Making People Happy Through Smart Mobility:

Case Study of Roads and Transport Authority (RTA)Government of Dubai (UAE)

ABDULLA AL MADANIChief Executive Officer – Technology Sector, RTA

AGENDA

• Smart Mobility – Main Themes• Dubai Smart City Strategy – Key driver for Smart Mobility• RTA Corporate Strategy – Happiness is central• Smart Mobility for Dubai – Spreading Happiness• Smart Travel Choices through RTA Smart Apps• Smart city projects of RTA – Few examples• Q/A

Sustainable

ICT / ITS

Smart & Sustainable Mobility – Key Themes

Economy

Multimodal

Dubai Smart City Strategy – Key driver for RTA Smart Mobility Strategy

Smart MobilityTransportation

Roads Infrastructure

Traffic Management

Sustainable PublicTransport ModesFO

CUS

ARE

AS

Non-motorizedModes

RTA Innovation Lab

RTA Happiness Index

RTA Female Customer Council

Happiness Week

I Love RTA Event

International Day ofHappiness

People Happiness is central to RTA Corporate Strategy

RTA Customer Council Meeting

Smart Bus Shelter

Business Drivers for RTA Smart City Strategy

RTA SmartCity Strategy

C

Framework for Customers Insights

Dubai Expo 2020 Strategic PlanDubai Smart City

Strategy Dubai 2021 Plan

Dubai Smart MobilityMaster Plan 2015RTA Strategic Plan

RTA Strategic Plan2016-2020

To enrich customer experience through Innovative and Smart Mobilityinitiatives and services to achieve wider objectives of Dubai - the Smartest City.

From TransportationCentric to Smart Mobility

for Dubai –Happiest City

Yesterday Today

Mission

Smart Urban Mobility through People Happiness

People Happiness – Direction from the Top

Vice President and Prime Minister ofUAE and the Ruler of Dubai EmirateVice President and Prime Minister ofUAE and the Ruler of Dubai Emirate

TRANSPORTNETWORK

TRANSPORTUSER

CAR

BUS

METRO

TRAM

MARINE

ACCESSIBILITY

AFFORDABILITY

SAFETY ANDSECURITY

HEALTH ANDLIFESTYLE

INTEGRATION

INFORMATION

IMPROVEMENT

BIKE

WALKING

Smart Mobility for Dubai – Multi-modal and Integrated

TrulyMultimodalFully

Integrated

InformationRich

ImprovedCX / UX

Safe andSecure

SMART

MOBILITY

RTA Smart Apps - Making RTA services accessible 24*7

RTA Dubai App RTA Drivers and Vehicles App RTA Corporate Services App

Sample features / services in RTA Smart Apps

Happiness MeterRent a Bus / BoatmStorePersonalise NOL

Enterprise Command and Control Center(EC3)

Overview of EC3

OCC Support &Monitoring

EnterpriseTransportationManagementEvent Planning

&Management

CrisisManagement

CenterData Acquisition &Strategic Reporting

InformationManagement

IT SecurityOperation Center

(SOC)

Center ofExcellence

Go LiveSoft Launch

December 2016

Start –up – maturityDay 1 Operation

All EC3 functionalityavailable

May 2017

PartialMaturityYear 2-4

FullMaturityYear 5++

• The Enterprise Command and Control Center (EC3)Project will be a true multimodal multi-agency center.

• A key RTA initiative to improve the Dubai environmentto make it better for Living, Business and Tourism.

• Will make a major contribution in making Dubai theSmartest City in the world.

RTA Smart Card (nol) –Unified Automated Fare Collection

Overview of nol Smart Card

NolCards

Red Tickets

Silver Cards

Gold Cards

Blue Cards

Blue Gold Cards

nol is of two types• Anonymous• Personalized

E-wallet is available for• Corporates• Individuals

9-9-2009 201619,000 Products Sold2.4 Million Transactions Daily3.4 Billion Transactions since launch

Dubai Metro Goes Live

Expansion of nol Smart Card

Micropayment in Stores

Public Parks inDubai

Etihad Museum

RTA Smart Bus Shelters

Overview of Smart Bus SheltersFirst Smart Bus Shelters inaugurated. 100 Bus Shelters tocover 15 districts of Dubai with host of facilities such as :

• Real Time Passenger Information (RTPI)• Free wi-fi• Smart kiosk• Mobile phone charging• Mini mart (available in 25 Bus Shelters only)

Implemented through PPP model (zero cost)

• 100 Shelters implemented

THANK YOU

Q / A