B6EAJICO201802

Make PlansPartner of strategic product development, Ajinomoto

Please contact the AJINOMOTO group, should you have questions about trademark registration.

Japan

Ajinomoto Co., Inc.15-1 Kyobashi 1-chome, Chuo-ku, Tokyo 104-8315, JapanTEL：+81-（3）-5250-8153 FAX：+81-（3）-5250-8259

Europe, Middle East, Africa & Russia

S.A. Ajinomoto OmniChem N.V.Axis ParcRue Emile Francqui, 71435 Mont-Saint-Guibert, BelgiumTEL：+32-（0）-10-48-41-22 URL：http://www.ajiaminoscience.eu/personal-care

Asia Pacific

Ajinomoto (Singapore) Pte. Ltd.460 Alexandra Road, #11-04/05, PSA Building,Singapore 119963, Republic of SingaporeTEL：+65-6257-1922 URL：https://www.ajinomoto.com.sg/

Taiso Commerce Inc.10F., NO.68, SEC.2, Zhongshan N.RD., Zhongshan District. Taipei, TaiwanTEL：+886-（2）-2521-0180 FAX：+886-（2）-2521-5904

Ajinomoto Co., (H.K.) Ltd.21/F., Bangkok Bank Building, 14-20 BonhamStrand West, Sheung Wan, Hong KongTEL：+85-（2）-2534-2888 FAX：+85-（2）-2534-2899

South America

Ajinomoto do Brasil Ind. e Com. de Alimentos Ltda.Rua Vergueiro, 1737, Vila Mariana,CEP 04101-000, Sao Paulo, SP, BrazilTEL：+55-（11）-5080-6700 FAX：+55-（11）-5908-8799

North America

Ajinomoto Health & Nutrition North America, Inc.4105 Poole Road Raleigh, NC 27610, USATEL：+1-（877）-507-9303E-mail： Order：SPC_CSRNC@ajiusa.com Sample Request：spc_samples@ajiusa.com Reach to Sales rep：spc_sales@ajiusa.comURL：http://www.ajiaminobeauty.com

Ajinomoto Healthy Supply Co., Inc.19-8 Kyobashi 1-Chome, Chuo-ku, Tokyo, 104-0031 JapanTEL：+81-（3）-3563-7584 FAX：+81-（3）-3563-3322

High qua l i t y R&D w ins the t ru s t and suppo r t o f end u se r s .

Thoroughly grasping the preferences and particularitiesage, region, skin type, etc.

of end users brings marketing success. Superior R&D is the secret ingredient for

success in the fragrance and cosmetics business.

Ajinomoto Co., Inc. is eager to be chosen as your partner in this success.

This opens the opportunity for fine-tuned R&D able to generate positive responses

from end users.

High quality amino acid personal care ingredients secure a market advantage.

A j i nomo to Co . , I n c . ' s "ma r ke t - o r i en t ed " concep t s e r v e s a k e y r o l e .

3 4

Mo i s t ?Re f r e shed?

Mild

Soft

Softand

bubbly

Clean rinseDreadedtightness

Wa s h i n g F a c i a l c l e a n s e r

Creamy

haircareskincare

We can easi ly combine ingredients for customized effects and cleansing properties.

For example, clean, freshening, and mild; or, thickly rich and luxurious.

Ajinomoto Co., Inc. always understands end user needs so that we can

offer facial cleansing ingredients that aid in developing new products

with novel features.

And, our many years of research and factual results include not only

knowledge about cleansing, but also the process of dirt removal. Gentle

on the skin and thoroughly cleansing. We can also create a variety of

combinations of appealing sensations specific to each particular product.

Even with repeated washing,

Amisoft® reduces dry skin after

washing and maintains skin health.

AMISOFT®

AMILITE®

With the same slight acidity as the skin, it delivers a moist, mild finish

With r ich, creamy lather, users get a refreshed sensation

What is considered "the most basic necessity" for your current facial c leanser?

Source: Pola Research Institute of Beauty and Culture, "Detailed Survey of Skin Care Cosmetics 2010".

Cleansing

Suited to my skin type

Maximumsafety

How it feelswhen used

Superiorquality

A healthy, gentle finishwith Amisoft®

54％

48％

30％

26％

25％ N=1,465

Make Plans Changes to skin moisture levelsafter repeated washing

30

20

10

02 40 6 8 10

Time of washing

AMISOFT®LS-11Potassium Laurate

Before washing

10 washes with Amisoft®

10 washes with soft potassium soap

wat

er con

tant

on

skin

High

Low

5 6

Jellylike

CleanTone

Dreadeddryness

What do you expect from your skincare products?

