Main Business Plan

8/8/2019 Main Business Plan

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Business Plan

Blue print of business.

Written document

Detailed and covers entire scope of

business

It may be in the form of a report.


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Definition

Document that can convince

the reader that the business

can produce enough revenue

to make a satisfactory profitand therefore attractive as an

investment opportunity


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Functions of a Business Plan

Serves as an Action Plan

Serves as a Road Map

Serves as a Sales Tool


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Executive Summary

(Step Ten)

Opportunity

Solution

Competitive Advantage

Process

Positioning

Financials

Management


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Mission Statement

A clear statement of your

companys long-term mission. Try

to use words that will help direct the

growth of your company, but be as

concise as possible.


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History and Current Status

Briefly outline the history and

current status of your company


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Market and Products

Summarize key technology,

concept or strategy on which your

business is based


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Objectives

Where are you going with your

company?

What are your goals for the

company?

What is your exit strategy?


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Long-Term Goals

5-Year Goals

State specific measurable objectives

State Market share objectives

State revenue/profitability objectives


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Products and Services

Description (Step Two)

Introduction

Description

Market Comparison

Proprietary Rights

Stage of Development


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Industry and MarketplaceAnalysis (Step Three)

Introduction Industry Analysis

Marketplace Buyer Analysis

Marketplace Competitor Analysis


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Opportunities

Problems & Opportunities

State consumer problems, and define

nature of product/service opportunities

create by those problems


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Competition

Summarize competition

Outline your companys competitive

advantage


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Risks & Rewards

Risks

Summarize risks of proposed project

Addressing Risk

Summarize how risks will be

addressed Rewards

Estimate expected pay-off, particularly

if seeking funding


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Marketing Plan(Step Four)

Introduction (The Seven Sentence

Plan)

Target Market Strategy

Product/Service Strategy

Pricing Strategy Distribution Strategy

Sales Strategy

Marketing and Sales Forecasts


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Operations Plan(Step Five)

Introduction

Operations Strategy

Scope ofOperations

Ongoing Operations

Operating Expenses


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Development Plan(Step Six)

Introduction

Development Strategy

Development Timeline

Development Expenses


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Resource Requirements

Technology Requirements

Personnel Requirements

Resource Requirements

External Requirements


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Management Plan(Step Seven)

Company Organization

Management Team

Administrative Expenses


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Financial Plan(Step Eight)

Financial Statements

Ratio Analysis

Funding Requirements

Sources and Uses of Funds

Business Risks


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Offering(Step Nine)

Investment Requirements

Valuation of the Business

Exit Strategies


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Key Issues

Near Term

Isolate key decisions and issues that

need immediate or near-term

resolution

Long Term

Isolate issues needing long-term

resolution

State consequences of decision

postponement

Documents

Main Business Plan