Mallory Gruber's Portfolio

PortfolioMallory Gruber

Malllory Gruber 7934 Bates Road SouthSalem, Oregon, 97306503.881.4249

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FlierMontageLogosEvent AdWeb PageBusiness CardLetterheadBrochureImaging

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Description:Black and white flier advertizing a graduate leadership conference for those seeking to polish their business and leadership skills.

Date:January 25, 2015

Course/Instructor:COMM 130 Section 01Brother Cory Kerr

Program(s)/Tools:Adobe InDesign

Objectives:Sketch and create a flier to incorporate typography skills and apply design

principles. Organize a layout with visual flow using an image and text.

Process: First I sketched four different layouts on paper. I picked my fwavorite two sketches out of the four and sketched another layout with aspects that I liked from the first two sketches. Then I used Adobe InDesign to begin designing the flier that I sketched. I contrasted different elements of the flier through differing shades of black and white. I imade the image at the top the focal point for the audience, then I emphasized different elements down the page so that the eyes of the audience would flow in a downward direction. I made sure that the date, time, and place of the conference were easily seen. Lastly, I balanced the page with the logo in the bottom right hand corner.

Flier

GraduateLeadership

ConferenceOctober 218 AM - 5 PMLincoln Convention Center

Space is limited.Registration and more information is available at :http://www.vouantcomm.com/leaders

Come learn how at Vouant Communications annual Graduate Leadership Conference.Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques while cultivating attributwes of leadership that will market to any employer. Conference is available to graduating seniors.

Do you have the competitive edge in business?

Description:Spiritual poster montage using layer masks and the blending of two images.

Date:February 14, 2015


Program(s)/Tools:Adobe InDesign

Adobe Photoshop

Objectives:Incorporate design prinicples with emphasis on focal point and flow to create a unified layout with a spiritual messsage. Blend two quality photos

together to create the appearance of one image.

Process: First, I found the background image that I wanted to use for this project. I saved the image and uploaded it to photoshop. Then, I resized the image, cadded a new layer with my second image and masked both images together. I added the quote by Winston Churchill and masked each word except courage. Then I added the horizontal lines for repetition within my design and I added the horizontal line for a better flow.

Montage

Description:Three completely different logos that represent a fresh food grocery store that will appeal to a health-seeking audience.



Program(s)/Tools:Adobe Illustrator

Objectives:Create three unique and different logos for a company. Use only illlustrator toold to design logos, no images or tracing.

Process: I used Adobe Illustrator to create these three logos for Freshlies Groceries. I started with the leaf logo in the middle and I used the ellipse tool to create a circle, and then I used the direct selection tool to change the curves of the circle so it was shaped like a leaf. I then used the pen tool to add anchor points to create the inside of the leaf, and then I filled it with a different shade of green. I followed these same steps with the other two logos. On the last logo I simply used the pen tool to make boxes and then I used the selection tool to manipulate those blocks to look like strands of grass.

Logos

Freshlies Groceries

FreshliesGroceries

GroceriesFreshlies

FreshliesGroceries

Description:A Charity Fun Run, set during the evening, to raise money for families who are grieving the loss of a child or parent.



Program(s)/Tools:Microsoft WordPDF2JPG.net (PDF converter)

HP lazer jet enterprise mfpm725 scanner.

Objectives:Find and scan a large, quality image and import it into Microsoft Word. Create a full-bleed design and use a color scheme that works with the message and audience. Learn how to design without using Adobe

Programs.

Process: I scanned a picture of the two toddlers from a National Geographic magazine. From there I transferred the image into Microsoft Word where I enlarged it and cropped it. I originally had a band of grey stretching from the bottom to the top of the image where the text is now, but the background was not contrasted enough to see the text. I changed that grey band to black so the orange was easier to see. Then I balanced the orange text on one side of the project with orange text on the other side.

Event Ad

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Night Light Fun Run

Saturday, May 30, 2015 (7:30 pm - 9:30 pm)

$25 Per Person Of All Ages

Bushs Pasture Park

All proceeds go to local families affected by the death of a parent or child.

http://www.wvchildrenscharity.org/

Description:Personally designed web page to showcase a newly designed logo.

Date:March 10, 2015


Program(s)/Tools:TextWranglerAdobe Illustrator

Adobe Photoshop

Objectives:Size original logo to fit the screen of the web page, describe logo and how it appeals to the intended audience, use validated HTML and CSS coding to create web page layout and content, and use hexidecimal colors to

emphasize logo.

Process: I used adobe illustrator to create the whale logo, then I used TextWrangler to create my HTML and CSS pages. I began with the HTML page where I wrote all of the information that I wanted on the page. I then created and linked my CSS page to my HTML page, and organized all of the information in that CSS page. I combined the coral color with grey for my color scheme. I changed my fonts to Calibri for Body Copy and Bodoni for the title fonts. I did make sure to have similar back-up fonts. I added a padding specifically around the logo, the text, and the top and bottom of the page so the elements didnt look too cluttered.

Web Page

Business CardDescription:Matching business card and letterhead using a newly created logo.




Adobe InDesign

Objectives:Use basic tools in Adobe Illustrator and InDesign to create a new logo to fit a company. Create a business card and letterhead that has a full-bleed. Apply typography rules and design principles.

Process: I used Adobe illustrator to create the logo of the white whale and I used the pen curvature tool for the majority of the whale. Then, I copied that white whale and put this copy inside the white whale. I colored this copy pink and made it smaller.Then I took the circle tool and created two white circles right next to each other to make the spout at the top of the white whale. I then made even larger pink circles and put these below the white circles. I used the square tool with rounded edges to create the stem of the spout. I repeated this process for the small pink whale. For the other side of the card, I copied the little pink whale and put it next to my name for repetition. I filled in all of my information and tried to line up all of the text with my name at the top.

Mallory GruberFamily [email protected]:7934 Bates Road SouthSalem Oregon 97306

LetterheadDescription:Matching business card and letterhead using a newly created logo.




Adobe InDesign


Process: I opened adobe InDesign and inserted my logo at the top of the page first. I then added the dashed line across the page to my name. I colored this pink, and then I inserted all of my information below my name, under the dashed line. Finally, I copied the little pink whale from my logo and set its opacity way down so it looked like a watermark. I put this watermark at the bottom of the page to unify the elements.

Mallory Gruber503.881.4249

[email protected] Bates Road South

Salem, OR, 97306

BrochureDescription:Brochure showcasing a newly created logo to advertize a waterpark.

Date:March 19, 2015



Adobe InDesign


Process: I opened adobe InDesign and inserted my logo at the top of the page first. I then added the dashed line across the page to my name. I colored this pink, and then I inserted all of my information below my name, under the dashed line. Finally, I copied the little pink whale from my logo and set its opacity way down so it looked like a watermark. I put this watermark at the bottom of the page to unify the elements.

Photo DesignDescription:Incorporate a color scheme and a personally taken photo into a design.



Program(s)/Tools:Adobe Photoshop

Nikon Camera

Objectives:Take a photo with a quality camera, then upload the image into photshop to adjust the levels of brightness, color, and saturation. Use layers to design text and repeating elements in Photoshop.

Process: I first took may pictures of the chess pieces from all different angles. I used a borrowed Nikon camera to capture the main chess piece in front while the foreground (other chess pieces) were blurred in the background. I edited this photo so it looked crisp and vibrant in a Photoshop document. I created boxes of various sizes and colors (according to the color scheme) to create the background. Then I found a font that I wanted to use and played around with the colors until all the elements blended together nicely.

Documents

Mallory Gruber's Portfolio