MANIPAL UNIVERSITY JAIPUR School of Media ......MANIPAL UNIVERSITY JAIPUR School of Media & Communication DEPARTMENT OF JOURNALISM & MASS COMMUNICATION PROGRAM OUTCOMES AND PROGRAM

MANIPAL UNIVERSITY JAIPUR

School of Media & Communication

DEPARTMENT OF JOURNALISM & MASS COMMUNICATION

PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

BA(J&MC) Session: 2018 – 2019

PROGRAM OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that

frame our thinking and actions, checking out the degree to which these assumptions are

accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and

personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and

through electronic media in English and in one Indian language, and make meaning of the

world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach

conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity

centred national development, and the ability to act with an informed awareness of issues

and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental

contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-technological changes

PROGRAM SPECIFIC OUTCOMES

[PSO.]1. Understand the nature and basic concepts of communication, journalism,

advertising, corporate communication, electronic media, new media and communication

research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political

environment in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print

media and web designing which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of

advertising, corporate communication, electronic media, print and new media.

PROGRAM ARTICULATION MATRIX

SEMESTER COURSE

CODE PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PSO 1

PSO 2

PSO 3

PSO 4

I

JC 1111 2 3 - - 2 - 3 3 2 2 3

JC 1112 - 3 1 - - - - 3 - - 2

JC 1113 - 3 - - - - 2 - - 3 2

JC 1114 1 2 - - - - - 1 - 3 -

JC1115 - 3 - - - - 2 3 - 2 -

JC1116 - 3 - - - - - 3 - 3 -

VE1101 - - - - 3 1 2 3 3 2 -

CY1120 - - - - - 3 3 - - - -

II

JC1211 2 2 - 1 - - 1 1 2 2 1

JC1212 2 2 1 1 1 2 3 2 3 - 2

JC1213 2 2 2 1 - - 3 3 - 2 -

JC1214 3 3 - - - - - - - 3 3

JC 1215 2 2 1 - 3 - 1 3 2 3 2

EN1213 - 3 2 - - - 3 2 1 2 -

HI 1230 - 2 - - - - - 3 - - -

III

JC1311 - 3 - - - - - 2 - - 3

JC1312 1 3 - - 1 - 1 1 1 - 2

JC 1313 1 3 - - - - - - 1 - -

JC1314 2 - - 2 - - 1 2 2 - 1

JC1315 1 1 1 1 - 1 - 1 1 3 -

JC1316 - 3 - - - - 3 - - 3 -

PS1301 2 3 2 - - - 3 1 3 - 3

FR1302 2 3 - - - - 2 2 - - -

IV

JC1411 2 2 1 - 2 - - 2 2 1 -

JC1412 - 3 - - - - 3 1 - 3 -

JC1413 - 2 2 - - 1 2 1 - 3 -

JC1414 2 3 - - 1 2 - 2 2 2 3

JC1415 - 2 2 - - - 3 1 - 3 -

JC1416 - 2 - 2 - 2 - - - 3 2

FR1402 - 3 2 - - - 3 2 1 2 -

V

JC1511 - 3 - - - - 2 3 3 - 2

JC1513 - 3 - - - - 2 3 3 - 2

JC1514 - 3 - - - - 2 - 2 - -

JC1515 - 2 2 - - - - 2 - - 3

JC1516 - 2 1 - - - - 1 - 3 -

JC1517 - 3 - - - - - - 3 - -

AVERAGE 0.81 2.57 0.60 0.24 0.39 0.36 1.51 1.72 1.12 1.60 1.09

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to

the students who wish to pursue a professional career in News Reporting. In addition to

this, the students will be taken through a series of structured lectures on various aspects

of writing for the media and practical sessions where they will be trained to write real

news stories based on the events/issues around MUJ. Subsequently At the end of the

course, the students are expected to have a fair idea of writing well-structured

news stories and a good deal of familiarity with writing other forms of media

content such as editorials, articles, columns, reviews and analysis.

B. Course Outcomes: At the end of the course, students will be able to:

JC [1111.1]. Describe the concept of news.

JC [1111.2]. Classify the Soft News and Hard News.

JC [1111.3]. Demonstrate the News writing skills using 5 W’s & H.

JC [1111.4]. Analyse the process of news gathering from different sources.

JC [1111.5]. Appraise the different types of News Beats for better employability.

C. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame

our thinking and actions, checking out the degree to which these assumptions are accurate and

valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from

different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through

electronic media in English and in one Indian language, and make meaning of the world by

connecting people, ideas, books, media and technology.



[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred

national development, and the ability to act with an informed awareness of issues and participate

in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral

dimensions of your decisions, and accept responsibility for them.

MANIPAL UNIVERSITY JAIPUR School of Media & Communication

Department of Journalism and Mass Communication

Course Hand-out

Reporting | JC 1111 | 4 Credits | 2 0 4 4

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts

and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent

and life-long learning in the broadest context socio-technological changes

Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:

Criteria Description Maximum Marks

Internal Assessment

(Summative)

Sessional Exam I (Practical) 20

Sessional Exam II (Practical) 20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a

student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of leaves

including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher

about the absence. A makeup assignment on the topic taught on

the day of absence will be given which has to be submitted within

a week from the date of absence. No extensions will be given on

this. The attendance for that particular day of absence will be

marked blank, so that the student is not accounted for absence.

These assignments are limited to a maximum of 5 throughout the

entire semester.

Homework/ Home

Assignment/ Activity

Assignment

(Formative)

There are situations where a student may have to work in home,

especially before a flipped classroom. Although these works are

not graded with marks. However, a student is expected to

participate and perform these assignments with full zeal since the

activity/ flipped classroom participation by a student will be

assessed and marks will be awarded.

E. SYLLABUS

Journalism and News- Concept & Definition, Elements, hard and soft news, News values

and factors affecting selection of news and Journalistic Values. Reporter and Reporting

- Various forms of reporters/Journalist, Function, qualities and responsibilities of a reporter,

Principles of reporting, structure of news and news-lead, News gathering and sources, off the

record, embargo, pool reporting and follow up. Reporting Beats - Crime, courts, elections,

parliamentary reporting, Civic, rural, cultural and business reporting. News Bureau and

Special beat - Functions of news bureau, Special beats like embassies and ministries, Investigative

reporting.

F. TEXT BOOK

Aggarwal V. B (2006), Essentials of Practical Journalism. Delhi, India: Concept Publishing

Company.

G. REFERENCE BOOKS

1. Mencher, M (2011). News Reporting and Writing. New York,USA: Mac-Graw Hill,

2. Harrington W (1997). Intimate Journalism: The Art and Craft of Reporting Everyday Life.

Thousand Oaks, Calif.: Sage Publications.

3. Rich C (2012). Writing and Reporting News: A Coaching Method.Thomson Learning Inc.

A. Lecture Plan:

Lec No Topics Session Outcome Mode of Delivery Corresponding

CO

Mode of Assessing the

Outcome

1 Introduction and Course

Hand-out briefing

To acquaint and clear

teachers expectations

and understand student

expectations

Lecture NA NA

2, Concept & Definition Understand concept of

news

Lecture 1111.1 Mid Term I / End Term

3,4, News values and factors

affecting selection of news.

To know the news

values

Lecture / Flipped Class 1111.1 Mid Term I / End Term

5, 6, 7, 8,9 Elements, hard and soft news

Analyse the types of

news


10,11 Journalistic Values Analyse the journalistic

values

Activity (Group

discussion)

1111.2 Home Assignment

End Term

12,13 Various forms of

reporters/Journalist

To know the different

forms of reporters

Lecture 1111.3 Mid Term II / End Term

14, 15 Function, qualities and

responsibilities of a reporter

Understand the

qualities of reporters

Lecture / Activity

(Group discussion) 1111.3

Mid Term II / End Term

16, 17 Principles of reporting,

structure of news and news-

lead.

Analyse the news leads Lecture 1111.3 Class Quiz

Mid Term II

End Term

18, 19 News gathering and sources,

off the record, embargo, pool

reporting and follow up

Highlight the sources of

news

Lecture 1111.4 Mid Term II

End term

20,21 Crime, courts, elections,

parliamentary reporting


news

Flipped Class 1111.4 Home Assignment

End Term

22, 23,23 Civic, rural reporting

Highlight the sources

of news Activity (Case Study) 1111.4 End Term

24,25,26 Health, science and

technology Reporting

Highlight the sources

of news Lecture 1111.4 Mid Term II

End Term

27, 28, 29 Environmental, travel and

tourism reporting

Understand the

different beats Lecture / Group

Discussion

1111.5 Class Quiz

End Term

30,31,32,34 War and development

reporting

Understand the

different beats Flipped Class 1111.5 Mid Term II

End Term

35,36,37 Cultural and Business

reporting

Understand the

different beats Activity (Think Pair

Share)

1111.5

End Term

38, 39,40,41 Functions of news bureau


news

Lecture / Group

Discussion 1111.4 End Term

42,43,44,45 Special beats like embassies

and ministries

Understand the


Discussion 1111.5

End Term

46,47,48,49 Public sector undertakings

reporting

Understand the


Discussion 1111.5

End Term

50,51,52,53,54 Investigative reporting

Understand the


Discussion 1111.5

End Term

H. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC [1111.1]

Describe the concept of news 2 3

JC [1111.2]

Classify the Soft News and Hard News 2

JC [1111.3]

Write down the Hard News using 5 W’s

& H 3 2

JC [1111.4]

Analyse the process of news gathering

from different sources 3 3

JC [1111.5]

Appraise the different types of News

Beats for better employability. 2 2

1- Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation


introduce students to the various concepts, models & theories of mass communication. In

addition to this, the course intends to describe the purpose, types, process of human

communication.


[6101.1]. Discuss the meaning, nature, scope and levels of communication.

[6101.2]. Explain the processes, selected models and theories of communication.

[6101.3]. Examine the relationship between mass media, society and culture.

[6101.4]. Compare the various approaches to media analysis.

[6101.5]. Appraise the role of communication in the development of behavioural skills and

entrepreneurial aptitude.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our

thinking and actions, checking out the degree to which these assumptions are accurate and valid,

and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.







Department of Journalism & Mass Communication

Course Hand-out

Concepts of Mass Communication | JC 1112 | 3 Credits | 2 1 0 3

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national

development, and the ability to act with an informed awareness of issues and participate in civic life

through volunteering.



[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and

sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and

life-long learning in the broadest context socio-technological changes

Program Specific Outcomes

[PSO.1]. Understanding the nature and basic concepts of journalism: reporting, writing articles

and features, editing, photography and designing.

[PSO.2]. Production of audio-visual programs, use of software in print, electronic media and web

designing

[PSO.3]. Analysing media text: History of media, development communication, media laws,

global issues and environment

[PSO.4]. Application of communication and media theories, visual culture, advertising, public

relations and corporate communication

D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment




(Formative) participate and perform these assignments with full zeal since the



E. SYLLABUS

Understanding Communication: Definitions of communication, Nature, process, functions of

communication, Importance of effective communication. Elements. Levels and Models

communication. Verbal and non-verbal communication: Verbal Communication, Barriers in

Verbal Communication; Language, Non-Verbal behaviour as communication; Body

communication-Body movement and Facial Communication. Mass media: Characteristics and

functions of mass communication, Importance of mass communication, Mass media – press, radio,

TV, web and traditional media, Describe the meaning, use and significance of mass communication

and Differentiate between the various mediums of mass communication. Theories of

Communication: Defining theory, Critical theory, Normative theory, Evaluating theory, Mass

communication theory, Marxist theory and neo- Marxism, Marshall Macluhan: the Medium is the

message.

F. Text Books:

1. Burgoon, Michael, Frank G Hansaker, Edwin J Dawson (1994). Human Communications. New

Delhi, India: Sage Publication.

2. Trenholm, Sarah, (2011). Thinking through communication. UK: Pearson Higher Education.

G. References:

1. Beebe, Steven A, Beebe, Susan J., Mark V. Redmond (2013). Interpersonal Communication

–Relating to others. UK: Pearson.

https://www.amazon.com/s/ref=dp_byline_sr_book_2?ie=UTF8&text=Susan+J.+Beebe&search-alias=books&field-author=Susan+J.+Beebe&sort=relevancerank

https://www.amazon.com/s/ref=dp_byline_sr_book_3?ie=UTF8&text=Mark+V.+Redmond&search-alias=books&field-author=Mark+V.+Redmond&sort=relevancerank

Lec. No. Topics Session Outcome Mode of Delivery Corresponding CO Mode of Assessing the

Outcome

1 Introduction and Course Hand-out briefing

To acquaint and clear teachers

expectations and understand

student expectations

Lecture NA NA

2 - 6 Definitions, meaning, nature and

purpose of communication.

Define communication.

Discuss it’s nature and

purpose

Lecture 1112.1 Mid Term I

End Term

7 - 10 Process and elements of communication

State the process of

communication

List the elements of

communication process

Lecture & Class Activity 1112.1 Mid Term I

End Term

11 - 15 Classification of forms of communication Classify the various forms of

communication Lecture 1112.3

Mid Term I

End Term

16 - 20 Models of Communication

Recall and explain the

various models of

communication


End Term

21 - 25 Verbal & Non-verbal communication

Identify the difference

between verbal and non-

verbal comm.

Recognize the various forms

of non-verbal

communication

Lecture & Group activity 1112.3

Mid Term II

End Term

26 - 35 Meaning, nature, characterises and

functions of mass communication &

mass media

Examine the meaning, nature and

characteristics of mass media

Differentiate between traditional

mass media and new media

State the functions of mass media


End Term

36 - 42 Theories of mass communication Recall the various theories of mass

communication Lecture 1112.2 End Term

CO

STATEMENT

CORRELATION WITH PROGRAM

OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO 1 PSO 2 PSO 3 PSO 4

JC

[1112.1]

Define communication and describe its nature,

significance, process and elements.

3 2

JC

[1112.2]

Recall various theories and models of

communication.

2 3

JC

[1112.3]

Classify the different forms of communication.

2 1 2

JC

[1113.4]

Appraise the role of communication in the

development of behavioural skills and

entrepreneurial aptitude.

3 1 3

A. Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in photography. The course aims at

providing students with a broad outlook of the fascinating world of photography, taking

them through the birth and development of the medium. The course also introduces key

elements and principle of photography, photography equipment, visual language and

image editing.


[1113.1]. State the chronological developments in the field of Photography and

related technologies.

[1113.2]. Identify the various types, parts and functions of camera.

[1113.3]. Explain the various principles and elements of visual language.

[1113.4]. Develop basic photography and photo editing skills with the aim of

promoting employability.


















Course Hand-out

Photography | JC 1113 | 4 Credits | 2 0 4 4





Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism,


research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Photography optics- Early experiments and later developments, Reflection and refraction of

light, Different kinds of image formation, Principal focus and focal length, Depth of field, angle

of view. Principle parts of Photographic cameras- Types of cameras, Lens, Aperture,

Shutters, various types and their functions, Exposure-correct exposure and its determination,

Photographic Light Sources, Color and color filters. Visual language- Elements and

principles-visual language, Perspective and composition, Rules of composition. Image editing

and digital output- Basic Editing with Photoshop, Photo essays-photo features, Digital

Photography & the Web. Photography Practical- Exercises: Discussion and analysis of

Photography, Practical assignment on various types of photography, Photography during the

field visit. The students will be required to submit the work at the end of semester for the

assessment.

F. TEXT BOOK

Barnbaum, B., The Art of Photography, 2010. Rocky Nook Inc

G. REFERENCE BOOKS

1. Dirck, H. Moments in time, 2004. Focal Press.

2. Hartwig R.L., Basic TV Technology Digital and Analog, 2005, Focal Press.

3. Kobré K., Brill, B, Photojournalism: The Professionals' Approach, 2004. Focal Press.

H. Lecture Plan:

LEC NO TOPICS

1 Introduction and Course Hand-out briefing

2 Photography – Introduction

3,4, 5, 6 Early experiments and later developments

7, 8,9,10,11 Reflection and refraction of light 12,13 Principles of Visual Grammar

14, 15 Different kinds of image formation

16 Principal focus and focal length

17 Depth of field, angle of view

18, 19 Lenses, types and characteristics

20,21 Types of cameras

22, 23 Lens and its types 24, 25 Aperture and its uses 26, 27 Shutters, various types and their functions

28, 29, 30 Exposure-correct exposure and its determination 31, 32 Photographic Light Sources

33, 34 Colour and colour filters

35,36 Elements and principles-visual language Perspective and composition

37, 38, Rules of composition 39, 40, 41, 42, 43 Basic Editing with Photoshop

44,45 Photo essays-photo features 46,47 Digital Photography & the Web

48, 49 Photography during the field visit 50, 51, 52 Various types of Photography

53, 54 Photo Print and Exhibition

A. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES

CORRELATION WITH PROGRAM SPECIFIC

OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [111

3.1]

State the chronological

developments in the field of

Photography and related

technologies.

1 1

JC [111

3.2]

Identify the various types, parts and

functions of camera.

2 1 3

JC [111

3.3]

Explain the various principles and

elements of visual language.

2 2

JC [111

3.4]

Develop basic photography and

photo editing skills with the aim of

promoting employability.

1 3 3 3 3


A. INTRODUCTION: The course objective is to acquaint the students with fundamental

aspects of computer technology. To explain meaning, uses and characteristics of MS-word,

MS-Excel and MS-Power Point. Introduce video editing software’s to students.

B. COURSE OUTCOMES: At the end of the course, students will be able to:

[1114.1]. Recognize all media production related software.

[1114.2]. Describe the use of various software for media content production.

[1114.3]. Recall software commands and short-cuts.

[1114.4]. Demonstrate the use of various software for media production.

[1114.5]. Apply the knowledge of software are creative content production and hence

develop employability skills.




valid, and looking at our ideas and decisions (intellectual, organizational and personal) from









Course Hand-out

Computer Application for Media | JC 1114 | 4 Credits | 1 1 4 4


national development, and the ability to act with an informed awareness of issues and

participate in civic life through volunteering.








[PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,

corporate communication, electronic media, new media and communication research.




media and web designing which includes field activities reporting, editing and designing

journal.



D. ASSESSMENT PLAN:


Internal Assessment

(Summative)

Sessional Exam I 20

Sessional Exam II 20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained

by a student to be qualified for taking up the End Semester

examination. The allowance of 25% includes all types of

leaves including medical leaves.

Make up Assignments

(Formative)


about the absence. A makeup assignment on the topic taught

on the day of absence will be given which has to be

submitted within a week from the date of absence. No

extensions will be given on this. The attendance for that

particular day of absence will be marked blank, so that the

student is not accounted for absence. These assignments are

limited to a maximum of 5 throughout the entire semester.

Homework/ Home


Assignment

(Formative)

There are situations where a student may have to work in

home, especially before a flipped classroom. Although these

works are not graded with marks. However, a student is

expected to participate and perform these assignments with

full zeal since the activity/ flipped classroom participation

by a student will be assessed and marks will be awarded.

E. SYLLABUS

Word Processing: Word Basics, Menu, commands & Toolbar, Advance commands.

Spreadsheet Package: Excel Basics, Menu, commands & Toolbar, Advance commands.

Presentation Package: PowerPoint Basics, Menu, commands & Toolbar, Advance

commands. Introduction to Editing software: Adobe InDesign, Adobe Premiere Pro.

F. TEXT BOOK

1. Kaye, K Barbaka, J Norman, Medoff, The World Wide Web – A Mass Communication

Perspective, Mc Graw Hill Higher Education, New York, 2001.

G. REFERENCE BOOKS

1. V Rajaraman, Fundamentals of Computers II ed., Prentice-Hall of India (P) Ltd. New Delhi.

1998.

2. Minasi, Expert guide to Windows 98, BPB publications, 1999.

3. Suresh K.Basandra, Computers Today, Galgotia Publications Pvt. Ltd., New Delhi, 1999.

H. Lecture Plan:

Lecture No. Topics Session Outcome Mode of Delivery Corresponding

CO


Outcome

1 Introduction to syllabus

with special reference to

objectives & outcomes



and understand


Discussion NA NA

2-3 Introduction to computer Understanding basic

computers

Lecture 1114.1 I Sessional / End Term

4 Significant of computer in

21st century

Understanding

significance of

computer

Discussion 1114.1 I Sessional / End Term

5-6 History of computer Understanding

computer history

Lecture 1114.1 Home Assignment

End Term

7-9 Introducing the operating

software (Microsoft

window, Mac OS, Linux,

Unix and Ubuntu)

Analyse different

operating systems

Lecture/Flipped Class 1114.1 Home Assignment

End Term

10-11 System application software

(Microsoft office, Web

browser, Media player and

Design)

Exploring system

application software

Discussion 1114.1 Class Quiz

Mid Term I

End Term

12 Device application Understanding

different device

application

Lecture 1114.1 Mid Term 1

End term

13-14 Introducing to Microsoft

Office

Basic introduction to

Microsoft office


Class Quiz

Mid Term 1

End Term

15 Basic user interface

Understanding basic

user interface

Lecture 1114.2 Class Quiz

Mid Term 1

End Term

16-17 Advance command

Introduction to

advance command


Mid Term I

End Term

18-19 Practical Lab 1114.4


Excel

Introducing to

Microsoft Excel


End Term


Understanding basic

user interface


Mid Term II

End Term


Exploring advance

command


Mid Term II

End Term

25-26 Lab Practical 1114.4


PowerPoint

Introducing to

Microsoft

PowerPoint


Mid Term II

End Term


Understanding basic

user interface


Mid Term II

End Term


Understanding

advance command


End Term


34-35 Introducing to Adobe

Photoshop

Introduction to

Adobe Photoshop


End Term

36-37 Basic user interface User interface Lecture 1114.2 Mid Term II

End Term

38-39 Advance command Understanding

advance command


End Term



InDesign

Introducing basic

Adobe InDesign


End Term

44-45 Basic user interface

Understanding basic

user interface


End term

46-47 Advance command Understanding

command

Discussion 1114.3 Mid Term II

End term



Premiere Pro

Introduction to

Adobe Premiere Pro


End term


I. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7


JC [1114.1] Recognize all media production related

software.

2 1

JC [1114.2] Describe the use of various software for

media content production.

2

JC [1114.3] Recall software commands and short-cuts. 2 1

JC [1114.4] Demonstrate the use of various software for

media production.

2 3

JC [1114.5] Apply the knowledge of software are creative

content production and hence develop skills.

1 3


A. Introduction: The Department of Journalism & Mass Communication offers Functional English for Media to the UG students, aiming to encourage

them to read and to understand strategies of argument and narration for media. They will also learn to identify the essential characteristics and

elements of media writings.

Course Outcomes: At the end of the course, students will be able to:

[1115.1]. Describe the essential aspects of grammar for formal and informal communication.

[1115.2]. Discuss reading, writing and English Language comprehension skills through pieces of literature and, journalistic writing.

[1115.3]. Examines the essential characteristics and elements of media writings.

[1115.4]. Analyse the present trends of media writing.

[1115.5]. Develop the understanding of English language.

B. PROGRAM OUTCOMES AND PROGRAM SPECIFIC OUTCOMES



Course Hand-out

Functional English for Media | JC 1115 | 2 Credits | 1102

[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to

which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language,

and make meaning of the world by connecting people, ideas, books, media and technology.

[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group settings.

[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed

awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for

them.

[PO.6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.

[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-

technological changes

Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic media,

new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its relationship with other

nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing which includes field

activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate communication, electronic

media, print and new media.

C. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to be

qualified for taking up the End Semester examination. The allowance of 25%

includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the absence.

A makeup assignment on the topic taught on the day of absence will be given which

has to be submitted within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence will be marked

blank, so that the student is not accounted for absence. These assignments are


Homework/ Home Assignment/

Activity Assignment

(Formative)

There are situations where a student may have to work in home, especially before

a flipped classroom. Although these works are not graded with marks. However, a

student is expected to participate and perform these assignments with full zeal since

the activity/ flipped classroom participation by a student will be assessed and marks

will be awarded.

D. SYLLABUS

Verbs, Tenses, Voices, Reported Speech, Parts of a sentence; Reading Skills: Read two of these books: India: An Introduction (by Khushwant

Singh); India Shastra: Reflections on the Nations in Our Times (by Shashi Tharoor); Have Pen Will Travel (by M J Akbar); Writing skills: Written

assignments based on Tagore’s short story “A Wife’s Letter,”; Nehru’s Discovery of India and Vikram Seth’s “Beastly Tales from Here and There.”;

Compositional Skills: Clear Concise Sentence Writing, Paragraph and Essay Writing.

E. TEXT BOOK,

Alexander, L.G.; Longman English Grammar Practice. Longman; 1998

F. REFERENCES

1. M J Akbar; Have Pen Will Travel; Roli Books 2010

2. Singh, Khushwant. India: An Introduction, Penguin. 2014

3. Tharoor, Shashi; India Shastra: Reflections on the Nations in Our Times; Aleph Book Company, New Delhi; 2016

4. Nehru Jawaharlal; Discovery of India; OXFORD UNIVERSITY PRESS; Delhi; 1946

5. Seth Vikram; Beastly Tales from Here and There; Penguin Books India; 1996

G. Lecture Plan:


CO


Outcome

1 Introduction to syllabus with

special reference to objectives

& outcomes




expectations

Lecture NA NA

2 Introduction to English

Grammar

Define the definition of

grammar and issue of

correctness.


