MakeUpGuide En

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THE MAKE-UP GUIDE

243010_Br_MakeUp_GB 06.05.10 10:55 Seite 2

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ECONTENTSFOUNDATION & CONCEALER 4FOUNDATION & CONCEALER 4

CAMOUFLAGE 6

PURE MINERALS 8

ROUGE 10

EYEBROWS 11

EYE MAKE-UP 12

MASCARA 16

FALSE LASHES 17

EYELINER 18

TIPS FOR SPECTACLE WEARERS 19

LIP MAKE-UP 20

NAIL LACQUER & NAIL CARE 22


Make-upTHE MAKE-UPP GGUUIIDDEE


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FOUNDATION & CONCEALER

(1) The easiest way to find the rightfoundation for your skin is by tryingthree shades that are similar to yourskin tone together on your cheek. Theshade that blends with your skin is theright one.

(2) For perfect results, apply your liquidfoundation with the Make-up brush. Pour alittle of your chosen foundation onto theback of your hand. Gently dip the tip of thebrush in the foundation and start to apply ina gentle circling movement, working fromthe cheek area up to the facial contours. (3) To help it last a little longer, finish withSilk Touch Compact or Loose Powder. Takeup the pigments with the brush and setyour foundation, working gently from the topdown.


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Double Finish is the perfect companion whenyou are on the go. It combines a cream foun-dation and powder in one product. The elegantpowder compact is refillable.

Professional tip

To cover up shadowsaround the eyes andtiny lines and wrinkles,apply a tiny amount ofPerfect Teint Concea-ler to the inner andouter corners of theeye.

Apply Perfect Teint Illumi-nator to the middle ofyour forehead and nose,the cheeks and the middleof your chin, and work ingently. Lightening themagic triangle of yourface will leave youlooking radiant andmore awake.

CONCEALING

LIGHTENING

ACCENTUATING(4) Bronzing Powder CompactSPF 15 is ideal for accentua-ting and contouring your face.Your complexion looks quite

natural – as if you had been kissed by

the sun!

Always choose a concealerthat is one shade lighter thanyour complexion.

Professional tipProfessional tip


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CAMOUFLAGEwaterproof cover creamCamouflage products are the perfect solution for optically neutralizing skin irritations, red veins, pigmentation, birthmarks, unwanted tattoos and skin impurities. Camouflage is also the preferredfoundation for special events such as weddings, par-ties, events and photo shoots. Your skin will look per-fect all day long!

One of the secrets usedby famous movie starsand actors is cleverlightening and shading.Shape the areas of yourface: light tones lift spe-cific areas, whereasdarker ones make themless obvious. Our photoillustrates the variousoptions, which you caneasily copy. To avoidlines, blend your mode-ling with your foundationand then set with fixa-tion powder.


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(1) As Camouflage is extremely firm in consi-stency, use the spatula to apply the product to the back of your hand so it warms up andsoftens. This makes it easier to apply the pro-ducts and combine the shades.(2) Apply Camouflage Cream using the ARTDECO make-up brush or a sponge. Canalso be used locally to correct skin uneven-ness.

(3) Fixing Powder makes Ca-mouflage absolutely smear-and waterproof. The neutralshade adapts beautifully toyour skin tone.

To neutralize rednesssuch as couperose orscars, use Camouflageno. 1. Numbers 2 and 8are ideal for covering uppigmentation marks andblue-tinted areas.

Professional tip

MIXING COLORS

FIX & MATTIFY


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Mineral foundation has taken the cosmetics market bystorm, and is now much more than just a trend.It emphasizes your natural beauty and leaves your skinlooking radiant and fascinating. The products provide ex-cellent coverage without looking artificial or like a mask.

POWDER FOUNDATION


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Mineral foundation leaves you with a natural, perfectlycovered complexion without clogging the pores or ma-king your foundation look like a mask. Many of our PureMinerals products consist of more than 98% of pure,high quality minerals such as zinc, magnesium, potas-sium, and sodium, which means they are particularlywell tolerated by the skin.

Mineral Powder Foundation(1) Pour a little powder into the lid. Use a Kabuki brush totake up the powder. Hold the brush vertically (with thebristles upwards) and tap the handle of the brush againstyour hand to shake off the excess so the powder is distri-buted well over the brush.(2) Apply a thin layer of Mineral Powder Foundation in cir-cular movements, working from the outside of your face to-wards the middle.

ARTDECO offers an extensive range of mineral eye and lipmake-up products to complete your natural look. The PureMinerals collection combines unique color worlds with anourishing, high quality multi mineral complex.