Na tu r a l ,mo i s t u r i z i ng

p ro t e c t i on f o r t he s k i n

Youthful

Moist

T o n i n g S k i n l o t i o n

Moisture is the basis of soft , supple skin.Delivering the greatest moisture retaining effects and natural feel .

Cleanse and tone. Drawing out the multiple benefits locked within

amino acids to bring moisturizing effects to skin. Moist, youthful, and

smooth. We can offer skin lot ion function and feel that are both

matched to the market and brand.

Because i t i s amino acids , i t i s completely natural . For sk in that

always maintains its best condition, we provide combinations of

natural and gentle ingredients.

High levels of PCA in the skin's keratin

layer tend to mean moister skin.

*What is PCA?PCA is pyrrolidone carboxylic acid, the main ingredient of NMF.NMF is a substance that works as the skin's barrier and retains moisture.

AJIDEW®

PRODEW®

Moisture components essential to healthy skin

Making possible the del ivery of plentiful moisture retention in a s imple amino acid formulation

Maintain PCA* levels to boost the skin's moisture content.

0.02 0.040.00 0.0.6 0.08 0.10

PCA levels in the skin's keratin layer

Make Plans Relationship Between SkinMoisture and PCA Levels in Skin

haircareskincare

Moisturization

Drynessprevention

UV rayprotection

Smootherfacial lines

Clean pores

58.9％

48.0％

45.0％

44.0％

38.2％N=1,403

Source: Pola Research Institute of Beauty and Culture,"Field Study of Female Cosmetic Use and Awareness, Skin Care Survey 2012‒".

wat

er con

tant

on

skin

High

Low

7 8

Moisture

Nicelyplump

Dreadedstickiness

What kind of milky lotion productsdo you think "would be great i f avai lable?"

Moisturizing

Suited to my skin type

Facial linesmoothing

Whitening

Drynesspreventing

34.8％

32.8％

32.7％

29.1％

28.2％N=862 Towa rd mo i s t ,

s upp l e s k i n .An un l im i t ed

f ee l i ng o fs a t i s f a c t i on .

haircareskincare

Silky

Moist

Mo i s t u r i z i n g M i l k y l o t i o n

Maximizing the sensation and effects ofthe product while keeping in mind thebalance of oi l and moisture in the skin.

Continuously enhancing moisture retention effects. Reducing dryness

for continuously moist skin. The balance of oil and moisture in the

skin is a crucial point. Expertly combining ingredients leads to youth-

ful , moist skin and a product that feels s i lky smooth when used.

Other objectives can be easily targeted, such as preventing dryness

and promoting light, fair skin color. Leveraging our skill with a wide

variety of formulations thanks to years of amino acid research, we

can offer highly original milky lotion products.

Eldew® functions to retrieve the barrier

properties lost by rough skin.

Like ceramide, it turns into lamellar liquid

crystal and brings emollient effects.

Eldew® is an amino acid-typeceramide analogue.

Make Plans

Lamellar structure

PRODEW®Supplementing amino acids, the moisture components of skin

ELDEW®Boosting barrier function and building youthful , healthy skin

Seource: Pola Research Institute of Beauty and Culture, "Detailed Survey of Skin Care Cosmetics 2009".

Horny Cells Intercellular Lipid Model

HornyLayer

Schematic of Intercel lular Lipid Model

9 10

Source: Ajinomoto Co., Inc. "Beat UV rays! Skin Care Survey"

Not use sunscreen3.6％

No specific criteria2.4％

Fragrance　1.7%

Free product add-ons

N=1,453

What do you look for mostwhen you choose a sunscreen?

Level ofsun protection

26.8％

Gentlenessto my skin21.6％

Usability

8.5％

Price (inexpensive)

haircareskincare

35.2％

0.2％

31％

Aging awareness data for those in their late teens

2008年 2011年

Those with concernregarding theirfuture skin condition

Those planningan anti-agingstrategy

45％

51％ 71％

Special CareUsing the power of amino acids.Del ivering a higher level of qual ity.

Interest continues to grown regarding advanced,

special skin care and maintenance. We can suggest

optimum "quality recipes" customized to changing

skin care trends according to regional, seasonal, and

age differences. Amino acids, the structural compo-

nents of skin, create smooth formulations for all-in-

one beauty lotions, creams, and more.