3,4 Introduction to Verbs Describe the verb’s

three principal parts.


5,6 Tenses Understand the correct

use of tenses


7,8 Voices Understand the

primary distinction

between active and

passive voice

Discussion/ Activity 1115.1 Home Assignment

9,10 Reported Speech Understand the

difference between

direct and reported

speech


11,12 Parts of a sentence Understand different

parts of a sentence

Activity (Think Pair

Share)

1115.1 Mid Term I

End Term

13 Introduction to reading skills Identify the influences

of literature on writing.


End term

14 Introduction to Non Fiction

Writing

Discuss the basics of

non-fiction writing


15 Life and work of Khushwant

Singh

To investigate author’s

point of view

Lecture/ Discussion 1115.2 Mid Term 1

End Term

16 India: An Introduction (by Khushwant Singh)

To analyze author’s

ideology through his

work

Lecture / Discussion 1115.2 Mid Term I

End Term

17 Life and work of Shashi

Tharoor

To investigate author’s

point of view

Lecture / Discussion 1115.2 End Term

18 India Shastra: Reflections on the

Nations in Our Times (by Shashi

Tharoor)



work

Lecture/ Discussion 1115.2 Mid Term II

End Term

19 Life and work of M. J. Akbar To investigate author’s

point of view


End Term

20 Have Pen Will Travel (by M J

Akbar)



work


End Term

21 Introduction to Fiction

Writing

Discuss the basics of

non-fiction writing


End Term

22 Life and Work of

Rabindranath Tagore

Examine the

relationship between

society and literature


End Term

23 Stories and novels by Tagore

Analyse the fictional

way of writing


Mid Term II

End Term

24 Life and Work of Jawaharlal

Nehru

Understand the culture

and tradition of India

from historical

perspective

Lecture/ Discussion 1115.5 End Term

25-26 Life and work of Vikram Seth Analyze author’s


work

Discussion 1115.5 Home Assignment


CO

STATEMENT


CORRELATION WITH PROGRAM SPECIFIC OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[1115.1] Describe the essential aspects of grammar for formal

and informal communication.

JC

[1115.2] Discuss reading, writing and English Language

comprehension skills through pieces of literature and,

journalistic writing

3 3

JC

[1115.3] Examines the essential characteristics and elements of

media writings. 2

JC

[1115.4] Analyse the present trends of media writing.

JC

[1115.5] Develop the understanding of English language. 2


A. Introduction: This course aims to introduce students to the History of Hindi Journalism writings and basics of

creative writing in Hindi for both, print and new media.

I. Course Outcomes: At the end of the course, students will be able to

[1116.1] Develop the basics of writing for Media in Hindi language using grammatical skills.

[1116.2] Understand the history of Hindi journalism and journalists.

[1116.3] Understand the basics of news, feature, editorial, newsletter writing and differentiate between them.

[1116.4] Demonstrate the fundaments of T.V., Radio, blog and script writings skills.


[PO.1]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which

they are written shape perceptions of students’ understanding of social realities and their own selves.

[PO.2]. Effective Communication: Articulate ideas and perspectives, by developing and enhancing the

communicative skills of listening, speaking, reading, and writing in interpersonal and interactive contexts, in print and in

electronic media, for various audiences and purposes.

[PO.3]. Social Interaction: Develop competence in understanding, appreciating, and respecting social diversity

derived from the representation of points-of-view in literary texts, thereby facilitating conflict resolution, and social

harmony.

[PO.4]. Effective Citizenship: Inculcate values of patriotism and of unity, and transfer these values to real-life

through selfless volunteering and activism, for promoting community welfare.

[PO.5]. Ethics: Recognise the diversity and complexity of ethical dilemmas in the real world, and educate oneself to

base ones actions on responsibility, and respect for human rights.

[PO.6]. Environment and Sustainability: Study and understand Nature and the environment on the basis of

important literary texts and researches, so as to initiate responsible individual and collective action, towards sustaining

our shared environment.

[PO.7]. Self-directed Life-long Learning: Taking initiatives and challenges to choose learning opportunities and

programmes, implementing learning goals, and sustaining intellectual growth and excellence in a constantly changing

global scenario.


[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and features, editing,

photography and designing.

MANIPAL UNIVERSITY JAIPUR School of Humanities and Social Sciences


Course Hand-out

Hindi Bhasha evam Media | JC 1116 | Credits 1123 |

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public relations and corporate

communication

C. Assessment Plan:


Internal Assessment

(Summative)



In class Quizzes and Assignments ,

Activity feedbacks (Accumulated and

Averaged)

10

End Term Exam

(Summative)

End Term Exam (Final Practical) 50

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)

There are situations where a student may have to work at home, especially before




will be awarded.

SYLLABUS

व्याकरण खण्ड शब्द शदु्धि , वाक्य शदु्धि, लोकोक्क्ियााँ, महुावरे, सकं्षेपण, पल्लवन एव ंजनमाध्यमों में प्रचललि शब्दावली । जनमाध्यमों की भाषा हहन्दी पत्रकाररिा का इतिहास, द्धप्रटं माध्यम एव ंभाषा, इलके्रॉतनक माध्यम (श्रव्य एव ंदृश्य) की भाषा, न्य ूमीडिया की भाषा, मीडिया की भाषा का बदलिा स्वरुप । हिन्दी पत्रकाररता में लेखन समाचार लेखन, ररपोटट, फीचर, सम्पादकीय, साक्षात्कार, समीक्षा (फफल्म एव ंपसु्िक), ब्लॉग लेखन, रेडिओ एव ंटी. वी. समाचार, िथा पटकथा लखेन ।

Text book:

1. हहन्दी व्याकरण, अनपुम द्द्धववेदी, ररि ूपक्ब्लकेशन, जयपरु, 2014 । 2. हहन्दी पत्रकाररिा का इतिहास, जगदीश प्रसाद चिवेुदी, प्रभाि प्रकाशन, हदल्ली, 2004 । 3. समाचार अवधारणा और लेखन प्रफिया, सभुाष धुललया, भारिीय जनसचंार ससं्थान, नई हदल्ली, 2004 Reference Books: 1. साक्षात्कार: लसिांि और व्यवहार, रामशरण जोशी, ग्रन्थ लशल्पी, नई हदल्ली, 2001 । 2. भारिीय इलेक्रॉतनक मीडिया, िॉ देवव्रि लसहं, प्रभाि प्रकाशन, नई हदल्ली 2007 ।

D. Lecture Plan:

Topics Session Outcome Mode of

Delivery

Corresponding

CO

Mode of

Assessing the

Outcome

1 Introduction and Course Hand-

out briefing

To acquaint and clear teachers expectations and

understand student expectations

Lecture NA NA

2-3 Hindi grammar- shabd

nirman and vakya nirman

Introduction to basics of

Hindi grammar

Lecture and

practice 1116.1 Mid term 1

End term

4 Hindi grammar- muhavare

and lokoktiyan


using muhavare and

lokoktiyan

Lecture and


End term

5-6 Hindi grammar sankshepan

and pallawan


writing in Hindi

Lecture and


End term

7 Hindi bhasha evam

patrakarita introduction

Introduction to

journalism and Hindi

Media

lecture 1116.2 Mid term 1

End term

8 Pramukh hindi samachar

patra

Introduction to Hindi

news papers from

beginning of journalism

Lecture 1116.2 Mid term1

End term

9 Pramukh sahityakar

sampadak for Hindi

journalism


journalists and writers

Lecture 1116.2 Mid term 1

End term

10-11 Mahaveer Prasad dwivedi

and Vishnu paradkar

Introduction to these

writers and their writing

style

Lecture and


End term

11-12 Agyey, Raghuveer Sahay

and Rajendra Mathur



style

Lecture and


End term

13-14 Surendra Pratap Singh and

Karpoor Chandra Kulish



style

Lecture and


End term

15 Hindi Patrakarita Lekhan Introduction to Hindi

Journalism writing


End term

16,17,18 Reporting evam samachar

lekhan

Introduction to

reporting and basics of

news writing and

reporting

Lecture,

practice and

practical

1116.3 Mid term 2

End term

19,20,21 Feature evam sampadkiya

lekhan

Introduction to feature

and sampadkiya and

basics of feature and

editorial writing

Lecture,

practice and

practical

1116.3 Mid term 2

End term

22,23,24 Sameeksha lekhan Introduction to

sameeksha basics and

writing

Lecture,

practice and

practical

1116.3 Mid term 2

End term

25,26,27 News latter lekhan Introduction to

newsletter writing

Lecture,

practice and

practical

1116.3 Mid term 2

End term

28,29,30 Press vigyapti lekhan Introduction to press

release writing

Lecture,

practice and

practical

1116.3 Mid term 2

End term

31,32,33 Radio samachar Introduction to Radio

news Basics and writing

Lecture,

practice and

practical

1116.4 End term

34,35,36 TV samachar Introduction to TV


Lecture,

practice and

practical

1116.4 End term

37,38,39 Blog lekhan Introduction to Blog

writing

Lecture,

practice and

practical

1116.4 End term

40,41,42 Katha- patkatha lekhan Introduction to Story

and Script writing

Lecture,

practice and

practical

1116.4 End term

E. Course Articulation Matrix: (Mapping of COs with POs)

1-Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program

Specific Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3

1116.1 Develop the basics of writing for Media in Hindi language using

grammatical skills.

2 3

1116.2 Understand the history of Hindi journalism and journalists.

2 1 1

1116.3 Understand the basics of news, feature, editorial, newsletter

writing and differentiate between them.

2 1

1116.4 Demonstrate the fundaments of T.V., Radio, blog and script

writings skill. 1

A. Introduction: This course is offered to improve understanding of values ethics. To make the students responsible

citizens in the personal and social life. This course develops proper attitude towards self and others. Students will

demonstrate understanding of Values and Ethics in general. This course covers basic concepts of living in Harmony.

B. Course Outcomes: At the end of the course, students will be able to

[1101.1] Understand the concept of value education and ethics. Realise the significance of Values in Self-

development. [1101.2] Identify and analyse an ethical issue in the subject matter under investigation or in a relevant

field.

[1101.3] Through self-exploration will understand the concepts of happiness and prosperity.

[1101.4] Understand harmony within self and entire existence.


[PO.8]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which they

are written shape perceptions of students’ understanding of social realities and their own selves.






harmony.










global scenario.

[PSO.1]. Understanding Human Values and Ethics:

Developing Knowledge of Values and Ethics, Developing a positive and responsible attitude to their own well-being

[PSO.2]. Developing Ethical attitudes and make students responsible for society.

[PSO.3]. Positive change in behaviour and Developing care and concern for their community and environment.


School of Journalism and Mass Communication

Course Hand-out

Value Education| VE 1101 | 2 Credits | 2 0 0 2

D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I (Closed Book) 20

Sessional Exam II (Closed Book) 20



Averaged)

10

End Term Exam

(Summative)

End Term Exam (Closed Book) 50

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

E. SYLLABUS

Meaning of value education, Meaning of value, Meaning of education, Three ‘R’ Education ,Four ‘H’ Education

Areas of education, Three Guna’s, List of value Understanding Value Education; Self-exploration as the

Process for value education; The Basic Human Aspirations –Continuous Happiness and Prosperity; The

Program to Fulfill Basic Human Aspirations,Understanding The Harmony At Various Levels: Understanding

in the Human being as Co-existence of Self (‘I’) and Body; Harmony in the Self (‘I’) -Understanding Myself;

Harmony with the Body; Harmony with the family; Harmony in the Society; Harmony in Nature; Harmony in

existence

F. TEXT BOOKS

N.R. Swaroop Saxena, “Philosophical and Sociological Foundation of Education,” published by R. Lall Book

Depot, Meerut, 2011 Edition.

G. REFERENCE BOOKS

R.R. Gaur, R. Sangal and G.P. Bagaria,”A Foundation Course in Human Values Professional Ethics,”

Published by Excel Books, 2010 Edition.

Singh,Y. K. (2009). Value education. New Delhi: APH Publishing Corporation.

The Power to be Your Best, Duncan Todd, Magna publishers limited, Mumbai 2001

F. Lecture Plan:


Delivery

Corresponding

CO

Mode of

Assessing the

Outcome

1

Introduction and Course

Hand-out briefing




expectations

Lecture NA NA

2 Meaning of Values and

Value Education


Hindi grammar


End term

3 3R of education, 4h factor

of education


using muhavare and

lokoktiyan


End term

4 Concept of three Gunas

and their relevance


writing in Hindi


End term

5 Nature and Types of Values Introduction to

journalism and Hindi

Media

lecture 1101.1 Mid term 1

End term

6 Classification of Values Introduction to Hindi

news papers from

beginning of journalism

Lecture 1101.2 Mid term1

End term

7 Basic concepts of Moral,

Ethics and Values


journalists and writers


End term

8,9 Understanding Value

Education



style


End term

10,11 Happiness and Prosperity Introduction to these


style


End term

12 Self exploration as the

process for Value Education



style


End term

13,14 The programme to fulfil

basic human aspirations


Journalism writing


End term

15,16 Case Study methods for

problem solving

Introduction to

reporting and basics of

news writing and

reporting

Lecture,

practice and

practical

1101.3 Mid term 2

End term

17 Understanding the

Harmony at various levels

Introduction to feature

and sampadkiya and

basics of feature and

editorial writing


End term

18 Harmony with Self Introduction to

sameeksha basics and

writing


End term

19 Harmony with Body Introduction to

newsletter writing


End term

20 Harmony with Family Introduction to press

release writing


End term

21 Harmony with Society Introduction to Radio


Lecture 1101.4 End term

22 Harmony with Nature and

Environment

Introduction to TV



23 Harmony in entire

existence

Introduction to Blog

writing


24 Understanding World

Family

Introduction to Story

and Script writing


25 Revision

G. Course Articulation Matrix: (Mapping of COs with POs)


CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program

Specific Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3

VE 1101.1

Understand the concept of value education and ethics. Realise the significance of Values in Self-development.

3 3 1

VE 1101.2

To identify and analyze an ethical issue in the subject

matter under investigation or in a relevant field.

3 2 3

VE 1101.3

Through self Exploration will understand the concepts of happiness and prosperity

2 2 1

VE 1101.4

To Understand harmony within self and entire existence. 1 1 2

45

A. Introduction: This course is offered by Dept. of Chemistry as a Compulsory Course, targeting students who are

studying in undergraduate courses of higher education of all branches including Science, Arts, Social Sciences, Design,

Business and Commerce, Journalism and Mass Communication. Offers the knowledge of how natural world works,

Environmental and natural processes which effects humans and how human activities and developmental processes

change the environment and natural systems. Conservation of nature and natural resources, ecosytems and their

services, biodiversity loss and its conservation, environmental pollution, effects and control, environmental policies

and practices, human communities and the environment. Students are expected to have basic knowledge of science

and social sciences for a better learning.


[1120.1] Acquire awareness and sensitivity to environmental and its allied problems.

[1120.2] Acquire skills for identifying and solving environmental problems.

[1120.3] Find out the environmental problems concerning with human activities and developmental processes.

[1120.4] Understand the strategies for conservation of nature and natural resources and to solve the emerging

problems related to environment degradation.

[1120.5] Understand the environmental issues related to business and commerce.

[1120.6] Understand the impacts of developmental processes and the perspective of sustainable development.


[PO1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and

actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and

decisions (intellectual, organizational, and personal) from different perspectives.

[PO2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media

in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and

technology.

[PO3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions in group

settings.

[PO4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development,

and the ability to act with an informed awareness of issues and participate in civic life through volunteering.

[PO5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your

decisions, and accept responsibility for them.

[PO6]. Environment and Sustainability: Understand the issues of environmental contexts and sustainable

development.

[PO7]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning

in the broadest context socio technological changes.


Faculty of Management and Commerce

School of Business & Commerce

Department of Business Administration

Course Hand-out

Environmental Science| CY 1120 | 3 Credits | 3 0 0 3

Session: July 18 – Nov 18| Faculty: Naveen Kumar Singh | Class: B.B.A. |Semester III

46

[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate

communication, electronic media, new media and communication research.

[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in

India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and

web designing which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising,

corporate communication, electronic media, print and new media.

D. Assessment Plan:


Internal Assessment

(Summative)





Averaged)

10

End Term Exam

(Summative)


Total 100

Attendance

(Formative)




Make up Assignments

(Formative)







Homework/ Home


Assignment

(Formative)





will be awarded.

E. SYLLABUS

INTRODUCTION TO ENVIRONMENTAL STUDIES Multidisciplinary Nature of Environmental Studies, Scope

and importance, concept of sustainability and sustainable development ECOSYSTEMS Concept, structure and

function, energy flow in an ecosystem, food chain, food webs and ecological succession, Forest, Grassland, Desert and

Aquatic (Ponds, Streams, Lakes, River, Oceans, Estuaries) ecosystem NATURAL RESOURCES (RENEWABLE &

NON RENEWABLE RESOURCES) Land Resources and land use change, Land degradation, soil erosion and

desertification; Deforestation: Causes and impacts due to mining, dam building on environment, forests, biodiversity and

tribal populations. Water: Use and over-exploitation of surface and ground water, floods, droughts, conflicts over water

(international & inter‐state). Energy resources: Renewable and non- renewable energy sources, use of alternate energy

sources, growing energy needs, case studies BIODIVERSITY AND CONSERVATION Levels of biological

diversity: genetic, species and ecosystem diversity; Biogeographic zones of India; Biodiversity patterns and global

biodiversity hot spots, India as a mega‐biodiversity nation; Endangered and endemic species of India, Threats to

biodiversity: Habitat loss, poaching of wildlife, man--‐wildlife conflicts, biological invasions; Conservation of biodiversity:

In-situ and Ex-situ conservation of biodiversity. Ecosystem and biodiversity services: Ecological, economic, social, ethical,

aesthetic and Informational value; ENVIRONMENTAL POLLUTION Environmental Pollution: type, causes, effects,

and controls; Air, Water, Soil and Noise pollution, Nuclear hazards and human health risks, ill effects of fireworks, Solid

waste management: control measures of urban and industrial waste, pollution case studies ENVIRONMENTAL

POLICIES & PRACTICES Climate change, global warming, ozone layer depletion, acid rain and impacts on human

47

communities and agriculture, Environment laws; Environmental Protection Act, Air (Prevention and Control of

Pollution) Act, Water (Prevention and control of Pollution) Act, Wildlife Protection Act, Forest Conservation Act;

International agreements: Montreal and Kyoto protocols and Convention on Biological Diversity (CBD). Nature

reserves, tribal populations and rights, and human wildlife conflicts in Indian context Human Communities and The

Environment Human population growth: impact on environment, human health and welfare, Resettlement and

rehabilitation of project affected persons; case studies, Disaster management: flood, earthquake, cyclone and landslides.

Environmental movements: Chipko, Silent valley, Bishnois of Rajasthan, Environmental ethics: Role of Indian and other

religions and cultures in environmental conservation, Environmental communication and public awareness, case studies

(e.g., CNG vehicles in Delhi). Field Work and visit.

F. TEXT BOOKS

T1. Rajagopalan, R., Environmental Studies: From Crisis to Cure, Oxford University Press, 2016.

T2. De, A. K. Environmental Studies, New Age International Publishers, New Delhi, 2007.

T3. Bharucha, E., Text book of Environmental Studies for undergraduate courses, Universities Press, Hyderabad, 2nd Edition,

2013.

G. REFERENCE BOOKS

R1. Gadgil, M., & Guha, R. This Fissured Land: An Ecological History of India. Univ. of California, Press, 1993.

R2. Carson, R. Silent Spring. Houghton Mifflin Harcourt, 2002.

R3. Groom, Martha J., Gary, K. Meffe, and Carl Ronald Carroll. Principles of Conservation Biology. Sunderland: Sinauer

Associates, 2006.

R4. Singh, J.S., Singh, S.P., Gupta, S.R. Ecology, Environmental Science and conservation. S. Chand Publishing, New

Delhi, 2014.

R5. Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). Conservation Biology: Voices from the Tropics. John Wiley & Sons,

2013.

48

H. Lecture Plan:

Lec No Topics Session Outcome Mode of

Delivery

Corresponding

CO


Outcome

1 Introduction to Environmental

Studies: multidisciplinary nature of

environmental studies

Explain about environment and

its processes and to interpret

as multidisciplinary subject

Lecture 1120.1 In Class Quiz

Mid Term I

End Term

2 Scope and importance, concept of

sustainability and sustainable

development

Recall concept of sustainability,

Explain sustainable

development, Scope and

importance of environmental

science


End Term

3,4 Ecosystem: concept, structure and

function, Energy flow in an

ecosystem, food chain, food webs

Explain ecosystem with

structure, flow of energy,

nutrients cycling in the

ecosystem, food chain and

food webs


Mid Term I

End Term

5,6 Forest ecosystem, Grassland

ecosystem, Desert ecosystem,

Aquatic ecosystem (Ponds,

Streams, Lakes, River, Oceans,

Estuaries)

Explain different type

ecosystem with examples of

terrestrial and aquatic

ecosystem and their

importance


Mid Term I

End Term

7.8 Ecological succession, Natural

Resources (Renewable & Non

Renewable Resources): Land

Resources and land use change,

Land degradation

Recall Ecological succession

and its type, Explain different

Natural Resources including

Land Resources and land

use change


Mid Term I

End Term

49

9 Soil erosion and desertification Recall soil degradation by

erosion and desertification


End Term

10 Deforestation: Causes and impacts

due to mining, dam building on

environment, forests, biodiversity

and tribal populations

Recall Deforestation

processes and their impact on

the environment and

biodiversity


End Term

11 Water: Use and over-exploitation of

surface and ground water, floods,

droughts, conflicts over water

(international & inter-state).

Recall distribution and

consumption pattern of water

across the world and its

related environmental issues

including overexploitation and

conflicts


End Term

12 Energy resources: Renewable and

Non- renewable energy sources

Recall different Energy

resources including coal, oil,

nuclear and their

environmental impacts on the

environment and on human

health


End Term

13 Use of alternate energy sources Explain other energy

resources including solar,

water, wind, geothermal and

hydrogen energy for

sustainability.


End Term

14 Growing energy needs, case studies Recall energy demand and

supply in different sector and

their environmental concern


End Term

15,16 Biodiversity and conservation:

Levels of biological diversity:

genetic, species and ecosystem

diversity; Biogeographic zones of

India

Recall different variety and

variability of plants and

animals Explain different

type of biodiversity and Biogeographic zones of India


End Term

50

17 Biodiversity patterns and global

biodiversity hot spots

Compare biodiversity at

national and global level and

ecological hotspots for their

respective biodiversity


End Term

18 India as a mega-biodiversity nation;

Endangered and endemic species of

India

Recall different mega-diversity

nation including India

Describe different

Endangered and endemic

species of India


End Term

19 Threats to biodiversity: Habitat loss,

poaching of wildlife, man-wildlife

conflicts, biological invasions

Explain biodiversity loss and

their reasons, Explain biological invasive species

and their impact on

biodiversity


End Term

20 Ecosystem and biodiversity services:

Ecological, economic, social, ethical,

aesthetic and informational value

Explain the goods and services

provided by biodiversity and

the ecosystem


End Term

21 Conservation of biodiversity: In-situ

and Ex-situ

Explain different measures of

conservation of biodiversity,

Description of National parks,

wildlife sanctuaries etc.


End Term

22 Environmental pollution: type,

causes, effects, and controls of Air

Pollution

Recall air pollution and their

effects and explain different

air pollutants and their

impacts on environment and

human health


End Term

23 ill effects of fireworks , Controls of

Air Pollution

Describe harmful impact of

fireworks and control

methods of air pollutants like

ESP, Scrubber


End Term

24 Type, causes, effects of Water

Pollution

Describe water pollutants

and their effects, BOD, COD,


End Term

51

water quality parameters, DO,

TSS

25 Controls of Water Pollution Describe conventional and

advance methods for

prevention and control of

water pollution


End Term

26 Causes, effects of Soil and Noise

Pollution, Nuclear hazards and

human health risks

Explain the Causes, effects

of Soil and Noise Pollution,

Nuclear hazards and human

health risks


End Term

27 Solid waste management: control

measures of urban and industrial

waste

Describe different type of solid

waste and their methods of

management


End Term

28,29 Pollution case studies,

Environmental Policies & Practices:

Climate change and global warming,

International agreements: Kyoto

protocols and Convention on

Biological Diversity (CBD)

Recall of environmental

pollution with some case

studies, Describe sources and

effects of greenhouse gases in

global warming and climate

change and their

environmental impact, Explain

different treaties for reduction

of greenhouse gases and

conservation of biodiversity


End Term

30,31 Ozone layer depletion, Montreal

protocols, Acid rain and impacts on

human communities and agriculture

Explain the importance of

ozone layer and causes of its

depletion, control measures,

Describe the Acid Rain with

its effects and control

Lecture 1120.6 End Term

32,33 Environment laws; Water

(Prevention and control of

Pollution) Act, Air (Prevention and

Describe the provision of

Water Act, 1974, Air Act,

1981for prevention and

control of water and air

pollution, Explain EPA, 1986


52

Control of Pollution) Act,

Environmental Protection Act,

34,35 Wildlife Protection Act, Forest

Conservation Act; Nature reserves,

tribal populations and rights, and

human wildlife conflicts in Indian

context, Human communities and

the Environment: Human population

growth: impact on environment

Describe the provision of

Wildlife Protection Act,

Forest Conservation Act,

Explain Nature reserves,

tribal populations and

rights, and human wildlife

conflicts in Indian context,

impact of population

growth on environment


36, 37 Human health and welfare,

Resettlement and rehabilitation of

project affected persons; case

studies, Disaster management:

flood, earthquake, cyclone and

landslides

Explain human health with

respect to environment,

measures of disaster

management, Describe natural

disasters and their impact


38 Environmental movements: Chipko,

Silent valley, Bishnois of Rajasthan,

Describe different movement

in Indian continents for

conserve environment and

their socio-economic

importance


39, 40 Environmental ethics: Role of Indian

and other religions and cultures in

environmental conservation.

