar(E)-Mira Bhayander

& Andheri(E)-CSIA

13.5 km

11 Stations


Line 10

Gaimukh-Shivaji Chowk

9.2 km

4 Stations


Line 11

Wadala-CSMT

12.7 km

10 Stations


Line 5

Thane-Bhiwandi-Kalyan

24.9 km

17 Stations


Line 6

S Samarthnagar-Vikhroli

14.5 km

13 Stations


Line 7

Dahisar(E)-Andheri(E)

16.5 km

13 Stations


Line 2

(2A)

Dahisar-D N Nagar

18.6 km

17 Stations


(2B)

D N Nagar-Mandale

23.6 km

22 Stations


1.04

The Metro: Features & Scale

Towards a cleaner, greener future

The Metro will promote and implement energy-saving initiatives such as: ¬ Using clean and green power solutions,

including LED light fixtures, rooftop-mounted solar plants, ACs with zero-ozone depleting refrigerants.

¬ Trains will regenerate almost 27% of its power requirement during braking.

¬ Major equipment at metro stations (escalator, lift) are fitted with variable-voltage/variable-frequency drives (V3F).

¬ ACs at the metro stations will be of 5-star ratings and VRF type.

For a safe & comfortable commute

Keeping passenger’s safety and comfort as the top priority, it is ensured that all metro stations are well equipped with facilities, like drinking water, public information displays, clocks, signage, and lifts with access for differently abled passengers.

The Network is planned such that it creates interchanges with existing

suburban railway network. It also plans to increase ridership by improving first and last mile connectivity; promoting e-vehicles/e-mobility thus reducing the carbon footprint; improving the corridors, contributing to safer roads. Currently, there are challenges in the physical connectivity around the stations, with unsafe crossing, parking and lighting concerns for pedestrians. The proposed Metro Network intends to improve connectivity of the station.

The street development around the Metro stations proposes User friendly way-finding signage, defined lanes for safer drop-off and pickup, street furniture, junction improvement, placemaking and seamless connections to the next mode of transport – bus, auto, or taxi. Such interventions when combined with the support from BEST and feeder buses would improve the accessibility for people living in a radius of 1.5 km from the Metro station.

The BEST, Municipal Corporation and the Police are the stakeholders in delivering a seamless experience to Mumbai’s commuters.

337km

200stations

14lines

337km

200stations

14lines

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The Brand Strategy

02

2.01 Vision

2.02 Mission

2.03 Values

2.04 Brand name & tagline

2.05 Building the Brand

20

2.01

Our Vision

To connect places within MMR

and improve quality of travel

by decongesting and advancing commuter experience through the Metro.

22

2.02

Our Mission

To provide a seamless, safe,

comfortable, convenient

and faster mode of commute

with a humane spirit.

24

Excellence We are inspired by the best and are committed to continuously improve.

Equality We are committed to treating all commuters with respect and dignity.

Inclusive We include all sections of society, providing every commuter with a humane and dignified travel experience.

AgilityWe are nimble footed finding innovative solutions to challenges and are always moving forward.

Accountability We take responsibility for our actions and deliver on our commitment.

Commuter CentricityThe commuter is at the heart of what we do, drives all initiatives, processes and is key to our success.

2.03

Our Values

26

2.04

Brand name & Tagline

MAHA MUMBAI METRO

Mumbai In Minutes

आमची मेट्रो

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The Brand Construct presents the elements of the brand from the perspective of creating a brand that appeals to a commuter. Also referred to as the Brand Essence or the Brand Mantra, the Brand Soul is the innermost layer which expresses a brand’s raison d’ etre, and is inextricably linked to the purpose expressed in the organisation’s Mission statement. The Brand Soul is then linked to the Brand’s Core Values, which lay the foundation of what the brand stands for and is committed to in everything that it does.