ELDEW®

AMIHOPE® LL

Conditioning formula to resolve rough skin, dryness, etc.

Creat ing high value-added formulas thanks to ample volume and a s i lky feel

Make Plans

Sun CareSolid protection against UV rayswhile preserving skin health.

The UV ray-blocking feature goes without saying.

By adding amino acids, strain on the skin is reduced,

compatibility is good, and a gentle, comfortable sun

care product becomes a reality.

Anti-aging by reducing skin shock

ControlExposure to UVA

AJIDEW® ZN-100（10μM）

Col

lage

n-de

grad

ing

enzy

me

leve

ls

Make Plans Assessment of collagen-degrading enzyme levels

High

Low

15

10

5

0

*

Eldew® blends well with moisture in the skin's

keratin layer, delivering high moisture retention and

helping users recover from roughened skin.

Ajidew® ZN-100 suppresses the degradation of collagen

brought on by ultraviolet rays and thereby prevents

skin aging.

Eldew® rescues users from rough skin!

Just after onsetof rough skin

1Before onsetof rough skin

2No. of days after onset of rough skin

3

Barrier f

unct

ions

of t

he skin

Recovery of the skin's barr ier functionLow

High

Model A：Barrier functions of the skin＋CeramideModel B：Barrier functions of the skin＋ELDEW®

15

10

5

0

Roughskin

Healthyskin

Without applicationmodel Amodel B

N=7, mean±S.E.

Source: Pola Research Institute of Beauty and Culture, "Field Study of Female Cosmetic Use and Awareness, Skin Care and Make-up Survey 2011‒".

AJIDEW® ZN-100Suppresses excessive skin oi l and del ivers a fresh sensation

11 12

Most emphasized makeup products

FoundationCreating a moist , glowing finishwhile balancing the skin's condit ion.

Foundation is the makeup product most scrutinized by users.

Foundation with amino acid moisturizing ingredients applies

easily, seeming to blend right into the skin, and balances the

skin's condition while thoroughly concealing problem areas.

AMIHOPE® LLELDEW®

Excel lent lubricant qual it ies give a smooth applicationwhile high adhesion prevents makeup deterioration

Realiz ing a moist , smooth application

Smooth & Si lky

Market product Amihope® LL 20% formulation

Foundation Application Comparison (x200)

Appliedby finger

Applied withmakeup puff

Make Plans

MakeupIncreased moisture advantagesjust from applying the product.Amino acids create these benefits.

The natural moisturizing factor (NMF) contained in

amino acids raises the level of moisture retention and

adds skin treatment effects.

Healthful beauty without hours of treatment. Making

comfortable, color-retaining makeup products a reality.

ELDEW®

EB-21・GP-1

Improved coloring, shine, application, smoothness, and resistance to breakage.A multipurpose oi l gel l ing agent that real izes f irmness and high transparency without requir ing large amounts.

High added value throughhigh transparency.

Make Plans

A Flat HexagonalCrystal

haircareskincare

Amihope® LL has excellent adhesion

and water repulsion to reduce

running and streaking from sweat

and water.

Amino acid-type oil gelling

agents EB-21 and GP-1 bring

to reality stick application

products with high transpar-

ency.

Foundation

Lipstick

Base makeup

Eye shadow

65.5％

41.4％

37.5％

32.5％N=1,313

Eyebrowmakeup 42.5％

21～30 min.

7.8％

31 min. or more

N=1,313

How long do you spend applyingyour init ial makeup each day?

24.7％

11～15 min.

33.1％

6～10 min.

2.2％

19.9％

1～5 min.

12.4％

16～20 min.

Source: Pola Research Institute of Beauty and Culture, "Field Study of Female Cosmetic Use and Awareness, Makeup Survey 2011‒".

Source: Pola Research Institute of Beauty and Culture, "Field Study of Female Cosmetic Use and Awareness, Makeup Survey 2011‒".

Firmness of oil gelling agents EB-21 and GP-1versus other gelling agents

2000

1500

1000

500

0

Har

dnes

s（g/

cm2 ）

1 2 3 4 5 60 1 2 3 4 5 60GP-1EB-21

A

BC

DEF

G

EDAB

C

GF

A：Cyclomethicone/OD＊1

B：OctyldodecanolC：TriethylhexanoinD：Isopropyl MyristateE：Mineral OilF：Isostearic acidG：Butylene Glycol

13 14

haircareskincare

Sm o o t h t ot h e t o u c hC l e a n a n dr e f r e s h i n g

Stylability

Shiny

Dreaded hairloss

Supple

What hair concerns do you haveat the moment?