Environmental communication and

public awareness, case studies (e.g.,

CNG vehicles in Delhi). Revision on

Ecosystem and Natural Resources

Describe role of ethics in

preservation and conservation

of environment,

environmental awareness

programme, green enrgy

concept and revision


53

41-42 Revision on Biodiversity &

Conservation, Environment

Pollution and Environmental Policies

Revision for preparation for

end term exam Lecture 1120.6 Class quiz

End Term


CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM

SPECIFIC OUTCOMES

PO

1

PO

2

PO 3 PO 4 PO 5 PO 6 PO 7 PSO 1 PSO 2 PSO 3

CY

1120.1

Acquire awareness and sensitivity to

environmental and its allied problems.

3 2

54

CY

1120.2

Acquire skills for identifying and

solving environmental problems.

3 2

CY

1120.3

Find out the environmental problems

concerning with human activities and

developmental processes.

3

CY

1120.4

Understand the strategies for

conservation of nature and natural

resources and to solve the emerging

problems related to environment

degradation.

3 3

CY

1120.5

Understand the environmental issues

related to business and commerce.

3 2

CY

1120.6

Understand the impacts of

developmental processes and the

perspective of sustainable

development

3 2

a. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

55


students who wish to pursue a professional career in News Editing. This course is intended to take

the students through the various processes of editing, online editing and editing of various forms

of Media contents (edits and middle, special article, column & letter to editor) in a newspaper


JC [1211.1]. Recall the working of Editorial department.

JC [1211.2]. Application of editing skills in news reports.

JC [1211.3]. Describe the role and functions of Editor

JC [1211.4]. Explore the on-line editing techniques applied in industry for better

employability.

JC [1211.5]. Demonstrate the skill of Headline writing.




















Course Hand-out

Art of Editing | JC 1211 | 4 Credits | 2 0 4 4

56





research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Editing - Definition, nature, need, principles of editing, Editorial department, Proof reading

and editing symbols, Role, Function and qualification of various types of editor. Newsroom

57

and Headline - Structure and function of newsroom, Headline and its types, Principle and writing

technique of Headline, Re-writing, rewriting the copy of mofussil correspondents. On-Line editing

and Specialized Writing - Text Editing, Photo editing, caption writing, Features, Interview, News

analysis, backgrounders. Language Proficiency - Meaning and Principle of translation, Translation

Hindi to English and English to Hindi, Journalistic Writing.

F. TEXT BOOK

Kamath M.V., Professional Journalism, Vikas Publishing House, 1986

G. REFERENCE BOOKS

1.Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006.

2. Beyond Those Headlines, New Delhi: The Media Foundation, 1996.

3. Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication,

2004.

4. George T.S.J., Editing: A hand Book for journalism, Indian Institute of Mass Communication,

New Delhi, 1999.

58

H. Lecture Plan

Lec.

No. Topics Session Outcome

Mode of

Delivery

Correspon

ding CO

Mode of

Assessing the

Outcome

1

Definition, nature,

need, principles of

editing

To define and imbibe

basic fundamentals Lecture 1211.1

Mid Term I

End Term

2 -

10

Editorial department,

editorial board. Explain the structure of

News Paper Editorial

department


End Term

11 -

15

Proof reading and

editing symbols To understand and

learn the basic

vignettes of editing by

using editing tools

Lab 1211.3

Mid Term I

End Term

16 -

20

Copy selection and

copy testing To explain the process

of copy selection Lecture 1211.3

Mid Term I

End Term

21 -

23

Role, Function of

editor Recognize the role and

function of editor Lecture 1211.3

Mid Term I

End Term

24 -

30

Qualification of

various types of editor Understanding the

various types of editor Lecture 1211.4

Mid Term II

End Term

31 -

37

Structure and function

of newsroom To understand the

structure and

functioning of

newsroom

Lecture 1211.2

Mid Term II

End Term

38 -

41

Headline and its types To learn the importance

of headlines and its

various types

Lab 1211.3

Mid Term II

End Term

42 -

44

Principle and writing

technique of Headline

To learn the writing

techniques with regard

to headlines

Lab 1211.3 End Term

45 -

48

Re-writing, rewriting

the copy of mofussil

correspondents Learn writing Lab 1211.5 End Term

49 -

54

Text Editing Learn editing and using

editing symbols Lab 1211.3 End Term

59


CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [111

1.1]

Recall the working of Editorial

department. 1 1

JC [111

1.2]

Application of editing skills in news

reports. 1 1

JC [111

1.3]

Describe the role and functions of Editor 1 2 2

JC [111

1.4]

Explore the on-line editing techniques

applied in industry for better

employability.

2 2 1 1

JC [111

1.5]

Demonstrate the skill of Headline

writing. 1


60

A. Introduction: This course is offered by Department of Journalism & Mass Communication to

the students to provide a broad view of the evolution of Mass Media. In addition to this, the

course aims at familiarizing the students with the basic features of various medium of

communication along with the basic information of regulatory bodies in the field of media. The

course will help the students to analyse the different constraints in the growth of media.


[1212.1]. Describe the growth and development of various forms of media

[1212.2]. Evaluate the basic features of different medium of communication

[1212.3]. Interpret the role of media in development.

[1212.4]. Analyse the contemporary media issues and scenario.

[1212.5]. Interpret the basic functions and challenges of regulatory bodies necessary for

Industry.




















Course Hand-out

History of Media | JC 1212 | 4 Credits | 3 1 0 4

61





research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







62

E. SYLLABUS

Pre- Print Era & Print Media: Characteristics of oral cultures and communication. Brief history

of printing; Growth and development of press in India. Newspaper-types of newspaper-contents.

Magazines- characteristics and types. Book as a medium of communication. Radio: Radio as a medium

of mass communication- Early years of sound recording industry, telegraphy and wireless. AIR, FM

radio, community radio. Contemporary trends in broadcasting. Television: History and

development of television in India, Education TV channel in India. Emergence of foreign satellite

channels and cable network. Current issues of autonomy, deregulation and DTH. Internet & Media Organizations: The internet and future of mass media, Historical background, Issues of

convergence and new media, Introduction of Press Commission, Press Council, DAVP, INS, ABC, PIB,

RNI, Prasar Bharti, Central Board for Certification.

F. TEXT BOOK

Keval J Kumar, Mass communication in India. Mumbai, Jaico publishing

G. REFERENCE BOOKS

Joshi Uma, Mass Communication and Media, Anmol Prakashan.

Melvin L, Theories of Mass Communication, Rokeach Longman publication.

Black Jay & Bryant, Jennings. Introduction to Mass Communication. USA; WC Brown

Publishers.

63

H. Lecture Plan:

Lec No Topics Session

Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Characteristics of

oral cultures and

communication.

Lecture 1212.1 Mid Term I / End

Term

3,4 Brief history of

printing.

Lecture /

Flipped Class

1212.1 Mid Term I / End

Term

5,6,7,8 Growth and

development of

press in India


Term

9,10 Newspaper-types of

newspaper-

contents-

characteristics.

Activity (Group

discussion)


End Term

11 Magazines-

characteristics and

types

Lecture 1212.1 Mid Term II / End

Term

12,13,14 Book as a medium

of communication-

types of books-

Lecture /

Activity (Group

discussion)

1212.2

Mid Term II / End

Term

15,16,17,1

8

Radio as a medium

of mass

communication


Mid Term II

End Term

19,20,21 Early years of sound

recording industry


End term

22,23 AIR, FM radio,

community radio in

India,


End Term

24,25,26 History and

development of

television in India,

Education TV

channel in India

Activity (Case

Study)

1212.2 End Term

27,28,29,3

0

Rise of television,

history and

development of

television in India,


End Term

31,32,

33,34,35

Emergence of

foreign satellite

channels and cable

network

Lecture / Group

Discussion

1212.3 Class Quiz

End Term

64

36,37,38,3

9,40,

Current issues of

autonomy,

deregulation and

DTH

Flipped Class 1212.3 Mid Term II

End Term

41,42,43,

44, 45

The internet

Historical

background and

future of mass media

Activity (Think

Pair Share)

1212.4

End Term

46, 47, 48,

49

Issues of

convergence and

new media

Flipped Class 1212.4 End Term

50,51 Introduction of

Press Commission,

Press Council

Flipped Class 1212.4

End Term

52,53,54,5

5,56 DAVP, INS, ABC,

PIB, RNI, Prasar

Bharti, Central

Board for

Certification

Activity (Think

Pair Share)

1212.5

End Term

65


C

O

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC

[121

2.1]

Describe the growth and development

of various forms of media

2 1 2 2 2

JC

[121

2.2]

Evaluate the basic features of different

medium of communication

2 1 2 3 1 1

JC

[121

2.3]

Interpret the role of media in

development

1 2 2

JC

[121

2.4]

Analyse the contemporary media issues

and scenario

2 2 2 3 1 3

JC

[121

2.5]

Interpret the basic functions and

challenges of regulatory bodies

2 2 1 1 1 3 1 1

J. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

66

A. Introduction: The Department of Journalism & Mass Communication offers Documentary

Film to the UG students, aiming to provide the wider perspectives of documentary film and

gradual development of approaches. The course contents exemplify experimental and

tradition-breaking films of their times intending to familiarize the students with the ways of

seeing the motion and visual arts with special attention to identify salient features of the kinds

and trends of documentary film.


[1213.1]. Describe the emergence of documentary film.

[1213.2]. Demonstrate the basics of reading and presentation skills for types of documentary films.

[1213.3]. Examine all the censorship processes, and reasons for rejection of scenes under cinematograph acts, rules & regulations.

[1213.4]. Analyse Documentary films in India.

[1213.5]. Develop the basic art of writing script for making a documentary film and hence develop employability skills
















Course Hand-out

Documentary Film | JC 1213 | 4 Credits | 3 1 0 4

67









research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







68

E. SYLLABUS

Origins of Documentary Film: Early ethnographic documentaries and experimentations,

Reality vs. realism, Documentary film as propaganda, Cinema Verite and Direct cinema; Types

of Documentary film: The poetic mode, The expository mode , The observational mode, The

participatory mode, The reflexive mode, The performative mode; Ethical and representation

issues: Modes and authorial positions, Ethics and politics of representation, Changing modes

of production and distribution, Influence of digital technologies; Documentary films in India:

Documentary films and the state emergence of independent documentary, Censorship and

documentary in India

F. TEXT BOOK

Nichols Bill., Introduction to Documentary, 2007. Indiana University Press, Bloomington.

G. REFERENCE BOOKS

1. McLane, Betsy A., A New History of Documentary Film, 2012. Continuum International

Publishing Group, London.

2. Bernard, Sheila Curran., Documentary Storytelling: Making Stronger and More Dramatic

Nonfiction Films, 2007. Elsevier Inc.

3. Garga, B.D. From Raj to Swaraj: The Non-fiction Film in India. 2007. Penguin, India.

69

H. Lecture Plan:


Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with special

reference to

objectives &

outcomes

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2,3 Early ethnographic

documentaries and

experimentations

Discuss

emergence of

documentary

films and early

documentaries

Lecture /

Flipped Class

1213.1 I Sessional / End

Term

4 Reality vs. realism: A

Brief Historical

Survey and Influences

on Documentary

Film

Identify the

early influences

on documentary

films

Lecture 1213.1 I Sessional / End

Term

5 Documentary film as

propaganda and

research

Discuss

documentary

research and as

a tool for

propoganda


End Term

6-7 Cinema Verite and

Direct cinema:

Differential Study

Interpret

Cinema Verite

and Direct

cinema


End Term

8 - 9 Discussion of the

given case studies as

assignment

Interpret

Cinema Verite

and Direct

cinema

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term I

End Term

10 Introduction to

Types of

Documentary Film

Identify different

types of

Documentary

films


End term

11 The poetic mode, L

M Nagy’s Play of

Light: Black, White,

Grey

Understand the

poetic mode of

documentary


Class Quiz

Mid Term 1

End Term

12-13 Explanation of

techniques of

screened films in

class

Discuss the

poetic mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term 1

End Term

70

14-15 The expository

mode, Ken Burns’

The Civil War

Understand the

expository

mode of

documentary

Flipped Class 1213.2 Class Quiz

Mid Term I

End Term


techniques of

screened films in

class

Discuss the

expository

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

18-19 The observational

mode, Leni

Riefenstahl’s Triumph

Of The Will

Understand the

observational

mode of

documentary


Mid Term II

End Term


techniques of

screened films in

class

Discuss

observational

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

Mid Term II

End Term

22-24 The participatory

mode, Jean Rouche's

Chronicle of a

Summer, Explanation

Understand the

participatory

mode of

documentary


Mid Term II

End Term

25-26 The reflexive mode,

Vertov’s The Man

with a Movie Camera

Understand the

reflexive mode

of documentary


Mid Term II

End Term


techniques of

screened films in

class

Discuss the

participatory &

reflexive modes

of documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

28-29 The performative

mode, Robert

Gardner’s Forest of

Bliss

Understand the

performative

mode of

documentary


End Term

30-31 Robert Gardner’s

Forest of Bliss

Understand the

performative

mode of

documentary


End Term

32 Student Discussion

and Presentation

Discuss the

performative

mode of

documentary

Activity (Think

Pair Share)

1213.2 Class Quiz

End Term

33 Introduction to

Ethics and Politics of

Representation:

Who/What is

author?

Define Ethics in

Documentary

films


End Term

34-35 Understanding

Modes and authorial

positions: Bazin &

Barthes

Describe modes

and authorial

positions


End term

71

36-37 Ethics and politics of

representation:

Question of Culture

and National

Integrity

Analyse issues

in

representation


End term

38-39 Changing modes of

production and

distribution

Identify changing

modes

production and

distribution


Mid Term II

End Term

40-41 Influence of digital

technologies

Analyse

influence of

digital

technologies

Flipped

Classroom

1213.3 Class Quiz

Mid Term II

End Term

42-43 Brief History of

Documentary in

India

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped

Classroom 1213.4 Class Quiz

Mid Term II

End Term

44-45, 46,

47

Documentary films

and the state

emergence of

independent

documentary

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped


End Term

46-47 The Outset,

Organization

Structure of

Censorship in India

Examine fuel

properties,

sketch and

compare

emission trends

in engines

Flipped

Classroom 1213.4

1213.3 Class Quiz

End Term

48-49 What is Censorship?

Censorship and

documentary in India

Describe driving

cycle

procedures for

different

vehicles


End Term

50-51, Censorship and

documentary in

India: Banned

documentary films

and reasons

Describe driving

cycle

procedures for

different

vehicles

Flipped


End Term

52, 53 Writing script for a

documentary film Formulate script for documentary

film

Activity 1213.5 Class Quiz

End Term

54 Steps in making a

documentary film Design documentary

film

Activity 1213.5 Class Quiz

End Term

72

73


CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC

[1213

.1]

Describe the emergence of documentary

film. 2 3

JC

[1213

.2]

Demonstrate the basics of reading and

presentation skills for types of

documentary films.

2 1

JC

[1213

.3]

Examine all the censorship processes,

and reasons for rejection of scenes under

cinematograph acts, rules & regulations.

2 2

JC

[1213

.4]

Analyse Documentary films in India.

JC

[1213

.5]

Develop the basic art of writing script for

making a documentary film and hence

develop employability skills

3

H. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

74


introduce students to the concepts and theories of visual culture. In addition to this, the course

intends to describe the process of mediated reality construction and deconstruction. It

aims to move beyond analysis of specific texts in order to historicize and understand

the larger cultural meanings that have been assigned to the visual. The course includes

works by cultural theorists, philosophers, painters, videographers and filmmakers.


[1214.1]. Define semiotics, signs and its types.

[1214.2]. Identify the levels of meanings and audience readings of visual texts thus

developing visual analytical skills.

[1214.3]. Examine consumer culture, consumerism and role of visual media in propagating

consumer culture.

[1214.4]. Relate the concept of gaze to power dynamics.

[1214.5]. Investigate the role of still and moving images in visual culture.





perspectives.






Course Hand-out

Visual Culture | JC 1214 | 4 Credits | 3 1 0 4

75













[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and

features, editing, photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web

designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global

issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public


D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about

the absence. A makeup assignment on the topic taught on the day

of absence will be given which has to be submitted within a week

from the date of absence. No extensions will be given on this. The

attendance for that particular day of absence will be marked blank,

so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.

76


Activity Assignment

(Formative)







E. SYLLABUS

Basic Concepts in Semiology: Signs in Semiotics ad Semiology, Signifier and Signified, Icon,

Index, Symbol and Connotation & Denotation. Image, Myth and Power: Definition, Explanation

and Significance of Study, Interpretative Value, Visual Manifestation and Panopticism, Consumer

Culture and the Manufacturing of Desire and Practice of Looking. Ways of Seeing: Seeing and the

Image, the Impact of Photography, the Effect of Publicity Images, Glamour and Publicity and Visual

Pleasure and Narrative Cinema. Media Frames: Meaning, Ideology and Context: Media as

consciousness Industry. Social construction of reality by media, Rhetoric of the image, narrative etc.

Media myths (representation, stereotypes etc.) and Audience as textual determinant, audience as

readers, audience positioning, establishing critical autonomy.

F. TEXT BOOK

1. A.A. Berger, Semilogy in Media Analysis Technique, Sage, 1982

2. Stuart Hall, Encoding: Decoding Culture, Media, Language, Hutchinson, 1986

G. REFERENCE BOOKS

1. Marita Sturken and Lisa Cartwright, Practice of looking- An introduction to Visual Culture,

Open University, 1999

2. Michel Focualt, Panopticism in op cit.

3. Laura Mulvey, Visual Pleasure and Narrative Cinema in Evans op cit.

77

Lec.

No. Topics Session Outcome Mode of Delivery

Corresponding

CO


Outcome

1 Introduction and Course Hand-out

briefing




Lecture NA NA

2 - 10 Semiotics

Define Semiotics & sign

State the Dyadic Model of Signs

Identify different types of signs

Lecture 1214.1

Class quiz (not accounted)

Mid Term I

End Term

11 - 15 Codes & Culture Explain the concept of culture and

cultural Hegemony Lecture 1214.2

Mid Term I

End Term

16 - 20 Levels of meaning Identify and interpret the levels of

meaning within media texts

Lecture and Class

activity 1214.3

Mid Term I

End Term

21 - 23 Audience Readings by Stuart Hall

Recognize the types of audience

readings. Demonstrate different

readings of any given media text

Lecture and Group

activity 1214.3

Mid Term I

End Term

24 - 30 Consumerism & consumer culture Identify the features of a consumer

society Lecture 1214.4

Mid Term II

End Term

31 - 37 Gaze

Discuss the concept of gaze.

Differentiate the various forms of

cinematic gaze.

Appraise the relationship between

gaze and power.

Lecture and class

activity 1214.5

Mid Term II

End Term

38 - 41 Panopticism theory

Critique the Panopticism theory and

its relevance to social media-

surveillance society

Lecture 1214.5

Mid Term II

End Term

78

42 - 44 Image & Seeing by John Berger

Define seeing and image as

described by John Berger in Ways of

seeing


45 - 48 Impact of photography on how we

see

Critique the impact of photography

on images Lecture 1214.6 End Term

49 - 52 Publicity Images, Envy & Glamour Examine the nature of publicity

images Lecture 1214.6 End Term

79



CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

P

O

2

P

O

3

P

O

4

P

O

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[1214.1] Define semiotics and types of signs. 1 1 2 3

JC

[1214.2] Identify the levels of meanings and audience

readings of visual texts thus developing

visual analytical skills.

3 3 3

JC

[1214.4] Examine consumer culture, consumerism

and role of visual media in propagating

consumer culture.

1 2 3

JC

[1214.5] Relate the concept of gaze to power

dynamics.

3 2 2 3

JC

[1214.6] Investigate the role of still and moving images

in visual culture.

2 2 3 3

80

Introduction: This course is offered by Dept. of Journalism & Mass Communication to the

students who wish to pursue a professional career in new media. This course intends to

expose students to the basic features and functionality of internet. How internet

incorporates other forms of media, the concept of convergence and Social implications.

The course involves only the applications of the new media excluding the technology and

programming skills of any nature.

A. Course Outcomes: At the end of the course, students will be able to:

[1215.1]. Describe the development and use of new media.

[1215.2]. Explain the basic features and functionality of search engines.

[1215.3]. Interpret the types of online advertising and differentiate it from traditional

advertising.

[1215.4]. Obtain the skill to develop social media accounts and post new media content

and hence develop employability skills.

[1215.5]. Examine the concepts like convergence of media, virtual reality and cyber laws.







through electronic media in English and in one Indian language, and make meaning of the world by











Course Hand-out

FUNDAMENTAL OF NEW MEDIA| JC 1215 | 4 Credits | 2 0 4 4

81







research.





journal.



C. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)



the day of absence will be given which has to be submitted

within a week from the date of absence. No extensions will be

given on this. The attendance for that particular day of absence

will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5

throughout the entire semester.

Homework/ Home


Assignment

(Formative)




expected to participate and perform these assignments with full

zeal since the activity/ flipped classroom participation by a

student will be assessed and marks will be awarded.

82

D. SYLLABUS

Introduction to New Media: Introduction to Computers, Software. History of Internet, World Wide Web. Introduction to new media, scope, functions and characteristics. Convergence media and

convergence technology. Internet penetration and reach in India Search Engines: Search engines and advanced search, working of a search engine, Search engine optimization, Revenue generation

of a search engine. Online advertising: Different kinds of online advertisements, online

advertising in India, Case study of Google as an online advertiser and search engine. Cyber Issues

& Social Networking Media: Security and privacy issues online, Cyber laws in India & International cyber law, Virtual reality and identity crisis, Social networking, Blogs, types of blogs, pod casting, web casting, and Micro blogging. Internet on mobile phones, GPRS and 3G.

E. TEXT BOOK

TI. Saxena Sunil, Web Journalism 2.0, 2012. Tata McGraw Hill Publishing Company Ltd. New Delhi.

T2. Razdan Ashwin, New Media: Techniques and Trends, 2010. Vitasta Publishing Pvt. Ltd.

F. REFERENCE BOOKS

4. Kaye, Barbaka K.Norman J Medoff, The World Wide Web – A mass communication

perspective, Mc Graw Hill Higher Education, New York, 2001.

5. Clemente, Peter, The state of the net – the new frontier. Mc Graw Hill, London, 1998.

6. Tvede et al, Data Broadcasting – the technology and the business. John Wiley and sons

Ltd., Singapore, 2012.

83

G. Lecture Plan:

LEC.

NO. TOPIC

Session

outcome

Mode of

delivery

Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction to Computers,

software

Recall the

generations of

computers,

software and

hardware.

Lecture 1215.1 Mid term I

End term

2

History of Internet, World

Wide Web

Trace the

history of

internet and

introduction

of WWW.


End term

3-4

Introduction to new media, scope,

functions and characteristics.

Discuss the

functions and

characteristics

of new media

and its

importance.


End term

5-6

Convergence media and

convergence technology,

Internet penetration and reach

in India

Explain the

role of media

convergence

and its impact

on media

scenario.

Presentation 1215.3

Mid term I

End term

Preasentation

7-8

a. Search engines and advanced

search,

b. Working of a search engine

Discuss the

role of search

engines and

Presentation 1215.2 Mid term I

End term

84

how they

work.

9-10

a. Search engine optimization,

b. Revenue generation of a search

engine.

Discuss

various SEO

tools, its

importance

and revenue

sources of

SE’s.

Presentation 1215.2 Mid term I

End term

11 Different kinds of online

advertisements,

Explain the

genre of

online

advertising

and its types.

Presentation 1215.1

Mid term II

End term

Practical

12 Online advertising in India

the revenue of

online

advertising

market in

India will be

discussed.