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ROUGE

oval round

FACE SHAPESFACE SHAPES

square heart-shaped

The right Rouge is an important part of any make-up. A touch ofcolor on the cheeks instantly makes the face look fresher and moreyouthful, and optimally enhances your facial contours.

(1) Take up a little blusher with theBlusher brush and tap against theback of your hand to obtain the cor-rect amount.(2) Apply the brush to your cheekbo-nes and blend gently in the directionof your hair. To avoid making your facelook wider than it is, do not cross thevertical line to the middle of yourface.Tip: Light shades add freshness, darker ones contour.


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(1) For perfect eyebrow make-up, use the EyeBrow Color Pen or Eye Brow Designer to colorany thin eyebrow areas. Always work from bot-tom to top: from the beginning of the eyebrow tothe arch, and then down to the tip. (2) Fix your eyebrow make-up with Clear Lash &Brow Gel.(3) If your eyebrows are light, then we suggestyou use Eyebrow powder. The best way to applyit is with an Eyebrow template.

PERFECTEYEBROWS

The perfect frame for every face! Classicallybeautiful, shaped eyebrows complete yourmakes and emphasize your individual type.

In order to achieve your chosen shape, use a cleanpair of tweezers to remove superfluous hairs, wor-king in the direction of growth. The arched shapesuits every face; 2/3 of it goes upwards in a finearch (the highest point), and then 1/3 downwards.


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SOPHISTICATED LOOK –THE CLASSIC FOR ANYWOMAN

(2) Follow the course of the eye-lid’s natural crease with MagicEye Liner to draw a line in theshape of a banana, and blendwith the integrated applicator.

(1) Start by dotting a littleEyeshadow Base to theeyelid with your finger, andsmooth it over the lid.

EYE MAKE-UP

Even beginners will be able to manage this technique. Inlight shades of brown, it is ideal for daytime use. Choosedarker colors to attract admiring glances in the evening.


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(4) Blend the line with a touch of a dark eyesha-dow. Use the Eyeshadow brush to create a par-ticularly soft transition.

(5) Enhance the eye contour along the upperlash line with High Precision Liquid Liner.(6) Complete your eye make-up with Curl &Style Mascara.

(3) Apply a light eyeshadowto the entire lid as a base.The Eyeshadow applicatorcreates more intensive cove-rage of the color pigments.


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BREATHTAKING LOOKS WITH SMOKEY EYES

Breathtaking, dramatic and beautiful – Smokey Eyes really are a beautyclassic, and will make your evening make-up a highlight! Use lighter sha-des to create a “tamer” effect that can also be worn by day.

(1) Start by applying

Eyeshadow Base.


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(3) Using an applicator andshort strokes, draw the linealong the movable lid to thenatural crease, and smudgeunder the lower lashes. Thiswill help you to achieve anevenly blended effect.(4) Use a brush to apply alight eyeshadow to the immo-vable eyelid – the area bet-ween the natural lid creaseand the eyebrow.

(5) Choose a dark shade fromthe Eye Designer Collectionand apply to the smudged lidliner.(6) Use a lilac eyeshadow tocreate a smoky accent. Blendwith a brush.

(7) Draw a purple line across the lid withLiquid Star Liner to add a touch of luxury.(8) Apply Mascara Base to add volume tothe lashes, then apply a generous amountof All in One Mascara, first to the lowerlashes and then to the top.

(2) Use Magic Eye Liner to drawa thick line along the upper lashline and a thinner one along thelower one, and join the two to-gether. Remember: don’t be too precise!


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MASCARA - HOW TOMAKE YOUR EYELASHESEYE-CATCHERS

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Mascara is an essential part of the perfect eye make-up, whether your lashes are long orshort, thick, or only just visible. It is important that you choose the right mascara andbrush for your lashes. Discover ARTDECO’s unique range of mascaras and invent a newmascara look every day!

Applied before mascara, Lash Booster – Volu-

mizing Mascara Base protects and adds tre-

mendous volume. Lash Power Night Repair –

Lengthening Balm nourishes your lashes while

you sleep and encourages natural growth.

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ARTIFICIAL LASHES - HIGHLIGHTS FOR SPECIALOCCASIONS

EYELASH CURLER –FOR TERRIFIC GLANCES

Open the Professional Eyelash Curlerlike scissors, and position in the middleof the lashes close to the root. Closegently, and hold closed for a few moments. Open completely before removing.Note: Only use on lashes without mascara.

ARTDECO’s permanent lashes create permanently longer,

thicker lashes. They can be applied individually – for an un-

derstated to highly expressive look.