Graying

Lack of shine

Frizzing

Lack of body and volume

Unruliness

60.4％

33.5％

33.2％

28.7％

28.0％ N=1,106

Clean

Wa s h i n g s h am p o o

Setting the foundation for hair care with amino acids gentle on the scalp and hair.

Hair has a big influence on one's apparent age. A shampoo

base formula's true value lies in whether it can keep the scalp,

which is the foundation for the hair, in an optimum state of

health. Hair care products based on amino acids have weak

acidity at the same level as the skin, which helps fight flaking

and itchiness from scalp damage, as well as hair loss. At the

same time, the body and shine of the hair is boosted.

Hair washed with SLES shampoo shows debris left over

from broken cuticles, while shampoo formulated with

Amisoft® yields smooth hair from end to end.

AMISOFT®Amino acid shampoo ingredients are plant-based and easy on the environment

Amisoft® is gentle even on damaged hair

Washing withSLES shampoo

Washing with shampoo with Amisoft® formulation

Make Plans Easy combing post-washing hairsurface (3,000x)

Cuticlefragments

Detachedremnants

AMILITE®A rich lather that cuts through styl ing productsand gives a clean f inish

Source: Living Kurashi HOW Institute, "Ladies' Hair Concernsand Hair Care Information Needs" 2010.

15 16

Dreadeddryness

Mo i s tL u s t r o u s

haircareskincare

CuticleFingers glidethrough gently

SuppleMoisture

What information on "aging hair care"would you l ike more of?

Source: Living Kurashi HOW Institute, "Ladies' Hair Concernsand Hair Care Information Needs" 2010.

Care I can implement myself

Changes related to my age

Product informationfor self-implemented care

Hair styles appropriatefor my age Hair care productinformation matchedto my age

77.4％

51.1％

44.3％

41.4％

35.7％N=1,106

T o n i n g C o n d i t i o n e r

Ample nutrient supplements for hair fromour amino acid mixture.

Amino acids, making up 99% of the hair, are indispensible

substances for healthy hair. Damage from UV rays, perma-

nents, coloring, etc. rob hair of its shine, lead to dryness, and

damage the surface cuticle, all of which reduces amino acids.

Hair care products with amino acids produce neat, orderly

hair that has a healthy shine.

The Eldew® formulation helps recoup the hair

surface's hydrophobic properties, which can

decrease from damage due to oxidative coloring.

ELDEW®

PRODEW®

Natural form ceramide, the fruit of research into moisture retention mechanismsEncouraging blood circulation in the scalp and supplementing nutrients to damaged hair

Eldew® formulation recoupshydrophobicproperties ofdamaged hair.

Make Plans

N=20

Natural

120

110

100

90

80

70

60Bleach Control

(Without Oil)ELDEW®PS-203

Con

tact

ang

le (°

)

Comparison of Hair SurfaceHydrophobic Properties

Damage

BleachedTreated with

a hair conditioner

Production BaseActivity Base

BelgiumRussia

Thailand

United States

Brazil

Singapore

Japan

Indonesia

Taiwan

17 18

Our high-quality products are provided worldwidethrough our global network.

As a global pioneer in amino acids and science － AminoScience － Ajinomoto Co. is expand-

ing its R&D, production and sales network to Europe, the US, South America and Asia, thus

contributing to the health, nutrition, and beauty of people worldwide. We are continuously

developing new ingredients and products of the highest quality.

A full line up of Ajinomoto Co., Inc. personal care ingredients born from our many years of amino acid research.Allow us to aid in your development of premium products throughour market-oriented philosophy.

Researchers were first struck by how softly conditioned their hands became from daily work with

amino acids. This became the starting point for investigation into the beautification effects of

amino acids.

At present, Ajinomoto Co., Inc.'s cosmetic ingredients are supplied to over 3,000 cosmetic firms

inside and outside Japan.

Through our fine-tuned understanding of market needs, our market-oriented philosophy, and our

novel concepts, we will continue to support product development for maximum user satisfaction.

1971 AJIDEW ® N-50

1972 AMISOFT ®

1979 CAE ®

1985 AMIHOPE ® LL

1992 ELDEW ®

1994 AMILITE ®

AQUADEW ®

2005 AJIDEW ® ZN-100

1999 PRODEW ®

1996

2007

PRODEW ® 500

GP-1・EB21