Lecture, lab 1215.1

Mid term II

End term

Presentation

13-

14

Case study of Google as an online

advertiser and search engine.

Detailed study of

google as an

advertiser and a

search engine.

Self-study 1215.5 Presentation

End term

15 Security and privacy issues

online,

Privacy and

security

issues in the

online

presence and

the

consequences

lecture 1215.4

End term

Presentation

85

faced by

society.

16-

17

Cyber laws in India & International

cyber law

Cyber security and

regulation laws in

India will be

introduced. Also the

international law will

be discussed.


Project

18

Virtual reality and identity

crisis,

Explain the

virtual

presence and

the problems

caused by it.

Discussion 1215.3 End term

Assignment

19-

22

Social networking, Blogs, types of

blogs and Micro blogging

Social networking

tools and types of

blogging and

techniques of blog

writing will be

explained.

Presentation, lab 1215.4

Mid term II

Practical

End term

23-

24

Internet on mobile phones,

GPRS and 3G.

Mobile

internet

technology

and its usage.

Also 3G and

other internet

services will

be discussed.

lecture 1215.2

1215.5

End term

presentation

25 pod casting, web casting

Students will

learn to make

a podcast and

the

differences


Project

86

between a

podcast and a

webcast.

87


CO STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [1215.

1]

Describe the development and use of new

media. 1 1 3 1

JC [1215.

2]

Explain the basic features and

functionality of search engines.

2 2 2

JC [1215.

3]

Interpret the types of online advertising and

differentiate it from traditional advertising. 2 1 2 2

JC [1215.

4]

Obtain the skill to develop social media

accounts and post new media content and

hence develop employability skills.

2 3

JC [1215.

5]

Examine the concepts like convergence of

media, virtual reality and cyber laws. 2 1 3 1 2

K. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

88

A. Introduction: This course is offered by Department of Languages as a core course to the students of BJMC

in IInd Semester. The course offers an in depth knowledge of Language as an important branch of English

language studies. It covers basic concepts such as properties of human languages, word formation, Grammar,

Comprehension and Composition. There is no specific prerequisite on the part of students as the course begins

with the very basics of the field of study.

B. Course Outcomes: At the end of the course, students will be able to :

[EN1112.1] Understand the fundamental principles of effective communication skills and presentation

skills.

[EN1112.2] Develop critical and creative thinking abilities for communicative competence

[EN1112.3] Display enhanced competence in oral and written communication

[EN1112.4] Improve ideas with precision and coherence in writing

EN1112.5] Recognize the importance of communication skills like listening, speaking, reading and writing

with advancement of competitive world.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,

checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions

(intellectual, organizational, and personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English

and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.


[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the

ability to act with an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,

and accept responsibility for them.


[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the

broadest context socio-technological changes


School of Humanities and Social Sciences

DEPARTMENT OF LANGUAGES

Course Hand-out

Reading Language through Literature| EN1213| 2 Credits {2 0 2 3} BJMC II Semester

Session: Jan. – May 17 | Faculty: Dr Yashoda Verma | Class: B.A/B.Sc. I Semester

89

D. Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate


[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its

relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing

which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate

communication, electronic media, print and new media.

Assessment Plan:


Internal Assessment

(Summative)




Activity feedbacks (Accumulated

and Averaged)

10

End Term Exam

(Summative)


Total 100

Attendance

(Formative)

A minimum of 75% Attendance is required to be maintained by a student to

be qualified for taking up the End Semester examination. The allowance of

25% includes all types of leaves including medical leaves.

Make up Assignments

(Formative)

Students who misses a class will have to report to the teacher about the

absence. A makeup assignment on the topic taught on the day of absence will

be given which has to be submitted within a week from the date of absence.

No extensions will be given on this. The attendance for that particular day of

absence will be marked blank, so that the student is not accounted for

absence. These assignments are limited to a maximum of 5 throughout the

entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home, especially

before a flipped classroom. Although these works are not graded with marks.

However, a student is expected to participate and perform these assignments

with full zeal since the activity/ flipped classroom participation by a student

will be assessed and marks will be awarded.

E. SYLLABUS

Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms, Word

Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and Verb

Tenses; Comprehension :William Blake’s The Little Black Boy, Lewis Carroll’s A Mad Tea Party, Ruskin

Bond’s Night Train for Deoli, M.K. Gandhi’s The Birth of Khadi, J.L Nehru’s A Tryst with Destiny, A.P.J

Abdul Kalam’s Vision for 2020; Compositional Skills: Letters- Formal and Informal, Review Writing, Memo

Writing, Paragraph Writing.

F. Text Books:

Sawhney, Panja and Verma eds. English At the Workplace. Macmillan 2003.

90

G. Reference:

Singh, R.P. Professional Communication. OUP. 2004.

Sasikumar, V., Dutta and Rajeevan, A Course in Listening and Speaking –I Foundation Books. 2005.

Quirk and Greenbaum: A University Grammar of English, Longman, 1973.

H. Lecture Plan:

Lec. No Topics Session Outcome Mode of

Delivery

Corresponding CO Mode of

Assessing the

Outcome


Hand-out briefing.

To acquaint and

clear teacher’s

expectations and

understand

students’

expectations

Lecture &

Discussion

NA NA

2- 3 Definition and scope of

Linguistics, Phonetics,

Description of vowels

and consonants of

English language

To familiar

students about the

correct

pronunciation

Lecture &

Discussion

EN1112.1 End Sessional

4-6 Symbols for the sounds

of English and phonemic

transcription,

transcription, word

stress, Phoneme and

syllable

Building

vocabulary

Lecture &

Discussion


7 Synonyms and

Antonyms, Word

Formation

Building

vocabulary

Lecture &

Discussion

EN1112.3 Assignment- 1,

Mid Term -2

End Sessional

8 Word Formation; Sentence framing Lecture &

Discussion

EN1112.3 Mid Term -2

End Sessional

9-10 Clauses, Determiners Sentence framing Lecture &

Discussion


End Sessional

11-12 Verbs and Verb Tenses Grammatical skills Lecture &

Discussion


End Sessional

13-14 Active Passive Grammatical skills Lecture &

Discussion

EN1112.3 Mid Term-1,

End Sessional

15-16 Direct Indirect Grammatical skills Lecture &

Discussion

EN1112.3,

EN1112.4,

EN1112.5

Mid Term- 2,

End Sessional

17 William Blake’s The

Little Black Boy

To familiar

students about the

various Literary

genre

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term-1

End Sessional

18 Lewis Carroll’s A Mad

Tea Party

The genre of story

in literature

Lecture &

Discussion

EN1112.4,

EN1112.5

Assignment- 2

Mid Term-1

End Sessional

19-20 Ruskin Bond’s Night

Train for Deoli,

The genre of story

in literature

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

21 M.K. Gandhi’s The Birth

of Khadi,

Developing moral

values

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

22 J.L Nehru’s A Tryst with

Destiny,

Developing moral

values

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term -2

End Sessional

23 A.P.J Abdul Kalam’s

Vision for 2020

To broaden vision

among students

Lecture &

Discussion

EN1112.4,

EN1112.5

Mid Term-1

Assignment- 3

End Sessional

91

24 Letters- Formal and

Informal,

Writing skills for

presentation

Lecture &

Discussion

EN1112.2 Mid Term- 1, End

Sessional

25-26 Review Writing, Writing skills for

presentation

Lecture &

Discussion


27-28 Memo Writing,

Paragraph Writing.

Writing skills for

presentation

Lecture &

Discussion


92



CO STATEMENT Correlation with Program Outcomes (POs) Correlation with Program Specific Outcomes

(PSOs)

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3 PSO4

EN 1213.1

Understand the

fundamental principles of

effective communication skills and presentation skills.

3 2

EN 1213.2

Develop critical and

creative thinking abilities

for communicative

competence.

2 2 1

EN 1213.3

Display enhanced

competence in oral and

written communication.

2 1 1

EN 1213.4

Improve ideas with

precision and coherence in

writing.

2 2 2 1 2

EN 1213.5

Recognize the importance

of communication skills like

listening, speaking, reading

and writing with

advancement of

competitive world.

1 2 3 1 1 1

93

A. Introduction: This course is offered by Department of Languages as a common course to the students of BA, B Sc.,

and BAJ & MC, in the IInd Semester. The course offers an in depth knowledge of communication skills through Digital

Language Laboratory.


[1230.1] Understand linguistic competence through accuracy in grammar, pronunciation and vocabulary;

[1230.2] Acquire strategic competence to use both spoken and written language and use in a wide range of

communication strategies;

[1230.3] Analyze, film clips, advertisements, newspaper articles, editorials, magazines, popular literary texts (poetry

and prose) and other day- to-day familiar texts, thus generating interest of the students, leading to greater motivation

and a better learning output;

[1230.4] Recognize native and non- native varieties of English, accents, spellings, usage, cross-cultural variations;

[1230.5] Recall their own understanding of communication reading Comprehension (skimming, scanning, and learning

difficult words and phrases) and various reading strategies.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions,

checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions

(intellectual, organizational, and personal) from different perspectives.

[PO.2]. Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English

and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.


[PO.4]. Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the

ability to act with an informed awareness of issues and participate in civic life through volunteering.

[PO.5]. Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions,

and accept responsibility for them.


[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the

broadest context socio-technological changes


DEPARTMENT OF LANGUAGES

Course Hand-out

Language Lab II| EN 1230 | 1 Credit | 1 0 0 1

94

D. Program Specific Outcomes [PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising, corporate


[PSO.2]. Analyse the contemporary media scenario in association with socio political environment in India and its

relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media and web designing

which includes field activities reporting, editing and designing journal.

[PSO.4]. Understand the applications of communication theories, research in the fields of advertising, corporate

communication, electronic media, print and new media.

E. Assessment Plan:


Internal Assessment

(Summative)

Practical Exercises in Language Lab

record

60 (Internals)



Averaged)

End Term Exam

(Summative)

Practical Exam 40 (External)

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

F. SYLLABUS

Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore, ‘Just A Minute’

Sessions (JAM), Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced, Developing vocabulary,

Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions, Soft Skills: Job

Interviews, Group Discussion, Seminar presentation.

G. TEXT BOOKS

Jones, Daniel. English Pronouncing Dictionary. Current Edition with CD.

Bansal, R. K. and Harrison, J. B. Spoken English. Orient Longman, 2006.

H. REFERENCE BOOKS

95

English Language Communication : A Reader cum Lab Manual Rao, Dr A Ramakrishna, Natanam, Dr G &

Sankaranarayanan Prof SA, Anuradha Publications, Chennai.

Speaking English Effectively by Krishna Mohan & NP Singh (Macmillan).

I. Lab Plan:

LAB NO. TOPICS

1 Introduction to communication skills (LSRW)

2 & 3 Speaking skills: Situational Dialogues/Role Play, Affixes, Oral Presentations- Prepared and Extempore

4-6 ‘Just A Minute’ Sessions (JAM)

7 & 8 Developing Speaking Skills: Words commonly mis-spelt and mis-pronounced

9 & 10 vocabulary, Describing objects/ situations / people, Information transfer, Debate, Telephonic skills, Giving directions,

11 & 12 Soft Skills: Job Interviews, Group Discussion, Seminar presentation

13-14 Soft Skills: Job Interviews, Group Discussion, Seminar presentation

96

J. Course Articulation Matrix: (Mapping of COs with POs)


CO STATEMENT Correlation with Program

Outcomes (POs)

Correlation with

Program Specific

Outcomes (PSOs) PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO7 PSO1 PS

O 2

PSO

3

PSO

4

EN

1230.1

Uunderstand linguistic competence

through accuracy in grammar,

pronunciation and vocabulary;

2 3

EN

1230.2

To acquire strategic competence to use

both spoken and written language and use

in a wide range of communication

strategies;

2 1

EN

1230.3

To analyze, film clips, advertisements,

newspaper articles, editorials, magazines,

popular literary texts (poetry and prose)

and other day- to-day familiar texts, thus

generating interest of the students, leading

to greater motivation and a better learning

output;

2 1

EN

1230.4

To recognize native and non- native

varieties of English, accents, spellings, usage,

cross-cultural variations;

1

EN

1230.5

To recall their own understanding of

communication reading Comprehension

(skimming, scanning, and learning difficult

words and phrases) and various reading

strategies.

2 3

97

A. Introduction: This course aims to introduce students to the basics of creative writing in Hindi for both, print and

new media.


[1230.1] Students will be introduce to blog and feature writing.

[1230.2] Students will be introduce to story and play writing.

[1230.3] Students will be introduce to autobiography and poem writing.

[1230.4] Students will introduce to movies and books review.


[PO.15]. Critical Thinking: Explore, explain and critically evaluate how literary texts and the language in which

they are written shape perceptions of students’ understanding of social realities and their own selves.






harmony.










global scenario.


[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and features, editing,



Course Hand-out

Language Lab (Hindi)| HI 1230 | 1 Credits | 1 0 0 1

98

photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public relations and corporate

communication

D. Assessment Plan:


Internal Assessment

(Summative)





Averaged)

10

End Term Exam

(Summative)

End Term Exam (Final Practical) 50

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

E. SYLLABUS

Blog writing, story writing and review, play writing and review, feature writing,

autobiography writing, film review, writing on a favourite writer, poem writing and review,

book review, Om Shree Vishnu avatar book review and seminar presentation.

F. TEXT BOOKS/ Reference Books

1 . सुबोध ह िंदी व्याकरण डॉ. इन्द ुप्रकाश पिंचशील प्रकाशन 2005

3. प्रोयोजन मलूक ह िंदी एविं पत्रकारिता , डॉ हदनेश प्रसाद हसिं , वाणी प्रकाशन , हदल्ली

4. फीचर लखेन : स्वरूप और हशल्प लखेक : डॉ. मनो र प्रभाकर

G. Lecture Plan:

Lec No Topics Session Outcome Mode of

Delivery

Corresponding

CO

Mode of

Assessing the

Outcome

99

1-2 Blog Writing Introduction to basics of

blog writing

Practical and


End term

3-4 Feature writing Introduction to basics of

feature writing

Practical and

practice

1230.1 Mid term 1

End term

5-6 Story writing Introduction to basics of

story writing

Practical and

practice

1230.2 Mid term 1

End term

7-8 Play writing Introduction to basics of

play writing

Practical and

practice

1230.2 Mid term 1

End term

9-10 Autobiography writing Introduction to

autobiography writing

Practical and

practice

1230.3 Mid term 2

End term

11-12 Poem writing Introduction to basics of

poetry

Practical and

practice

1230.3 Mid term2

End term

13-14 Movie review Practice film review

writing

Practical and

practice

1230.4 Mid term 2

End term

15-17 Book review Practice book review

writing

Practical and

practice

1230.4 Mid term 2

End term

18 Om shree Vishnu Avatar

Book- Reading & Review

Read & review book

Om shree Vishnu Avatar

Practical and

practice

1230.4 End term

100



CO STATEMENT Correlation with Program

Outcomes (POs)

Correlation with

Program Specific

Outcomes (PSOs) PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO 2 PSO 3

[1230.1] Students will be introduce to

blog and feature writing.

2 3

[1230.2] [1230.2] Students will be

introduce to story and play

writing.

2 1

[1230.3] [1230.3] Students will be

introduce to autobiography and

poem writing.

2 1

[1230.4] [1230.4] Students will introduce

to movies and books review.

1

101

A. Introduction: The course provides a foundation in the principles and practices of

magazine Journalism. The theoretical part of this course will familiarize students with

the world of magazines, both Indian and international, and the basic principles of

magazine production. In the practical part of this course the students will learn the basics

of writing and structuring articles at feature and magazine length. They will also learn

basics of magazine layout and designing. The course is a combination of vocational

training and academic study designed to equip the students with the basics of magazine

journalism which will prepare them for an advanced course in the area if they choose to

do so later on.


[1311.1]. State the nature, characteristics, evolution and recent trends of magazine journalism.

[I311.2]. Differentiate between writing, editing and layout designing for magazines and newspapers.

[1311.3]. Demonstrate the fundaments of writing for magazines thus developing feature

writing and creative writing skills in students.

[1311.4]. Design various elements of magazine- headlines, layouts etc. and produce a sample magazine.













Course Hand-out

Magazine Journalism | JC1311 | 4 Credits | 2 0 4 4

102












research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

103

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

The world of magazines: Introduction, evolution of magazine journalism & Classification & Characteristics, Major national and international magazines and recent trends in magazine

journalism; web-based magazines, e-zines and webzines. Writing for Magazines: Essentials of magazine writing; Differences between magazine writing and newspaper writing and Basics of

writing for magazines. Various types of magazine features: Personality Sketch; Personal

Experience; Narratives; Instructional features etc., Cover Line; headline; blurbs and Essentials of

magazine editing. Magazine Production: Basics of magazine production; Print and web; Cover page; cover page design and Magazine page layout; use of colors; pictures and graphics.

F. Text Books:

Wharton, John, Magazine Journalism: a guide to writing and sub-editing for magazines,

Periodicals Training Council, 1995.

G. References Davis Anthony, Magazine Journalism Today, Heinemann Professional Publishing, Indiana

University, 1988.

Mogel, Leonard, Everything You Need to Know to Make It in the Magazine Business,

GATF Press, Pittsburgh, 1998.

Jill, Baker, Professional Magazine Journalism, Blue Print Publishers, 1992.

Jacobi P. Peter, The Magazine Article, How to Think it, plan it, write it, Indiana University

Press, Bloomington, 1991.

Other Readings:

Any English/Hindi fortnightly magazine reading (Compulsory).

104


Outcome


briefing

To acquaint and clear teachers expectations

and understand student expectations Lecture NA NA

2 - 3 Magazine

Discuss the meaning of the terms Magazine and

Journalism

State the meaning of magazine journalism

Discuss briefly the nature of print media

Lecture & Group Discussion 1311.1 Mid Term I

End Term

4 - 6 History and evolution of MJ Identify the points of significance in the

evolution of Magazines & MJ Lecture 1311.1

Mid Term I

End Term

7 - 10 Characteristics of MJ & classification

of magazines

Identify the characteristics of MJ

Differentitaite it from other forms of print

journalism

Classify diffrent types of magazine


End Term

11 - 13 Major national and international

magazines

Identify major national & international

magazines

Compare and contract major national &

international magazines

Group activity 1311.1

Mid Term I

End Term

14- 15

Recent trends in magazine

journalism: web-based magazines, e-zines and

webzines.

Examine the recent trends in MJ and thier

implications Lecture 1311.1

Mid Term I

End Term

16-17 Elements of magazine writing Recognize the various elements of magazine

writing Lecture 1311.1 & 1311.3

Mid Term I

End Term

105

Examine the role each element plays in

communicating meaning

18 - 19 Basics of magazine writing State the basic principles of Magazine writing

Author a magazine article Lecture and Individual activity 1311.3

Mid Term I

End Term

20 - 22

Differences between magazine writing and newspaper writing

Differentiate between magazine and newspaper

writing

Convert a Newspaper report into a magazine

article

Lecture and individual activity 1311.2

Mid Term I

Mid Term II

End Term

23 - 30 Types of magazine feature writing

Recognize the difference between various types

of feature articles

Author at least one each Personality Sketch, Personal Experience, Narratives and

Instructional features.


Mid Term II

End Term

31- 34

Cover Line, headline and blurbs

Identify these elements

Distinguish them from each other

Design a few samples of each


Mid Term II

End Term

35 - 40 Essentials of magazine editing

Sate the need of magazine editing

Explain the process of magazine editing

Identify the difference between editing for

newspaper and editing for magazine

Demonstrate magazine editing skill by editing

raw text.

Lecture and individual activity 1311.2 & 1311.3

Mid Term II

End Term

41 - 46 Basics of magazine production

Describe the magazine production process and

stages of print and web magazines

Develop a sample print magazine

Lecture and individual activity 1311.4 End - Term

106

47 - 50 Cover-page and cover page design

State the significance of the cover-page

List the elements that make-up a cover page

Identify different styles of cover page design

Design sample cover-pages


51 - 55 Magazine page layout; use of colors; pictures and graphics.

Sate the importance of layout

List the elements that affect the layout

Identify the different types of magazine layouts

Design sample layouts for a magazine


107

CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7


JC

[1311.1]

State the nature, characteristics and evolution and

recent trends in magazine journalism. 2 2

JC

[1311.2]

Differentiate between writing, editing and layout

designing for magazines and newspapers. 2

JC

[1311.3]

Demonstrate the fundaments of writing for

magazines thus developing feature writing and

creative writing skills in students.

3 3 1

JC

[1311.4]

Design various elements of magazine- headlines,

layouts etc. and produce a sample magazine. 3 3 1

108

Introduction: The Department of Journalism & Mass Communication offers provides a foundation in the principles and practices of writing for Mass Media.

The theoretical part of this course will familiarize students with the writing and basic principles of writing. In the practical part of this course the students will

learn the Creative Writing, feature writing, Editorial page writing, Technical Writing, Review Writing and Freelance Writing.

A. Course Outcomes: At the end of the course, students will be able to:

[1312.1]. Define the emergence of creative writing for mass media.

[1312.2]. Describe the basics of writing skills for feature writing for mass communication medium.

[1312.3]. Describe writing skills for editorial page.

[1312.4]. Analyse writing reviews Indian media.

[1312.5]. Analyse the freelance writing skills for mass media.




perspectives.



Course Hand-out

Writing for Mass Media | JC 1312 | 4 Credits | 2 0 4 4

109







them.







nations.





C. Assessment Plan:


Sessional Exam I 20

110

Internal Assessment

(Summative)


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

D. SYLLABUS

Creative and feature writing: Meaning of creative writing, writing with creativity, art of writing with flair, Difference between news writing and

creative writing, narrative and interpretation writing, Meaning of Feature and its types, Ingredients of feature writing and art of writing different

kinds of features; Writing for Editorial Page: Writing leaders (Editorial), Articles, Special Article, Middles, columns, Interview, profiles and letter to

editor, Business writing, Science writing, Development writing, Content writing for On-line Media; Writing reviews: Reviewing books, Film

review, Reviewing performing arts, TV and radio review; Freelance writing: Meaning, nature, scope and future Prospects, Qualities of freelance

journalists, Freelancing for newspaper, Magazines, Freelancing for TV, radio and on line media.

111

E. TEXT BOOK

Aggarwal Vir Bala, Essentials of Practical Journalism, Concept Publishing Company, 2006. F. REFERENCE BOOKS

1.Fun F. Smith and Lorain M. O Connell, Editing Today, II ed., New Delhi: Surjeet Publication, 2004.

2. Carole Rich, Writing and Reporting News: A Coaching Method, Thomson Learning Inc, 2007.

3. Beyond Those, Headlines, New Delhi: The Media Foundation,1996.

4. Louis Alexander, Beyond the facts: A Guide to the Art of Feature Writing, II ed., New Delhi: Surjeet Publication, 2004.

112

J. Lecture Plan:


CO

Mode of Assessing

the Outcome

1 Introduction to syllabus with special

reference to objectives & outcomes




Lecture NA NA

2 Meaning of creative writing,

Writing with creativity

Discuss about creative writing Lecture/Flipped Class 1312.1 I Sessional / End Term

3 Meaning of creative writing,

Writing with creativity

Teaching and Learning with

class room practical

exercise/Activity

Practical 1312.1 I Sessional / End Term

4 Art of writing with flair Interpreted about writing with

flair


5 Art of writing with flair Teaching and Learning with

class room practical exercise


6 Difference between news writing

and creative writing

Discuss about difference

between news writing and

creative writing

Lecture/Flipped Class 1312.1 I Sessional / End Term

7 Difference between news writing

and creative writing




8 Narrative and interpretation writing Discuss about Narrative and

interpretation writing


9 Narrative and interpretation writing Teaching and Learning with



10 Meaning of Feature and its types Understand the feature Lecture/Guest Lecture 1312.2 I Sessional / End Term

11 Meaning of Feature and its types Teaching and Learning with

class room practical exercise/

Field Assignment

Practical/ Field

Assignment

1312.2 I Sessional / End Term

113

12 Ingredients of feature writing Discuss the Ingredients of

feature writing


13 Ingredients of feature writing Class room practical exercise Practical 1312.2 I Sessional / End Term

14 Art of writing different kinds of

features

Understand the different kinds

of feature


15 Art of writing different kinds of features




16 Writing leaders (Editorial) Discuss the writing leaders Lecture/Flipped Class 1312.3 II Sessional / End Term

17 Writing leaders (Editorial) Teaching and Learning with


Practical 1312.3 II Sessional / End Term

18 Articles Understand the Article

writing

Lecture/Flipped Class 1312.3 II Sessional / End Term

19 Articles Teaching and Learning with



20 Special Article Understand the Special Article

writing

Lecture 1312.3 II Sessional / End Term

21 Special Article Teaching and Learning with



22 Middles Understand the Middles

writing


23 Middles Teaching and Learning with



24 Columns Understand the column

writing


25 Columns Teaching and Learning with



26 Interview Discuss the Interview and its

types etc.