2.05

Brand Construct

Committed to improving the quality of travel of every Mumbaikar

Brand SoulThe commuter perceives the soul and the core values through the various outer layers of meaning - the Facts, the Brand Attributes and the Brand Voice and Personality. The Facts are related to the building of the product or service and it’s usage; each fact contributes to one of the Brand Attributes that the commuter perceives during interactions with the brand – either during the travel experience or through communication. The Brand Voice and Personality represents a set of human characteristics that could be associated with a

brand; these impressions are built in a commuter’s mind through a diverse mix of communication touch-points – actual travel experience, behaviour of staff at stations, signage, design elements, pricing, PR etc. All the above elements of the Brand Construct finally manifest themselves as a set of emotions in the consumer’s mind – these express the impact of the Brand on the commuter’s life and the emotional space it occupies in the commuter’s mind.

Work in Progress

30

2.05

Text not final

Unveiling the brand elements

CORE VALUES

BENEFITS

HOW I

T MA

KE

S M

E (

CO

MM

UTER) F

EEL

FA C T S BRA

ND

VO

IC

E &

PE

RS

ON

ALITY

SOUL

Sets high standards

Self-sufficient

Innovative

Humane

Equality

Environmental consciousness

Understands commuter’s needs

Core Values

CORE VALUES

BENEFITS

HOW I

T MA

KE

S M

E (

CO

MM

UTER) F

EEL

FA C T S BRA

ND

VO

IC

E &

PE

RS

ON

ALITY

SOUL

Empowered

Worry free

Satisfied

Joyous

Proud of my city

How it makes me feel

CORE VALUES

BENEFITS

HOW I

T MA

KE

S M

E (

CO

MM

UTER) F

EEL

FA C T S BRA

ND

VO

IC

E &

PE

RS

ON

ALITY

SOUL

Modern

Efficient, but caring

Expert

Reliable

Friendly and approachable

Brand Voice &Personality

CORE VALUES

BENEFITS

HOW I

T MA

KE

S M

E (

CO

MM

UTER) F

EEL

FA C T S BRA

ND

VO

IC

E &

PE

RS

ON

ALITY

SOUL

337 km, 14 lines

Vast network

Technologically advanced

Integrated ticketing system

Resettlement efforts

Green energy

Security measures

Multi-modal integration

Facts

CORE VALUES

BENEFITS

HOW I

T MA

KE

S M

E (

CO

MM

UTER) F

EEL

FA C T S BRA

ND

VO

IC

E &

PE

RS

ON

ALITY

SOUL

Convenient

Saves time

Comfortable

Sustainable

Safe and secure

Communities cared for

Reaches everywhere, carries everyone

Benefits

32

Design Strategy

03

3.01 Prepare for your journey 3.02 Connect to the network

34

�

�

�

�

�

�

�

� �

Mumbai Metro

Surf on the networks

Mobilityfor all the Mumbaikers

ConnectivityAcross the city and regions

Each sector connected to a station and all sectors connected to the regions

circles show 4 to 10 minutes walk around each station

3.01

Prepare for your journey

This chapter gives a brief overview of the primary posi-tioning of the identity of the Mumbai Metro. The outlined guidelines will give designers, architects, and building engineers an axis on which they can further comprehend its conception.

By reorganising and streamlining the transportation infrastructure via the Mumbai metro, MMRDA is facili-tating easy access for all citizens. Mumbaikars will be able to experience faster connectivity from their homes to other parts of the city, within minutes. The Metro will add more character to this maximum city and further enhance its existing public transportation systems.

A pulse of energy flows

through the heart of Mumbai

Like beautiful ribbons, an elevated network twists and turns through the main streets of the city. The impres-sive ribbon-like structure forms the 14 lines of the new Metro. When you want to find the nearest metro station, just look up and follow the ‘line’ on the viaduct! The multiple winding lines carry the new Mumbai metro trains. Get inside any one Metro station, and from there, a world of travel opportunities will open up before you.

Below this flowing ribbon network, a large garden is envisioned. For the first time in the world, not only will the spaces under the viaducts be used innovatively, but so will the spaces under the stations. The biggest gar-den of the world, measuring 337 kms, will be designed. These gardens will be carefully maintained and land-scaped, with the aim of producing flowers, vegetables and fruits. The freshness and greenery that it will bring to the streets of Mumbai is unimaginable. This step can bring to life a vast urban agriculture project, executed in a way like never before.

At 337 km, this is the

biggest garden of the world.