(1) Use tweezers to take up a cluster of lashes by the baseand remove from the packaging.(2) Apply a little adhesive to a paper tissue and gently dip theend of the lashes in it.(3) Place the cluster of lashes onto your own lashes, whichyou have moistened with adhesive. Work from the outside tothe inside.(4) Use band lashes for a particularly dramatic effect.


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Eyeliner is an important make-up tool. It intensifies yourglance, and makes the eyes more expressive and attrac-tive.

(1) Draw a dark, arched line along the upper lashes, workingfrom the inner corner of the eye to the outside and wideningthe line towards the outer corner. This classic look suits everywoman and is easy to create. Choose your favorites from the many ARTDECO liners to suityour personal requirements and preferences.

If your hands are un-steady, place your littlefinger against your cheek-bone while you draw theline. If you make a mi-stake, simply correct itwith a cotton bud dippedin concealer or founda-tion.

Professional tip

EYELINER - PERFECT CONTOURS


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Eyewear can make a fashion statement that whenused correctly, can complement your look. But ofcourse, you also need the right eye make-up!

If you are short-sighted, the lenses of your glas-ses will make your eyes look smaller than theyactually are. Light eyeshadows that darken to-wards the outer corner of the eye create a wide-eyed look.(1) Apply a rosy shade to the entire eyelid.(2) Shade the area above the crease in brown.(3) Blend thoroughly, and apply a highlighterunder the eyebrow arch and at the inner cornerof the eye.(4) Draw a line of white Kajal liner along the inside of the lashes to make your eyes look bigger.(5) Now apply mascara.Tip: Iridescent eyeshadows are ideal, as they make the eyes look bigger!

Women who wear glasses to correct long-sighted-ness will find they make their eyes look bigger. Thismeans that any mistakes in your eye make-up will beeasy to spot, so you need to be extra careful whenapplying it.(1) Start by applying a darker shade to the eyelid justabove the crease.(2) Use a lighter shade to add highlights under theeyebrow, and blend the two shades well.(3) Apply a darker Soft Eye Liner waterproof to theinner rim of the eye to define your eyes without ma-king them look bigger, and use the same eye lineralong the upper lashes.(4) Finish with mascara, but only apply to the upperlashes.Tip: Matt colors prevent your eyes from looking bigger.

PROFESSIONAL TIPS FOR SPECTACLE-WEARERS

NEARSIGHTED

FARSIGHTED


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LIPGLOSS – THEPERFECT ALL-DAY COMPANION Lips in nude shades go perfectly with the latest fa-shion trends, and create the perfect look for everyday.

(1) For lovely, even lips that stay that way, start withthe Lifting Lip Stylo.(2) Outline the lip contour with the Invisible Lip Con-tour Pen. This will prevent your lipstick or gloss fromfeathering outside the lip contour, and will also help thecolor to last longer.(3) Lip Brilliance provides the ultimate gloss, andmakes nude shades look particularly fresh.

LIP MAKE-UP


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RED LIPS – IRRESISTIBLY LOVELY

This season, lips in any shade of red are the most glamorousmake-up trend. How to conjure up this fashion statement in moments:

(1) Outline your lips with Soft Lip Liner waterproof. The colorshould match your lipstick. Correct any symmetrical mistakes onthe lip contour.(2) Now apply your lipstick. Use a lip brush for the best results.(3) Press your lips against a paper tissue to remove any excess pigments before applying a gloss. (4) Finish with a touch of Glossy Lip Finish to add a particularly glamorous effect to a totally kissable mouth!


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Whether natural, delicate, shimme-ring or up-to-date – your every ap-pearance is guaranteed to besimply perfect with the wide rangeof ARTDECO nail lacquers.Ceramic Nail Lacquer – the highperforming nail lacquer – is a surebet for fabulous nails! With a com-bination of patented ceramic parti-cles, innovative plasticizers andspecial polymers, it combines twoproperties in a single, gently flo-wing texture: a wonderful shine,and excellent durability!

COLOR YOURNAILS!


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PERFECT MANICUREAT HOME IN5 MINUTES

NNNaN iN iNNaN iNaN llili CCl Cll Cl aCaC rara ererARTDECO’s extensive nail care range has theright solution for any nail problem.

Special carefor dry, brittlenails

Nail whitening forvisibly brighter nails

Nail Wonder – multi-functionalvarnish with minerals andvitamin E

Special files &manicure toolsfor all nail types

Special carefor thin,soft nails


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Your ARTDECO partner

The recommended ARTDECO productsare available from leading perfumeriesand selected cosmetic institutes.

ARTDECO cosmetic GmbHMunich-Karlsfeld, www.artdeco.de


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