Lecture/ Activity (Think

Pair Share)

1312.3 II Sessional / End

Term 27 Interview Practical assignment to

conduct interview

Practical 1312.3 II Sessional / End

Term

28 Profiles Understand the profile writing Flipped Class 1312.3 II Sessional / End

Term

114

29 Profiles Practical assignment to write

an profile


Term

30 letter to editor Understand the letter to

editor

Flipped Class 1312.3 II Sessional / End

Term 31 letter to editor Class Room practical for

letter to editor writing


Term

32 Business writing Discuss the business writing Lecture/Guest lecture 1312.3 II Sessional/ End Term

33 Business writing Class room practical

assignmnet


Term

34 Science writing Discuss science writing Lecture 1312.3 II Sessional/ End Term

35 Science writing Class room practical

assignmnet


Term

36 Development writing Describe developmental

writing Lecture 1312.3 II Sessional/ End Term

37 Development writing Class room practical

assignmnet


Term

38 Content writing for On-line Media Discuss content writing for on-line media

Lecture 1312.3 II Sessional/ End Term

39 Content writing for On-line Media Class room practical

assignmnet


Term

40 Reviewing books Discuss review, Book review Flipped Classroom 1312.4 II Sessional/ End Term

41 Reviewing books Class room practical

assignmnet


Term

42 Film review Discuss Film Review Flipped

Classroom/Guest

Lecture

1312.4 II Sessional/ End Term

43 Film review Classroom/ Field Practical

Assignment


Term

44 Reviewing performing arts TV and radio review

Discuss Reviewing

performing arts TV and radio review

Flipped Classroom 1312.4 II Sessional/ End Term

45 Reviewing performing arts TV and radio review

Classroom and Field Practical

Assignment


Term

115

46 Freelance writing :Meaning, nature,

scope and future Prospects

Analysis Freelance writing Lecture 1312.5 End Term

47 Freelance writing :Meaning, nature,

scope and future Prospects

Class room activity Practical 1312.5 End Term

48 Qualities of freelance journalists Analysis Qualities of

freelance journalists

Lecture/Guest Lecture 1312.5 End Term

49 Qualities of freelance journalists Practical 1312.5 End Term

50 Freelancing for newspaper,

Magazines

Analysis Freelancing for

newspaper, Magazines


51 Freelancing for newspaper,

Magazines

Various practical assignment

in groups

Practical/

Activity/Discussion

1312.5 End Term

52 Freelancing for TV Analysis Freelancing for TV Lecture 1312.5 End Term

53 Freelancing for TV Practical Assignment in group Practical/

Activity/Discussion

1312.5 End Term

54 Freelancing for Radio and on line

media.

Analysis Freelance for Radio Lecture 1312.5 End Term

55 Freelancing for Radio and on line

media.

Classroom Activity / Group

Activity

Practical/

Activity/Discussion

1312.5 End Term

56 Discuss the problems Question answer session Interaction NA NA

116


CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[1312.1] Define the emergence of creative writing for mass

media. 3 1

JC

[1312.2] Describe the basics of writing skills for feature writing

for mass communication medium. 2 1

JC

[1312.3] Describe writing skills for editorial page.

1 1 1 1

JC

[1312.4] Analyse writing reviews Indian media. 1 1

JC

[1312.5] Analyse the freelance writing skills for mass media. 1 2


117

A. INTRODUCTION: This course is offered by Dept. of Journalism & Mass Communication

to the students who wish to pursue a professional career in journalism. The course seeks to

equip students with the knowledge of Heritage & Cultural Tourism in India. This course is also

beneficial for the students as a media and mass communication point of view. During the course

the students will be taken through a series of structured lectures on various aspects of Heritage

& Cultural Tourism and visit various heritage place.


[1313.1]. Describe the basic concepts of heritage and cultural tourism.

[1313.2]. Understanding Socio-Economics aspects of cultural tourism.

[1313.3]. Analyse the relationship between heritage and tourism industry.

[1313.4]. Illustrate the role of heritage tourism in cultural upliftment of the society.

[1313.5]. Explore the glorious history of Indian heritage and culture.

[1313.6]. Interpret the use of folk media in communication with the rural masses













Course Hand-out

Heritage and Cultural Tourism | JC 1313 | 4 Credits | 2 2 0 4

118









and life-long learning in the broadest context socio-technological changes.








journal.



D. ASSESSMENT PLAN


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)







119



Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Cultural and Heritage Tourism Introduction, Definition and scope of Cultural and Heritage

Tourism, Cultural and Tourism-Relationship, Cultural & Heritage Tourism, Indian

Architecture Tangible and Intangible Heritage Monuments, Forts, Museums, Temples,

Gurudwaras, Mosques and Churches in India. National Parks and Sanctuaries, Heritage hotels,

Hotels and resorts in India. Indian Music, Dance, Art and Crafts, Festive Heritage. Fair,

Cuisines, Costumes, Language and Tribes in India. Living Cultural Tourism Living Cultural-

Theatrical Form and Puppetry. Paintings. Handicrafts of India. Textiles. Project study for

media presentation (Preferably focused on Rajasthan)

TEXT BOOK:

Neumayer, Erwin, Lines of Stone: The pre-historic rock-art of India, South Asia Books,

1993

REFERENCE BOOK

Goswamy, B.N., Essence of Indian Art, Asian Art Museum of San Francisco, 1986

Huntington, Susan, The Art of Ancient India: Hindu, Buddhist, Jain,Weatherhill, 1985

Saloni Mathur, India By Design: Colonial History and Cultural Display, University of

California, 2007

Oberoi, Patricia, Freedom and Destiny: Gender, Family and Popular Culture in India,

Delhi, 2009

Dhar, Parul Pandya, ed., 2011, Indian Art History Changing Perspectives, New Delhi:

D.K. Printworld and National Museum Institute (Introduction).

Guha, Thakurta, Tapati, Monuments, Objects, Histories: Institution of Art in Colonial

and Post-Colonial India, New York, 2004

Choudhary, R.D. Museums of India and their maladies. Calcutta: Agam Kala. 1988

120

G. LECTURE PLAN:


CO


Outcome

1 Introduction




expectations

Discussion NA NA

2-4 Definition and scope of

Culture

Define and

understanding culture


5-6 Concept and definition of

Heritage

Define basics

importance of heritage


7-9 Culture and Tourism-

Relationship

classify culture and

Tourism


10-11 Introduction Indian

Architecture

Understanding Indian

architecture


End Term

12 Ancient architecture Classify ancient

architecture

Discussion 1313.4 I Sessional/End Term

13 Medieval architecture Classify medieval

architecture


14 Modern architecture Classify modern

architecture


15 Monuments Identifying Indian

monuments


End Term

16 Forts Identifying various

Indian forts

Flipped class 1313.4 I Sessional/End Term

17 Museums Identifying Indian

Museums

Flipped class 1313.4 I Sessional/End Term

18-19 Temples, Gurdwaras Categorize temples and

Gurdwaras


Mid Term I

121

End Term

20-22 Mosques and Churches

in India

Categorize Mosques

and churches in India

1313.4 Mid Term 1

23-24 National Parks and

Sanctuaries

(classification and

definition)

Classify National parks

and Sanctuaries


End Term

25-28 Heritage hotels, Hotels

and resorts in India

Explore difference

between heritage hotels

and resorts


Class Quiz

Mid Term 1

End Term

29-31 Indian Music

Experiencing Indian

music

Audio playout 1313.5 Class Quiz

Mid Term 1

End Term

32 Dance

Understanding Indian

dance forms

Flipped classroom 1313.5 End term

33-34 Art

Experiencing Indian Art Flipped classroom 1313.5 Mid Term 1

End Term

35-36 Crafts

Explore various Indian

crafts

Flipped Classroom 1313.5 Mid Term 1

End Term

37-38 Festive Heritage & fairs

of India

Exploring various

festive heritage and fairs


Mid Term I

End Term

39 Cuisines Understanding Indian

cuisines

Discussion 1313.5 Mid Term 1

End Term

40-41 Costumes Analyse various

costumes of India


End Term

42-43 Languages of India Analyse Languages of

India


End Term

44-45 Tribes in India Explore Indian Tribes Lecture 1313.6 Class Quiz

End Term

122

46-47 Theatrical Forms and

Puppetry

Exploring theatrical

forms and puppetry


Mid Term II

End Term

48-49 Role of theatre and

puppetry in education

and rural communication

Analyse role of theatre

and puppetry in

education and rural

communication


End Term

50-51 Paintings of India Understanding various

kinds of painting in

India

Practical 1313.5 Class Quiz

End Term

52 Textiles

Exploring various

Textiles in Indian


Mid Term II

End Term

123

H. COURSE ARTICULATION MATRIX: (MAPPING OF COS WITH POS)

CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7


JC [1313.1] Describe the basic concepts of heritage and

cultural tourism.

2

JC [1313.2] Evaluating socio-economics aspects of

cultural tourism.

2

JC [1313.3] Analyse the relationship between heritage

and tourism industry.

2 2

JC [1313.4] Illustrate the role of heritage tourism in

cultural upliftment of the society.

JC [1313.5] To explore the glorious history of Indian

heritage and culture.

1

JC [1313.6] To interpret the use of folk media in

communication with the rural masses.

2 2


124


introduce students to the various aspects, features and issues of the Indian society. In addition

to this, the course intends to describe the role of media in the formation and evolution

of the modern Indian society, while inculcating the idea of journalist responsibility of

representing the marginalized.


[1314.1]. Describe the characteristics of the ancient Indian society.

[1314.2]. Analyze and interpret the existing systems of social stratification in the

contemporary Indian society

[1314.3]. Judge the impact and relevance of media in Pre-Independence era

[1314.4]. Analyze the issues of cultural identity and national integration for better

employability.

[1314.5]. Describe media’s role in the issues faced by the contemporary Indian society.


















Course Hand-out

Media & Society | JC 1314 | 3 Credits | 2 1 0 3

125







research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







126

E. SYLLABUS

Characteristics of Indian society: Indian Society in Pre-Vedic and Vedic Period,

Systems of Social stratification (rural/urban, class/caste differentiations Brief Study

of Socio-Political Systems and Overview of culture and traditions in India. Colonial

Period and Media: Early period of Indian Freedom Struggle and emergence of

Media, Gandhi Era in Freedom Struggle and Role of Press, Reformist Movement

and Media and Electronic Media and Films in Colonial Period. Post-Colonial

Period and Media: Constitutional Provisions and Media, Issues of Cultural

Identity, Emergence of Electronic Media and Issues of National Integration and

Media. Post-Colonial Culture, Media and Film: Dalit Issues, Gender Issues,

Globalization, Violence

F. TEXT BOOK

Nehru, J. Discovery of India, Penguin India, 2008

G. REFERENCE BOOKS

1. Kosambi, D.D, The Culture and Civilization of Ancient India in Historical Outline,

Vikas Publishing House Pvt Ltd, Delhi, 2001.

2. Gupta, Dipankar (ed.), Social Stratification; Oxford University Press, Delhi, 1993.

3. Srinivas M.N., Dube, Leela, Ed.; Caste: Its Twentieth Century Avataar, Penguin

Books

4. Agnes, Flavia, ‘Transgressing Boundaries of Gender and Identity’, Economic and

Political Weekly, September 7, 2002.

127

K. Lecture Plan:


CO


Outcome


Hand-out briefing




expectations

Lecture NA NA

2 Introduction to Pre-Vedic and

Vedic Period.

Understand ancient

Indian society


4-5 Social stratification- Meaning

and origin

To know the social

stratification

Lecture / Flipped Class 1314.1 Mid Term I / End Term

6-7 Concepts of Differences &

Inequality

Analyse the

contemporary society


8- 10 Caste & Class systems in India

Analyse the

contemporary society

Activity (Group

discussion)


End Term

11 - 13 Factors affecting changes in

the caste system-

Modernization, Fordism,

Urbanization, Development

etc.

To study the impact of

global developments on

Indian society

Lecture 1314.1 Mid Term II / End Term

14 - 15 Early period of Indian

Freedom Struggle and

emergence of Media

Understand the role of

media in pre-

independence period

Lecture / Activity

(Group discussion) 1314.3

Mid Term II / End Term

16 - 17 Gandhi Era in Freedom

Struggle and the Role of Press

Analyse the role of

media in independence

struggle


Mid Term II

End Term

18 - 19 Role of Media in propagating

the reformist movement

Highlight the role of

media in social reforms


End term

128

20 - 21 Introduction to the concept of

nation and nation state

Understand the

concept of nationalism


End Term

22 - 25 Understanding India as a

nation and a cultural unit

Understand the

concept of cultural

identity

Activity (Case Study) 1314.2 End Term

26 - 28 Cultural Identity- issues &

struggles

Analyse issues in

cultural identity


End Term

29 - 31 Pluralism &

Ethnocentrism

Lecture / Group

Discussion

1314.3 Class Quiz

End Term

32 - 34 Issues of National Integration

and Media


End Term

35 - 37 Dalit Issues Activity (Think Pair

Share)

1314.4

End Term

38 - 40 Gender Issues Flipped Class 1314.4 End Term

40 - 43 Aspects of Globalization and

related issues


End Term

44 - 46 Communalism, Regionalism

& Linguism


Share)

1314.5

End Term

129


CO

STATEMENT


OUTCOMES


SPECIFIC OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO 3 PSO 4

JC

[1314.1] Describe the characteristics of the ancient

Indian society. 2

JC

[1314.2] Analyze and interpret the existing systems of social

stratification in the contemporary Indian society

2 2

JC

[1314.3] Judge the impact and relevance of media in Pre-

Independence era

JC

[1314.4] Analyze the issues of cultural identity and national

integration. 2 2

JC

[1314.5] Describe media’s role in the issues faced by the

contemporary Indian society. 1 1


130

A. Introduction: The course aims at exposing students to the issues related to development and enabling them to understand the power of media -both traditional and modern- as tools for development.


[1315.1]. Explain the development issues and problems in societies

[1315.2]. Discover development communication policies and strategies

[1315.3]. Examine agriculture Communication and rural development

[1315.4]. Analyse Developmental and employability skills rural extension agencies




perspectives.





Course Hand-out

DEVELOPMENT COMMUNICATION | JC1315 | 4 Credits | 2 1 0 3

131





them.







nations.





D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

132

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

E. SYLLABUS

Development: Meaning, concept, process, Model of development-theories-origin-approaches to development, problem and issues in development,

Development dichotomy, gap between developed and developing societies, Development Communication: Meaning process & philosophy, Role

of Media, Social, culture and economic barriers- case studies, Development communication policy-strategies, Agriculture Communication and

rural development: The genesis of agricultural extension, Approach in agriculture communication, Diffusion of innovation, Case studies of

communication support to agriculture, Developmental and rural extension agencies: Governmental and semi-governmental, non-governmental

organizations, Available micro, macro, economic frame work, Case studies on development communication programmes, Writing development

message for rural audience

F. TEXT BOOK

1. Melkote R Srinivas, Communication for development in the third world, Sage Publishers, New Delhi, 1991.

133

G. REFERENCE BOOKS

2. Jayaweera Neville, Amunugama Sarath, Rethinking development communication, AMIC, 1989. 3. Nair ,Sadanan, Shirley A White, Perspectives on development communication, Sage, New Delhi, 1993.

4. Bhatnagar, Subhash & Schware, Robert (ed.), Information & Communication Technology in Development, Sage Publications India Pvt.

Ltd., New Delhi, 2000.

5. Shirley A White, Nair Sadanan & Joseph Ascroft, Participatory Communication –Working for Change and Development, Sage

Publications India Pvt. Ltd., New Delhi, 1994.

H. Lecture Plan:


CO


Outcome



& outcomes




expectations

Lecture NA NA

2-4 Meaning, concept, process of

development

Discuss basics of

development

Lecture / Flipped Class 1315.1 I Sessional / End Term

4-8 Model of development-

theories-origin-approaches to

development

Identify the early

models and origin of

development


9-15 Problem and issues in

development

Discuss problems of

related to development

in the world

Lecture/Flipped class

and Activity 1315.1 Home Assignment

End Term

16-20 Development dichotomy, gap

between developed and

developing societies

Analyse the developed

and developing

societies


End Term

134

21-25 Meaning process & philosophy Understanding meaning

and process &

philosophy and

development

communication


Share)

1315.2 Class Quiz

Mid Term I

End Term

26- 27 Role of media Analysing role of media

in development

communication


End term

28-29 Social, culture and economic

barriers- case studies

Interpreting barriers

through case studies


Class Quiz

Mid Term 1

End Term

30-32 The genesis of agricultural

extension

Understanding

agricultural extension in

India


Share) 1315.2 Class Quiz

Mid Term 1

End Term

33-34 Approach in agriculture

communication

Discussion on

agriculture

communication


Mid Term I

End Term

35 Diffusion of innovation Understanding diffusion

of innovation


36-40 Case studies of

communication support to

agriculture

Discussion on case

studies



End Term

41-45 Governmental and semi-

governmental, non-

governmental organizations

Discussion on

governmental and semi-

governmental, non-

governmental

organizational

Flipped Class/Lecture 1315.3 Class Quiz

Mid Term II

End Term

46 Available micro, macro,

economic frame work

Discussion on available

micro, macro economic

frame work



Mid Term II

End Term

135

47 Case studies on development

communication programmes

Understanding

development through

case studies


Mid Term II

End Term

48-52 Writing development message

for rural audience

Able to create

development

messages

Flipped Class/class

activity 1315.4 Class Quiz

Mid Term II

End Term

136


CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[1315.1] Explain the development issues and problems in

societies 2 2 2 1

JC

[1315.2] Discover development communication policies and

strategies 1

JC

[1315.3] Examine agriculture Communication and rural

development 2 2 2

JC

[1315.4] Analyse Developmental and employability skills rural

extension agencies 3


137


students who wish to pursue a professional career in video production. In addition to this, the

course is intended to train the students to handle basic video production responsibilities

and also to understand the vocabulary of cinematography. Students are supposed to learn

the art of video production by inculcating the basics from preproduction to post

production. Subsequently they will be preparing videos, a documentary and a music, as

a part of the project/ assignments as Group work or individually.


[1316.1]. Illustrate the Basics of Visual Grammar

[1316.2]. Demonstrate the basics of Video and DSLR Cameras.

[1316.3]. Analyse the Camera Languages.

[1316.4]. Interpret the Lights and Sound for production designing.

[1316.5]. Execute Video and Audio Editing skills with a documentary and a music video

production meeting employability demands.


















Course Hand-out

Basics of Video Production | JC 1316 | 4 Credits | 2 0 4 4

138







research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







139

E. SYLLABUS

Visual grammar- Picture composition, Depth of field, Elements of shot- camera angle, camera

movements, Principles of visual grammar. Basics of video cameras- Different types of cameras,

Difference between EFP and studio cameras, Electronic characteristics of television cameras, Lenses,

types and characteristics, Camera mounting equipment, Difference of video from film-in brief, Analog

versus Digital video format, Frames and shutter speed. Basics of Lights and Audio recording-

Principles of lighting Uses, Lighting Instruments, Properties of audio, Types of programme sounds,

Microphones: types and uses. Planning your video project- Concept development, Scenario,

Storyboard, Shooting script

F. TEXT BOOK

Belavadi V., Video production, 2008, Oxford University Press, New Delhi.

G. REFERENCE BOOKS

Lanier, T. and Nichols, C. Filmmaking for Teens: Pulling Off Your Shorts. 2010. Michael

Wiese Productions

Owens, J. and Millerson, G. Video Production Handbook. 2011. Focal Press.

Zettl H., Handbook of Television production, 2008, Cengage.

140

H. Lecture Plan


CO


Outcome



& outcomes




expectations

Lecture NA NA

2,3 Visual grammar: Picture

composition, Depth of field

Understand visual

grammar


4-6 Shots: camera angle, camera

movements

Identify the types of

shots


7-11 Shots-practical Compose the different

types of shot

Demonstration and

practice 1316.1 Home Assignment

End Term

12-13 Different types of cameras, Remember the

different types of

camera


End Term

14-15 Writing practical Recognize the elements

of writing for visuals

Practice 1316.1 Mid Term I

End Term

16 EFP and studio cameras Know the difference

between outdoor and

indoor/studio cameras


End term

17 Lenses, types and

characteristics

Identify lenses and its

uses

Lecture 1316.2

18 Camera mounting equipment,

Difference of video from film

Describe and execute

camera mounting

Lecture and

demonstration 1316.2 Home Assignment

Mid Term 1

End Term

19-21 Documentary Video practical Select a music and

discuss its production

Discussion 1316.3

Mid Term 1

End Term

141

22 Analog versus Digital video

format, Frames and shutter

speed

Classify video format Lecture 1316.2

Mid Term I

End Term

23 Team Formation and

distribution of work

Team members and

their roles

Discussion 1316.1 End Term

25-26 Planning shots Storyboard and

organise

Discussion and 1316.3 Mid Term II

End Term

27-28 60 sec video Shoot Shoot Discussion 1316.5 Mid Term II

End Term

29-31 Edit video shoot Edit and show the

Discussion 1316.5 Mid Term II

End Term

32 Lighting: Principles of lighting

Uses, Lighting Instruments

Explain the relationship

Lights, set and time


End Term

33 Working with lights Operate and execute

three point lighting

Demonstration and

practice 1316.4 Mid Term II

End Term

34-35 Editing lights Edit lights Demonstration and

practice 1316.4 Mid Term II

36 Properties of audio, Types of

programme sounds

Understand the

properties of audio


End Term

37 Microphones: types and uses Understand the

properties of

microphones

1316.4 Mid Term II

End Term

38-39 Working with microphones application Demonstration and

practice 1316. Class Quiz

End Term 40-41 Editing Sound application Demonstration and

practice 1316. Mid Term II

End Term 42 Review and Preview Review Discussion 1316.5 Mid Term II

End term 44 Editing Principles Understand Editing

Principles Lecture 1316. Mid Term II

End term

45-46 Concept

development,

Scenario

Come up with a

concept

Discussion 1316. Mid Term II

End Term

142

47-48 Storyboard, Shooting script For Music video

Prepare Shooting Script Discussion 1316.5 Mid Term II

End Term

49-51 Shooting Music Video Execute the shoot Discussion 1316.5 Mid Term II

End Term 52-53 Editing Music Video Edit the Music Video Discussion 1316.5 Mid Term II

End Term 54 Showing the finished

work and

broadcasting

Exhibition Discussion 1316.5

End Term


CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC [1316.1]

Illustrate the Basics of Visual Grammar 1 1

JC [1316.2]

Demonstrate the basics of Video and DSLR Cameras 1 3 2

JC [1316.3]

Analyse the Camera Languages 2 2

143

JC [1316.4]

Interpret the Lights and Sound for production

designing 2 2 2

JC [1316.5]

Execute Video and Audio Editing skills with a

documentary and a music video production meeting

employability demands.

3 3 3


144

A. Introduction: This course is offered by Department of Psychology as a compulsory course to

the students of B.A (J&MC) in III Semester. The course offers knowledge of self, personality

and formation of attitude, which is indispensable for wellbeing as well as proper functioning of

an individual in different domains of life. The topics of study includes motivation and

achievement, communication and interpersonal relationship, creativity, problem solving, stress

and its management. The focus of the course is to prepare the student in managing conflicts

at workplace, overcoming weaknesses in achieving goals and to enhance interpersonal skills.


[1301.1] Understand and express the concept and meaning of personality and self.

[1301.2] Acquire knowledge of importance of motivation and qualities of achievement

oriented individuals.

[1301.3] Analyse the importance of attitude and inter group conflict and its management.

[1301.4] Understand the importance of communication in interpersonal relationships,

barriers in communication.

[1301.5] Learn the meaning and types of creativity and problem solving skills.

[1301.6] Identify sources of stress and its management and using emotional intelligence.
















Course Hand-out

PERSONALITY DEVELOPMENT| PS1301 | 3 Credits | 2103

145









research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







146

E. SYLLABUS

Personality & Self: The concept of personality, types of personality, Self-

concept & meaning of self, self-esteem, self-efficacy, self-confidence, developing

self-esteem. Motivation & achievement: concept of motivation, importance of

intrinsic and extrinsic motivation, importance of self-motivation- factors leading to

motivation, meaning of achievement- Obstacles in achieving a goal, overcoming

barriers, qualities of achievement oriented individuals. Attitude: meaning and

formation of attitude; positive attitude and ways to develop positive attitude.

Prejudices and stereotypes, inter group conflict and its management, assertiveness.

Communication and interpersonal relationship: meaning, types and process of

communication. Verbal & nonverbal communication, barriers in communication;

stages in interpersonal relationships, types of interpersonal relationships, Factors

affecting relationship, role of communication in relationship, ways in improving

interpersonal skills. Creativity & Problem solving skills: meaning of creativity,

types of creativity, problem solving skills and creativity: steps in problem solving,

barriers and facilitators in problem solving. Stress and its management: meaning

and assessment of stress, types and sources of stress, stress management techniques,

stress resistant personality, emotional intelligence, physical health and its role in

personality development.