A large clear ribbon across the city carries the new Mumbai metro lines

36

Nature

GREEN

Thinking the architecture of the stations as a means of connection between the inhabitants and the metro

City

Transparency

Air

words of intent & reference images

LIGHTING

Delighting

BREATHING

COLABA

CSTM

NMIA

TALOJA

KALYAN

BHIWANDI

SEEPZ

CSIAVERSOVA

BHAYANDAR

SHIVAJI CHOWKKASARVADAVLI

GAIMUKH

VIRAR

VASAI

NALASOPARA

DAHISAR E

MANPADA

MIRABHAYANDAR

SWAMISAMARTH NAGAR

VERSOVA

GHATKOPAR

CHEMBURMANDALE

VIKHROLI

ANDHERI

LegendLine 1Line 2Line 3Line 4

Line 10Line 11Line 12Line 13Line 14Line 5

Line 6Line 7Line 8

MMR RegionSea and Back waterRailway LinesInterchange StationEnd Station

Line 9

Mumbai Metro

BADLAPURAMBARNATH

THANE

KHOPOLI

KARJAT

PEN

VASHI

SEAWOODS

PANVEL

DOMBIVALI

Jivdani Temple Virar

KalambBeachNalasopara

NationalParkBorivali

GlobalVipassanaPagodaGorai

EsselWorldBorivali

International Airport Andheri

HajialiDarga

Gate Way OfIndia

WankhedeStadiumChurchgate

ElephantaCaves

Durgadi Fort Kalyan

Kondeshwar Badlapur

MIDCTaloja

Navi MumbaiInternationalAir port

D Y PatilStadium Nerul

�Draw a network that connects landmarksCreate links for people

Mumbai Metro

The station as a point of life: by creating welcoming spaces, by designing the ambiances, by a touch of color in a bright and clear atmosphere in, around and under the station.The station as an ecosystem: by opening windows on the facades to allow a reasoned management of the air movements inside the building, by creating a kind of green screen in front of these windows, allowing the light of day reach ground level under the viaduct, a working natural light to create quiet ambiances, controlling the sound quality of indoor and outdoor noise.The station as a new center in the neighborhoods: by a work of close relationship with the urban develop-ment around the stations, by an opening and a transpa-rency of spaces to create new views, by a poetic work of night lighting.

Connect all Mumbaikers

Connect to the network3.02

38

Entrance sign

7Mumbai Metro

Retail area

Line maps

Vending Machines Line maps

Desk person

Line maps

5555

55

55

Invite

Inform

Convenience

Safety/Security

Commuter’s Experience

Contents

About signage

Lighting

Light signal

Soft Ligh

Lighting

Lighting

Lighting

Lighting

Lighting

LightingWi-Fi Wi-Fi

Signage

Emergency Signage

Emergency Signage

Emergency Signage

Emergency Signage

Signage

Signage SignageSignage

Signage

Agent

Agent

Agent

Information Information

Information

Shopping

surveillance camera

surveillance camera

surveillance camera

surveillance camera

Sound announ-cement

Sound announ-cement

Technology

TechnologyTechnology

Technology

Technology

Rest pointRest point

Map Map Map

ArtArt

Security

Start the journey

EscalatorElevator EscalatorElevator

Soundsignal

Access Entrance Circulation Welcome Circulation Platform Train

I know where

I go

Easyto

find

no problem getting up to

the metro with the escalators

I see where I

can go in the city

I feel safe

What a nice

place

It’s easy to go

freeto go

I find easely

my way

I can enjoy

services

this place is

connected

It’s a happening

place

I can easely buy my tickets

I need a specific

information

I know where I am

I can sit

I know the

timingsI feel safe

7

The main idea proposed, is to create a kind of “ribbon” sign system, one could follow the paths with passenger informa-tion and on time every time. This signage will be arranged mainly around the places of vertical circulation and junc-tions at intermediate spaces (eg. concourse and platforms). Information Points are provi-ded in the same zone to follow signales, markers, entrance identification, information about security procedures, maps, etc.

