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MAKING THE VENDING
REGULATIONS WIN-WIN
Our kids are facing a weight, nutrition, and
health crisis.
Weighty Health Issues
OverweightOverfed
Undernourished Sedentary
Diabetes (type 2)CVD Risk FactorsEating disorders
Overweight • Higher in African-American
youth, especially girls• Higher in Mexican-American
youth• Higher in low-income children
and teens• Faster increases among
low-income teens
Being overweight is an academic
issue• Overweight children have more
school absences than children with a healthy weight.
• Overweight children report a lower quality of life.
• Weight-related teasing is a significant cause of bullying at school.
Overweight, overfed … and
undernourished
OVERFEDOver 40 percent of kid’s calories come
from
ADDED fat and sugar.
USDA MEDIUM LARGE SUPER-SIZE
OVERFED
OVERFED12 ounce soft drink – 150 cal16 ounce soft drink – 200 cal20 ounce soft drink – 250 cal32 ounce soft drink – 400 cal48 ounce Big Gulp – 600 cal
Undernourished
Importance
of DAIRY:• Kids who avoid milk
more likely to be overweight & have fractures
• Higher milk intake in children associated with lower body fat
Undernourished
The ImpactHealth consequences
Cardiovascular, hypertension, Type 2 diabetes
High blood cholesterol, respiratory ailments, and orthopedic problems
Psychological consequences Self-esteem, withdrawal, anxiety, body image
Academic consequencesAttendance, classroom behavior, cognitive
development, test scores, and academic performance
Child Nutrition and WIC
Reauthorization Act of 2004
Wellness Policies Required
Mississippi
School Health
Councilsby 11/06
CHANGES IN SCHOOL VENDING DURING
THE SCHOOL
DAY
2005-2006 VOLUNTARY
ENVIRONMENT
VOLUNTARY ENVIRONMENT
PARTNER WITH VENDORS
RECOGNIZE CONTRIBUTIONS
NEGOTIATE CHANGES
GOOD NEWSHEALTHY
BEVERAGES DO
SELL!
THE STUDY
Change beverage choices Assess financial impactIdentify approaches to:
1) Make healthful beverages available
2) Maintain school profits
Desoto County
Hernando Middle School
Olive Branch High School
Tishomingo County
Tishomingo County High School
Union County
West Union Attendance Center
Ingomar Attendance Center
Bolivar County
West Bolivar Junior High School
West Bolivar High School
Hinds County
Utica Elementary Middle School
Bolton Edwards Elementary Middle School
Simpson County
Mendenhall Junior High School
Pearl River County
Picayune Junior High School
Picayune Memorial High School
Harrison County
Gulfport High School
Gulfport Central Middle School
Bayou View Middle School
THE PARTICIPANTS
School Characteristics
Enrollment350 in smallest school2000 in largest school10,000+ in all schools
Free School Meals14% - 100%
Study Requirements
Change advertising
One-half choices from:WaterSports drinks100% fruit juices
Healthy drinks priced lower
Collect monthly data
Study Findings
15 schools submitted data
All schools overall profitable3 schools lower profits
Drink SalesSports drinks popular100% fruit juice popularWater acceptable
BEVERAGE PROFITS
$0
$5,000
$10,000
$15,000
$20,000
$25,000
A B C D E F* G H I J K ** L M
SY 2004-2005
SY 2005-2006
*No data for 2004-2005
**Total for district study schools
SPORTS DRINK SALES
0
2000
4000
6000
8000
10000
12000
14000
A B C D E F* G H I J K L**
2004-2005
2005-2006
*No data for 2004-2005
**Total for district study schools
WATER SALES
0
2000
4000
6000
8000
10000
12000
A B C D E F* G H I J K L** M
2004-2005
2005-2006
*No data for 2004-2005
**Total for district study schools
100% FRUIT JUICE SALES
0
2000
4000
6000
8000
10000
12000
14000
A B C D E F* G H I J K L** M
2004-2005
2005-2006
*No data for 2004-2005
**Total for district study schools
CARBONATED DRINK SALES
0
10000
20000
30000
40000
50000
60000
70000
80000
A B C D E F* G H I J K L** M
2004-2005
2005-2006
*No data for 2004-2005
**Total for district study schools
April 2006
MS Senate Bill 2602
STATE BOARD OF EDUCATION
Required to Establish VENDING
REGULATIONS
2007 AND BEYOND
REGULATED ENVIRONMEN
T
REGULATED ENVIRONMENT
PARTNER WITH VENDORS
RECOGNIZE CONTRIBUTIONS
NEGOTIATE CHANGES WITHIN REGULATIONS
WORK TOGETHER FOR CHANGE
PROPOSED TO STATE BOARD OF
EDUCATION BEVERAGE AND SNACK REGULATIONS
JUNE 2006
REVISED BEVERAGE REGULATIONS JULY 2006
REVISED SNACK REGULATIONS AUGUST 2006
REVISED BEVERAGE REGULATIONS SEPTEMBER 2006
FINAL BEVERAGE AND SNACK REGULATIONS OCTOBER 2006?
IMPLEMENTAION BEGINS FALL 2007
BEVERAGE REGULATIONS
•No Full Calorie Sugared Soft Drinks Fall 2007
BEVERAGE REGULATIONS
2008-2009 MAY sell:
ELEMENTARY SCHOOLS
– Bottled water – 8 ounce serving of milk and 100%
juice– Low fat and non fat regular and
flavored milk 160 calories/8 ounces
– 100% juice with no added sweeteners 120 calories/8 ounces
BEVERAGE REGULATIONS
2008-2009 MAY sell:MIDDLE SCHOOLS
• Same beverages as elementary schools
• Juice and milk 10 ounce servings
BEVERAGE REGULATIONS
2008-2009 MAY sell:HIGH SCHOOLS
• Bottled water • No or low calorie beverages 10 calories/8
ounces • 12 ounce servings of milk, 100% juice,
light juice and sports drinks • Low fat and non fat regular and flavored
milk 160 calories/8 ounces • 100% juice with no added sweeteners 120
calories/8 ounces • Light juices and sports drinks 66
calories/8 ounces • At least 50% of water and no or low
calorie options
SNACK REGULATIONS
• All foods meet criteria per package: – At least 5% of the recommended
Daily Value (DV) for three or more nutrients
– Encouraged to offer: • Good sources (at least 10% of
the recommended Daily Value or DV) of one or more nutrients
• Contain at least 5 grams protein.
• List a whole grain as the first item on the ingredient list.
– NO more than 200 calories per package.
SNACK REGULATIONS
– 35 percent of total calories from fat and 7 grams maximum
– 10 percent of calories from saturated fat and/or trans fat and 2 grams maximum
– 35 percent added sugar by weight and 15 grams maximum
PROPOSED
RegulationsAPA
Comments thru OCT 18
ON THE
HORIZON
STUDY YEAR 211 NEW SCHOOLS JOINING PROJECT
11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE
IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW
FOCUS ON HYDRATION
TRACK PROFITS
STUDY YEAR 211 NEW SCHOOLS JOINING PROJECT
11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE
IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW
FOCUS ON HYDRATION
TRACK PROFITS
HYDRATION AND LEARNING
• Children need about 32 ounces during day
• Children get about 8 ounces• Water hydrates best• Sport drinks ok for
physically active 90 minutes or more
• Encourage ready access to water during school day
BRAIN FOOD
HYDRATION
HEALTH
LEARNING
FOCUS ON
Recognize Profits
ONLINE RESOURCESMississippi
Department of Education
Office of Healthy Schools
http://www.healthyschoolsms.org