F. TEXT BOOK

R.S Feldman, Understanding Psychology, IV edition, McGraw Hill India 1996

Robert A. Baron, Psychology, III edition, Prentice Hall India, 1995

Steven A. Beebe, Susan J. Beebe, Diana K. Ivy (2012). Communication principles

for a lifetime, New Delhi: Pearson.

G. REFERENCE BOOKS

1. Edward De Bono (1999). Six Thinking Hats. Little Brown & Co.

2. Shiv Khera (2004). You Can Win – Macmillan India Limited

3. Daniel Goleman (1985).Emotional Intelligence.

https://www.barnesandnoble.com/s/%22Steven%20A.%20Beebe%22;jsessionid=344C9325787E4991DDE63BAC100033F7.prodny_store01-atgap10?Ntk=P_key_Contributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall

https://www.barnesandnoble.com/s/%22Susan%20J.%20Beebe%22;jsessionid=344C9325787E4991DDE63BAC100033F7.prodny_store01-atgap10?Ntk=P_key_Contributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall

https://www.barnesandnoble.com/s/%22Diana%20K.%20Ivy%22;jsessionid=344C9325787E4991DDE63BAC100033F7.prodny_store01-atgap10?Ntk=P_key_Contributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall

147

H. Lecture Plan:

LEC NO TOPICS

1 Concept and meaning of self and personality

2 & 3 Types of personality

4-5 Concept of Self-esteem and developing self esteem

6 & 7 Self-efficacy and self confidence

8 Concept of motivation

9 &10 Importance of intrinsic and extrinsic motivation

11&12 Definition of achievement, obstacles in achieving a goal and how barriers can

be overcome. 13 Qualities of achievement oriented individuals

14-16 Meaning and formation of attitude

17 Positive attitude and ways to develop them

18-20 Difference between prejudices and stereotypes

21-23 Intergroup conflict and its management, Assertiveness

24-26 Meaning types and process of communication

27-29 Verbal and non-verbal communication, Barriers in communication

30 & 31 Stages and types of interpersonal relationships,

32 Factors affecting relationships

33 Role of communication in relationship. Interpersonal relationship at workplace

34 Managing conflicts and ways to improve interpersonal skills

35 Meaning and types of creativity

36 & 37 Problem solving skills and creativity ,steps in problem solving

38 Barriers and facilitators in problem solving

39 Meaning and assessment of stress, types and sources of stress

40 Stress management techniques, stress resistant personality

41-43 Emotional intelligence, physical health and its role in personality development

148

CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


PS1301.1

Understand and express meaning of self and

personality.

2 1

PS1301.2

Acquire knowledge of importance of

motivation and qualities of achievement

oriented individuals.

3 2

]

PS1301.3

Analyse inter group conflict and its

management

2 3

PS1301.4

apply creativity and problem solving skills

1 1

PS1301.5

demonstrate processes of communication

and barriers in communication 3 1 3

]

PS1301.6

Identify sources of stress and its

management. 1 2


149

A. Introduction: This course is offered by Department of Journalism& Mass communication as a core course to the

students of BA (J&MC) IIIrd Semester. The course offers basic knowledge of French. It covers the reading, writing ,

listening and speaking skills in French language. There is no specific prerequisite on the part of students as the course

begins with the elementary level of French.


[1302.1] Understand and express general basic conversation in the French language.

[1302.2] Acquire knowledge of French culture and civilisation.

[1302.3] Analyze French language sounds & understand various properties of sound system of French language.

[1302.4] Analyze the word and phrase structures and the process of word formation in French language.

[1302.5] Familiarise the students with short stories and texts.





perspectives.




[PO.3]. Social Interaction: Elicit views of others, mediate disagreements and help reach conclusions

in group settings.








[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-

long learning in the broadest context socio-technological changes


MANIPAL UNIVERSITY JAIPUR School of Journalism and Mass Communication

DEPARTMENT OF JOURNALISM

Course Hand-out

Fundamentals of French- I | FR 1302 | 3 Credits |2 1 0 3

150



[PSO.2]. Analyse the contemporary media scenario in association with socio political environment

in India and its relationship with other nations.

[PSO.3]. Perform activities in production of audio-visual programs, use of software in print media

and web designing which includes field activities reporting, editing and designing journal.



D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I ( Closed book) 20

Sessional Exam II (Closed book) 20

Project & Assignment 10

End Term Exam

(Summative)


Total 100

Attendance

(Formative)




Make up Assignments

(Formative)








Activity Assignment

(Formative)





will be awarded.

E. SYLLABUS

This course includes the lessons no.1 to 3 from the prescribed text book, basic alphabets,

accents, salutations, countings, introducing oneself, asking someone’s identity, expressing

appreciation. From grammar point of view, it includes topics like être, avoir, s’appeler,

pronoms sujets, interrogation, profession, nationality, articles, genre, adjectifs, conjugaison,

paragraph writing on the following topics: Mon ami(e), Mon Universite, Ma famille.

F. TEXT BOOKS

K Madanagobalane. Synchronie 1. Chennai: Samhita Publication, 2011.

G. Reference Books:

T Beryl and A Duval. The Collins Robert French Dictionary. Paris: Collins, 2010.

Le Nouveau Sans Frontier Part 1 Indian Ed. Paris: CLE International, 1997.

151

H. Lecture Plan:

Lecture

N0.

Topics Session

Objective

Mode of

Delivery

Corresponding

CO

Mode of

Assessing the

Outcome

1-2 Alphabets, and

their sounds

To familiarize the

students with Basics

of French Language

Lecture,

Group

discussions

[1302.1]

[1302.3]

In class

Assignments First Sessional

Exam.

3-5 Nouns and their

gender

To familiarize

students with

different types nouns

Lecture,

Group

discussions

[1302.1] In class

Assignments

First Sessional

Exam.

5 Articles- definite

and indefinite

To classify the

articles according to

the gender of the

noun

Lecture,

Group

discussions.

[1302.4] In class

Assignments

First sessional

Exam.

6-7 Lesson - 1 To remember the

sounds while reading

the lesson and

understand the

vocabulary.

Lecture,

Reading,

Group

discussions,

[1302.5]

[1302.2]

In class

Assignments

First sessional

8 Professions, name

of the country

and their

nationality

To familiarize

students with the

vocabulary in French

Lecture,

Group

discussions

[1302.1]

[1302.4]

In class

Assignments

First sessional

Exam.

9 Subject pronouns To acquaint them the

different types of

pronouns

Lecture,

Group

discussions

[1302.1]

[1302.4]

In class

Assignments

First Sessional

Exam.

10-11

Verbs – Etre

and Avoir

To familiarize

students with verbs

and the subject and

framing of small

sentences.

Lecture,

Group

discussions

[1302.4] In class

Assignments

First Sessional

exam.

12 Negative of the

sentences

To motivate students

to read and write.

Also to familiarize

them to adverbs

Lecture,

Group

discussions

[1302.4] In class

Assignments

First Sessional

Exam.

13 Lesson 2 To understand the

French text.

Lecture,

Group

[1302.3]

[1302.5]

In class

Assignments

152

discussions,

Reading

[1302.2]

First sessional

Exam.

14 Verbs – First

group

To familiarize

students with the

different types of

verbs in French and

their conjugaison

Lecture,

Group

discussions

[1302.4] In class

Assignments

First sessional

Exam.

15-16 Adjectives and

their gender

To familiarize

students with the

different types of

adjectives and their

gender in French

Lecture,

Group

discussions

[1302.4]

[1302.1]

In class

Assignments

First sessional

Exam

17 Preposition

before the name

of the country,

city and common

places

To acquaint the

students with the

preposition of place

Lecture,

Group

discussions

[1302.1] In class

Assignments

First sessional

Exam

18-19 Paragraph

writing- Se

presenter

To remember the

vocabulary and create

un paragraph.

Lecture,

Group

discussions

[1302.2] In class

Assignments

First sessional

Exam 20 Interrogative

expressions

To familiarize the

students with

different

interrogative forms of

the verb and how to

pose the question.

Lecture,

Group

discussions

[1302.2] In class

Assignments

First sessional

Exam

21-22 Paragraph

writing- Mon

Ami(e)

To remember the

vocabulary and create

un paragraph

Lecture,

Group

discussions

[1302.4] In class

Assignments

First sessional

Exam 23-25 Lesson 3 To understand the

French text.

Lecture,

Group

discussions,

Reading

[1302.5]

[1302.3]

In class

Assignments

Second

sessional Exam

26-28 Verbs – 2nd and

3rd group

To familiarize and

remember the verbs

Lecture,

Group

discussions

[1302.4] In class

Assignments

Second

sessional Exam 29- 30 Paragraph

writing- Mon

Universite

To develop the ideas

in French.

Lecture,

Group

discussions

[1302.4] In class

Assignments

Second

sessional Exam 31- 33 Verbs of 2nd and

3rd group

To familiarize and

remember the verbs

Lecture,

Group

discussions

[1302.4] In class

Assignments

Second

sessional Exam 34- 38 Plural of the

sentences

To acquaint with the

different rules of

plural forms

Lecture,

Group

discussions

[1302.4] In class

Assignments

Second

sessional Exam

153

39-42 Revision To remember the

rules and the

vocabulary in French

Lecture,

Group

discussions

[1302.1]

[1302.4]

In class

Assignments

Second

sessional Exam

154



CO CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO5 PO 6

PO 7 PSO 1 PSO 2 PSO 3 PSO4

FR 1302.1

Understand and express general basic

conversation in the French language.

1

FR 1302.2

Acquire knowledge of French culture and

civilisation.

2

FR 1302.3

Analyze french language sounds & understand

various properties of sound system of French

language.

2 2 1

FR 1302.4

Analyze the word and phrase structures and the

process of word formation in French language.

2 2 2

FR 1302.5

Familiarise the students with short stories and

texts.

2 1 1 1

155

A. Introduction: This course introduces students to the Constitution of India in general and the

Article 19(1) (A) of the Constitution (Freedom of Speech and Expression) in particular. The

course will help students to learn legal and ethical issues as they pertain to the media and to

think critically about the interpretation of the various constitutional provisions, particularly

those relating to the freedom of speech and expression.


[1411.1] Recall the basic characteristics, preamble and other features of India Constitution.

[1411.2] Discuss the concept and scope of media freedom.

[1411.3] Describe media laws in India.

[1411.4] Analyse the practice of media ethics in Indian media context.

[1411.5] Appraise various cases related to Media laws and ethics in India courts.


















Course Hand-out

Media Laws & Ethics | JC 1411 | 4 Credits | 3 1 0 4

156







research.







D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







157

E. SYLLABUS

Introduction to Constitution of India- Introduction of Indian Constitution, Characteristics,

preamble, Directives of state policy, citizenship, Fundamental rights, fundamental duties.

Concept and Scope of Media Freedom- Concept and scope of media freedom, Constitutional

guarantees on press Freedom; their limitations, reasonable restrictions, Media freedom and

pressures on media-internal economic, Pressure groups, advertisers, political groups, extremist

elements. Media Laws: Press and registration of books Act, 1867, law on defamation,

contempt of courts, official secrets Act (1923), Right to information Act., Cinematography Act

1953, cable television Act., working journalist Act, Prasar Bharti Act.,Press Council and Press

Commission. Media Ethics- Media’s ethical problems including privacy, right to reply,

Sensational and yellow journalism, Ethical issues related with ownership media, Codes

suggested for the press by the press council and press commission. Case Study- PUCL vs.

Union of India (Telephone Tapping case) SC AIR 1997; Murli Deora vs. Union of India SC

AIR 2002; Association for Democratic Reforms vs. U of I SC AIR 2002; . Romesh Thaper vs.

State of Madras SC AIR 1959; Prabhu Dutt vs. U of ISC AIR 1982; P. N. Duda v. P. Shiv

Shanker (1988) 3 SCC 167 : 1988 SCC (Cri) 589

F. TEXT BOOK

1. Thakurta Paranjoy.G., Media Ethics, .Oxford University Press, New Delhi,2009.

G. REFERENCE BOOKS

1. Basu Durga Das, Constitutional Law of India, Lexis Nexis, Nagpur, 2008.

2. Brenard Rubin, Questioning Media Ethics, (ed.), New York Prager, 1978.

3. Gordon, A. David, and john Michael Kittross, Contro-Versise in Media Ethics, 2nd,

New York : Waston – Guptill, 1981.

4. Fink, C. Conrad, Media Ethics, Boston: Allyn & Bacon, 1995.

158

H. Lecture Plan:


Outcome

Mode of

Delivery

Correspond

ing CO

Mode of

Assessing the

Outcome

1 Introduction to

syllabus with special

reference to

objectives &

outcomes

To acquaint and

clear teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Introduction of

Indian Constitution


Term

3,4 Characteristics of

Indian Constitution

Lecture /

Flipped Class

1411.1 Mid Term I / End

Term

5,6,7,8 preamble, Directives

of state policy,

citizenship


Term

9,10 Fundamental rights, Activity (Group

discussion)


End Term

11 Fundamental duties Lecture 1411.1 Mid Term II / End

Term

12,13,14 Concept and scope

of media freedom

Lecture /

Activity (Group

discussion)

1411.2

Mid Term II / End

Term

15,16,17,1

8

Constitutional

guarantees on press

Freedom; their

limitations,

reasonable

restrictions


Mid Term II

End Term

19,20,21 Media freedom and

pressures on media-

internal economic


End term

22,23 Pressure groups,

advertisers,


End Term

24,25,26 Political groups,

extremist elements.

Activity (Case

Study)

1411.2 End Term

27,28,29,3

0

Press and

registration of books

Act, 1867, law on

defamation,

contempt of courts,

official secrets Act

(1923)


End Term

31,32 Right to information

Act

Lecture / Group

Discussion

1411.3 Class Quiz

End Term

33,34,35,3

6,37,

38,39,40,4

1,42

Cinematography Act

1953, cable television

Act., working

journalist Act, Prasar

Bharti Act.,Press


End Term

159

Council and Press

Commission.

43, 44, 45 Media’s ethical

problems

Activity (Think

Pair Share)

1411.4

End Term

46, 47, 48,

49 Privacy, right to

reply, Sensational

and yellow

journalism, Ethical

issues related with

ownership media


50,51 Codes suggested for

the press by the

press council and

press commission.


End Term

52,53,54,5

5,56 Case Studies Activity (Think

Pair Share)

1411.5 End Term

160


CO

STATEMENT



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [220

4.1]

Recall principles of management. 1 1 2 1

JC [220

4.2]

Discuss the characteristics of media

companies. 1 1

JC [220

4.3]

Interpret major issues and implications

of media economics. 2 1

JC [220

4.4]

Analyse Marketing Mix and Product

Life Cycle. 2 1 1 1

JC [220

4.5]

Designing competitive strategy. 2 2 2 1


161

A. Introduction: This course is intended to take the students through the various processes

that a newspaper goes through between reporting and circulation. The course will also

teach them to plan specific pages, their layout and design.


[1412.1]. To describe basic elements and principles of design and its usage in page

design

[1412.2]. To Implement the basic elements and principles of design in newspaper

layout and design

[1412.3]. To differentiate design and composition style

[1412.4]. Identify different printing methods and publishing techniques

[1412.5]. Designing and production of brochure, posters, magazines etc. and hence

develop employability skill
















Course Hand-out

Design and Graphics for Print Media | JC 1412 | 5 Credits | 2 0 4 4

162










research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)





163



E. SYLLABUS

Basic of Design: The aesthetics of design, Elements and Principles of design, Typeface families,

Principles of good typography; Layout: Newspaper layout and design, The various kinds of

layout, The importance of visual appeal in page-making; Graphics/diagrams and illustrations and

their importance; Type Composition and Printing Method: Type composition, DTP and use

of computer software, Printing methods- letterpress, cylinder, rotary, gravure, screen, offset, Plate

making and types of papers; Planning your design project: Laying out, Designing and

printing of cover page, Designing a publication

F. TEXT BOOK

1. Sarkar, N.N., (2013). Art and Print Production. New Delhi, India: Oxford University

Press

G. REFERENCE BOOKS

1. Lupton, E, Philips, J.C., (2015). Graphic Design : The New Basics. NY, USA:

Princeton Architectural Press

2. Darylr, M.,(2004). News Paper Layout and Design. New Delhi, India: Surjeet

Publication.

3. Evans, H.,(1976). Editing and Design; Book Five: Newspaper Design. London,

UK: Heinemann

164

1. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding

CO

Mode of Assessing

the Outcome

1 The aesthetics of design. Memorize the

definition of design and aesthetic

Lecture 1412.1 Assignment + I Sessional + End Term Examination

2 Achieving symmetry/asymmetry, balance/off-balance,

Understand and Apply the concept in a page

Lecture + Practical application

1412.1 Assignment + I Sessional + End Term Examination

3-10 Elements of design and graphics Understand and Apply

the concept by designing pages based on each element of Design



10-12 Principles of design and graphics Understand and Apply

the concept by designing pages based on each principle of Design



13-14 Typeface families Classify Type families Lecture 1412.2 I Sessional + End

Term Examination

15-16 Principles of good typography Recognise the importance of typography


1412.2 I Sessional + End Term Examination

17-18 Newspaper layout and design Locate and identify

newspaper layout Lecture + Practical application

1412.3 II Sessional + End Term Examination

19 The various kinds of layout Differentiate the kinds of layout

Lecture 1412.3 Assignment + II Sessional + End Term Examination

165

20-21 The importance of visual appeal in page-making Recognise the

importance of visual appeal



22-26 Graphics/diagrams and illustrations and their

importance Recognise the importance and use of Graphics/diagrams



27-28 Type composition Identify type composition

Lecture 1412.4 II Sessional + End Term Examination

29-32 DTP and use of computer software Development of DTP and the changes in printing



33-34 Printing methods- letterpress, cylinder Classify and understand printing methods


35-36 Printing methods- rotary, gravure, Classify and understand printing methods


37-38 Printing methods- screen, offset Classify and understand printing methods


39-42 Plate making and types of papers Classify and understand types of papers


166

43-44 Planning your design project Sketch a layout of the project,

Lecture and Discussion

1412.5 Project

45-46 Laying out Organise, defend and execution

Discussion 1412.5 Project

47-48 Designing and printing of cover page Cover page- Selection, design and printing

Discussion and Practical

1412.5 Project

49-54 Designing a publication Create, Assemble and Printing the project

Discussion and Practical application

1412.5 Project

167


CO

To illustrate the evolution and growth of electronic media



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC [141

2.1]

To describe basic elements and

principles of design and its usage in

page design

1 2 1

JC [141

2.2]

To Implement the basic elements and principles of design in newspaper layout and design

2 1 2

JC [141

2.3]

To differentiate design and composition style

2 1 2

JC [1412.4]

Identify different printing methods and

publishing techniques 1 1

JC [141

2.5]

Designing and production of brochure, posters, magazines etc. and hence develop employability skill

3 3 1 3


168

A. Introduction: The main objective of course is to prepare students about practical

aspects of video production. The production project will be in group and would help the

students in learning the importance of team work as in the industry. Focusing on all the

four stages of production this paper aims to create a generation of video/film makers

with highly desirable skills and employment potential.


[1413.1]. To describe the concept of pre-production process in video production.

[1413.2]. To implement the basics of video pre-production process.

[1413.3]. To demonstrate the basics of video production process.

[1413.4]. To execute the post-production process.

[1413.5]. Analyze and formulate the final production impacts and hence develop

employability skills.
















Course Hand-out

Video Production Project | JC 1413 | 4 Credits | 0 0 8 4

169









research.

[PSO.2]. Analyze the contemporary media scenario in association with socio political






D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam (Practical) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







170

E. SYLLABUS

Pre-Production- Concept and story; Step Outlines; Screenplay, Storyboard;

Shooting Script, Overhead. Video Shooting Basics - Video Camera & Gears; Basic

Shots Taking; Audio Recording; Lighting Basics for Shooting. Editing Basics -

Stages of the Editing Process; Basic Shot Types; Footage Analysis; The Basic Edit

Transition. Project Editing - Footage Import & Management; Timeline Editing; Video, Audio Effects & Color Correction; Project Exporting.

F. TEXT BOOK

2. Mark Brindle; The Digital Filmmaking Handbook: The definitive guide to digital

filmmaking; Mercury Learning & Information; ISBN-10: 1623650763; 2014

3. Christopher Llewellyn Reed; Film Editing: Theory and Practice; Mercury Learning &

Information; ISBN-10: 1936420104; 2012

Lec

No


Delivery

Corre

spondi

ng CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing




Lecture NA NA

2 Video Production

Project –

Introduction

Recall working of concept to

final production

Lecture 1754.1 In Class Quiz (

Not Accounted)

3 Concept and story

To develop the conceptual

understanding about story

ideas and framing it.

Lab work 1754.1 In Class Quiz

End Term

4,5,6, Concept and story

To develop the conceptual

understanding about story

ideas and framing it.

Practice

7 Step outlines Breaking various steps of story in to scenes.

Lab work 1754.1 Home

Assignment

End Term

8,9 Step outlines Breaking various steps of story in to scenes.

Practice

10,11 Screenplay, Storyboard

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Lab 1754.2 In Class Quiz

End Term

12,13.

14 Screenplay, Storyboard

Providing a detail insight of

the scene. Subsequently,

dividing the scenes in to

different shot and then

preparing sketches of each

shots with dialogue.

Practice

171

15,16 Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Lab 1754.2 Class Quiz

Mid Term I

End Term

17,18,

19 Shooting Script, Overhead

Learning the art of shooting to capture the shots of storyboard and basics of camera positioning.

Practice

18,19,

20 Video Camera & Gears

Practicing the various tools

and gears of video camera.

Practice 1754.2 Class Quiz

Mid Term 1

End term

21,22,

23 Basic Shots Taking

Practicing shot taking

Practice 1754.2 Home

Assignment

Class Quiz

Mid Term 1

End Term

24,25 Audio Recording Practicing audio recording during shooting

Field

work

1754.2 Class Quiz

Mid Term 1

End Term

25,27 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Lab &

Practice

1754.2 Class Quiz

Mid Term I

End Term

28,29,

30,31 Lighting Basics for Shooting

Practicing the use of lighting for shooting

Field

work

1754.2 Class Quiz

End Term

32,33 Stages of the Editing Process

Practicing the basics of video editing


Mid Term II

End Term

34,35,

36,37 Edit Basic Shot Types

Practicing the basics of video editing


Mid Term II

End Term

38 Footage Analysis Practice of analyzing the footage


Mid Term II

End Term

39 The Basic Transition

Practicing video transitions Practice 1754.4 Class Quiz

Mid Term II

End Term

40,42,

43 Footage Import & Management

Practicing footage import and its management


End Term

44,45,

46 Timeline Editing Practicing timeline editing Practice 1754.4 Class Quiz

End Term

47,48,

49,50,

51

Video, Audio Effects & Color Correction

Practicing the use of video,

audio effects and color

correction


End Term

52,53.

54 Project Exporting Practicing final export of

project from editing software.


End Term

172


CO



OUTCOMES

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

[1413.

1]

To describe the concept of pre-

production process in video production. 1 1 1 1 1 1

[1413.

2] To implement the basics of video

pre-production process.

2 1 1 2 2

1413.3

] [To demonstrate the basics of video

production process.

2 2 1 3

1413.4

] [To execute the post-production

process.

2 1 3

[1413.

5] Analyze and formulate the final

production impacts and hence

develop employability skills.

1 2

G. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

173

A. Introduction: This course is intended to prepare students about practical aspects of Print

production. The production project will be in group and would help the students in learning

the importance of team work as in the industry. Focusing on all the four stages of production

this paper aims to create a generation of publishers with highly desirable skills and employment

potential


[1414.1]. Describe the concept of news values and news sense

[1414.2]. Apply the art of reporting

[1414.3]. Analyse the role of editing

[1414.4]. Evaluate the contemporary trends of print production

[1414.5]. Design and publish the newspaper impacts and hence develop employability

skills.


















Course Hand-out

Print Production Project| JC 1414 | 4 Credits | 0 8 0 4

174







research.







D. Assessment Plan:


Internal Assessment



CWS (Practical) 10

End Term Exam

End Term Exam (Practical) 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







175

E. SYLLABUS

Stage 01 - Pre-Production: Concept-News Values-News Gathering-News Sense

Stage 02 - Reporting Basics: Structure of News-News Beats-Notes taking-Interviewing

Stage 03 - Editing Basics: Structure of the Editorial Department-Editorial Policy & Style

sheet-Use of Editing Symbols-Editorial Page

Stage 04 – Publishing: Page Distribution & Layout-Designing Pages-Sample E-paper-Printed Copy.