SecurityThe feeling of security, comfort and the ability to orient oneself are strongly linked in a metro station

40

Line maps

Route map

��

� �

Invite

Inform

Convenience

Safety/Security

Contents

Sound signal

Sound announ-cement

Security

Lighting

Lighting

Lighting

Wi-Fi

SignageInformation

surveillance camera

TechnologyTechnology

Map

Art

In the train


I know I’m on time

Skyline of

Mumbai

I can play on my

phone

I can do many things traveling in

metro

I can connect

by all means

I can see all the

stops of this train

a new view of Mumbai

I know whereI am with the

route map and landmarks

I know the

timings

I can sit

I know where I’m

goingI feel safe

7

42

Line maps

Retail area

Line maps

Vending Machines Line maps

Desk person

5555

55

55

Invite

Inform

Convenience

Safety/Security

Accessibility

Contents

Emergency Signage

Emergency Signage

Emergency Signage

Emergency Signage

Sound signal

Sound announ-cement

Sound announ-cement

Lighting

Lighting

Lighting

Lighting Lighting

Lighting

Lighting

Lighting

LightingWi-Fi Wi-Fi

SignageSignage

Signage Signage

SignageSignage

Agent

Information Information Information Information

Shopping

surveillance camera

surveillance camera

surveillance camera

surveillance camera

Sound announ-cement

Technology

TechnologyTechnology Technology

Rest point

Map MapMap Map

Art

Security

Train Circulation Welcome Circulation IssuePlatform

Reach the place


City

EscalatorElevator EscalatorElevator

easy getting down with

the elevatorI know where

I go

Let’s see where

I’m going now

This is my

station

I have changed the train

I feel safe

It’s easy

to exit

It’s easy to find my busBye

bye

I find easely

my wayI can buy

some things here

Oh I forgot this stuff

for my wifeI need

a specific information

I can see the way to go out

I feel safe

It’s a happening

place

7

Prioritise the simplicity of the spaces, the visibility ofequipments and clear movements

MultimodalservicesThe journey continues seamlessly in the extended urban public spaces and mobility

7

6

6

44

Look and feel of Maha Mumbai Metro

04

46

48

50

52

54

Conclusion

India is one of the fastest growing economies of the world. Given its sizeable and growing population, the country is working hard to transform itself for a more sustainable approach to progress. Mumbai, the financial capital, has a distinct identity, which is reflected in its efficient public transportation systems. The BEST buses and the local trains (known as ‘Mumbai’s lifeline’) and buses operated by BEST, TMT, NMMT, KDMT, MBMT, VVMT, MSRTC, etc. have been the trusted modes of transport since many years have been the trusted modes of transport since many years.

MMRDA, in conjunction with other stakeholders and experts, has been working to transform the face of public transport in Mumbai Region. The proposed Metro is an efficient and well-planned mass rapid transit system and caters to commuters across Mumbai Metropolitan Region. It includes a network of energy-efficient and state-of-the-art trains that contribute to a cleaner and greener city. Other features include street

development around the metro stations, accessibility for differently abled, as well as last mile connectivity will lead to improved comfort and safety of the passengers.

The comfort and convenience offered by the Metro would help enhance residents’ quality of life and their overall productivity. It is a part of the larger vision of nation building and can serve as a role model for other urban transportation systems across the country. Mumbai, with its Metro, is on the fast track to progress, in alignment with the momentum India is at right now.

Public transport development in a complex urban scenario like Mumbai is a journey of continuous improvement and innovation. All stakeholders have been working tirelessly to ensure that every Mumbaikar can experience a healthier and happier commute every day.

TRANSFORM-2 stresses the need for MMRDA’s continuing efforts to expand its commitment on

developing MMR’s major transportation infrastructure, recognizing the varying needs and priorities of different transportation users.

TRANSFORM-2 proposes development of integrated multi-modal transportation system by recognizing the significance of transport to support the economic growth and social well-being of MMR. It advocates focusing on the development of Metrorail corridors throughout the region, optimization and expansion of the suburban rail network and provision of an integrated transport network including access controlled highways. TRANSFORM-2 recommended a network of 467 km of metro corridors for the horizon period upto 2041. Current efforts by MMRDA and other stakeholders on implementation of metro corridors will be continued in the future to have a sustainable public transport system in the region.

Documents

Maha Mumbai Metro Brand Vision Document