176

F. Lecture Plan:


Outcome

Mode of

Delivery

Correspon

ding CO

Mode of

Assessing the

Outcome

1 Introduction and

Course Hand-out

briefing

To acquaint

and clear

teachers

expectations

and understand

student

expectations

Lecture NA NA

2 Concept Lecture 1414.1 Mid Term I

3,4 News Values Lecture /

Activity

1414.1 Mid Term I

5,6,7,8 News Sense Lecture 1414.1 Mid Term I

9,10 Structure of News Activity 1414.2 Home

Assignment

11 News Beats Lecture 1414.2 Mid Term II

12,13,14 Notes taking Lecture /

Activity (Group

discussion)

1414.2

Mid Term II

15,16,17,1

8

Interviewing Field Activity 1414.2 Class Quiz

Mid Term II

19,20,21 Structure of the

Editorial

Department

Lecture / Field

Activity

1414.2 Mid Term II

22,23 Editorial Policy Flipped Class 1414.3 Home

Assignment

24,25,26 Style sheet Activity (Case

Study)

1414.3 End Term

27,28,29,3

0

Use of Editing

Symbols

Activity 1414.3 Mid Term II

31,32,

33,34,35

Editorial Page Group

Discussion

1414.4 End Term

36,37,38,3

9,40,

Page Distribution Activity (Think

Pair Share)

1414.4 End Term

41,42,43,

44, 45

Layout Activity 1414.4 End Term

46, 47, 48,

49

Designing Pages Activity 1414.5 End Term

50,51 Sample E-paper Activity 1414.5 End Term

52,53,54,5

5,56

Printed Copy Activity

1414.5

End Term

177

178


C

O

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

P

O

1

P

O

2

P

O

3

P

O

4

P

O

5

P

O

6

P

O

7

PS

O 1

PSO

2

PSO

3

PSO

4

JC

[141

4.1]

Describe the concept of news values

and news sense

2 1 2

JC

[141

4.2]

Apply the art of reporting 2 2

JC

[141

4.3]

Analyse the role of editing 2 2 1

JC

[141

4.4]

Evaluate the contemporary trends of

print production

1

JC

[141

4.5]

Design and publish the newspaper

impacts and hence develop employability

skills.

3 2


179


students who wish to pursue a professional career in Radio production. In addition to this, the

course is intended to train the students to handle basic Radio production

responsibilities and also to understand the radio programming. Students are supposed

to learn the art of Radio production by inculcating the basics from preproduction to

post production. Subsequently they will be preparing various radio programmes as a

part of the project/ assignments as Group work or individually.


[1415.1]. Understanding Evolution of radio as Medium

[1415.2]. Explain Sound and its production techniques

[1415.3]. Apply concepts of Scripting and presenting in radio broadcasting

[1415.4]. Evaluate various radio Programming formats

[1415.5]. Creating Radio News/ feature package to develop employability skills.


















Course Hand-out

Radio Program production | JC 1415 | 4 Credits | 2 0 4 4

180







research.







D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

D(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







181

E. SYLLABUS

Evolution-History and evolution of radio,Organizational structure of radio station,

Broadcasting guidelines and code of ethics in radio in India Understanding Sound and

production Components of sound,Basic equipment survey for recording sound,Fundamentals

of radio production techniques Scripting and presenting-Writing for the ear,Discussions on

formats,Voice modulation,Presentation skills . Programming & Studio Basics-Different

genres of radio programming,News and current affairs program ,Educational , entertainment

and sports program,Studio manipulation,Sound Editing

F. TEXT BOOK

Michael H. Adams, and Kimberly K. Massey, Introduction to Radio: Production and

Programming

G. REFERENCE BOOKS

.

1. U.L Baruah, This is All India Radio, Publications Division, Government of India.

2. Annual reports of All India Radio.

3. Richard Aspinall, Radio Programme Production: A Manual for Training.

4. Bob Gilmurray, the Media Student's Guide to Radio Production.

5. K.M. Shrivastava, News Writing for Radio and T.V., Sterling

H. Lecture Plan:

LEC NO TOPICS

1 History and evolution of radio

2 Organizational structure of radio station, Broadcasting guidelines and

code of ethics in radio in India

3,4, 5, 6 Components of sound, Basic equipment survey for recording sound

7, 8,9,10,11 Fundamentals of radio production techniques

12,13 Writing for the ear

14, 15 Discussions on formats

16,17,18 Voice modulation

19 Presentation skills

20,21 Different genres of radio programming

22 News and current affairs program

23 Educational , entertainment and sports program

182

23,23 Sound Editing

24,25,26 Frames and shutter speed

27, 28, 29 Learn techniques in identifying potential radio news stories; and

conduct research for news reporting. Conduct research for news

reports; plan, carry out, record and edit news interviews for radio 30,31,32,33,34 Writing radio news scripts, edit audio and voice pre-recorded news

stories to a broadcast-quality standard. Learn how to compile radio

news stories, and produce podcasts.

35,36 Types of programme sounds, Microphones: types and uses.

37,38,39,40 Developing the ability to carry out live radio crosses from outside of

the studio. Developing voice for radio to achieve broadcast quality

reports.

41,42,43,44,45 Understanding of the production techniques and audio editing

processes needed to produce three to four-minute news items for radio

broadcast.

46,47,48,49 Understanding and producing Radio documentary

46,47,48,49 Completing a documentary style feature item of at least 10 minutes in

length.

50,51,52, Producing various radio elements like Jingles, Signature tune, Radio Ads etc

53, 54 Field visit

183

CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

JC

[141

5.1]

Evolution of Radio in Indian scenario and its

significance 1

JC [1415.

2]

Demonstrate the basics of sound recording

techniques 1 1 1

JC [1415.

3]

Analyse the scripting and conceptualize radio

programmes 1 1

JC [1415.

4]

Interpret the various radio genres 2 2 2

JC [1415.

5]

Creating Radio News/ feature package to

develop employability skills. 2 2 3 1 3

184

A. Introduction: Traditional media are an effective and important part of communication

system. These are unique in nature, as they resemble the day-to-day life pattern of the rural

masses. These media are a source of popular entertainment and informal education for the

rural audience. Our country has a rich heritage of folk media that can be used for development

work. The course will elaborate the Indian traditional media and its role in disseminating

developmental messages.


[1416.1]. Define traditional media of communication.

[1416.2]. Describe the features of TMC.

[1416.3]. Examine the significance of TMC in disseminating developmental messages. a.

[1416.4]. Identify the differences between TMC, Traditional Mass Media, New Media, Folk

Media and Folklore.

[1416.5]. Compare the various forms of Traditional (Folk) Media in India.

[1416.6]. Appraise the government policies for TMC in India.





perspectives.






Course Hand-out

TRADITIONAL MEDIA OF COMMUNICATION | JC 1416 | 3 Credits | 2 1 0 3

185













[PSO 1] Understanding the nature and basic concepts of journalism: reporting, writing articles and

features, editing, photography and designing.

[PSO 2] Production of audio-visual programs, use of software in print, electronic media and web

designing

[PSO 3] Analysing media text: History of media, development communication, media laws, global

issues and environment

[PSO 4] Application of communication and media theories, visual culture, advertising, public


D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






so that the student is not accounted for absence. These

assignments are limited to a maximum of 5 throughout the entire

semester.

186


Activity Assignment

(Formative)







E. SYLLABUS

Traditional Forms of Communication in India: Folk Theatre and Folk Songs, Narrative

Form, Religious Discourse and Puppetry. Traditional Media - Socio-Cultural and Ritual

Communication: Nature and Scope of Traditional Folk Media, the Problem and Advantage

of Folk Media, Folk Media and Modern Mass Media and Folk Media and Ritual

Communication. Use of Traditional Media for Social Issues: Social Communication

through Folk Media, traditional Media and Development Issues, traditional Media and Non-

Formal Education and traditional Media and Socio-Cultural Awareness. Policies, Practices

and Future of Traditional Media: Government Policies, Role of NGO's, Role of Voluntary

Organizations and Political Environment and Traditional Media

F. TEXT BOOK

1. Malik, Madhu; Traditional forms of communication and the mass media in India, The University of Michigan, 2008

G. REFERENCE BOOKS

1. Chatterji, Roma Speaking with Pictures: Folk Art and the Narrative Tradition in India (Critical Asian Studies); Routledge India, 2012

2. Parmar Shyam; Traditional Folk Media in India; Routledge India, 1994 3. Kumar, Keval J; Mass Communication in India, Jaico Publishing House, Mumbai 2000.

187

Lec.

No. Topics Session Outcome Mode of Delivery

Corresponding

CO


Outcome

1 Introduction and Course Hand-

out briefing


expectations and understand student

expectations

Lecture NA NA

2 -4 Introduction to Traditional Media of Communication

Define traditional media of

communication

Lecture 1416.1

MID TERM I

END TERM

5 - 8 Features of TMC Discuss the features of TMC Lecture

1416.2 MID TERM I

END TERM

9 - 12 Advantages and Limitations of TMC

Recognize its advantages and limitations. Lecture and activity

1416.2 MID TERM I

END TERM

13 - 17 TMC for development

Identify the factors that make TMC an

appropriate medium for communicating

developmental messages.

Lecture

1416.3 1416.3

18 - 20 TMC and informal Education

Explain how TMC serves the purpose of an

informal education. Lecture and activity 1416.3

MID TERM II

END TERM

21 - 23

Differentiate between TMC, Traditional Mass Media, New Media & Folk Media

Identify the underlying difference

between the TMC and Mass

Communication and its implication.

Lecture

1416.4

MID TERM I

END TERM

24-25

Limitations of Mass Media as medium for developmental messages in India.

Recognize the limitations of Mass Media

as the medium for disseminating

developmental messages in a developing

nation.

Lecture

1416.4

MID TERM I

END TERM

26 - 27 Folk Media in India Discuss the nature, prevalence and forms

of folk media in India Lecture and activity 1416.5

MID TERM II

END TERM

188

28 - 31 Folk Theatre Discuss the forms of Folk theatre in India MID TERM II

END TERM

32 - 35 Folk songs & Folk narratives Discuss the forms of Folk songs & folk

narratives in India Lecture and activity 1416.5

MID TERM II

END TERM

36 - 38 Puppetry & Religious Discourse Discuss the forms of Puppetry in India and

religious discourse as Traditional media Lecture and activity 1416.5

MID TERM II

END TERM

39 - 43 Government Policies and TMC

Describe the governmental policies

regarding the use and promotion of TMC

Lecture and case

study 1416.6 END TERM

189


CO

STATEMENT

CORRELATION WITH

PROGRAM OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

P

O

2

P

O

3

P

O

4

P

O

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[1416.

1]

Define traditional media of communication. 1

JC

[1416.

2]

Describe the features of TMC. 2

JC

[1416.

3]

Examine the significance of TMC in

disseminating developmental messages.

2 2 3

JC

[1416.

4]

Identify the differences between TMC,

Traditional Mass Media, New Media, Folk

Media and Folklore.

1

JC

[1416.

5]

Compare the various forms of Traditional (Folk)

Media in India.

1 2

JC

[1416.

6]

Appraise the government policies for TMC in

India.

1


190

A. Introduction: This course is offered by Department of Journalism as a core course to the

students of BA (J&MC) in IVth Semester. The course offers in-depth knowledge of French. It covers

the reading, writing, listening and speaking skills in French language. Elementary knowledge of French

is prerequisite.


[1402.1] Understand and express the different situations in the French language.

[1402.2] Acquire knowledge of French society.

[1402.3] Analyze french conversation related to real life.

[1402.4] Analyze the sentences with opposition and concession in French language.

[1402.5] Familiarise the students with methodological approaches in the study of authentic

documents.


[PO.1]. Critical Thinking: Take informed actions after identifying the assumptions that

frame our thinking and actions, checking out the degree to which these assumptions are

accurate and valid, and looking at our ideas and decisions (intellectual, organizational,

and personal) from different perspectives.


through electronic media in English and in one Indian language, and make meaning of the

world by connecting people, ideas, books, media and technology.

MANIPAL UNIVERSITY JAIPUR School of Journalism and Mass Communication

DEPARTMENT OF JOURNALISM

Course Hand-out

Fundamentals of French- II | FR 1402 | 3 Credits | 2 1 0 3

Session: Jan. 18 – May 18 | Faculty:Dr. Tanuja Yadav | Class: BA (J&MC) IV SEM

191






[PO.5]. Ethics: Recognize different value systems including your own, understand the

moral dimensions of your decisions, and accept responsibility for them.








research.



[PSO.3]. Perform activities in production of audio-visual programs, use of software in

print media and web designing which includes field activities reporting, editing and

designing journal.



D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I ( Closed Book) 20


Project & Viva 10

End Term Exam

(Summative)


Total 100

Attendance

(Formative)


student to be qualified for taking up the End Semester examination.

The allowance of 25% includes all types of leaves including medical

leaves.

Make up Assignments

(Formative)





192


so that the student is not accounted for absence. These assignments

are limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)

There are situations where a student may have to work at home,

especially before a flipped classroom. Although these works are not

graded with marks. However, a student is expected to participate

and perform these assignments with full zeal since the activity/

flipped classroom participation by a student will be assessed and

marks will be awarded.

E. SYLLABUS

This course includes topics like taking leave, describing your likes and dislikes, asking

information about someone, propose an outing accepting &refusing the proposal, speaking on

telephone, asking the price and protesting against it. From grammar point of view, it includes

topics like prépositions, interrogatifs, question, négation,singulier/pluriel, demonstratifs,faire,

chez, future, possessifs, accord, exclamatifs et l’ Impératif.

F. Text Book:

K Madanagobalane. Synchronie 1. Chennai: Samhita Publication, 2011.

G. Reference Books:

T Beryl and A duval. The Collins Robert French Dictionary. Paris: Collins, 2010.

Le Nouveau Sans Frontier Part 2 Indian Ed. Paris: CLE International, 1997.

193

Lecture Plan:

LEC NO TOPICS

1-4 Revision

5 &7 Verbes groupes

8-10 Proposer une sortie

11-13 Accepter et Refuser la proposition

14-16 Decrire quelque chose

17-19 Adjectif demonstratif

20-22 Inviter et accepter

23-28 Article contracte

29-32 Verbes au Futur

33-35 Expression de la quantite

36-38 Adverbes

39-40 Imperatif



CO CORRELATION WITH PROGRAM OUTCOMES


PO 1

PO 2

PO 3

PO 4

PO5

PO 6

PO 7

PSO 1

PSO 2

PSO 3

PSO 4

FR

1402.1

Understand and express the different

situations in the French language.

3 2

FR

1402.2

Acquire knowledge of French society 2 2 1

FR

1402.3 Analyze french conversation related to

real life

2 1 1

FR

1402.4 Analyze the sentences with opposition

and concession in French language

2 2 2 1 2

FR

1402.5 Familiarise the students with

methodological approaches in the

study of authentic documents

1 2 3 1 1 1

194

A. Introduction: The Department of Journalism & Mass Communication offers Advertising to the

UG students, aiming to provide the wider perspectives of advertising and gradual development of

approaches. It covers theoretical foundations of advertising, brand building through advertising,

campaign execution and agency relationships, and the use of marketing research techniques for

developing and evaluating marketing strategies.


[1511.1]. Describe the nature, functions, and theories of advertising.

[1511.2]. Discuss the emergence of advertising.

[1511.3]. Examines the challenges faced by business organizations in advertising management.

[1511.4]. Analyse latest trends in advertising in India and abroad, hence develop employability

skills.

[1511.5]. Develop the basic skill of writing and making an effective advertisement campaign.



thinking and actions, checking out the degree to which these assumptions are accurate and valid, and

looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.


electronic media in English and in one Indian language, and make meaning of the world by connecting

people, ideas, books, media and technology.


in group settings.






Course Hand-out

Advertising | JC 1511 | 4 Credits | 2044

195







Program Specific Outcomes [PSO.]1. Understand the nature and basic concepts of communication, journalism, advertising,








D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)


student to be qualified for taking up the End Semester examination.

The allowance of 25% includes all types of leaves including medical

leaves.

Make up Assignments

(Formative)






so that the student is not accounted for absence. These assignments

are limited to a maximum of 5 throughout the entire semester.


Activity Assignment

(Formative)


especially before a flipped classroom. Although these works are not

graded with marks. However, a student is expected to participate

and perform these assignments with full zeal since the activity/

196

flipped classroom participation by a student will be assessed and

marks will be awarded.

E. SYLLABUS

Definition, Nature & Scope of advertising, Roles of Advertising; Societal, Communication, Marketing & Economic, Functions of advertising, Based on target audience, Geographic area, Media & Purpose, Corporate and Promotional Advertising, Web Advertising, Advertiser, Advertising agency & Media, Consumer behaviour, Latest trends in advertising - (India and abroad), Ad Agency - Structure of small, medium & big agencies, functions. Types of

agencies, Client Brief, Account Planning Creative Strategy and Brief, Communication Plan, Brand Management - Positioning, brand personality, brand image, brand equity. Case studies.

F. TEXT BOOK,

Jethwaney Jaishri Jain Shruti, Advertising Management, 2006, Oxford University Press, New

Delhi

G. REFERENCES

1. Sandage, Fryburger and Rotzoll (l996) Advertising Theory and Practice. AAITBS Publishers 2. Stansfied, Richard: Advertising Managers Handbook. UBBSPD Publications. Third Edition 3. Advertising Handbook: A Reference Annuakon Press TV, Radio and Outdoor Advertising.

Different Years ATLANTIS Publications 4. Mohan: Advertising Management: Concepts and Cases. Tata McGraw- Hill

Jewler, E (1998): Creative Strategy in Advertising. Thomson Learning

197

I. Lecture Plan:


CO


Outcome

1,2 Introduction to Advertising Define the definition

and functions of

advertising


3 Nature and scope of

Advertising

Discuss the nature and

scope of advertising


3 Evolution of Advertising Study the evolution of

advertising, highlight

the major milestone in

Indian advertising


4 Theories and Models of

Advertising

Describe various

models and their use in

advertisement


5 Influence of David Ogilvy on

advertising world

Demonstrate major

advertising campaign

design by David Ogilvy

Discussion/ Activity 1511.2 Home Assignment

6 Process of Advertising Understand the

importance of planning

and strategy in

advertising


7 BIG IDEA Understand big idea

development and the

creative process


Share)

1511.2 Mid Term I

End Term

8 Target Audience Understanding of

audience needs and

interest


End term

9,10 Geographic area, Media and

purpose

Study of different media

and reach


11 Corporate and Promotional Advertising

Understand the

concept of marketing

planning


End Term

198

12 Advertiser, Advertising agency & Media

Analyse how clients go

about selecting an

agency


End Term

13-14 Ad Agency - Structure of small, medium & big agencies, functions

Explain the process

involving agency

briefing, setting and

direct objectives


15 Types of agencies

Understand the

importance of

relationships in the

agency business


End Term

16-17 Client Brief, Account Planning Understand how to

prepare a media plan


End Term

18-19 Creative Strategy and Brief,

Communication Plan

Study the role of media

planning in overall

advertising


End Term

20-21 Brand Management -

Positioning, brand personality,

brand image, brand equity

Define brand and

discuss the evolution of

brand management


End Term

22 Consumer behavior Study external

influences on consumer

behaviour


End Term

23 Latest trends in advertising -

(India and abroad).

Analyse advertising

styles of some

countries and the

argument for culture

specific advertising

despite globalization


Mid Term II

End Term

24 Web Advertising Trace the evolution of

advertising on digital

media


25-26 Case studies Study of successful ad

campaign

Discussion 1511.5 Home Assignment

199

200

J. Course Articulation Matrix: (Mapping of COs with POs)

CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC

[1511.1] Describe the nature, functions, and theories of

advertising. 2 3

JC

[1511.2] Discuss the emergence of advertising.

JC

[1511.3] Examines the challenges faced by business

organizations in advertising management. 2

JC

[1511.4] Analyse latest trends in advertising in India and

abroad, hence develop employability skills. 1

JC

[1511.5] Develop the basic art of writing and making an

effective advertisement campaign. 2 2


201

A. Introduction: This is a theory cum practical course that introduces the students various

techniques of media text analysis and their practical application in interpreting and producing

media texts (of all mediums). The course will enable students to understand and produce efficient and effective media text in various mediums.


[1513.1]. Understand the nature, characteristics and evolution of semiotics and narrative analysis.

[I 513.2]. Interpretation of Marxist and allied approaches in media.

[1513.3]. Implementation of Psychoanalysis and Content Analysis in media.

[1513.4]. Testing the feasibility of various research techniques

[1513.5]. Formulate strong research based writings having focus on theoretical and experimental framework.













Course Hand-out

Media Analysis Techniques | JC1513 | 3 Credits | 2 1 0 3

202










Program Specific Outcomes [PSO.1] Define the nature and basic concepts of semiotics, importance of signs and codes,

connotative and denotative meanings, applications of intertextuality.

[PSO.2]. Understand the narrative theory in light of TV and Films, analysing the discourse

of news, Film as narrative and visual mode

[PSO.3]. Differentiate between Marxist and Capitalist approach, Class conflict (cinema), Id,

ego & superego and populist approach

[PSO.4]. Judging the feasibility of various research techniques, valuing the importance of

psychoanalytic approach

[PSO.5]. Formulating the significance and relevance of Content Analysis, The Logic of

Content Analysis Design, Unitizing & Recording/Coding , Analytical Constructs

D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

203

Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Semiotic Analysis- A brief history of Semiotics - The problem of meaning, Signs & forms of

signs in, Connotation & Denotation, Syntactic analysis & Pragmatic analysis (in cinema) ,

Intertextuality Narrative Analysis- The power of narrative, the basics of narrative theory –

narrative concepts, Film as narrative and visual mode, Narrative of news (TV, print & Radio),

Analyzing the discourse of news. Marxist Analysis- Materialism & The consumer society

(advertising & cinema), The base & the superstructure, False consciousness & Ideology, Class

conflict (in cinema), Alienation & Bourgeois heroes, Hegemony & The problem of media

consolidation. Psychoanalytic Criticism & Content Analysis- The unconscious, Media & the

Oedipus complex, Id, ego & superego, Stereotypes & aggressive humor, Jungian Psychoanalysis

theory, Conceptualizing content analysis, Components of content analysis, The Logic of

Content Analysis Design, Unitizing & Recording/Coding, Analytical Constructs.

F. Text Books

Media Analysis Technique, Aruthur Asa Berger, Sage Publication, 1st October 2013 (5th

edition)

Narrative and Media By Helen Fulton, Julian Murphet & Anne Dunn, Cambridge

G. References

University Press, 2015 Content Analysis: an introduction to its methodology by Klaus H.

Krippendorff, Sage Publication

Marxist Media Theory by Danial Chandler

204


Outcome


briefing

To acquaint and clear teachers expectations

and understand student expectations Lecture NA NA

2 - 3 Semiotic Analysis Discuss the meaning of the terms semiotics

Understanding signs and codes Lecture 1513.1

Mid Term I

End Term

4 - 6

Syntactic analysis & Pragmatic

analysis

Understanding the concepts Lecture 1513.1

Mid Term I

End Term

7 - 10

Intertextuality

Connotation & Denotation

The basics of narrative theory –

narrative concepts

Identify the characteristics of Intertextuality

Differentitaite between connotative and

denotative

Grasp the narrative concepts


End Term

11 - 13

Film as narrative and visual mode

Narrative of news (TV, print & Radio)

Analysing the discourse of news

Applications of narrative theory and discourse

analysis

Lecture

Group activity

1513.1

1513.4

Mid Term I

End Term

14- 20

Materialism & The consumer society (advertising & cinema)

The base & the superstructure

Understanding the concepts Lecture 1513.2 Mid Term I

End Term

21-25

Class conflict (in cinema)

Alienation & Bourgeois heroes

Hegemony & The problem of media

consolidation

Recognize the problems of consolidation

Examine the role played by class conflict in

cinema

Lecture

Group Discussion

1513.2

1513.4

Mid Term II

End Term

205

26-30 Psychoanalytic Criticism

Understanding the unconscious

Study Media & the Oedipus complex

Differentiate between Id, ego & superego

Implementing Stereotypes & aggressive

humour

Applications of Jungian Psychoanalysis theory

Lecture

Group Discussion 1513.3 & 1513.5

Mid Term II

End Term

31-37 Conceptualizing content analysis Understanding the Components and

Applications of content analysis Lecture 1513.3 & 1513.4

Mid Term II

End Term

38-39 Content Analysis Design Construct the Logic of Content Analysis Design Lecture 1513.5

Mid Term II

End Term

40-42

Coding and Analytical Constructs

Designing research plans using coding and its

applications

Identifying the importance of Analytic

Constructs in visual media


1513.5

Mid Term II

End Term

206

CO

STATEMENT


OUTCOMES


OUTCOMES

JC

[1513.1]

Understand the nature, characteristics and

evolution of semiotics and narrative analysis 3 3

JC

[1513.2]

Interpretation of Marxist and allied approaches in

media 2 3

JC

[1513.3]

Implementation of Psychoanalysis and Content

Analysis in media 2 2

JC

[1513.4]

Testing the feasibility of various research

techniques 2 1

JC

[1513.5]

Formulate strong research based writings having

focus on theoretical and experimental framework 2

207

A. Introduction: The main objective of course is to examine the evolution and development of

film from its beginning and will focus upon the broad areas of investigation such as the

technological innovations upon which the film industry depends, aesthetic movements and

styles as an expression of national identity and the cultural and social impacts of the movies.

The course will also highlight the role of Indian cinema and its social concerns during pre and

post-independence period of India.


[1514.1]. Understand the historical movement of world cinema and develop the skills and habits of

perspective watching.

[1514.2]. Analyse the Indian cinema with special emphasis on Regional cinema.

[1514.3]. Evaluate the film cinematic techniques that go into the construction of a film.

[1514.4]. Formulate a critical review on cinema.



thinking and actions, checking out the degree to which these assumptions are accurate and valid, and

looking at our ideas and decisions (intellectual, organizational, and personal) from different

perspectives.





in group settings.






Course Hand-out

Film Appreciation and Aesthetics | JC 1514 | 5 Credits | 2 1 0 3

208





[PO7.]. Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-

long learning in the broadest context socio-technological changes


[PSO.1]. Understand the nature and basic concepts of communication, journalism, advertising,








D. Assessment Plan:


Internal Assessment

(Summative)

Sessional Exam I 20


CWS 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







209

E. SYLLABUS

Origin of Cinema: Idea of Moving Image, Lumiere Brothers and Innovation of Cinema,

Invention and Advancement of Camera, Film Movement. Film as Art: Form and Frames,

Other Arts and Cinema - Theatre, Painting, Other Traditional Arts, Film Genre, Fiction

Films, Short Films, etc. World Cinema: Basics of Film Criticism, The Value of Film

Viewing, Narrative Analysis, Introduction to film theory. Indian Cinema: Early Indian

Cinema, Pre-Independence Period and Cinema, Golden Period. Main Stream and Parallel

Cinema

F. TEXT BOOK

1. Film History: An Introduction; Kristin Thompson & David Bordwell; McGraw-Hill,

London.

G. REFERENCE BOOKS

2. Film history: theory and practice; Robert Clyde Allen, Douglas Gomery; the

University of California.

3. Encyclopedia of Indian Cinema; Ashish Rajyadhyaksh; Routledge, London.

4. Indian Popular Cinema: A Narrative of Cultural Change; K. Moti Gokulsing, Wimal

Dissanayake; Trentham Books

5. The Globalization of Indian Hindi Movie Industry; Rajesh K. Pillania, Management

Development Institute, India.

6. Changing Face of Indian Cinema; Pavan Duggal, Govt. of India Publication, New

Delhi.

210

H. Lecture Plan:

Lecture

number Topics Session Outcome

Mode of

Delivery

Corres-

ponding

CO

Mode of

Assessing the

Outcome

1 Introduction to Course &

Course Outcomes

Understand the

Vital course

objectives

Lecture NA NA

2 Brief History of Early

evolution of cinema

Describe the Film

History

Discussion

/Flipped

Class

JC

[1514.1]

I Sessional /

End Term

3 Evolution of early

Techniques and devices

Explain the Vital

Film Techniques Lecture

JC

[1514.1]

I Sessional /

End Term

4 Era of silent films

Understand the

nature of Silent

Films

Discussion

/Flipped

Class

JC

[1514.1]

Mid Term I

End Term

5 Case study of an early

silent movie

Examine the Silent

Film

Flipped

Classroom

JC

[1514.1]

Home

Assignment

End Term

6 Introduction of sound in

films

Analyse the

significance of

Sound in Film

Lecture

JC

[1514.1]

Class Quiz

Mid Term I

End Term

7 History and evolution of

Genres

Classify the Film

Genres

Flipped

Classroom

JC

[1514.1]

Mid Term 1

End term

8 Various perspectives of

genre study

Examine the Film

Genres Discussion

JC

[1514.1]

Home

Assignment

Class Quiz

Mid Term 1

End Term

9 Different types of genres

and analysis

Differentiate Film

Genres Lecture

JC

[1514.1]

Class Quiz

Mid Term 1

End Term

1o Comedy, Action and

Gangster cinema

Understand and

Analyse Film

Genres

Blended

Learning

JC

[1514.1]

Class Quiz

Mid Term I

End Term

11 Epic, fantasy and horror

films

Understand and

Analyse Film

Genres

Blended

Learning

JC

[1514.1]

Class Quiz

Mid Term I

End Term

12 Social and science fiction

films

Examine Film

Genres

Blended

Learning

JC

[1514.1]

Mid Term I

End Term

13

The New Wave Cinema

Understand New

wave cinema

Blended

Learning

JC

[1514.1]

Class Quiz

Mid Term I

End Term

14 Storytelling : meaning and

definition

Discover the

structure of

Storytelling

Lecture/

Discussion

JC

[1514.2]

Class Quiz

Mid Term I

End Term

15 Film Form

Dissect the Film

form

Lecture JC

[1514.2]

Class Quiz

Mid Term I

End Term

16 Narrative form and

sequence

Dissect the Film

form

Flipped

Class

JC

[1514.2]

Class Quiz

End Term

211

17 Sound and story telling

Examine the sound

in storytelling

Blended

Learning

JC

[1514.2]

Mid Term I

End Term

18 Story telling in live action

films

Interpret the

storytelling in live

action films

Blended

Learning

JC

[1514.2]

Mid Term I

End Term

19 Story telling in documentary

films

Interpret the

storytelling in

documentary films

Blended

Learning

JC

[1514.2]

Class Quiz

Mid Term I

End Term 20

Storytelling in animation

Interpret the

storytelling in

animation films

Blended

Learning

JC

[1514.2]

Mid Term I

End Term

21 Developing stories

Examine the Story

structure

Flipped

Classroom

JC

[1514.2]

Mid Term I

End term 22

Plot Development Interpret the Plot

Development

Flipped

Classroom

JC

[1514.2]

Mid Term II

End term 23

Character development

Interpret the

Character

Development

Lecture /

Discussion JC

[1514.2]

Class Quiz

Mid Term II

End Term 24

Script writing

Examine the

scriptwriting

Structure

Lecture /

Discussion JC

[1514.2]

Class Quiz

Mid Term II

End Term 25

Mise-en-scene :Definition

and Examples

Understand the

Mise-en-Scene

Lecture /

Discussion JC

[1514.2]

Class Quiz

Mid Term II

End Term 26

Elements of Mise-en-scene

Discover the

elements of Mise-

en-scene

Flipped

Classroom

JC

[1514.2]

Class Quiz

Mid Term II

End Term 27

Perception of space

Interpret

perception of

Space

Blended

Learning

JC

[1514.3]

Class Quiz

Mid Term II

End Term 28

representation of space

Interpret

representation of

space

Lecture /

Discussion

JC

[1514.3]

Class Quiz

Mid Term II

End Term 29

Set design

Examine Set Design Blended

Learning

JC

[1514.3]

Class Quiz

Mid Term II

End Term 30

Lighting concepts

Examine Lighting

Design Concepts

Blended

Learning

JC

[1514.3]

Class Quiz

Mid Term II

End Term 31

Costume and acting

Interpret Costume

and Acting

Flipped

Classroom

JC

[1514.3]

Class Quiz

Mid Term II

End Term 32

Movement and sound

Interpret

Movement and

Sound

Lecture JC

[1514.3]

Class Quiz

Mid Term II

End Term 33

Film Theory : Introduction

Explain Film theory Lecture /

Discussion

JC

[1514.3]

Class Quiz

Mid Term II

End Term 34

Language of film

Interpret the

language of film

Lecture /

Discussion JC

[1514.3]

Class Quiz

Mid Term II

End Term 35 Apparatus Theory and

Auteur theory

Explain Film

Theories

Lecture /

Discussion JC

[1514.3]

Class Quiz

Mid Term II

212

End Term 36

Feminist film theory

Understand Film

Theory

Lecture /

Discussion JC

[1514.3]

Class Quiz

Mid Term II

End Term 37

Realism and neorealism

movement

Understand Film

Movements

Lecture /

Discussion

JC

[1514.3]

Class Quiz

Mid Term II

End Term 38

World Cinema Case Study :

One

Critical analysis of a

World Cinema

Flipped

Classroom

JC

[1514.4]

Class Quiz

Mid Term II

End Term 39 World Cinema Case Study :

Two


World Cinema

Flipped

Classroom JC

[1514.4]

End Term

40 Indian Cinema Case Study :

One


Indian Cinema

Flipped

Classroom JC

[1514.4]

End Term

41 Indian Cinema Case Study :

Two


Indian Cinema

Flipped

Classroom JC

[1514.4]

End Term

42 Regional Cinema Case Study

: One


Regional Cinema

Flipped

Classroom JC

[1514.4]

End Term

43 Regional Cinema Case Study

: Two


Indian Cinema

Flipped

Classroom JC

[1514.4]

End Term

44 Documentary Film Case

Study : One


Documentary

Flipped

Classroom JC

[1514.4]

End Term

45 Course Outcomes

Revision

Revision of Course

Outcomes

Discussion NA End Term

Course Articulation


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO

2

PSO

3

PSO

4

JC

[1514.1] Understand the historical movement of

world cinema and develop the skills and

habits of perspective watching.

1

JC

[1514.2] Analyse the Indian cinema with special

emphasis on Regional cinema.

1

JC

[1514.3] Evaluate the film cinematic techniques

that go into the construction of a film.

1

JC

[1514.4] Formulate a critical review on cinema. 3 2 2

213

A. Introduction: A basic course designed to sensitize students with the creative and management

aspects in the field of public Relation and Corporate Communication. The aim is deliver

knowledge about the principle and practice of Public Relation and Corporate Communication.

The course also deals with providing exposure and to give practical work on the various

activities of Public Relation and Corporate Communication.


[JC1515.1] – Define and remember basic concepts in Public Relation and Corporate

Communication

[JC1515.2] – Identify planning, management and tools of PR and Corporate

Communication

[JC1515.3] – Describe the communication strategies with various publics

[JC1515.4] – Examine the legal and ethical aspects of PR and Corporate Communication

[JC1515.5] – Compare and relate the trends in PR and Corporate Communication and

hence develop both the skills
















Course Hand-out

Public Relation and Corporate Communication [JC 1515 / 4 Credits / 2 0 4 - 4]

214







Program Specific Outcomes [PSO.1]Understand the nature and basic concepts of communication, journalism,


research.



[PSO.3]. Perform activities in production of audio-visual programs, use of software in

print media and web designing which includes field activities reporting, editing and designing

journal.

[PSO.4]. Understand the applications of communication theories, research in the fields

of advertising, corporate communication, electronic media, print and new media.

D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)





215



E. SYLLABUS

Scope and definition; Corporate image; Public Relation; Four steps in Public

Relation; Stating problems, planning and programming; Action, evaluation. Internal

and external Public Relation; Public Relation tools. Ethical issue in Public Relation;

Communication with public; Community relation and employee relations; PR in

India, public and private sectors; PR counselling, PR agencies, PR and advertising;

PR for media institutions, PR Government; Techniques, PR and law, PR and new

technology; code of ethics for PR international; professional organization of PR, ;

emerging trends in PR, Case studies

F. TEXT BOOK

Cutlip, Scott M. and Allen H. Center, Effective Public Relation. Prentice-Hall, New Jersey,

2003.

G. REFERENCE BOOKS

Broom, Glen and David Dozier, Using Research in Public Relations. Prentice-Hall, New

Jersey, 2005.

Oxley, Harold - The Principle of Public Relation. Kogan Page, London, 2006.

Black, Sam, Practical Public Relation, Universal Book Stall, New Delhi, 1998.

David Miller (ed) Tell me Lies: Propaganda and Media Distortion in the attack onIraq,

Pluto Press, London, 2004.

216

Lec.

No

Topics Session Outcome Mode of delivery

Corresp

onding

CO

Mode of Assessing the Outcome

1 Introduction to syllabus

with special reference

to objectives &

outcomes


teachers expectations and

understand student

expectations

Lecture NA NA

2 Introduction to PR and

CC

Understanding the basic

concepts in PR and CC

Lecture JC1515.1

3 Origin and development

of PR

Learning the historical

background of PR

Lecture JC1515.1

4 Definition and scope of

PR and CC

Understanding the nature,

scope and definition of PR

and CC

Lecture JC1515.1

5 Image building for PR

and CC

Knowing the importance of

PR – image, reputation and

identity

Discussion JC1515.1

7 Steps in PR and CC

process

Understanding the PR

process

Lecture JC1515.1

8 Stating PR problem,

planning and evaluation

To know PR planning and

management

Flip class JC1515.2

10,11 Internal and external

Public Relation public Understanding the publics of PR

Discussion JC1515.2

12 Public Relation tools Learning about the use and

application of tools of PR

and CC

Lecture JC1515.2

13 Communication with

publics, community,

government etc.

Learning as to how deal

with different types of

publics

Lecture JC1515.2 MTE – 1

14 PR in India, public and

private sectors

Understanding the

approach to PR in different

sectors

Lecture JC1515.3

15 PR counselling, To understand the role of

PR as a counsellor

Flip class JC1515.3

16 PR agencies Understanding PR agency structure and functioning

Flip class JC1515.3

17 PR and Advertising To the distinction between PR and advertising and PR advertising

Lecture JC1515.3

18 PR and media relations Learning about PR and

media relations

Discussion JC1515.3

19 PR legal and ethical

issues

Understanding the legal and

ethical aspects of PR

Lecture JC1515.4

20 PR Government Understanding the PR dealing with government

Lecture JC1515.4

21 PR and new media

technology

Understanding the use of

new media in PR

Lecture JC1515.4

22 Professional

organization of PR Gaining knowledge about PR professional organization at the national and international level

Flip class JC1515.5

217


CO

STATEMENT

CORRELATION WITH PROGRAM OUTCOMES CORRELATION WITH PROGRAM SPECIFIC OUTCOMES

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO 1

PSO 2

PSO 3

PSO 4

JC 1515 - 1

Define and remember basic concepts in Public Relation and Corporate Communication

1 2

JC 1515 - 2

Understand planning, management and tools of PR and Corporate Communication

2 2 2

JC 1515 - 3

Discuss the communication strategies with various publics

1 1

JC 1515 - 4

Explain the legal and ethical aspects of PR and Corporate Communication

2 3

JC 1515 – 5

Examine and relate the trends in PR and Corporate Communication and hence develop both the skills

2 2

1. Low Correlation; 2- Moderate Correlation; 3- Substantial Correlation

Public Relations and Corporate Communication Practical

Media Relations: Creating News releases, pitch letters, media kits, media advisories, PSAs, and fact

sheets to meet their client’s objectives.

Promotional Material: Creating posters, invitations, flyers, brochures, mailers and other promotional

materials.

Digital/Social Media: Improving client’s through various social media platforms including Twitter,

Facebook, Instagram, Pinterest and social bookmarking sites.

PR campaigns: Preparing Budget Plan, Viral marketing and word of mouth publicity for client.

Crisis Communication: Learning how to avoid a crisis with Case studies.

23,

24

Emerging trends in PR Understanding the emerging trends in PR and CC

Lecture JC1515.5

25,

26

PR case studies Analysing and discussing the PR – case study approach

Discussion JC1515.5 MTE – 2

218

A. INTRODUCTION: Upon successful completion of this course, the learner will have

basic knowledge and experience of following aspects:

1. The teamwork involved in putting on a television studio production.

2. The various jobs performed by the essential members of the production

Team.

3. The elements involved in editing video to create a meaningful final product.

4. The preparation and production of various types of television programs.

5. Emphasis on the producer, the director, the talent and the editor.

6. Responsibilities to the overall planning and execution of the program both in

Studio and on the field.


[1516.1]. Understanding broadcast journalism.

[1516.2]. Developing the knowledge of news production and hence develop employability skills.

[1516.3]. Planning and creating pre-production strategy.

[1516.4]. Understanding roles and responsibilities in televise studio.




valid, and looking at our ideas and decisions (intellectual, organizational and personal) from









Course Hand-out

Television Program Production | JC 1516 | 4 Credits | 2 0 4 4

219

















journal.



D. ASSESSMENT PLAN:


Internal Assessment

(Summative)


Sessional Exam II

(Practical)

20

CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)






220




Homework/ Home


Assignment

(Formative)







E. SYLLABUS

Understanding Broadcast Journalism: Broadcast Journalism: News Story, Different types

of news stories, Elements of a news story, News Production: Single Camera Production,

Editing, News Packaging, Pre-production: Planning long format programmes, Ideation and

Research, Budgeting and Recce, Crew sizing and Implementation, Television Studio:

Introduction to the Television Studio, Important roles and responsibilities, Key personal

required for producing a studio based show, Type’s studio based shows.

F. TEXT BOOK

1. Zettl. H. (2000).Television Production Handbook. 7th ed. New York: Wadsworth.

G. REFERENCE BOOKS

1. Gerald Millerson (1992). Video Production Handbook. 2nd ed. Oxford: Focal Press

2. Gerald Millerson (1993). Effective TV Production. 3rd ed. Oxford: Focal Press

3. Jarvis, Peter (1998).The Essential TV Director’s Handbook. Oxford: Focal Press

4. Bignell, Jonathan and Orlebar, Jeremy (2005).The Television Handbook. 3rd ed. Oxon:

Routledge

221

H. LECTURE PLAN:


CO


Outcome

1 Introduction




expectations

Discussion NA NA

2-4 The principles of

broadcast journalism

Understanding

broadcasting journalism

Lecture 1516.1

I Sessional / End Term

5-8 News channels,

progammes and streams

Explore various news

channels and their

programs


9-10 Elements of news stories Understanding elements

of television news story


11-12 Reporters, Networks,

News

Analysing various types

of reporters, networks

and news


End Term

13-15 Choosing stories, setting

up the interview,

preparing for interview

Understanding various

news stories

Discussion 1516.1 I Sessional/End term

16-18 Writing for the news, the

news angles, Hard news

formula, developing the

story

Understanding writing

for news with different

news angles, Hard news

formula, developing the

story

Discussion 1516.1 I Sessional/End term

19-25 Single camera production Exploring single camera

production

Discussion/activity 1516.2 I Sessional/End term

26-28 Editing Understanding need for

editing news

Activity 1516.2 Home Assignment

End Term

29-30 Piece to camera, Pre-

recording, Stand-up,

News presentation

Producing single camera

productions

Flipped class 1516.2 I Sessional/End term

222

31-33 News

packaging(Data,Graphics

visuals)

Understanding news

packaging

Flipped class 1516.2 I Sessional/End term

34-36 Pre- production(planning

long format programs)

Conceptualization long

format programs


Mid Term I

End Term

37-39 Ideation and research for

long format shows

Understanding pre-

production research for

long format shows


40-42 Budgeting and recce for

long format shows

Exploring budgeting and

recce for long format

shows


End term

43-44 Introduction to the

television

studio(different types)

Important roles and

responsibilities

Understanding

television studio and its

functions

Lecture/ field visit 1516.4 Home Assignment

Class Quiz

Mid Term 1

End Term

45-47 Key personal required for

producing a studio based

Exploring key personal

required for producing a

studio based shows


Mid Term 1

End Term

48-52 Producing studio based

show

Creating one studio

based show

Flipped

classroom/activity

1516.4 End term

223

I. COURSE ARTICULATION MATRIX: (MAPPING OF COS WITH POS)


CO

STATEMENT


OUTCOMES

CORRELATION WITH

PROGRAM SPECIFIC

OUTCOMES

PO

1

PO

2

PO

3

PO

4

PO

5

PO

6

PO

7

PSO

1

PSO 2 PSO3 PSO 4

JC [1516.1] Understanding broadcast journalism 2 1

JC [1516.2] Developing the knowledge of news

production and hence develop employability

skills.

2 3

JC [1515.3] Planning and creating pre-production strategy 2 3

JC [1515.4] Understanding roles and responsibilities in

televise studio

2 3

224


students who wish to pursue a professional career in web journalism. In addition to this, this

course intends to expose students to the basic features and functionality of internet. How

internet incorporates other forms of media, the concept of convergence and Social

implications. This course does not involve a study of the technology behind it and does not

intend to impart programming skills of any nature.


[1516.1]. Define the new genre of web journalism in the changing media scenario.

[1516.2]. Demonstrate the writing skills for web and language for online writing.

[1516.3]. Examine and explore concepts like convergence of media, digital divide etc.

[1516.4]. Develop employability skills in media houses as blog writer, content developer and journalist etc.

[1516.5]. Interpret the role of web media as alternative news media.


















Course Hand-out

WEB JOURNALISM | JC 1517 | 4 Credits | 2 0 4 4

225






PSO 1 Understanding the nature and basic concepts of journalism:

reporting, writing articles and features, editing, photography and

designing.

PSO 2 Production of audio-visual programs, use of software in print,

electronic media and web designing

PSO 3 Analysing media text: History of media, development

communication, media laws, global issues and environment

PSO 4 Application of communication and media theories, visual

culture, advertising, public relations and corporate communication.

D. Assessment Plan:


Internal Assessment

(Summative)



CWS (Practical) 10

End Term Exam

(Summative)

End Term Exam 50

Total 100

Attendance

(Formative)





Make up Assignments

(Formative)








entire semester.

Homework/ Home


Assignment

(Formative)







226

E. SYLLABUS

Introduction & News Online: Online journalism & online journalism in India. Online newspapers, Credibility of news online, Web portals, vertical and horizontal web portals, corporate and

government websites. Economics of Web Publishing. Writing for Web: English as a language of technology, e-governance–advantages and problems, Language and writing style online, Impact of

new technology on language and medium, Contemporary Trends. Issues in Online Journalism:

Information overload, information imbalance, information pollution, Information as a political and

economic tool, Privacy, Internet Advertising and Online Polls. Design: Content design, colors, typography, templates and navigation, Overview popular websites for news stories. Changing scenario in the news rooms & discussion forums.

F. TEXT BOOK

I. Saxena Sunil, (2012). Web Journalism 2.0, New Delhi, India: Tata McGraw Hill Publishing Company

Ltd.

G. REFERENCE BOOKS

I. Godbole, Aachyuth S. (2003). Web Technologies. New Delhi, India :Tata McGraw hill.

II. Albarran, Allan B & David Goff, (2008). Understanding the web, new dehli, India : Surjeet

publications.

III. Saxena Sunil, (2012). Breaking News: The Craft and Technology of Online Journalism, New Delhi,

India : Tata-McGraw Hill Publishing Company Ltd.

227

H. Lecture Plan:

LEC

NO

TOPICS Session Outcome Mode of Delivery Corresponding

CO

Mode of

Assessing

the

Outcome

1 Introduction To acquaint and clear teachers expectations

and understand student expectations

Lecture NA NA

2-3 Online journalism & online journalism in India.

Introduction to online journalism and its origin

in India.


Class quiz

End Term

4 Online newspapers, Credibility of news online

Discuss the Credibility of news online. Lecture / Flipped

Class

1516.1 Mid Term I

End Term

5 Web portals, vertical

and horizontal web

portals

Identify the different types of Web portals. Lecture 1516.1 Mid Term I

End Term

6 corporate and government websites

Discuss the style and content of corporate and

government websites


End Term

7-8 Economics of Web Publishing.

Describe the Economics of Web Publishing. Lecture 1516.1 Mid Term I

Class quiz

End Term

9 English as a language of technology, Language and writing style online.

Discuss different writing styles. Activity (Think Pair

Share)

1516.2 Mid Term I

End Term

10-11 Impact of new technology on language and medium

Evaluate the Impact of new technology on

language and medium


End term

228

12 e-governance–advantages and problems

Understand the features of e-governance–and

its advantages and problems

Lecture 1516.5 Assignment

Mid Term II

End Term

13-14 RSS feed and how to

subscribe to feeds

Discuss the RSS feed and process of

subscription of feeds.


End Term

15-16 Contemporary Trends of WJ

Discuss the Contemporary Trends of WJ GD 1516.3 Mid Term II

End Term

17 Information overload, information imbalance, information pollution,

Understand the concept of Information

overload, information imbalance, and information pollution.

Lecture/presentation 1516.3 Mid Term II

End Term

18 Information as a political and economic tool

Discuss Information as a political and economic tool

GD 1516.3 Class Quiz

Mid Term II

End Term

19-21 Privacy, Internet Advertising and Online Polls

Understand the concept of Internet

Advertising and Online Polls


End Term

22-23 Content design, colors, typography, templates and navigation.

Discuss the Content design, colors, and

typography of websites.

Flipped Class 1516.4 Assignment

End Term

24 Overview popular websites for news stories.

Discuss the popular websites for news stories

in India

GD 1516.5 Class Quiz

End Term

25-26 Changing scenario in the news rooms & discussion forums.

Discuss the working of news rooms & discussion forums


229


CO

STATEMENT



PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7


JC [1516.1]

Define the new genre of web journalism. 3 1

JC [1516.2]

Demonstrate the writing skills for web and language

for online writing. 3 2

JC [1516.3]

Examine and explore concepts like convergence of

media, digital divide etc. 3 2

JC [1516.4]

Develop employability skills in media houses as blog

writer, content developer and journalist etc. 3 2

JC [1516.5]

Interpret the role of Web media as alternative news

media. 3 3


230

Documents

MANIPAL UNIVERSITY JAIPUR School of Media ......MANIPAL UNIVERSITY JAIPUR School of Media & Communication DEPARTMENT OF JOURNALISM & MASS COMMUNICATION PROGRAM OUTCOMES AND PROGRAM